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    B2B Website Design Beyond Looks

    Website design

    Over the years B2B companies have done their best, to set the web design standard impeccably high. the times are over, where good content was required for a hassle-free B2B buying experience.

    Currently expect both B2B- as well as B2C buyers a high-end design, even in unlikely places. There is nothing, which would be good enough for B2B. Important is, that your B2B site reflects your brand identity and values. Website layout isn't just about color palettes or designs, that make them dazzling. You are still important, but it's mostly about content, SEO, social networks, Ease of use and navigation. It's also about on-page- and off-page factors.

    Assessing the quality of your website

    To achieve quality, Your website must achieve the following:

    1. Have enough traffic:

    The recipe for high quality leads garners a lot of traffic. Your website must be observable in organic search and retain meaning in other media.

    • Include visitors:

    You can't even take a single lead, when your website is not attracting the attention of your visitors.

    • Convert visitors into customers:

    Your website is useless, unless, it takes in a nameless visitor and influences their decision-making process so well, that he's ready, To be a customer. They are either looking for information or they are going straight to the purchase.

    Here are some factors, to consider when testing your B2B website:

    • Your website should be able to, Reach your potential customers within seconds of visiting your website. And if your website is let down on this, you have certainly missed it against your competitors, and you need to reconsider or create a new strategy.
    • When you want to make it easier for your potential customers to get the information they want on your website, don't confuse your website with landing pages and different tabs.

    Your official website should definitely fulfill these functions:

    1. Branding: This creates awareness, Commitment and loyalty among customers
    2. contents: Will help you, improve user engagement, Encourage visitors to visit regularly, etc..
    3. Lead generation: Helps you capture the email addresses of potential sales leads.
    4. Relevant information: Helps customers do this, Find valid and relevant required information online.
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