Category: blog

Die quälenden langen Stunden des tugendhaften Designs und der kalkulierten Planung haben Sie endlich zum richtigen Produkt für Ihre Marke geführt.

Now, because you have put so much energy into developing the all-important creation of your life, need to spend a little more. Creating the best website is as important as the brand itself. Don't be satisfied with your brand image.

They find out, how to make an eye-catching page “about us” develop for your website.

1. Stellen Sie eine Verbindung mit Readern her

Menschen kommen auf Ihre Website mit dem Wunsch, invest in your brand. A compelling About Us page must give viewers an idea of ​​what it is, what your brand is known for and what emotions are behind its creation.

People would rather invest in a brand, who behaves in a friendly and relatable manner, as threatening or purely real.

2. Verwenden Sie einfache Begriffe

Erstellen Sie eine Geschichte, which explains, what your brand is doing and what it wants to achieve. Be honest and don't try, create a story. It is instantly recognizable and has a negative impact on the reader.

It's okay, if your story is not remarkable. Important is, that you tell people a little bit about yourself and what you stand for.

3. Verkaufen Sie Ihre Marke nicht

Die Seite “about us” should express your simple goal. It should be about your image and your style. Do not try, Sell ​​your product, but the uniqueness of your brand. Why is your brand different from the rest?

When you come across as simple and rooted, people will like you more.

4. Fügen Sie Testimonials hinzu

Die Leute lieben es zu überprüfen, what other customers are saying about your brand. This gives them an idea of ​​it, how your brand has influenced the lives of others. Well-accredited testimonials give your site trustworthiness.

5. Identifizieren Sie Ihre Zielgruppe

Verwirklichen Sie die Menschen, that your brand serves, and write a page, that appeals to you the most.

The most important characteristic for a lasting effect is confirmation, that the manifestation of your brand is imaginative and intriguing. A boring one, desolate, a gloomy or lackluster front page identifies your brand for viewers alike. Lately, your viewers are looking for reasons, to hold on to your service, and you must serve them precisely with it.

One of the most important metrics in Google, which affects a website's search engine ranking, is the speed of the website. Although there are many other factors, which help to increase the visibility of a site, a site has its own meaning. What are you using all your efforts for, you undertake, when users cannot see, what's on your website? And, The speed of a website is very important from the perspective of searchers and search engines. Any user, that comes to your website, doesn't stay there long, when charging takes longer.

You can analyze the speed of your website with available tools like Pingdom and Google PageSpeed ​​Insights. When testing page speed, there are two things: the loading time (for Pingdom) and the time to interaction (for Google PageSpeed).

But the question is, which of the two is better? Let's dive a little deeper, to understand this.

Pingdom

Pingdom is a great tool, that offers a good amount of data and transparency. The measurements of a page speed are saved as “Ping time” and this term is often used to describe the waiting time. Other tools do not allow us to identify the real source, but Pingdom tells us. Here is explained, where the actual servers are located. It is obvious, that a website, that is miles away from a user, can have a long ping time. You don't just learn, where the server is located, but can also choose, which server you want to use for a speed test.

Google PageSpeed ​​Insights

Everyone wants to use the tool provided by Google, since the ultimate and most important goal is that, rank high on Google. It is believed, that the Google tool provides more precise data than any other, as it better understands the important Google ranking metrics.

When we talk about it, which of these two tools is better for a website, the answer is always both. Neither of these is better than the other. Everyone knows, that Google PageSpeed ​​is mainly used, because it is a product offered by Google and Pingdom is used for this, Closing gaps.

Over the years B2B companies have done their best, to set the web design standard impeccably high. the times are over, where good content was required for a hassle-free B2B buying experience.

Currently expect both B2B- as well as B2C buyers a high-end design, even in unlikely places. There is nothing, which would be good enough for B2B. Important is, that your B2B site reflects your brand identity and values. Website layout isn't just about color palettes or designs, that make them dazzling. You are still important, but it's mostly about content, SEO, social networks, Ease of use and navigation. It's also about on-page- and off-page factors.

Assessing the quality of your website

To achieve quality, Your website must achieve the following:

1. Have enough traffic:

The recipe for high quality leads garners a lot of traffic. Your website must be observable in organic search and retain meaning in other media.

• Include visitors:

You can't even take a single lead, when your website is not attracting the attention of your visitors.

• Convert visitors into customers:

Your website is useless, unless, it takes in a nameless visitor and influences their decision-making process so well, that he's ready, To be a customer. They are either looking for information or they are going straight to the purchase.

Here are some factors, to consider when testing your B2B website:

• Your website should be able to, Reach your potential customers within seconds of visiting your website. And if your website is let down on this, you have certainly missed it against your competitors, and you need to reconsider or create a new strategy.
• When you want to make it easier for your potential customers to get the information they want on your website, don't confuse your website with landing pages and different tabs.

Your official website should definitely fulfill these functions:

1. Branding: This creates awareness, Commitment and loyalty among customers
2. contents: Will help you, improve user engagement, Encourage visitors to visit regularly, etc..
3. Lead generation: Helps you capture the email addresses of potential sales leads.
4. Relevant information: Helps customers do this, Find valid and relevant required information online.

A website is the most advanced tool, to focus on your visitors, and plays a fundamental role in converting visitors into customers. Now you can easily create a website with professionals, which makes your company more efficient. Static website design is an effective choice for businesses, to reach a target group. The static web pages are stored on the server and can be made available quickly.

Why a static website?

A static website has an impact on this, that every company achieves its goals. It is a website with static web pages, that give your company a new style. this means, that it is rigid and can only be changed, when certain changes are made to the source code.

• rapid development
• cost efficient
• fits for small websites

Static websites are websites, that provide information and are beneficial for startups. It's a synergistic website. These are fundamental, however, require high technical skills. Static locations are built economically and quickly.

 Why static web design professionals?

The experienced team of professionals will take their time, to understand your business needs and goals, and to come up with unique plans, based on your target audience. This will help you, to assert oneself in competition.

With the right understanding, experts offer high quality web design services with the appropriate features and airtight code. These can be used to maximize traces as well as conversions. The experts will ensure various factors. Experts have both experience and expertise, to create your dream website with all essential functions, you absolutely need.

Static Site Characteristics

• Search engine friendly
• User-friendly control panel
• Appropriate Content
• Fully functional website
• Fast loading

Static website design is suitable for both small and large websites. Plus, it's a simple and straightforward process with no complex programming. Hence, it is the right choice for businesses, getting their business on the right track.

The main goal of a static website is, To provide you with an online presence. Most important is, that this is the best option, to display your products and do business. The static website does not require databases or other custom coding, therefore, it is a valuable choice.

The popular WordPress plug-in called "Easy WP SMTP Plug-In" with more than a hundred thousand effective installations has just discovered a risk, with which an attacker can take control of a site. The bug in this WordPress plugin enables Cyberpunks, Retune the administrator password and obtain full authorization for a website.

Easy WP SMTP vulnerability

The identified vulnerability is in the debug log file, which is vulnerable due to a very fundamental flaw in how the plug-in manages a folder. Plug-in folder on the server with files, to be kept by users, which usually contain an empty index.html file. The purpose of this file is, to prevent someone from doing so, navigate to that folder and see the list of files in that directory.

If anyone is watching this list of files, he may be accessing these files, what the problem is.

The folder, in which this debug log file is present, does not contain an index.html file. On servers, on which the directory index lists are not disabled, a bad dodger can get access to this file by default.

First and foremost, they get the admin-level username from the WordPress site. they are trying, hack using known methods.

Then they go to the WordPress login page and send a request to reset the password for the administrator account.

They also get access to the debug log files and restore the link to reset the password, that the WordPress site sent. When they get this link, enter it, reset the password and then enjoy full access to the site.

Folder problem documented in changelog

This vulnerability plugin maintains a change log, that records all changes in each update. The change log must be read, so that a user can recognize, which update will be made.

When a vulnerability is discovered, is what the plug-in developers usually find out, that the vulnerability will be patched. This gives the WordPress developer the information, that he needs, to make an informed decision. A change log, that informs a publisher about it, that an update causes a vulnerability, enables the publisher, Make an informed decision about upgrading the plug-in, to avoid hacker attacks.

It is highly recommended, that all users of the Easy WP SMTP plug-in are upgraded to a higher version than version 1.4.2 To update.

As Web- or app developer, your highest priority tool is certainly the one, which allows you to turn your ideas into reality with code. a text editor. Over time, more and more online text editors have been created, with which you can generate code from any computer with an internet connection.

Why use online code editors?

Setup is not required

Since you're coding right into your browser, you don't have to download an IDE, install or configure. This will save you time.

Easy collaboration

Most available IDEs and web apps have advanced sharing options. So if you are someone, who works in a team, these online code editors are certainly your best option, that you need to consider.

Zero to little cost

The vast majority of IDEs are free, so you don't have to break the bank, to work on new projects. Hence, online IDEs are great choices for those, who want to become a web developer.

List of the best code editors

type it

TypeIt is not a real code editor, but this versatile tool will help you access special characters like French accents. You must have such a site in your bookmarks, if you are working on multilingual sites.

TryIt Editor

The TryIt editor allows users to create HTML, CSS- and edit JS codes and check the result in your web browser. It's a simple online editor, which doesn't have as many features as some others, but is still a useful tool for testing new ideas and techniques.

JS Fiddle

JS Fiddle is a popular choice for editors among developers, who want to write and share their code online. It cannot be otherwise, as a desktop- or to replace command line editor, is however to 100% free of charge and offers numerous patterns for a quick start.

CodeShare

CodeShare is another online code editor with a focus on sharing code. It is an extremely useful tool for developers, with which they share code with others, Solve code together, and for teachers, so that students learn, how to code in real time.

CodeShare supports a syntax with more than 50 Languages ​​and has a video chat option, those when working remotely with a colleague, Friend or trainer is implausibly helpful.

Responsive website design is one method, with which is ensured, that a page displays well and provides an excellent user experience on all mobile devices. Due to the huge popularity of smartphones and similar devices, it is imperative, that your website can be easily adapted to different screen sizes.

When a website is listed as “responsive” is classified, the design of the website adapts to the screen size of the user. Technically, the server sends a similar HTML code to all devices, the structure and design are automatically adapted to the screen size and resolution of the device. All graphics, including pictures, Text and symbols, are involuntarily adjusted in this way, that they are exactly the same size, to ensure, that every element is eye-catching, is legible and usable.

When your site is not responding, you should be proactive and make the necessary changes now

Importance of Responsive Website Design

Search engines got it, how important a good mobile experience is to the increasing use of the web on the Internet. If your website loads slowly on mobile devices and the website design does not adjust to fit the size of the device, this has a negative impact on user experience and search engine ranking. Your website may appear on the search engine results pages (SERPs) be suppressed, because your website is unresponsive in design.

If you choose responsive design, save time, that you need for future changes.

How to Create Responsive Website Design?

When you want to get a nice website design, that is compatible with all devices, no matter if mobile, Tablet or pc, do you have to:

• Include responsive meta tags in the site's HTML document

• Use media queries in your site blueprint

• Enhance and act on images and embedded videos

• Focus on the mobile-first approach

• Make sure, that buttons are easy to click on small screens

• Make sure, that the fonts you use are readable on mobile devices

The purpose of your website can be different. Certifying a quality experience for visitors should always be a priority, however, because Google always analyzes the user experience you provide. When an image is cropped or too small, the design of your website may seem unprofessional, sloppy and negatively impacts the visitor's opinion about a product or service.

Whenever we use the term “subscription-based e-commerce model” Listen, we think of Netflix or Amazon Prime. ” But today people subscribe to extensive online products and services, including food supplies, dress, Medication etc.. This clearly shows, that the subscription models come onto the market.

People don't have any problems with it, To pay money, to get something, that they need or feel important.

Vorteile des abonnementbasierten E-Commerce-Modells

Konsistente Einnahmen

Der offensichtlichste und wichtigste Vorteil eines abonnementbasierten Geschäftsmodells ist ein einheitlicher Cashflow. Every business wants to get a regular flow of money and is constantly looking for ways to do it.

Bestandsverwaltung

Für den E-Commerce wissen Sie, how stressful inventory management can be at times. And if it's not planned or implemented properly, it can short your business both- as well as disturb in the long term. But with the idea of ​​customer orders, that have been subscribed to, you can with all the breaths and collisions, that block your way, help a lot.

Erhöhte Kundenbindung

Jedes Unternehmen strebt eine treue Kundenbasis an, since it is easier, to keep an existing customer, than to find a new one. A subscription model is a great option, to keep the customers. Not only that, it also improves customer relationships, because you know all customers, who have signed up.

Besser bei der Entscheidungsfindung

Unsere Geschäfte und wir sind das Ergebnis unserer Entscheidungen. Whether that is the point, Hire employees, To decide expenses, Developing businesses or making hundreds of such decisions, every company has to make similar decisions quite often.

Often we don't make the right decisions, because we don't have the right numbers on hand. But with the subscription-based method; We have many types of data, with which you can predict things better, to outperform decisions.

Subscriber based business system and its benefits seem great on paper, and they really are. However, starting a business on such a model can be a daunting task at first, since you will ask your customers, You with your capital- and to believe money data. But in the end it will certainly be fruitful for a company. Don't think about it any further, it really is the fastest growing feature in ecommerce and people love it too.

Millions of businesses have now created their Facebook page and it is proving to be useful, when it comes to, Reach your target audience and interact with active customers. The algorithms enable the business market and serve potential customers, who actually need your services.

Most online encounters begin with a search. There are several search queries on Google every day, which are only intended for the people in the market, for which you have something to offer. When you are not online, lose the competition.

Sei auffällig als andere

Das Investieren von Ressourcen wie Google AdWords und SEO kann erfolgreicher sein, when it comes to, to stand out from others in competition. When you deploy your website in front of audiences for that, what you want, can you help, Attract target groups. When you force your target audience to do it, tapping on your sites, you have their exclusive focus.

For many people, Facebook is just a frivolous pastime, and there is certainly no time, in which you want to be advertised. So you have to make extra efforts, to stand out.

Aufbau einer Geschäftsmarke

Ihre Unternehmenswebsite kann genau das sein, what you want to be. It is based on your own domain name, that users can search for, with the images you selected, Descriptions, Features and functions. Essentially, you control the message and can make a strong first impression – and first impressions really count.

Social Media Support-Websites

Wenn Sie möchten, that people reach your company website, is it important, give up control of the use of the social media platform. You should use social media channels, to support your website. You can use the Facebook business page for this purpose, to promote your website.

A website is required for marketing?

Business website is an important facet of marketing. Your website is the backbone of a marketing campaign. Your goal should be, generate more traffic through advertising.

Digitale Marketingstrategie

Ihre Website ist der Kern für Inhalte, where you can manage your content marketing strategy and share the latest information on your Facebook business page. Your website allows users to save their email address and contact your company, to receive your information and offers.

Businesses invest a lot of time and money in creating the best edition of their website, that they can afford. The purpose behind this is obvious: A company's website characterizes its image on the Internet.

But soon after the website starts up, your best goals can amuse you and your traffic can even drop unexpectedly. For companies, that don't get a lot of traffic due to the regular connection to an explicit industry, it can be difficult, self 10% compromise traffic.

301 Redirects

301 Redirects are permanent redirects with a link fair play of up to 99%. This method assumes, that the content is on the same URL during the website redesign.

Some of the available CMS platforms allow you to redirect content and carefully manage all internal and external links.

If you are not using CMS with this property, is recommended, keep the old site for a moment, before you turn them off, to check, whether all links work correctly.

Content Optimization

There are some parameters, that you need to focus on when creating content for your website –

• Lack of credibility

• Missing purpose of the page

• Website maintenance issues

• Broken links and other low quality content

It is important, Analyze the volume of content and the quality resolution of the videos and images it contains. Make sure, that the content used on your website in terms of length, quality, SEO friendliness and other parameters is appropriate. Carefully crafted content has it all, what you need to rank your website.

Renew all internal links and backlinks

Broken links are also common when redesigning the website. When you have a blog linked to your website, frequently mentioning your previous posts, it is possible, that your internal links need to be updated due to domain and URL changes.

This can happen too, when you're creating multiple editions of your website in multiple languages ​​and still providing the link to your main blog page.

Broken internal links aren't the only thing, what to worry about. Low rankings and disappointing SEO results can occur with invalid or broken backlinks, that you mention, to improve the credibility of your content.

If you are doing business online and want to start redesigning your website, you can notify Google of upcoming changes, to keep your traffic going.

Independently of, what you choose, Maintaining SEO services and audience retention should be a tactic, which was already developed for the redesign of the website and its opening.