Web design &
website creation
Checklist

    • Blog
    • info@onmascout.de
    • +49 8231 9595990
    whatsapp
    skype

    BLOG

    Create a compelling page “about us”

    The agonizingly long hours of virtuous design and calculated planning have finally led you to the right product for your brand.

    Now, because you have put so much energy into developing the all-important creation of your life, need to spend a little more. Creating the best website is as important as the brand itself. Don't be satisfied with your brand image.

    They find out, how to make an eye-catching page “about us” develop for your website.

    1. Connect to readers

    People come to your website wanting to, invest in your brand. A compelling About Us page must give viewers an idea of ​​what it is, what your brand is known for and what emotions are behind its creation.

    People would rather invest in a brand, who behaves in a friendly and relatable manner, as threatening or purely real.

    2. Use simple terms

    Create a story, which explains, what your brand is doing and what it wants to achieve. Be honest and don't try, create a story. It is instantly recognizable and has a negative impact on the reader.

    It's okay, if your story is not remarkable. Important is, that you tell people a little bit about yourself and what you stand for.

    3. Don’t sell your brand

    The page “about us” should express your simple goal. It should be about your image and your style. Do not try, Sell ​​your product, but the uniqueness of your brand. Why is your brand different from the rest?

    When you come across as simple and rooted, people will like you more.

    4. Add testimonials

    People love to check, what other customers are saying about your brand. This gives them an idea of ​​it, how your brand has influenced the lives of others. Well-accredited testimonials give your site trustworthiness.

    5. Identify your target audience

    Realize people, that your brand serves, and write a page, that appeals to you the most.

    The most important characteristic for a lasting effect is confirmation, that the manifestation of your brand is imaginative and intriguing. A boring one, desolate, a gloomy or lackluster front page identifies your brand for viewers alike. Lately, your viewers are looking for reasons, to hold on to your service, and you must serve them precisely with it.