Web design & website creation checklist

Web design questions - general project planning:

1. Who is the contact person during the project?
2. When and how can the contact person best be reached?
3. When should the project be completed??
4. What budget is planned for the project??
5. A domain and web space already exist?
6. Maybe a website already exists?
7. Who should "install" the finished website on the web space?
8. What are the access data for the web space?
9. What is the technical scope of the web hosting package?
10. Later maintenance is desired (Updates, Backups, Content)?

Web design questions - product information:

1. What are your objective / Expectation of your website?
2. Which competitors are there in your area??
3. What services and products are offered?
4. What is the unique selling point of your product (USP)?

Web design questions - Your client's target audience:

1. How do you define your target group?
2. Is your target group represented regionally or nationally or in other countries?
3. What is the age group of your target group?
4. Is the target group mostly male? / Female / mixed?
5. How tech-savvy is your target audience?
6. Are there barriers to your target audience (z.B. Poor eyesight)?
7. With high income or With a rather low income
8. With a rather high level of education or With a rather low level of education
9. Private customers (B2C) & Business customers (B2B) & Press representatives
10. With high entertainment needs or With a high need for information
11. Users with powerful computers and fast internet access (DSL) or
Users with less powerful computers and slow internet access

Checklist website - the design

1. Is there an existing corporate design?
2. Shall certain graphics / Images can be integrated?
3. Are the corresponding usage rights available??
4. Is a logo / Signet available?
5. In which formats are graphics / Logo / Pictures before?
6. How many graphics / Images should be entered?
7. Are there image films that should be integrated?
8. What colors are absolutely undesirable?
9. Which colors should be available?
10. What style should the design be??
    • Plain
    • Retro
    • Futuristic
    • Glossy
    • Classic
    • Playful
11. Which websites do you particularly like??
12. Which websites do you not like at all??

What should your website do?

1. Represent your company on the Internet
2. Win new customers
3. Retaining customers through added value
4. Providing customers with information (relieves your employees on the phone)
5. Make your printed material available online (saves shipping costs)
6. sell directly (Webshop)
7. Inform the press
8. Generate addresses of interested parties
9. Support your marketing concept online
10. Practice branding (Branding)
11. Do market research
12. Underline your competence
13. Increase customer satisfaction

What offer would you like to make on your website?

1. Contacting your company
2. Information about your products or services
3. Background information on your products or services (z.B. Studies on the particular benefits of your products or services)
4. Service (z.B. Operating instructions for printing, Customer service addresses for products they sell, Building instructions)
5. Company presentation, Corporate news
6. Your company's press review
7. Your company's press releases
8. Information about your company for the press
9. Direct sales of your products in the webshop
10. Promotion of current special offers, Special promotions, Trade fair promotions
11. Sweepstakes, Competition
12. Feedback option via a "suggestion box", a poll or a guest book
13. Order your newsletter
14. Discussions in your forum
15. entertainment: An online game
16. entertainment: Ein Chat
17. interaction, Participation in the design of the content (Web 2.0)
18. additional offers such as a Facebook page or Google+ page

What can you contribute to the new website / shop?

1. You have a company logo and preferred colors / fonts or a complete corporate design (possibly a manual)
2. You have product texts and / or product images
3. You have texts about your company, z.B. in an image brochure or press kit
4. You have digitized images and / or texts
5. You have additional footage
6. You have applied for a domain
7. You have server space with a provider
8. You are already using a content management system
9. You are present as a company in social networks (Facebook, Twitter, Google+, Xing)
10. You have an employee, who will keep in touch with the web designer
11. You have employees, who will later take care of the maintenance of the website
12. These employees need training
13. You have employees, who answer the incoming e-mails promptly
14. You have a budget for the creation and further development of your website
15. should be updated once a week or more often
16. are likely to be updated less frequently
17. You are considering using a content management system to maintain the content

Checklist website - the content

1. Should the website be multilingual?
2. Are there any texts and if so?, in what format?
3. Who should enter the texts?
4. How many pages will the appearance be??
5. A content management system is desired?
6. Becomes a news system / Weblog required?
7. Which points should your navigation contain?
8. Is there already a planned structure of the navigation?
9. A picture gallery is required?
10. What communication / Opportunities for interaction with the customer are desirable?
    • Online Shop
    • Download area
    • Forum
    • Guest book
    • Newsletter
    • contact form
    • Chat
    • „Live-Support“
11. Should further services be considered (RSS, Twitter, Facebook-Button)?
12. Different user areas are planned (protected area / Premium users)?

How is your website known??

1. Your website is featured on all company papers (Visiting card, Writing paper, Annual report)
2. Your website appears on all advertising media (Imagebroschüre, display, Company car, Exhibition banner)
3. Your website will appear in your email signature
4. You represent your company on social networks (Facebook, Twitter, Google+, Xing)
5. Your website should be search engine optimized right from the start
6. You provide suitable search terms (Keywords) together, that match your offer
7. You are planning a keyword research and qualification. This is how your internet agency will find other promising search terms
8. You link your website with those of your business partners and look for other link exchange options
9. You build additional online reputation through external content or a company blog
10. You are planning a budget for search engine advertising, z.B. with Google AdWords or Yahoo Search Marketing, one

A well-planned website is the key to being successful on the internet. Call us (08231 - 9595990) or send us an email. We would be happy to advise you.