It's not a surprise, that advertisers around the world are currently browsing their mobile landing pages, as Google pronounced the unveiling of fast-loading AMP landing pages for search ads around the world.
Any change to the landing pages should be taken seriously. Google's release is an exciting time for mobile advertisers. But it also obscures things. It is also important to note, that ad rank and pricing are influenced by various factors. If you keep the audience happy, keep google happy.
we all know, that Google takes three things seriously, d. H. The importance of the landing page, the speed of the site and the fact, that Google users are increasingly mobile. A clever trick, to find out the speed of your mobile version of the website, is to use the free tool from Google.
You can enter any website there, and Google is creating an easy-to-read evaluation guide, in which the ranking of your page in terms of loading time, Number of users lost due to loading times and more is listed.
AMP refers to “accelerated mobile sites” and consists of 3 Main components:
For an overview of building AMP pages, first learn the official AMP project tutorial. There are more than six steps, that you need to run, underneath:
Website speed has always been a determining factor in how Google ranks websites. The same applies to the preference of your Google ads depending on the search behavior of the user. Although there are a variety of methods, Nothing to improve page speed can offset the results of converting your mobile pages to accelerated mobile pages.