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    How to keep the audience during website migration?

    Website migration is a process, defined by changing the setup or technology of a website. For example, if someone has a site from Magento 1 to Magento 2 want to move, the technology must be changed, which is a website migration. In SEO terms, migration is defined by the structural change in the URL of a website.

    Types of Site Migration

    1. Whenever someone makes changes to a website's log, d. H. Changing from HTTP to HTTPS, it is a protocol change.

    2. When a website owner chooses, move a website from ccTLDs to subdomains or subfolders, the subdomain changes.

    3. When a company decides, change the domain name or carry out a rebranding, it has to switch from one domain to another.

    4. When a website is under the platform changes, she is involved in the site migration.

    5. Changing the structure or layout of a website affects the internal reference and URL structure of the website. This is a type of website migration.

    What to do when migrating a website?

    1. Before migrating your website, make sure, that you inform all users about it, that you choose to migrate your website, and that you'll be back soon.

    2. By properly planning and monitoring your website migration, you can migrate your website over this period, where you expect slow growth.

    3. Manage, that any HTML links from your previous site should redirect your audience to your new site. You may be thinking, that it's okay, make no changes to the redirected URLs, but it's important, make the changes.

    4. 404 Pages on a website can help your users, to know, where to go, if you enter wrong urls. You can even have a landing page for 404 Create pages, which creates more leads.

    5. If you are migrating to a different domain, don't lose your older domain. Rather, it should redirect the user to a new domain. If the redirects are lost, all internal links to the old site will also be lost.

    Migrating websites is important and should be handled carefully. Unless, I can lead to significant losses in rankings and traffic. So make sure, that you perform the migration carefully.

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