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    What should you focus on – on content or backlinks?

    This question has great potential and must occupy all digital marketing experts somewhere along the journey. If you want to survive ruthless competition, Companies on the Internet will leave no stone unturned and no one can take the risk, To commit mistake. Before we understand, what to focus on, let's learn, what each of them is and how they work.

    Content refers to any medium, that can get your message across to your audience. It's the main content of the brand, who is responsible for it, to attract users' attention. It can be in any form, including blogs, Tests, Images, Videos or infographics.

    Backlinks are the links to your website, that connect a webpage of your website to another relevant website. It is expected, that the pages with a higher number of backlinks have higher search engine rankings.

    The difference

    1. Content is the main thing, that the audience will visit your website for. This is it, what evokes impressions, after users have been addressed on the website, People are interested in your product or service and consequently generate sales or conversions. When there is no content, you can't wait, that your website draws backlinks for you.

    2. When your website receives links from other websites, this means, that the content there is, in one way or another, valuable and inspiring readers. Because of this, your website will rank higher in the search engine. When your content isn't that good, your optimistic skills can help. But it's pretty challenging, when the content is not admirable.

    3. The page context is defined by using the correct content. The content also defines the page with the title tags and header. If the right keywords are used, the backlinks provide some pointers to the topic of the page.

    4. You can actually find the search crawlers easily thanks to backlinks. Without backlinks, search engine crawlers struggle, Find your website. Hence, new websites are recommended, Get backlinks, as these help with faster detection and indexing.

    5. When building backlinks from websites, that have sufficient authority and reliability and are of high quality, indirectly improve the pages- and domain authority of your website. This is a crucial ranking factor, which is taken into account by Google.

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