He aha ka hoʻolālā hui a pehea ʻoe e koho ai i hoʻokahi no kāu ʻoihana?

He aha ka hoʻolālā hui? ʻO kēia ka hōʻike ʻana o kahi hui i ka lehulehu. Ma ke kuʻuna, ʻO nā hōʻailona kālepa a me ka hōʻailona ʻana i nā hiʻohiʻona maopopo loa o ka hoʻolālā ʻoihana, akā hoʻolālā huahana, hoʻolaha, a ʻo nā pilina lehulehu nā ʻano āpau o ka hoʻolālā ʻoihana. No laila he aha ka hoʻolālā hui a pehea ʻoe e koho ai i hoʻokahi no kāu ʻoihana? Ma keia 'atikala, e aʻo ʻoe e pili ana i kekahi o nā kumu o ka hoʻolālā ʻoihana a pehea e hoʻomaikaʻi ai i kāu logo. E ʻike ʻoe pehea e hoʻohana ai i kēia mau mea ʻehā e hoʻonui i ka ʻike ʻana i ka brand.

ʻike maka

Nui nā pōmaikaʻi o ka ʻike maka. ʻOi aku ka maikaʻi o ke kūʻai aku ʻana i kā lākou huahana nā brand me nā hiʻohiʻona ʻike ikaika, ʻoiai lākou e hana i kahi manaʻo ikaika o ka ʻike, hilinaʻi, a pili. Hiki i ka ʻike maka maikaʻi ke kōkua i ka hoʻoulu ʻana i ka hilinaʻi o ka mea kūʻai aku, a hiki iā ia ke hoʻololi iā lākou i mea kūʻai aku. Eia kekahi mau pōmaikaʻi o ka ʻike maka ikaika. E heluhelu e aʻo hou e pili ana i ke koʻikoʻi o ka ʻike maka a pehea e hiki ai ke kōkua i kāu ʻoihana. A e hoʻomanaʻo e hahai mau i kāu hoʻolālā brand!

Hoʻokumu pinepine nā brand i kahi pane noʻonoʻo i kā lākou logo, ʻike maka, a me ka leo o ka leo. ʻO ka hana ʻana i kahi kiʻi hōʻailona kūlike e kūkulu i ka hilinaʻi me nā mea kūʻai aku a kōkua i ka mālama pono ʻana i ka brand. Kāohi ia i ka huikau o ka brand a hiki i ka ulu. ʻO ka hope loa, ʻO ka pahuhopu o ka hōʻailona hiʻona ka hana ʻana i kahi kiʻi i hiki i nā mea kūʻai ke ʻike ma ke ʻano he brand. A no ka mea, hoʻomanaʻo wale mākou i nā mea i ʻike ʻia i kēlā me kēia lā, pono e kamaʻilio ka hoʻolālā i kēlā pane manaʻo.

No ka hoʻokō ʻana i ka hōʻailona hōʻailona, pono e hoʻomohala kahi hōʻailona i kahi ʻike ʻike ikaika e hiki ke kū i waho o nā mea hoʻokūkū. I loko o kēia kaʻina hana, Pono e noʻonoʻo pono i ke koho ʻana i ka logo kūpono, kala kala, a me nā mea ʻē aʻe. Paul Rand, he alakaʻi noʻeau kaʻao a mea hoʻolālā kiʻi, i kekahi manawa i ʻōlelo ʻia ʻo ka hoʻolālā he ʻelele leo leo. Hoʻokomo i kēia kumukānāwai, Pono nā mea hoʻolālā e noʻonoʻo i kēlā me kēia ʻano o kā lākou hana, mai ka hōʻailona a me ka palette kala i ka memo brand holoʻokoʻa. Aia ma lalo nei kekahi o nā mea koʻikoʻi e komo i ka ʻike ʻike ʻike o kahi ʻoihana.

Ka hōʻailona ʻana

ʻO ka hōʻailona ʻana i ka hoʻolālā ʻoihana he hana ia o ka hoʻokumu ʻana i kahi pilina ʻike ma waena o kahi ʻoihana a me kāna mea kūʻai. Inā paha ma o nā logos, kala kala, fonts, a i ʻole nā ​​kiʻi, He mea nui ka branding no ka hoʻokumu ʻana i kahi manaʻo maikaʻi i ka manaʻo o nā mea kūʻai. I loko o kahi honua kikohoʻe e piʻi nui nei kahi i loaʻa ai nā huahana like ʻole a me nā lawelawe, He mea hoʻokaʻawale koʻikoʻi ka branding. Ke hoʻokō pono, it can help a business stand out and resonate with its target audience.

Branding in corporate design refers to a company’s visual identity, which includes the logo, name, slogan, and style guide. Other elements include business cards, uniforms, and building designs. Corporate identity design is an ongoing process, and should be supported by internal communication efforts aimed at fostering a positive image among stakeholders. A brand guideline manual is a useful tool for keeping corporate identity and brand assets current. A, in addition to design and maintenance, branding in corporate design is a vital tool in public relations, reputation management, and internal communication.

Communication

A corporate communication strategy involves the use of a wide range of media and tools to promote the company. Pono e hui pū ʻia kēia mau mea hana, a ʻo ka hoʻolālā ʻoihana he pou ia o ka ʻōlelo a me ka ʻike ʻoihana. Hoʻokomo ʻia ka hoʻolālā ʻoihana i kekahi mau mea maʻamau i koi ʻia i nā kamaʻilio kākau āpau, me ka hōʻailona hui. Ke hoʻomau nei ka hoʻolālā i ka hōʻike ʻana i ka hōʻailona o ka ʻoihana a maʻa mau. Hoʻopaʻa mau ʻia kona ʻano kala. Hoʻolaha ʻia ka ʻōlelo holoʻokoʻa o kahi hui ma o nā ʻano media like ʻole, me nā mea paʻi a me nā mea kikohoʻe.

Hoʻomaopopo

I ka hoʻolālā ʻana i kahi papahana ʻike ʻoihana, e noʻonoʻo pehea e launa pū ai nā limahana me ia. He aha ke kumu nui o ka pilina? Makemake ʻoe e hoʻohana i kahi polokalamu ʻike lehulehu a i ʻole kahi pilikino? He aha ke ʻano o ka ʻike e hana maikaʻi loa no kāu hui? Pehea ʻoe e hōʻoia ai e mahalo ʻia nā limahana? ʻO kahi papahana i hoʻolālā maikaʻi ʻia e hiki ai ke maʻalahi. Aia ma lalo nei kekahi mau ʻōlelo aʻoaʻo no ka hana ʻana i kahi papahana ʻike ʻoihana. Inā makemake ʻoe i ka ʻike hou aku, e hoʻokaʻaʻike i kā mākou hui o nā loea HR i kēia lā.

Ka mua, e hōʻoia i kāu polokalamu hoʻomaopopo he scalable a hiki ke loaʻa. ʻO ka maʻamau, ʻoi aku ka maikaʻi o nā polokalamu ʻike inā he maʻalahi lākou i nā limahana ke komo a hoʻohana. Eia naʻe, inā paʻakikī a paʻapū kāu polokalamu, hiki paha iā ʻoe ke nalowale i nā limahana. Pono ʻoe e koho i kahi kahua i kūkulu ʻia no ka pae honua. E hōʻoia kēia ʻaʻole pono ʻoe e hoʻolilo i kekahi mau kahua ʻike a hiki ke mālama i nā pono ʻike honua mai kahi kumu hoʻokahi..

Ka lua, e hoʻomanaʻo i ka ʻike ʻana i nā limahana e pono ai nā luna e ʻike i kā lākou limahana. He mea nui kēia no ka hoʻokumu ʻana i kahi pilina me lākou a me ka hoʻoulu ʻana i ka hilinaʻi. He mea koʻikoʻi nō hoʻi e hoʻohālikelike i ka ʻike i ka hana kikoʻī i hoʻomaikaʻi ʻia. I ka hoʻomaikaʻi ʻana i nā limahana, e wehewehe pono i ka waiwai o kā lākou mau haʻawina. Inā ʻaʻole hiki iā ʻoe ke hana i kēia pilina, mai hoʻohana i ka ʻike ma ke ʻano he mea hoʻoikaika. E ʻoluʻolu a huhū ka mea hana.

Art

Pono nā kiʻi no ka hoʻolālā ʻoihana ma mua o nā kiʻi nani wale nō. Pono e hōʻike i ka ʻike o kahi brand, ʻano pilikino, a me ka pono. Pono ka hana kiʻi o kahi brand e hōʻike i kona ʻike i ke kaiāulu āna e lawelawe ai, he pilikia e hiki ke hoʻokō. Ua lako maikaʻi ʻo ʻAmelika nui e hoʻokō i kēia pilikia. ʻO kāna mau hoʻonā no nā ʻoihana e pili ana i nā kiʻi branded, hoʻolālā hana noʻeau hōʻike, ʻāpana maʻamau, a me ka hooponopono ana i na koho i aponoia. A, no nā hui e makemake e lawe i kā lākou papahana kiʻi ʻoihana i loko o ka hale, Hiki i ka ʻAmelika nui ke kōkua.

ʻO ke ʻano Corporate Memphis kahi ʻano kaulana loa, e like me ke ʻano o nā ʻoihana liʻiliʻi a me nā ʻoihana ʻenehana. Hōʻike ia i nā kiʻi like me ke kiʻi kiʻi, nā ʻili ʻālohilohi, a me ka hoʻololi maʻalahi o nā ʻāpana. He maʻalahi kēia ʻano e huki, me kona mau aʻa i ka hoʻolālā ʻana o ka mea hoʻohana a me ke kālepa ʻenehana. Akā, ua hoʻomaka hoʻi e ʻai i ka honua ʻike, ke kiʻi ʻana i nā ʻōlelo hoʻohewa nui mai ka hui hoʻolālā. Ua hoʻopuka ke au i nā ʻano kiʻi a me nā sub-genres.

Pono pinepine nā brand e hoʻohana i nā kiʻi kiʻi kiʻi i ka dinamism a me ka hana hou. Hiki i nā mana mana ke hoʻohana i nā ʻano o ka hana kiʻi kiʻi e hana i nā manaʻo no nā hōʻailona koʻikoʻi. I kēia mau makahiki o nā mea hoʻohana i hana ʻia a me ka ʻoihana pūnaewele, Pili nā ʻano hana kiʻi kiʻi i nā mana mana. And they can be highly effective. In the next few years, the future of art for corporate design is bright. With the growth of social media and user-generated content, brands must be more relevant and exciting than ever before.

Strategic thinking

The penultimate step in strategic design involves establishing common ground and gaining the buy-in of stakeholders. Successful strategic design processes require frequent engagement and proactive communication. They map stakeholder positions and identify any misaligned interests. Strategic designers must also embrace continuous learning. They should encourage a culture of inquiry and study past failures to improve their design process. Listed below are the steps that make strategic thinking in corporate design a success.

Ka mua, e wehewehe i ka huina waiwai a hoʻomaka ma ke kamaʻilio ʻana iā lākou. Hāʻawi kēia hui waiwai i nā ʻike waiwai i nā ʻano ʻoihana a me nā koi o nā mea kūʻai aku. A laila, hiki ke hoʻomaka ke kaʻina hana. Ke ʻike ʻia ka hui waiwai, ʻo ka manawa kēia e kamaʻilio me ka hoʻokele kiʻekiʻe. ʻO ka pahuhopu ka hoʻokumu ʻana i kahi hoʻolālā a hoʻomohala i kahi hoʻolālā e hoʻoponopono i kēia pono. Hiki ke hoʻomaka ke kaʻina hana me ka manaʻo waiwai, e like me kahi lawelawe a huahana paha.

ʻO ka hana aʻe, ʻo ia ka hoʻomohala ʻana i kahi huaʻōlelo e kōkua i nā mea hoʻolālā e hoʻomaopopo i ke koʻikoʻi o ka noʻonoʻo hoʻolālā i ke kaʻina hana. ʻAʻole kahi huaʻōlelo hoʻolālā hoʻolālā a “ʻanuʻu” alakai. He ala ia e hoʻokiʻekiʻe ai i ka ʻoihana hoʻolālā ma ka nānā ʻana i ka wehewehe ʻana i ka pilikia, e wehewehe ana i ka pilikia, a me ka hoʻomālamalama ʻana i nā hoʻonā hiki. He mea nui e hoʻomanaʻo i ka noʻonoʻo hoʻolālā i ka hoʻolālā ʻoihana he kaʻina hana e pili ana i ka hoʻolālā a me nā hui ʻoihana.