Thaum tsim koj lub logo, Koj yuav tsum xav txog cov xim thiab cov fonts uas zoo tshaj plaws sawv cev koj txoj kev lag luam. Cov xim koj xaiv yuav pab koj lub logo sawv ntawm koj cov neeg sib tw. Fonts tuaj yeem pab koj lub tuam txhab sawv tawm zoo li. Ib qho zoo slogan kuj tseem ceeb, Yog li nco ntsoov xav txog dab tsi koj lub tuam txhab sawv rau. Nov yog qee qhov piv txwv ntawm cov neeg slogans. Cov xim uas koj xaiv yuav tsum muaj kev cuam tshuam koj lub tuam txhab tseem ceeb. Koj tseem tuaj yeem siv cov no ua ib lub hauv paus rau koj lub tuam txhab cov lag luam tsim.
Lub logo
Tus tsim qauv ntawm cov tuam txhab tsim logo yuav tsum tau ntau dua li lub cim cliched lossis tsab ntawv. Qhov pom tau pom ntawm lub logo yuav tsum muaj peev xwm mus txog rau cov pab pawg sib tw thiab cov neeg yuav khoom muaj kev puas siab ntsws. Qhov no yog vim lub logo tuaj yeem sab hauv thiab tuaj yeem cuam tshuam li cas ib pawg pab pawg pom lub hom phiaj. Txawm li cas los, Qhov kev sab hauv ntawm lub logo tsis tas yuav tsum tau. Nov yog qee cov lus qhia los tsim cov tuam txhab tsim qauv logo.
Tus tsim qauv ntawm lub logo yuav tsum muaj raws li txhua txoj kev lag luam’ Cov Khoom Siv Ua Lag Luam. Branding yuav tsum muaj kev sib xws thiab lub logo uas tsis phim cov hom tuaj yeem ua rau raug tsim txom mus ua lag luam. Logo tsim yuav tsum muaj kev sib xws nrog lwm yam ntawm cov tswv yim branding kom nws tau pom tias nws tau pom thoob plaws hauv khw muag khoom nruab nrab. Cov ntawv qhia tau yog tus qauv tshaj tawm ntawm qhov chaw ua lag luam logo yog siv: qhia kom paub cov neeg siv khoom muaj peev xwm txog cov khoom lag luam thiab cov kev pabcuam ntawm cov tuam txhab.
Lub logo tsim txheej txheem yuav tsum muaj kev tawm dag zog hauv kev txiav txim siab. Qee cov qauv tsim Studios muaj lawv cov kev ua haujlwm-hauv-kev nce qib pin-ups pinned ntawm lawv cov phab ntsa. Txawm li cas los, Nws yog qhov zoo tshaj plaws kom tau txais cov phooj ywg tau los saib koj lub logo hauv txhua lub kaum thiab ntawm cov sib txawv. Los ntawm ua raws li cov lus qhia no, koj yuav xyuas kom meej tias koj lub tuam txhab tsim logo yuav sawv ntawm pawg neeg. Ces, Koj yuav muaj kev ntseeg siab rau koj lub logo thiab hom cim npe.
Teeb tsa wit rau hauv koj lub tuam txhab tsim logo. Thaum qhov no yog kev lom zem thiab muaj tswv yim los koom cov neeg siv khoom thiab nce qhov cuam tshuam ntawm koj hom, Lub logo witty tsis tsim nyog rau txhua hom kev lag luam lossis hom. Piv txwv li, Lub tsev noj mov zoo tshaj plaws logo nrog elegant typeface yuav tsis haum rau luam yeeb lossis lub tuam txhab riam phom. Lub logo tsim raws li cov lus qhia handherhology, piv txwv, yuav tsis zoo li los koom cov txiv neej pensioners. Ib yam li ntawd, Lub nkoj Swastika-tshoov siab lub logo yuav tsis tsim nyog rau txhua yam kev lag luam.
Xim Txheej Txheem
Muaj ntau txoj kev sib txawv los siv cov xim hauv koj lub tuam txhab tsim. Ib txoj hauv kev zoo tshaj plaws yog siv cov xim ua kom zoo nkauj. Cov no yog ua raws cov xim uas yog rov qab rau ib leeg ntawm lub log xim thiab muaj kev xav zoo sib xws. Complementary schemes muaj kev nyab xeeb, Tab sis tsis yog ib txwm qhov kev xaiv zoo tshaj plaws rau kev nyiam mloog. Yog tias koj yuav mus rau lub siab txias, zoo nkaus li zoo, Sim siv cov xim ua kom zoo. Lawv kuj tseem zoo kawg nkaus rau cov duab piav qhia thiab cov duab kos, Raws li lawv muab kev sib txawv siab thiab hais txog cov ntsiab lus tseem ceeb.
Txoj hauv kev zoo tshaj plaws los siv cov xim ua kom tiav hauv koj lub corporate tsim yog siv ob ntxoov ntawm tib xim. Piv txwv li, liab thiab beige mus ua ke zoo nkauj. Qhov kev sib xyaw no yuav qhia tus kws tshaj lij, Tsis tau ua phooj ywg, kev xav. Txiv kab ntxwv thiab ntsuab kuj tseem tuaj yeem ua ke rau ib lub hipster vibe. Ntsuab thiab xim daj ua haujlwm ua ke los tsim cov mos muag, Dynamic saib. Cov xim no mus ua ke ua ke thiab yuav zoo rau koj lub logo. Koj kuj tseem tuaj yeem siv cov paj yeeb ua kom ntxiv rau kev sib txuas.
Siv cov xim ua kom tiav hauv koj tus qauv tsim kuj yog txoj hauv kev zoo rau koj lub logo lossis storfront zoo li. Yog tias koj lub logo yog xim liab, piv txwv, cov neeg yuav pom nws thiab koom nrog nws txoj kev xav ntawm kev ywj pheej. Tib yam mus rau lub txiv kab ntxwv thiab daj logo. Cov xim no yog cov nyom vim tias lawv tsis sib ntaus sib tua rau kev saib xyuas. Koj tseem tuaj yeem siv cov xim ua tiav nrog gradients lossis lub roob ntau. Qhov kev sib xyaw ua ke no yuav tsim kev tsim qauv cohesive uas yuav muab cov tshuaj tiv thaiv thiab tsim cov tshuaj tiv thaiv koj tau tom qab.
Lwm txoj hauv kev los tsim cov qauv xim yog siv cov cuab yeej online. Adobe's Cov cuab yeej online muaj ntau yam ntawm cov xim preset xim uas tuaj yeem theej thiab dhau los. Yog tias koj siv ib qho program uas txhawb Adobe software, Koj tuaj yeem txuag cov qauv xim raws li lub preset hauv Adobe software. Thiab yog tias koj siv daim ntawv thov desktop zoo li powerPoint, koj yuav tuaj yeem rov siv dua.
Tus ntshuab
Ntau yam Fonts muaj rau cov tub sab tsim. Tus ncej, lub tuam txhab tsim los ntawm Joan thiab Erik Spiekermermann hauv 1989, Tsim Cov Fonts Cov Fonts Rau Cov Qauv Lag Luam thiab Kev Tsim Lag Luam. Nws thawj cov lag luam font tsev neeg, “Tus axel,” tau tsim rau lub rooj kev xam. Hauv 2014, Fostshop tau txais los ntawm monotype. Tus font yog ib qho kev xaiv ntau ntau rau ib qho kev lag luam uas xav tau cov font zoo. Nws cov qauv tsim qauv thiab cov cim nyeem tau ua nws txoj kev xaiv zoo rau kev tsim qauv me me.
Ib qho ntawm cov neeg nyiam tshaj plaws hauv tuam tsev yog gill sans. Nws nyuaj nrhiav, tab sis yog heev realed rau nws txoj kev tsim duab ntsej muag thiab cov qauv geometric. Tsim los ntawm British tsim kho eric gill hauv 1926, GILL SANS yog ib qho geometric sans-serif typeface nrog lub tswv yim kev tsim nyog. Nws tau siv ntau yam hauv kev tshaj tawm thiab tsim qauv, zoo li nyob rau hauv cov ntawv xov xwm thiab cov phau ntawv. Nws cov qauv tsim duab geometric ua rau nws qhov kev xaiv zoo heev rau kev lag luam branding.
FF DIN yog lwm txoj kev xaiv zoo rau kev tsim qauv. Nws cov lus qhia geometric-SERIF cov ntawv sau yog tus cwj pwm los ntawm kev sib tw. Nws lub npe tau tshoov siab los ntawm geometric sans-serif ntsej muag los ntawm 1920 thiab 1930. Cov typeface no kuj tseem kho tshiab, muab nws ib qho chaw sov. Thawb, Lwm qhov kev xaiv nrov, kuj yog ib qho kev sib tw zoo. Kev sib xyaw ntawm cov ntawv sau sib dhos thiab cov duab geometric tsim cov kws tshaj lij, Zoo siab tos txais thiab niaj hnub cim.
Futura yog ib qho zoo tshaj plaws-sans-serif Typeface. Nws cov duab duab geometric tej zaum niaj hnub. Nws yog cov khoom ntawm dadical sim hauv lub teb chaws Yelemees thaum 1920. Lub tsev kawm ntawv Bauhaus kos duab tau cuam tshuam los ntawm kev ua kom muaj nuj nqis niaj hnub ntawm kev txiav txim thiab ua haujlwm, thiab tau sib cav tias tus ntsuj plig uas muaj tswv yim zoo ib yam nrog ntau lawm. Futura yog cov sans classic-serif thiab yog siv los ntawm ntau hom, suav nrog FedeX thiab Swissair.
Tuam txhab Slogan
Koj lub tuam txhab slogan yog ib feem haib ntawm nws cov hom cim. Nws tuaj yeem siv los kos cov neeg siv khoom hauv thiab nco lawv txog dab tsi ua rau koj txoj kev lag luam txawv. Ib qho zoo slogan yuav tsum muaj raws li cov duab koj tau tsim rau koj hom, thiab teem koj sib nrug los ntawm kev sib tw. Nws yuav tsum tseem tsom rau koj lub tuam txhab cov ntsiab lus txhais tau, uas yog ib qho tseem ceeb ntawm koj hom. Cov npe hauv qab no yog qee cov tswv yim rau tuam txhab slogans:
Ib tug zoo slogan yuav tsum tau catchy thiab succinct. Nws yuav tsum tau piav lub ntsiab ntawm koj txoj kev lag luam hauv ib kab lus yooj yim. Txawm li cas los, Yog tias koj sim los tsim cov khoom siv Empowering, Koj tseem tuaj yeem mus rau txoj kev xav sogan. Ib tug catchy slogan yuav ua rau cov neeg siv khoom xav txog kev xav txog koj hom. Cov lus hais yuav tsum tau ua haujlwm thoob plaws txhua yam koj cov ntaub ntawv lag luam. Yog ua tau zoo, Ib tug slogan tuaj yeem coj koj cov kev txiav txim siab kev lag luam.
Ib tug zoo sogan yuav pab txhawb kev thov rau koj cov khoom lossis kev pabcuam. Nws yuav qhia rau tib neeg dab tsi koj cov khoom lossis kev pabcuam ua thiab yuav ua li cas nws yuav pab tau lawv. Cov neeg tau txais kev pab yuav muaj feem ntau yuav tsum nco ntsoov koj cov khoom thaum lawv pom nws ntawm daim ntawv tshaj tawm lossis hauv kev luam tawm. Nws tseem yuav ua rau koj cov khoom lossis kev pabcuam xav tau ntau dua hauv kev ua lag luam. Koj tseem tuaj yeem sib xyaw lub tuam txhab Slogan rau hauv koj lub logo. Teeb tsa nws mus rau hauv koj lub logo kom nws nco tau ntau dua.
Ib daim slogan yog ib qho muaj zog ntawm koj lub hom npe thiab tuaj yeem ua lossis rhuav koj txoj kev lag luam. Piv txwv li, Kua qhia txog cov lus qhia tshiab hauv 2007 hu ua “Xav txawv,” uas yog ib qho ua si ntawm IBM's “Xav.” Lub tswv yim tom qab ib tus slogan yog ua kom lub tuam txhab nco thiab elicit teb los ntawm cov neeg siv khoom. Xav tias txawv yog ib qho ntawm cov lus nco tshaj plaws, yog li nws yog ib qho tseem ceeb kom ua koj cov lus qhia tsis nco qab thiab catchy.
Uniform typeface
Siv tag nrho cov kaus mom typeface rau koj lub corporate tsim yog txoj hauv kev zoo los tsim cov duab tshaj lij. Cov font no los nrog ntau yam hnyav thiab kev ua kom muaj zog, muab nws ua haujlwm, plooj lub suab. Fernando piav qhia li cas cov font tau tsim hauv tsab xov xwm no. Typeface tuaj yeem hloov pauv yog tias koj xav tau hloov nws saib. Nov yog qee qhov piv txwv ntawm cov fonts uas koj yuav xav sim.
Ntau Dav Dav Hlau Geometric Typeface, Cov khaub ncaws hnav raws li lub voj voog. Of o ntawm cov dav niaj zaus yog ua los ntawm 1.5 Cov voj voog stalled nyob rau sab saum toj ntawm ib leeg, thiab OS O ntawm kev ua kom dav dav dav dav yog pawg ntawm ob lub voj voog. Tag nrho lwm cov cim hauv tsev neeg yog muab tau los ntawm cov tswvyim thawj zaug no. Ntxiv rau kev siv cov ntawv sau ua ke hauv tuam txhab tsim, Cov typeface no zoo tshaj plaws rau cov qauv web, kev ntaus npe, thiab phau ntawv npog. Cov versatility ntawm no typeface tso cai cov tsim qauv siv rau ntau lub hom phiaj tsis muaj kev txhawj xeeb tsis muaj kev paub seb tus typeface yuav tshwm sim hauv cov khoom kawg.
Typography yog qhov tseem ceeb ntawm ib qho kev tsim qauv. Nws sib txuas lus hom muaj thiab hierarchy. Incorporated rau hauv ib qho kev paub txog, ib qho tonseface qhia txog lub tuam txhab tus kheej. Typefaces muaj cov qauv ntawm cov ntawv sau uas sib piv cov qauv. Tus font yog xaiv raws nws cov style, kev nyeem tau, thiab libibility. Lwm qhov tseem ceeb tshwj xeeb yog lub hauv paus, uas yog qhov sib nrug deb ntawm cov ntawv nyeem thiab lwm cov ntsiab lus. Cov kab ke 4DP yog siv los ua cov ntawv nyeem thiab cov ntsiab lus.
Lwm qhov kev xaiv yog Serif Typeface. Nws zoo li FF Meta tab sis ua haujlwm zoo li cov tsev neeg. Nws cov chaw sov thiab dav dav yog qhov zoo rau cov phiaj xwm kev lag luam thiab cov lag luam tsim qauv. Nws tseem los nrog ob peb italics thiab hloov glyphs, ua kom haum rau ob leeg poj niam thiab masculine hom. Yog tias koj xav sim nrog elongated version ntawm ib tug font, sim Mirador. Nws yog kev coj noj coj ua niaj hnub ntawm ib chav serif, tab sis tseem ua haujlwm zoo hauv qhov ntau thiab tsawg.




