9 Cov ntsiab lus tseem ceeb ntawm Corporate Design

Kev tsim qauv koom nrog tsim kom muaj tag nrho cov npe lag luam rau lub tuam txhab. This visual image is typically represented through branding, cov cim lag luam, thiab lwm yam ntsiab lus pom. Txawm li cas los, nws tuaj yeem suav nrog cov khoom tsim, kev tshaj tawm, thiab kev sib raug zoo rau pej xeem. Lub tuam txhab tsim tus kheej zoo yuav ua rau lub tuam txhab zoo li kev tshaj lij thiab kev ntseeg siab. Txawm li cas los, tsim kom muaj kev lag luam tsim tau yooj yim. Hmoov zoo, muaj ntau cov lus qhia pab tau kom ua raws.

Typography

Typography is an important part of corporate design. Nws yog thawj qhov kev xav uas tus neeg siv khoom muaj ntawm lub tuam txhab, yog li nws yuav tsum tau xaiv kom zoo. Fonts qhia ntau yam kev xav thiab tuaj yeem ua lossis rhuav tshem cov kev xav uas tus neeg siv khoom tau txais los ntawm kev lag luam. Vim li no, Nws yog ib qho tseem ceeb los xaiv txoj cai font style rau lub hom logo.

Thaum cov neeg feem coob paub txog hom ntawv, tsis yog txhua hom ntawv ua haujlwm zoo hauv txhua lub ntsiab lus. Qee qhov tsim nyog rau qee hom kev tsim qauv tsim dua li lwm tus. Piv txwv li, lub tuam txhab thev naus laus zis thev naus laus zis tuaj yeem xav nthuav tawm cov duab zoo nkauj thiab xis nyob rau nws cov neeg tuaj saib. Yog li ntawd, tej zaum lawv yuav xav xaiv ib hom ntawv uas muaj qhov zoo nkauj feminine.

Thaum ntxov xyoo, kev xyaum typography yog txwv rau ib tug me me ntawm cov kws txawj craftsmen. Txawm li cas los, nrog kev nce ntawm industrialization thiab kev taw qhia ntawm cov technologies tshiab, lub luag hauj lwm ntawm typographers nthuav. Hnub no, feem ntau typographers ua hauj lwm nyob rau hauv lub teb ntawm graphic design, qhov twg lawv siv software los tsim thiab npaj hom ntawm ib qho screen. Txawm li cas los, cov hauv paus ntsiab lus ntawm kev nyeem ntawv thiab kev sib dhos zoo ib yam. Txawm tias muaj kev loj hlob ntawm kev tshaj tawm, feem ntau typographers tsis ua hauj lwm ntawm lub tuam txhab ntaus ntawv lossis ntawm lub tuam txhab luam ntawv. Hloov chaw, lawv feem ntau yog ib feem ntawm pab pawg tsim duab kos duab.

Typography yog ib qho tseem ceeb hauv kev tsim kev lag luam. Thaum siv kom raug, nws tuaj yeem hais ncaj qha rau tus neeg siv khoom. Yog tias koj tsis nkag siab tias typography ua haujlwm li cas, koj tuaj yeem xaus siv cov font tsis raug rau koj cov ntsiab lus.

Color scheme

When it comes to branding your company, cov xim zoo nkauj yog qhov yuav tsum tau ua. Nws tuaj yeem ua lossis tawg ua lag luam, uas yog vim li cas nws yuav tsum tau muab coj los xav hauv txhua qhov chaw lag luam. Nws kwv yees tias 85% ntawm tus neeg yuav khoom qhov kev txiav txim siab los yuav khoom lossis kev pabcuam yog cuam tshuam los ntawm lub tuam txhab cov qauv xim. Lub log xim yog qhov chaw zoo rau kev txheeb xyuas koj lub hom phiaj xim xim. Nws tuaj yeem ua raws li RGB lossis RYB xim qauv.

Xiav yog qhov kev xaiv nrov rau lub koom haum xim xim. Cov qauv xim no yog txuam nrog kev thaj yeeb thiab kev ntseeg siab. Qhov tseeb, 33% ntawm lub ntiaj teb cov npe loj tshaj plaws siv xiav raws li lawv cov xim. Ntshav, lub caij no, yog bold thiab sawv cev rau khoom kim heev thiab kev txawj ntse. Nws kuj tau siv ntau zaus hauv kev tsim lub vev xaib raws li hu rau khawm ua haujlwm.

Thaum xaiv ib lub tswv yim xim rau koj tus neeg tsim khoom tuaj yeem ua tau yooj yim, Nws yog ib qho tseem ceeb kom nco ntsoov tias nws yuav tsum yog qhov kev xav ntawm koj lub hom phiaj kev lag luam. Piv txwv li, yog tias koj lub lag luam feem ntau yog ib lub tuam txhab B2B, Ib qho kev sib xyaw xim xim yuav tsim nyog dua. Txawm li cas los, yog tias koj yog ib lub tuam txhab muag khoom lossis kev pabcuam rau pej xeem, monochrome xim schemes yog qhov kev xaiv tsim nyog tshaj plaws. Monochrome xim kuj yog ib qho kev xaiv zoo yog tias koj lub lag luam nyob hauv kev lag luam nrog cov xim sib xws.

Dhau li siv lub log xim, xaiv ib lub tswv yim xim kuj tseem ceeb heev hauv kev tsim kom muaj lub cim npe. Lub tswv yim xim yuav tsum zoo ib yam thoob plaws hauv koj lub tuam txhab lub hom phiaj thiab yuav tsum koom tes nrog koj lub logo. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias lub tswv yim xim tuaj yeem cuam tshuam ntau yam ntawm koj lub lag luam, los ntawm lub logo thiab lub vev xaib mus rau koj tus account social media.

Logo

The design of a corporate design logo should reflect the company’s identity, hom duab, thiab cov hom phiaj ua lag luam. Lub logo zoo yog lub cim pom ntawm lub tuam txhab, yog li nws yog ib qho tseem ceeb kom tau txais nws txoj cai. Muaj ntau yam kev tsim qauv tseem ceeb los xav txog, suav nrog kev siv xim. Cov xim sib txawv ua rau muaj kev xav thiab kev coj cwj pwm sib txawv, thiab paub seb cov xim twg siv tau tuaj yeem pab koj tsim cov nyhuv uas xav tau.

Cov duab ntawm lub logo kuj tseem ceeb, raws li nws pab txhawb rau lub ntsiab lus thiab tag nrho saib ntawm lub hom. Piv txwv li, ib puag ncig tsim tuaj yeem qhia qhov zoo ntawm lub zog thiab kev ua siab ntev. Ib tug square design, ntawm qhov tod tes, sib txuas lus symmetry, zog, thiab efficiency. Ntxiv rau, Daim duab peb sab tuaj yeem xa cov txiv neej lossis cov lus muaj zog. Kab ntsug, lub caij no, tuaj yeem qhia qhov kev xav ntawm kev ua phem.

Kev tsim cov khoom lag luam logo yog qhov sib txawv ntawm lub tuam txhab tsim logo. Cov khoom lag luam logo yuav tsom rau qhov tseem ceeb ntawm cov khoom nta thiab kev siv tau. Nws tseem yuav tsum tau ua raws li lub tuam txhab lub hom phiaj. Piv txwv li, lub tuam txhab dej haus xws li Coca-Cola feem ntau qhia ntau yam khoom rau hauv kev ua lag luam.

Lub tuam txhab tsim logo tsim tau zoo yuav tsum txhawb nqa lub koom haum lub hom phiaj kev lag luam. Lub hom phiaj yog kom nyiam cov neeg tuaj saib lub hom phiaj thiab tsim kom muaj lub npe muaj zog thiab muaj zog. Lub logo yuav tsum ua raws li tag nrho cov hom phiaj kev lag luam, thiab nws yuav tsum tau yooj yim recognizable.

Image style

Image style guides can help designers create a consistent brand identity. Lawv kuj tuaj yeem muab cov lus qhia rau lub suab nrov, tus kheej, thiab zoo. Lub hom phiaj yog los pab txhim kho tus neeg siv khoom xav txog lub hom phiaj. Lub suab ntawm cov duab qhia style yog ib qho tseem ceeb vim nws dictates yuav ua li cas ib tug duab tig tawm. Kev siv lub suab tsis raug tuaj yeem ua rau nws nyuaj rau kev ntes lub siab xav.

Piv txwv li, ib lub tuam txhab yuav tsum siv tib cov qauv ntawm cov duab rau luam tawm, web, thiab social media cov ntsiab lus. Lawv kuj yuav tsum ua raws li cov xim zoo sib xws, font/typography, thiab lub suab. Cov txheej txheem rau xaiv cov xim, cov duab, thiab qhov ntau thiab tsawg rau cov duab no yuav tsum muaj kev cuam tshuam cov neeg tuaj saib lub hom phiaj. Cov lus qhia yuav tsum ua raws li lwm cov ntsiab lus ntawm lub hom phiaj tus kheej. Ntxiv mus, lub tuam txhab duab yuav tsum phim cov neeg tuaj saib lub hom phiaj qhov chaw thiab nyiam.

Company culture

A strong corporate culture is an important part of business. Nws ua rau cov neeg ua haujlwm siab dua thiab tsim tau, thiab txhim kho kev ntsuas kev lag luam. Tab sis dab tsi lub luag haujlwm tsim ua si hauv kev txhawb nqa thiab txhawb nqa lub tuam txhab kab lis kev cai? Cov kab lis kev cai hauv chaw ua haujlwm zoo tshaj plaws qhia txog lub hom phiaj meej thiab pom tau zoo. Nov yog cuaj lub ntsiab lus tseem ceeb uas yuav tsum tau xav txog thaum tsim ib lub koom haum kab lis kev cai.

Kev noj qab haus huv ntawm chaw ua haujlwm kab lis kev cai tsom rau tib neeg thiab lawv txoj kev sib raug zoo. Nws txhawb kev ntseeg thiab hwm. Nws kuj txhawb kev sib koom tes. Kab lis kev cai tsis zoo ua rau nws nyuaj rau nrhiav thiab khaws cov txuj ci siab tshaj plaws. Columbia University txoj kev tshawb fawb pom tias cov neeg ua haujlwm yog 13.9% feem ntau yuav nyob ntawm ib lub tuam txhab uas muaj kab lis kev cai siab dua li ib tus neeg qis.

Thawj kauj ruam hauv kev tsim lub tuam txhab kab lis kev cai yog nkag siab txog cov kev xav tau ntawm koj cov neeg ua haujlwm. Qhov no tuaj yeem ua tau los ntawm kev tshawb fawb, tsom cov pab pawg, los yog kev xam phaj. Muaj kev koom tes, kev ua haujlwm zoo siab txhais tau hais tias kev lag luam muaj txiaj ntsig thiab pab pawg ua tau zoo dua. Kev coj noj coj ua ntawm chaw ua haujlwm yuav tsum suav nrog qhov chaw ua haujlwm zoo, kev ua haujlwm ncaj ncees, thiab cov cib fim rau kev loj hlob ntawm tus kheej thiab kev tshaj lij.

Kev coj noj coj ua ntawm tuam txhab kuj tuaj yeem txhais lub tuam txhab tus kheej. Ib zaj dab neeg keeb kwm muaj zog yog qhov tseem ceeb rau lub tuam txhab txoj kev loj hlob thiab cov duab pej xeem. Lub tuam txhab lub chaw ua haujlwm thiab architecture tuaj yeem cuam tshuam lub tuam txhab tus nqi.

Brand objectives

A corporate design process focuses on the goals of the brand and the needs of its audience. Nws suav nrog kev tsim kom pom tus kheej, suab thiab suab, kev pabcuam neeg siv khoom, thiab lub koob npe nrov. Cov khoom lag luam tseem yuav tsum suav nrog cov dab neeg los ua kom lawv lub hom phiaj meej. Thaum kawg, lawv yuav tsum ua hauj lwm los tsim kom muaj kev sib raug zoo rau cov neeg siv khoom mus sij hawm ntev thiab ua kom muaj kev paub txog kev lag luam. Kom ua tiav qhov no, cov tuam txhab tuaj yeem siv social media, them tshaj tawm, email kev lag luam, thiab ntau dua.