Lub Foundations ntawm Corporate Design
Yog tias koj tsis tau xav txog qhov tseem ceeb ntawm kev tsim cov tuam txhab, koj tau ploj mus ntawm qee cov ntaub ntawv tseem ceeb uas tuaj yeem pab koj txiav txim siab txog txoj hauv kev zoo tshaj plaws los tsim koj lub tuam txhab tus kheej. Kab lus no yuav tham txog lub hauv paus ntawm kev tsim cov tuam txhab: Kev Pom Tus Kheej, Xim sib haum xeeb, Sau ntawv, Kev sib txuas lus channel, thiab ntau dua. Raws li tus tsim qauv, koj txoj haujlwm yuav tsum ua raws li koj lub tuam txhab lub tswv yim thiab lub hom phiaj. Ua raws li cov lus qhia no yuav pab koj tsim kom muaj lub npe zoo tshaj plaws.
Kev Pom Tus Kheej
Lub Visual Identity ntawm lub tuam txhab tsim muaj tag nrho cov teeb pom kev zoo cuam tshuam nrog lub hom. Nws npog cov xim palette, cov fonts, thiab tag nrho cov txheej txheem ntawm lub tuam txhab lub vev xaib thiab lwm yam khoom lag luam. Ib qho kev pom muaj zog tuaj yeem pab lub koom haum sib txuas lus zoo rau nws cov neeg tuaj saib lub hom phiaj thiab cuam tshuam rau lawv txoj kev xav ntawm hom. Nov yog qee qhov tseem ceeb tshaj plaws ntawm kev pom tus kheej. Cia peb saib ntawm lawv txhua tus.
Thawj kauj ruam yog kom nkag siab cov neeg tuaj saib lub hom phiaj. Cov duab qhia txog kab lis kev cai thiab cov ntsiab lus ntawm cov neeg tuaj saib. Paub txog cov kev xav tau ntawm koj lub hom phiaj cov neeg tuaj saib yuav pab koj xaiv cov khoom thiab cov kev pab cuam raws li. Ib yam li ntawd, nws yuav pab koj nkag siab txog kev sib tw toj roob hauv pes thiab saib seb koj cov neeg tuaj saib nyiam. Paub qhov koj cov neeg tuaj saib nyiam thiab tsis nyiam, thiab ua qhov kev txiav txim siab zoo tshaj plaws los tsim kom tau ib tus neeg pom kev uas yuav nyiam lawv. Kev tsim kho qhov muag pom tau zoo yuav ua rau nws yooj yim dua los hloov cov neeg siv khoom.
Kev pom tus kheej zoo li yuav koj thawj lub tsheb kauj vab: tej zaum koj yuav xav yuav cov qauv high-end rau kev mus ncig ntev, los yog koj tuaj yeem xaiv tus nqi pheej yig dua rau kev siv hauv nroog lossis kev mus ncig ua si hnub so. Kev pom kev pom tsis yog ib qho cim, tab sis theej ib pob tag nrho uas evokes lub siab xav teb los ntawm cov neeg siv khoom. Nws yog lub hauv paus ntawm koj hom thiab ua pa lub neej rau hauv koj hom. Cov txiaj ntsig ntawm qhov pom kev zoo tsis tuaj yeem hais dhau los.
Kev pom tus kheej yog qhov tseem ceeb rau txhua qhov kev lag luam, hom, thiab tuam txhab. Nws yog ntau tshaj li lub logo. Qhov tseeb, ib tug zoo meej pom tus kheej pib nrog lub koom haum xim, tus ntshuab, thiab cov duab yooj yim. Ib lub tuam txhab uas tshwj xeeb hauv IT kev ruaj ntseg yuav muaj ntau qhov sib txawv ntawm cov ntsiab lus pom dua li lub koom haum tsis muaj txiaj ntsig uas tsom mus rau ecology. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias qhov pom ntawm tus kheej yuav hloov pauv lub sijhawm. Piv txwv li, lub logo uas siv xiav thiab dawb xim palette tsis yog thoob ntiaj teb lees paub los ntawm txhua tus.
Xim sib haum xeeb
Lub tswv yim ntawm kev sib haum xeeb ntawm cov xim hauv kev tsim qauv yog qhov tseem ceeb rau kev txhim kho cov khoom lag luam zoo thiab kev sib raug zoo ntawm cov neeg siv khoom. Lub hom phiaj xim yog ib txoj hauv kev zoo los thov kom tib neeg txoj kev xav, tsim kom pom kev txaus siab, thiab tsim kom muaj chromatic stability. Xim kev sib haum xeeb tuaj yeem ua tiav hauv ntau txoj hauv kev, suav nrog kev siv thawj zaug, theem nrab, los yog tertiary hues. Tus yuam sij kom ua tiav qhov no yog nrhiav kev sib xyaw ua ke ntawm cov xim.
Ob txoj hauv kev tseem ceeb rau kev sib haum xeeb ntawm cov xim yog analogous thiab ntxiv. Analogous kev sib haum xeeb txhais tau hais tias cov xim nyob ze rau ib leeg ntawm cov xim log. Txoj kev no yog siv rau hauv kev tsim nrog me me lossis tsis muaj qhov sib txawv. Complementary kev sib haum xeeb, ntawm qhov tod tes, xav kom cov xim muab tso rau pem hauv ntej ntawm ib leeg ntawm lub log xim, thiab lub hom phiaj los tsim kom muaj qhov sib txawv siab ntawm ob xim. Rau qhov ua tau zoo tshaj plaws, siv ob txoj kev. Txawm li cas los, xim kev sib haum xeeb nyob rau hauv cov neeg tsim qauv yuav tsum tau ua sparingly.
Kev sib xyaw ua ke zoo tshaj plaws ntawm cov xim yog monochromatic. Txoj kev no tso cai rau kev muaj tswv yim ntau dua thiab tso cai rau koj kom muaj tswv yim nrog koj tus qauv tsim. Txawm li cas los, Nws yog ib qho tseem ceeb uas yuav tau siv koj tus kheej lub siab nyiam los xyuas kom meej tias cov xim uas koj siv ntxiv rau ib leeg. Incorporated rau hauv koj lub tuam txhab tsim, monochromatic xim schemes yog txoj hauv kev zoo tshaj plaws los tsim kom muaj kev sib tw. Yog li, dab tsi yog cov xim zoo tshaj plaws los siv rau koj tus qauv tsim?
Thaum triadic xim schemes feem ntau yooj yim ntawm lub qhov muag dua li cov xim sib xyaw ua ke, lawv tuaj yeem nyuaj dua kom ua tiav raws li qhov pom kev cuam tshuam. Yog tias koj tsis paub meej tias cov xim triadic yuav ua haujlwm rau koj lub hom phiaj, sim siv ib lub xim nrog ob qhov sib txawv ntxoov hauv ib qho kev hais lus. Nws kuj yog qhov zoo tshaj plaws los siv cov xim accents kom tsis txhob tsim kev xav ntawm kev ua si zoo li menyuam yaus. Nyob rau hauv sib piv, tetradic xim schemes yog tus cwj pwm los ntawm plaub tus neeg hues, ib qho xim tseem ceeb thiab peb qhov ntxoov ntxoo sib npaug ntawm nws ntawm lub log xim.
Sau ntawv
Muaj ntau yam uas yuav tsum tau xav txog thaum siv cov ntawv sau rau hauv koj tus neeg tsim qauv. Tib neeg muaj kev koom tes nrog txhua yam nyob ib puag ncig lawv thiab fonts tsis muaj kev zam. Lawv raug suav tias yog classical lossis niaj hnub nyob ntawm lawv qhov tsos. Txawm hais tias nws yuav ntxias kom lo nrog ib qho style, koj yuav tsum sim sib txuas ua ke ntawm ob qho tib si. Cov npe hauv qab no yog qee yam tseem ceeb ntawm fonts siv hauv koj tus qauv tsim. Xaiv ib lub font uas qhia koj lub hom phiaj tus cwj pwm yuav mus ntev hauv kev tsim koj tus kheej pom.
Cov style ntawm koj lub tuam txhab tsim yog qhov tseem ceeb. Muaj ob hom ntawv tseem ceeb, uas yog serif thiab sans serif. Thaum serifs yuav zoo li ua si ntau dua, sans serifs yog cov fonts feem ntau siv hauv kev tsim qauv. Ib lub tuam txhab muag khoom siv tshuab computer yuav xaiv qhov zoo nkauj poj niam zoo nkauj lossis cov ntawv nyeem zoo nkauj. Nws tag nrho yog nyob ntawm lub suab koj xav ua qhov project. Piv txwv li, ib lub tuam txhab uas xav thov rau cov tub ntxhais hluas tuaj yeem siv cov ntawv sau ua si.
IBM kuj tau siv lub tuam txhab hom ntawv hu ua IBM Plex. Qhov kev cai ua lag luam hom ntawv no yog tsim los cuam tshuam txog IBM hom khoom muaj nqis. Nws yog ib qho yooj yim los nyeem ntawm cov ntxaij vab tshaus me thiab muaj glyphs ntau dua 100 yam lus, ua kom yooj yim los koom nrog cov neeg siv khoom lag luam kev paub txawm tias lawv nyob qhov twg. Nws yooj yim pom vim li cas IBM xaiv IBM Plex ua lawv hom ntawv xaiv. Lub tuam txhab lub logo yog ib qho ntawm nws cov cuab tam tseem ceeb tshaj plaws, tab sis nws yog cov ntsiab lus uas teeb lub tuam txhab sib nrug.
Typography muaj lub luag haujlwm tseem ceeb hauv kev tsim khoom lag luam thiab kev lag luam. Nws tsis tsuas yog tsim kom pom qhov pom kev zoo nkauj tab sis tseem khaws cov txiaj ntsig zoo nkauj ntawm cov ntsiab lus. Cov neeg uas muaj tsawg lossis tsis muaj kev paub txog kev tsim duab kos duab yuav tsum xav txog qhov tseem ceeb ntawm typography hauv kev tsim qauv. Typography yog kev kos duab ntawm kev teeb tsa cov ntawv hauv txoj hauv kev ua kom lub hom phiaj cov lus nyeem tau thiab meej. Muab cov ntawv sau kom raug rau hauv koj tus qauv tsim thiab koj yuav muaj lub ntsej muag zoo nkauj.
Kev sib txuas lus channel
Ib qho ntawm cov ntsiab lus tseem ceeb uas txiav txim siab qhov ua tau zoo ntawm kev tsim cov tuam txhab yog nws tuaj yeem sib txuas lus zoo npaum li cas. Email, tshwj xeeb, yog ib qho cuab yeej siv tsis zoo rau kev sib koom tes ua haujlwm. Thaum nws tuaj yeem tsim tau sai thiab khaws cia rau hauv inbox, cov neeg ua haujlwm tau foob pob nrog email txhua hnub, ua rau nws nyuaj rau ntes cov lus tseem ceeb tshaj plaws. Cov kev sib txuas lus zoo tshaj plaws ua raws li cov apps uas peb siv hauv peb lub neej ntiag tug. Txawm hais tias koj tab tom sim sib txuas lus nrog cov neeg ua haujlwm thoob plaws ntiaj teb lossis tsuas yog paub koj tus kheej nrog koj lub tuam txhab kev coj noj coj ua, there are ways to make email work for you.
When choosing the right channels for internal communication, make sure to consider both the formal and informal modes of communication. You don’t want to be providing too much information or too little. Communication breakdowns are a significant issue for any business, and they can affect every area of the business. To ensure that your internal communication is effective, keep in mind that different organizations have different communication habits. A few tips will help you navigate this minefield and create an effective corporate design.
Identify the most important channels of internal and external communication. Email is the most common internal communication channel. Txawm li cas los, Nws kuj tseem ceeb heev kom paub tseeb tias nws siv kom tsim nyog thiab siv tau raws li qhov ua tau. Thaum txhais txoj cai ntawm kev sib txuas lus, nco ntsoov tias txhua hom muaj nws qhov zoo thiab qhov tsis zoo. Ntau cov channel uas koj lub koom haum muaj, qhov kev sib txuas lus nyuaj yuav ua tau. Kev siv cov kev sib txuas lus zoo tuaj yeem pab koj txhim kho koj txoj kev lag luam thiab txhawb koj cov kab hauv qab.
Hom channel uas koj lub lag luam siv yuav nyob ntawm qhov xwm ntawm cov lus uas koj xav qhia rau koj cov neeg tuaj saib. Xav txog ob hom kev sib txuas lus yog tias koj xav mus cuag koj cov neeg tuaj saib. Kev tshawb fawb tsis ntev los no qhia tau tias 86% ntawm cov neeg yuav khoom yuav them tus nqi siab dua rau qhov kev paub zoo ntawm cov neeg siv khoom, uas yog feem ntau raws li kev sib txuas lus sai thiab zoo. Koj tus neeg tsim qauv yuav tsum xav txog koj txoj kev sib txuas lus, suav nrog cov uas koj siv los nyob nrog lawv, nrog rau lawv cov kev cia siab.
Kev lag luam philosophy
Lub tswv yim ua lag luam zoo yog qhov tseem ceeb rau txhua qhov lag luam. Nws teeb tsa lub suab nrov rau txhua qhov kev sib cuam tshuam thiab ntws thoob plaws txhua yam ntawm kev lag luam. Lub tswvyim yuav tsum luv luv, meej thiab meej, thiab qhov ntau concise nws yog, zoo dua. Feem ntau, yooj yim dua. Nov yog qee cov lus qhia ua rau koj lub tswv yim ua lag luam nco:
Ua ntej, xyuas kom meej tias koj lub tswv yim kev lag luam tsis ntev dhau los lossis nyuaj. Nco ntsoov tias nws yuav tsum tsis txhob tshaj peb kab lus. Vim li no, koj tuaj yeem pib los ntawm kev tshuaj xyuas tus qauv ua lag luam lub tswv yim. Qhov no yuav muab koj lub tswv yim ntawm cov ntsiab lus yog dab tsi thiab koj tuaj yeem muab lawv tso rau hauv koj tus kheej li cas. Ces, brainstorm qee cov lus thiab cov ntsiab lus uas yuav piav txog koj lub koom haum zoo tshaj plaws. Nws yog ib lub tswv yim zoo los nug koj cov neeg siv khoom rau lawv cov tswv yim. Nco ntsoov, lub tswv yim yuav tsum luv luv thiab mus rau lub ntsiab lus. Nws yuav tsum tsis pub ntau tshaj peb lub ntsiab lus tseem ceeb.
Lub tswv yim ntawm kev lag luam yog raws li lub tswv yim uas tib neeg yog qhov tseem ceeb ntawm kev xav. Lub tswv yim no muaj feem xyuam nrog atomism, uas cam hais tias tib neeg yog tus tswj tus kheej. Ib txoj cai ntawm kev coj ncaj ncees tuaj yeem hais tias cov neeg ua haujlwm thiab cov neeg siv khoom yuav tsum tau txais kev hwm thiab kev ncaj ncees. Lub tswv yim ua lag luam kuj tseem tuaj yeem hais tias lub tuam txhab yuav tsim cov khoom lag luam uas yawg yuav txaus siab siv, thiab yuav rov qab nws nrog ib tug ironclad guarantee. Lub tswv yim ua lag luam yuav tsum muaj kev cuam tshuam lub tuam txhab cov txiaj ntsig tseem ceeb.
Lub koom haum kev xav thiab kev tsim qauv yuav tsum sib haum. Ib qho piv txwv zoo yog Apple, uas fronted lub Think Different phiaj los nqis tes los ntawm 1997 rau 2002. Xav txawv txawv sawv cev rau kev xav tawm ntawm lub thawv, thiab yog txuam nrog kev muaj tswv yim thiab ntse hom kev ua haujlwm. Xav txawv tau dhau los ua ib feem ntawm Apple hom thiab pom tseeb thoob plaws hauv lub khw muag khoom thiab hauv Steve Jobs, lub tuam txhab co-founder. Nws yog ib qho txuj ci tseem ceeb hauv av.





