Graphic Design 101 – Kab thiab Hom hauv Grafik Tsim

Koj yuav tau pom tias cov kab tshwm sim nyob rau yuav luag txhua tus qauv tsim peb pom. This is because these elements provide balance and contrast in the whole design. Kab lus no yuav tham txog qhov chaw ntawm cov kab thiab kev siv hom hauv txhua qhov tsim. Ntxiv rau, Koj yuav kawm txog Typeface xaiv xaiv thiab loj. Yuav luag txhua tus qauv muaj ob kab thiab hom, yog li peb mam saib cov ntsiab lus no. Peb yuav tau them rau ntau qhov kev xaiv ntau rau hom thiab qhov tseem ceeb ntawm kev sib tw.

Lines are present in almost every design

As you may have noticed, Cov kab yog nthuav dav nyob rau hauv txhua txhua grafik tsim. Lawv cov ntsiab lus cais thiab kos tus saib xyuas cov xim rau ib qho chaw tshwj xeeb. Nov yog cov piv txwv ntawm yuav ua li cas siv cov kab hauv koj tus qauv:

Cov kab yog tsim cov ntsiab lus uas tau npaj ua ib txoj kab. Cov ntsiab lus no tuaj yeem ua tuab, nyias, kev xyiv fab, los yog laim. Yuav luag txhua tus qauv muaj qee hom kab. Lawv ua raws li kev teeb tsa, tseem ceeb, thiab Kho Kom Zoo Nkauj. Thaum tsim, Ua tib zoo xav txog kev hloov pauv hloov maj mam thiab tsis zoo ntawm cov kab. Ntxiv nrog rau kev txhais koj cov lej, Cov kab kuj pab tsim kom muaj qhov kev xav uas koj xav tau.

Type arrangement

Typography is the art of arranging type. Nws tuaj yeem cuam tshuam ntau heev tsim kev xa xov. Ntau hom hnyav thiab ntau thiab tsawg, siab loj, qho kaj, ib txwm, thiab tsis xwm yeem tuaj yeem siv tau los ntxiv lub zog rau lub tswv yim tsim. Typography tseem tuaj yeem cuam tshuam kev ntxhib los mos, txhav, ci ci, thiab mos, Txhawm rau ntxiv qhov muag pom thiab qhov tob rau cov duab, duab, thiab cov ntawv nyeem. Nov yog qee cov lus qhia txog kev siv typography tau zoo. Koj tseem tuaj yeem pom cov piv txwv ntawm typography siv hauv kev tsim, web tsim, thiab Sau cov ntawv xov xwm.

Typeface selection

Typography is a crucial part of graphic design. Thaum nws los xaiv ib qho typeface, Nws yog qhov tseem ceeb tshaj plaws kom nco ntsoov koj cov neeg mloog. Piv txwv li, Yog tias koj tab tom tsom cov neeg tuaj saib xyuas zoo, typeface koj xaiv yuav tsum yog niaj hnub thiab huv si. Yog tias koj tab tom muaj cov neeg tuaj saib laus, Koj tuaj yeem xav tau tonseface nrog ib tug ntau rustic, Lub ntsej muag grungy. Ntawm qhov tod tes, Yog tias koj tsim qauv rau menyuam yaus, ib qho typeface nrog cov cwm pwm ntau dua yog tsim nyog.

Thawj kauj ruam hauv kev xaiv ib qho typeface rau koj tus qauv tsim yog kom paub txog cov typeface. Tau txais txhua cov ntaub ntawv tsim nyog thiab thov kom Glyph kabke los ntawm hom foundry. Koj kuj yuav tsum tau nug txog kev xeem ntawv xeem tshwj xeeb rau tus typeface koj siv. Ntxiv rau, Nco ntsoov tias koj paub qhov loj me uas yuav tsum muaj rau cov tsiaj ntawv. Phau Ntawv Typeface Cov Tsev Neeg Cov Tsev Neeg yuav xav tau cov tshuab hluav taws xob muaj kev kub ceev nrog kev ua kom dav dav.

Type size

Typography is a complex process. Txhua typeface nws muaj nws tus kheej cov proportions thiab tsim qauv. Cov fonts sib txawv yuav tsum muaj ntau hom ntau thiab tsawg, thiab ib txhia loj dua lwm tus. Nws yog ib qho tseem ceeb kom siv qhov loj me thiab ua kom cov ntawv nyeem tau yooj yim. Yog tias koj tsis paub tseeb, Siv cov ntaub ntawv palette kom nrhiav tau tus lej ntawm cov cim ib kab. Qhov no yuav ua kom koj cov ntawv nyeem tau nyeem tau thiab yuav tsis muaj kev cuam tshuam lossis tsis pom kev los ntawm ib puag ncig txheej.

Tracking

Typography tracking is the process of adjusting fonts so that they are easy to read. Kev Taug Kev Tsim Tsa Cov Lus Qhia Nrov Txhim Kho thiab ua kom yooj yim rau tus nyeem ntawv los nyeem. Kev soj ntsuam yog qhov zoo rau cov cim ntxiv rau hauv kab, Thaum lub sij hawm looser taug qab yog qhov zoo dua rau muab cov niaj hnub, sophisticated saib. Yog tias koj tsis paub meej seb puas yuav tsum tau taug qab, Sim tawm ntawm nplooj ntawv ntsuas thiab saib yuav ua li cas cov ntawv nyeem zoo li.

Hauv thawj xyoo ntawm txoj haujlwm, Cov tub ntxhais kawm kawm tag nrho peb txoj kev tsim muaj rau muab rau lawv muaj kev cuam tshuam dav rau tom teb. Thaum lawv ob xyoos, Cov tub ntxhais kawm tuaj yeem tsom rau ob qho ntawm cov kab no. Los ntawm xaiv ob ntawm cov ciav hlau no, Cov tub ntxhais kawm tuaj yeem tsim cov kws tshaj lij hauv ib qho kev taug qab thaum nthuav dav lawv cov kev paub hauv lwm qhov. Muaj ntau cov txiaj ntsig rau txhua qhov kev xaiv, Thiab kev sib xyaw ua ke ntawm studio thiab chav kawm ua haujlwm tau txais txiaj ntsig rau tus tub ntxhais kawm thiab kev lag luam. Cov ciav hlau sib txawv txaus kom cov tub ntxhais kawm tsis khoom.

Kerning

You may be wondering what kerning is, Thiab nws yuav tsum ua dab tsi nrog kev tsim duab. Kerning yog cov txheej txheem ntawm kev sib tw tawm cov cim hauv ib qho font, kom ntseeg tau tias txhua tus neeg muaj qhov sib npaug ntawm qhov chaw. Txawm li cas los, Koj yuav tsum zam kev noj cov kev ua kom paub nruj me ntsis. Qhov laj thawj rau qhov no yog tias kev sib txuas lus tshwj xeeb tsim cov kev nkag siab sib txawv ntawm qhov chaw ntawm lawv. Hloov chaw, Cov lej ua lej yuav tsum sib txawv raws li lo lus zoo.

Thawj kauj ruam hauv Kerning koj cov ntawv yog los saib seb txhua tsab ntawv haum rau tus ntawv seem. Qee tus tsiaj ntawv sib xyaw ua ke ua rau ntau qhov chaw hauv qhov muag dua li lwm tus, yog li koj yuav tsum paub txog qhov no. Koj tuaj yeem siv cov kab pheeb suab los pab koj kom ua tiav qhov no. Koj tseem tuaj yeem siv kerning los ua kom koj cov ntawv nyeem ntau dua rau lub qhov muag. Yog tias koj tsis paub tseeb tias koj yuav tsum siv kerning lossis tsis, Saib ntawm ob peb tus qauv thiab saib yuav ua li cas lawv cuam tshuam rau tag nrho cov pom ntawm tsab ntawv.

Lub hom phiaj tseem ceeb ntawm Kerning yog txhawm rau txhim kho cov kev nyeem tau ntawm cov ntawv nyeem. Yog Kerning tsis yog lawm, nws yuav xav tias tawm ntawm lub qhov muag. Thaum ua tiav lawm, nws ua rau muaj kev sib txawv loj. Tsim qauv zoo sib txuas lus koj cov lus hauv qhov tseeb thiab nrawm. Seb nws yog email xov xwm lossis tshaj tawm online, Kerning yuav ua rau nws paub meej thiab nco rau tus saib.

Leading

Leading is a very important part of website design, Raws li nws tsim kom muaj kev sib npaug ntawm cov ntawv nyeem thiab keeb kwm yav dhau los. Nws yog ib qho tseem ceeb kom ua tus coj tib yam lossis me dua me dua qhov loj ntawm cov ntawv nyeem, Raws li qhov no yuav txhawb nqa cov khoom tau zoo dua. Ntxiv ntau cov ua rau nplooj ntawv tuaj yeem txhim kho qhov kev pom zoo thiab kev nyeem tau ntawm cov ntsiab lus. Txawm li cas los, Kev ua tsis yog tsuas yog ib qho tseem ceeb ntawm kev tsim qauv. Nws tseem yog ib qho tseem ceeb uas yuav tau xav txog qhov chaw ib puag ncig uas cov neeg tuaj saib koj lub vev xaib yuav siv nws rau, Raws li desktop loj dua li laptops thiab cov khoom siv txawb tau muaj cov vijtsam me me.

Feem ntau, Cov thawj coj yuav tsum zoo ib yam li lub ntsiab lus loj, thiab yuav tsum tsis txhob ntau tshaj 15 Cov ntsiab lus. Qhov no vim tias kev coj ua tau yooj yim tuaj yeem ua rau cov ntawv yuav tshwm sim ua kom tawg lossis txhaws, Thaum lub sij hawm cov neeg ua kom nws yooj yim nyeem. Nws yog qhov zoo tshaj plaws los siv coj ua thaum cov ntawv nyeem yuav me me ntawm nplooj ntawv. Ntxiv rau, Kev ua kom dhau los ua rau nplooj ntawv saib tsis zoo thiab nyuaj nyeem. Thaum xaiv coj, txiav txim siab seb tus typeface tau muaj loj, dav, lossis nyias cov cim.

Origin stories of graphic design in Berlin

While researching the history of German poster competitions, Jens Meyer tau hla ib phau ntawv hais txog Jurgen Spohn. Spohn yog thaum ntxov xyoo pua 20-caug xyoo uas tau tuag thaum xyoo 1990, Thiab nws tus poj ntsuam tau nyob hauv tib lub bungalow raws li nws tus txiv lig. Meyer lub hom phiaj yog sau cov kab lis kev cai ntawm West Berlin, Tshwj xeeb tshaj yog ua ntej ua ntej. Meyer txaus siab nyob rau hauv zaj dab neeg ntawm cov neeg txom nyem thiab xav paub ntau ntxiv txog nws txoj haujlwm.

Thaum ntxov 1900s, luam ntawv tau dhau los ua ib txoj kev pheej yig ntawm huab hwm coj ua thiab tsim qauv. Cov poj koob yawm txwv niaj hnub tau pom tias pom qhov teebmeem tau muaj cov nyhuv ncaj qha rau cov neeg siv khoom, nce lawv cov txiaj ntsig. Qhov no coj mus rau hnub yug ntawm cov duab nraaj niaj hnub tsim. Keeb kwm ntawm cov duab tsim hauv Berlin yog ib qho ntxim nyiam, Yog li nco ntsoov nyeem rau ntawm cov keeb kwm ntawm cov keeb kwm ntawm lub nroog zoo siab. Nyob rau hauv txoj kev no, Koj yuav muaj peev xwm nkag siab txog keeb kwm ntawm kev lag luam muaj kev lag luam no thiab yuav ua li cas nws tau evolled thoob plaws keeb kwm.

Tom qab ob peb xyoos, Daim hlau loj loj loj. Cov nthwv dej tshiab no tau cuam tshuam los ntawm kab lis kev cai ntawm fanzines, zaj nkauj, thiab lub neej txhua hnub. Lub resulting tsim qauv tau hloov txoj kev uas peb saib lub ntiaj teb niaj hnub no. Qhov tseeb, Lub Platform tau dhau los ua lub chaw thoob ntiaj teb rau cov qauv tsim. Nyob rau hauv txoj kev no, Lub nroog kab lis kev cai thiab nws cov neeg tau cuam tshuam cov duab tsim rau ntau pua xyoo.