Lub tswv yim rau Tsim Kev Tsim Kho Kev Lag Luam

Tus tsim qauv lag luam yog qhov xav txog ntawm cov duab xav tau ntawm lub tuam txhab. Nws yuav tsum tau mus txog pawg pab pawg thiab muaj peev xwm los tsim cov cim thiab qhov chaw pom zoo. Nws tuaj yeem pab cov tuam txhab sawv ntawm lwm cov players hauv khw thiab ua rau muaj kev vam meej ntev. Nov yog qee cov lus qhia rau kev tsim cov tuam txhab tsim nyog. Kab lus no yuav muab koj cov ntsiab lus tseem ceeb tshaj plaws los suav nrog. Nws yog ib feem tseem ceeb ntawm cov tuam txhab kev lag luam kev lag luam.

Xim Colores

Thaum nws los txog kev tsim cov lag luam tsim, Koj yuav tsum ua raws li ob peb txoj cai los xyuas kom meej cov xim siv tau raug. Ua ntej, Koj yuav tsum paub tias muaj peb lub cim xim tseem ceeb rau cov lag luam hom: CMYK (Tus kws suav xov, Lub magenta, Xim daj) thiab pms (Pantone Matching System). CMYK yog cov xim xim tshaj plaws rau kev luam ntawv, Thaum RGB sawv rau liab, Xim ntsuab, thiab xiav. Hex Sawv rau Hexadecimal Capalal thiab yog siv rau cov qauv tsim.

Siv cov lej HTML xim yuav pab koj hloov koj lub vev xaib cov xim. Siv cov lis dej num no yuav pab koj rov ua cov xim rov qab rau cov haujlwm sib txawv thiab ua kom koj lub hom phiaj xwm. Ntxiv thiab, Hex Codes tuaj yeem muab tso rau hauv HTML los hloov cov xim tshwj xeeb hauv nplooj ntawv web. Lawv kuj tseem tuaj yeem sib cais los ntawm css kom koj lub vev xaib zoo li kev tshaj lij li sai tau. Koj yuav tsum siv cov lis dej num no kom zoo thiab nco ntsoov koj nkag siab lawv lub ntsiab lus ua ntej siv.

Logos

Thaum nws los txog rau kev tsim qauv ntawm cov tuam txhab logo, Muaj ntau txoj kev xaiv. Cov style thiab xim ntawm lub logo yog qhov tseem ceeb, Tab sis kuj tseem muaj ntau yam los txiav txim siab. Incorporated rau hauv kev tsim yog lub ntsiab lus tag nrho uas lub tuam txhab xav kom piav. Qee tus neeg nyiam lub logo nrog cov xim xim, hos lwm tus txaus siab rau cov ntawv dub yooj yim thiab dawb. Nyob rau hauv txhua rooj plaub, Lub tuam txhab lub logo yuav tsum muaj kev cuam tshuam txog cov tseem ceeb ntawm nws hom.

Thaum xaiv lub tuam txhab tsim qauv logo, Koj yuav tsum ceev faj heev. Koj yuav tsum xaiv ib txwm xaiv ib qho uas muaj cov ntaub ntawv pov thawj ua pov thawj thiab muaj nrog ntau yam kev lag luam. Yog tias koj tsis tshua, Koj yuav xaus nrog tus qauv tsis zoo. Nco ntsoov, koj xav kom muab cov duab zoo ntawm koj hom thiab cov txiaj ntsig uas nws sawv rau. Yog tias lub logo tsim yog qhov tseem ceeb heev, Nws yuav tsuas tsis meej koj cov neeg tuaj yeem ua rau lawv xav ua lag luam nrog koj.

Sib xyaw cov ntawv sau rau hauv koj lub logo corporate yog cov kauj ruam tseem ceeb rau kev ua tiav tsim. Thaum txwm muaj logos yuav pom tau tias, lub logotype yog qhov tshwj xeeb hauv nws txoj kev. Kev cai typography yog qhov tseem ceeb tivthaiv rau logotypes. Piv txwv li, Starbucks’ Thawj lub logo tau hloov kho hauv 1987 nrog ntsuab-thiab-dawb xim txheej txheem. Txawm li cas los, Microsoft lub logo suav cov kev hloov maj mam hloov mus rau tus font hauv nws lub logo kom nws sawv ntawm lwm cov tuam txhab.

Lus dev

Tagling thiab cov lus hais yog ob hom lus ntawm cov lus muaj npe. Ib loline yog cov lus luv luv siv los qhia cov neeg siv khoom ntau ntxiv txog lub tuam txhab thiab nws txoj kev lag luam yog dab tsi. Ib kab lus zoo sib txuas lus lub hom phiaj thiab qhia rau pej xeem los ntawm kev siv cov lus piav qhia thiab kev yaum. Cov ntawv qhia tau ntau dua-lawb ntawv tshaj li slogans, Tab sis cov lus hais yog tseem ua tau zoo ntawm kev tau txais cov kev saib xyuas ntawm cov neeg siv khoom.

Qhov zoo tshaj plaws slogans sib txuas lus qhov essence ntawm hom, Thaum tseem yuav muaj peev xwm nco tau yooj yim. Cov lus hais yuav tsum tau luv thiab taw tes, Tawm hauv cov lus thiab kos duab daim duab hlwb nyob rau hauv lub siab ntawm lub hom phiaj. Ib hom lus hauv lus yuav tsum tau ua tiav nws tus kheej yog tus kheej thiab tuaj yeem hais lus rau cov neeg tuaj saib cov kev xav thiab kev xav. Nws kuj yuav tsum txhawb cov neeg los ua cov lus. Yog hais tias ib tug slogan tau ua tiav, Nws tuaj yeem yooj yim xws li ib qho yooj yim “Cia li ua.”

Cov lus teb tuaj yeem txhawb cov khoom lag luam lossis kev pabcuam. Lawv tuaj yeem qhia cov neeg siv khoom raws nraim li cov khoom lag luam twg thiab nws tau txais txiaj ntsig lawv li cas. Thaum ib daim slogan yuav tsis ua ib hom neeg lub siab serp hauv kev tshawb fawb, Nws puas muab tso rau saum cov neeg siv khoom lub siab. Nws ua rau ib hom khoom yooj yim kom nco ntsoov thiab ib qho kev ntseeg siab. Vim li no, Cov lus hais yog qhov tseem ceeb ntawm kev tsim qauv.

Tus ntshuab

Yog tias koj tab tom tsim lub tuam txhab lub vev xaib, Koj yuav tsum tau xaiv cov ntawv sau uas haum rau hom kev lag luam uas koj tau khiav. Thaum qee tus fonts tej zaum yuav hnyav heev lossis nyias nyias rau kev tsim qauv, lwm tus zoo dua haum rau cov phiaj xwm me me. Nov yog qee qhov zoo tshaj plaws rau kev tsim qauv. Thawj yog tus acworth font, uas yog tus tsim qauv zoo thiab zoo nkauj tau tshwm sim los ntawm cov kab lis kev cai ceev-paced. Nws muaj pub dawb thiab yog qhov kev xaiv zoo rau kev lag luam hauv kev lag luam muaj kev lag luam. Koj tseem tuaj yeem rub tawm lub web font version. Qhov thib ob hom font yog nordhead typeface, uas yog lwm typeface uas zoo meej rau cov vev xaib lag luam. Nws muaj nyob hauv tsib qhov hnyav sib txawv, uas ua rau nws muaj ntau yam kev xaiv. Thiab kawg tab sis tsis tsawg, Muaj Murphy Sans Font, uas muaj ib tug zoo nkauj sans-serif style.

Serif Fonts yog qhov kev xaiv zoo rau cov qauv tsim qauv, Raws li lawv evoke cov kev xav ntawm kev hwm, hom, thiab cuab yeej cuab tam. Lawv yog cov tshwj xeeb tshaj yog rau cov cim npe uas tig ib ncig ntawm txoj cai. Ib yam li ntawd, Slab Serif Fonts yog qhov zoo rau logos thiab lwm thaj chaw uas muaj koob npe ntawm lub vev xaib. Txawm hais tias lawv tsis haum rau lub cev luam, lawv tuaj yeem yog qhov kev xaiv zoo yog tias koj tab tom ua haujlwm ntawm tus qauv siv tsawg.

Cov cim

Logos thiab cov cim kev ua lag luam yog siv los txheeb xyuas lub tuam txhab, lub koom haum, lossis tsoomfwv qhov chaw. Piv txwv li, Lub nroog Lacome lub logo yog lub roob bluebird hauv kev ya davhlau, nrog tus ntoo khaub lig kub los txuas nws mus rau lub tswv yim ntawm kev tshuam. Cov logos no siv rau cov ntaub ntawv hauv nroog thiab lwm cov ntawv luam tawm, Thiab tseem tuaj yeem siv rau cov laj thawj kev ua ke khi rau tus kav nroog lub chaw haujlwm. Txawm li cas los, siv cov cim corporate nyob rau txhua txoj kev uas tso lub nroog lub koob npe nrov thiab kev ntseeg siab rau cov lus nug.

Tus sau David E. Carter Provents 148 Cov cim tseem ceeb, thiab cov ntsiab lus lawv siv. Ntxiv nrog rau kev sib koom cov dab neeg tom qab cov cim, Nws kuj yog leej twg paub txog kev ua haujlwm ntawm lub tuam txhab kev ua haujlwm. Phau Ntawv 150-nplooj ntawv txheej xwm suav nrog cov logos los ntawm cov neeg tsim qauv zoo li g. Tus thawj saib xyuas smith, Ua ntej cov tubtxib saum ntuj, Thiab Dickens Tsim Pab Pawg. Tus sau kuj suav nrog kev ua haujlwm los ntawm Walter tsaws Associates thiab g. Tus thawj saib xyuas smith. Txawm hais tias phau ntawv no tsom rau cov cim cov cim, Nws tsis tsom mus ua cov lus qhia tiav rau daim teb.

Logos: Tuam txhab uas muag zoo li Coca-Cola thiab Nike tau siv cov cim uas paub daws teeb rau lawv cov logos, thiab lub iconic kua yog ib tug dav pom cov duab. Txawm li cas los, Nws yuav muaj kev pheej hmoo siv lub cim raws li lub logo. Siv lub cim ib leeg yuav ua rau cov hom uas tsis muaj cov neeg siv khoom uas tsis paub lus Askiv. Hloov chaw, Nws yog qhov zoo dua los siv cov ntawv sau ua ke kom ntseeg tau cov neeg siv khoom pom txog lub tuam txhab los ntawm nws lub npe thiab lub logo.

Ntim

Koj lub tuam txhab cov tuam txhab tsim qauv yog qhov xav txog ntawm koj txoj kev lag luam style thiab tus kheej. Koj lub ntim yog txoj hauv kev zoo rau kev sib txuas lus rau cov yam ntxwv rau koj cov neeg siv khoom. Seb koj lub ntim yog yooj yim lossis muaj kuab heev, Koj cov neeg siv khoom tuaj yeem qhia ntau yam txog koj lub tuam txhab los ntawm saib nws. Nov yog qee cov lus qhia los xaiv pob khoom raug rau koj lub tuam txhab. – Xaiv cov ntaub ntawv tsim nyog. Tsis yog txhua cov ntaub ntawv tsim nyog rau txhua hom pob khoom. Nco ntsoov tias cov ntaub ntawv koj xaiv yog qhov ua tau zoo.

– Xav txog koj cov peev nyiaj. Koj tuaj yeem muaj peev nyiaj tsawg, Tab sis txawm tias pob nyiaj me me tuaj yeem ntxiv tau sai sai. Nws yog ib qho tseem ceeb kom nco ntsoov cov nqi txuas ntxiv, suav nrog kev them nyiaj rau cov neeg tsim qauv. Tus tsim qauv them $20 rau $50 ib teev, thiab cov nqi ntau lawm ntau yam txog tsib caug cents rau peb las ib pob. Nco ntsoov tias koj lub hom phiaj yog muag koj lub ntim rau tus nqi siab dua kom koj tau txais txiaj ntsig. Vim li no koj yuav tsum ua tib zoo txiav txim siab koj cov peev nyiaj ua ntej xaiv koj lub ntim.

– Them sai sai rau koj hom. Txoj kev uas koj nthuav qhia koj lub tuam txhab hom cim rau cov neeg siv khoom yuav cuam tshuam koj lub ntim tsim. Koj lub ntim tuaj yeem cuam tshuam nrog cov khoom koj tau muag, lossis sib txawv kiag li. Txhua yam nws yog nyob ntawm qhov khoom yog. Ib qho tshwj xeeb e-work platform, piv txwv, xav tau cov khoom lag luam los ntawm cov tshuaj pleev ib ce kom ua si. Ntim tsim yuav tsum muaj kev cuam tshuam cov khoom uas koj muaj. Txawm li cas los, Cov khoom ntim tsis tas yuav tsum muaj cov khoom siv hnyav.