Thaum tsim koj lub logo, Koj yuav tau xav txog cov xim thiab cov ntawv uas sawv cev rau koj txoj kev lag luam zoo tshaj plaws. Cov xim uas koj xaiv yuav pab koj lub logo sawv tawm ntawm koj cov neeg sib tw. Fonts tseem tuaj yeem pab koj lub tuam txhab sawv tawm. Cov lus zoo kuj tseem ceeb, Yog li nco ntsoov xav txog dab tsi koj lub tuam txhab sawv rau. Ntawm no yog ob peb qhov piv txwv ntawm cov lus zoo. Cov xim koj xaiv yuav tsum cuam tshuam koj lub tuam txhab cov txiaj ntsig tseem ceeb. Koj tseem tuaj yeem siv cov no ua lub hauv paus rau koj lub tuam txhab kev tsim qauv hauv tuam txhab.
Logo
Tus qauv tsim ntawm lub tuam txhab logo yuav tsum yog ntau dua li lub cim cliched lossis cov tsiaj ntawv. Qhov pom ntawm lub logo yuav tsum muaj peev xwm ncav cuag cov hom phiaj thiab cov neeg siv khoom muaj peev xwm ntawm qib kev puas siab puas ntsws. Qhov no yog vim tias lub logo tuaj yeem ua rau sab hauv thiab tuaj yeem cuam tshuam li cas ib pawg neeg lub hom phiaj saib ib hom. tiam sis, Qhov kev nkag siab ntawm lub logo no tsis tas yuav xav tau. Nov yog qee cov lus qhia los tsim lub logo tsim qauv zoo hauv tuam txhab.
Tus qauv tsim ntawm lub logo yuav tsum zoo ib yam thoob plaws txhua qhov kev lag luam’ Cov ntaub ntawv lag luam. Hom yuav tsum zoo sib xws, thiab lub logo uas tsis phim lub hom tuaj yeem dhau los ua hnub nyoog sai sai. Logo tsim kuj yuav tsum ua raws li lwm cov ntsiab lus ntawm lub tswv yim hom lag luam kom ntseeg tau tias nws paub thoob plaws txhua txoj kev lag luam. Cov ntawv qhia yog qhov piv txwv tseem ceeb ntawm yuav ua li cas lub tuam txhab logo tau txais: txhawm rau qhia cov neeg siv khoom muaj peev xwm txog lub tuam txhab cov khoom lag luam thiab cov kev pabcuam.
Cov txheej txheem tsim logo yuav tsum suav nrog ib kauj ruam rau kev lees paub cov tswv yim. Qee lub studios tsim qauv qhia lawv cov haujlwm ua haujlwm ntawm lawv cov phab ntsa. tiam sis, Nws yog qhov zoo tshaj plaws kom muaj cov npoj yaig ntseeg siab tshuaj xyuas koj lub logo los ntawm txhua lub kaum sab xis thiab ntawm qhov sib txawv. Los ntawm kev ua raws li cov lus qhia no, koj tuaj yeem paub tseeb tias koj lub tuam txhab logo yuav sawv tawm ntawm kev sib tw. Then, Koj yuav ntseeg siab rau koj lub logo thiab hom cim.
Koom nrog wit rau hauv koj lub tuam txhab tsim logo. Thaum qhov no yog txoj hauv kev lom zem thiab muaj tswv yim los koom nrog cov neeg siv khoom thiab nce qhov cuam tshuam ntawm koj hom, Lub logo witty tsis tsim nyog rau txhua hom kev lag luam lossis hom. Piv txwv li, Lub tsev noj mov logo zoo nkauj nrog cov ntawv sau zoo nkauj yuav tsis haum rau lub tuam txhab luam yeeb lossis tuam txhab riam phom. Ib lub logo tsim raws li Hindu mythology, piv txwv li, Yuav tsis zoo li yuav koom nrog txiv neej pensioners. Zoo sib xws, Swastika-inspired logo yuav tsis tsim nyog rau ib qho kev lag luam.
Xim xim
Muaj ntau txoj hauv kev sib txawv los siv cov xim hauv koj lub tuam txhab tsim. Ib txoj hauv kev zoo tshaj plaws yog siv cov xim sib ntxiv. Cov no yog raws li cov xim uas tawm tsam rau ib leeg ntawm lub log xim thiab muaj kev xav zoo sib xws. Cov phiaj xwm ntxiv muaj kev nyab xeeb, tab sis tsis yog ib txwm qhov kev xaiv zoo tshaj plaws rau kev nyiam mloog. Yog tias koj tab tom yuav mus rau kev ua kom lub siab tus, zoo sib haum xeeb, sim siv cov xim sib ntxiv. Lawv kuj zoo rau cov duab kos thiab kab kos, raws li lawv muab qhov sib piv siab thiab qhia cov ntsiab lus tseem ceeb.
Txoj hauv kev zoo tshaj plaws los siv cov xim ntxiv hauv koj lub tuam txhab tsim yog siv ob qhov ntxoov ntxoo ntawm tib xim. Piv txwv li, liab thiab beige mus ua ke zoo nkauj. Qhov kev sib xyaw ua ke no yuav qhia tus kws tshaj lij, tsis tau phooj ywg, xav. Txiv kab ntxwv thiab ntsuab kuj tseem tuaj yeem ua ke rau hipster vibe. Ntsuab thiab daj ua haujlwm zoo ua ke los tsim kom muaj mos, dynamic saib. Cov xim no mus zoo ua ke thiab yuav saib zoo rau ntawm koj lub logo. Koj tseem tuaj yeem siv lavender ntshav los ntxiv flair.
Siv cov xim ntxiv hauv koj tus qauv tsim kuj yog txoj hauv kev zoo los ua kom koj lub logo lossis lub khw muag khoom zoo ib yam. Yog tias koj lub logo liab, piv txwv li, tib neeg yuav pom nws thiab koom nrog nws nrog kev xav ntawm kev ywj pheej. Tib yam mus rau lub logo txiv kab ntxwv thiab daj. Cov xim no yog qhuas vim tias lawv tsis sib ntaus sib tua rau kev saib xyuas. Koj tseem tuaj yeem siv cov xim ntxiv nrog gradients lossis lub roob. Qhov kev sib xyaw ua ke no yuav tsim kom muaj kev sib koom ua ke uas yuav ua rau muaj kev saib xyuas thiab tsim cov tshuaj tiv thaiv koj tom qab.
Another great way to create a color scheme is to use an online tool. Adobe’s online tool features a variety of preset color schemes that can be copied and pasted. If you’re using a program that supports Adobe’s software, you can even save a color scheme as a preset in Adobe’s software. And if you’re using a desktop application like PowerPoint, you’ll be able to reuse it again.
Fonts
Various fonts are available for corporate design. FontShop, a company founded by Joan and Erik Spiekermann in 1989, developed custom fonts for brands and corporate design. Its first commercial font family, “Axel,” was created for table calculation. In 2014, FontShop was acquired by Monotype. The font is a versatile choice for any business that needs a high-quality font. Its distinctive design and readable characters make it a great choice for small-scale designs.
One of the most popular corporate typefaces is Gill Sans. It’s difficult to find, but is highly regarded for its sleek and geometric designs. Developed by British designer Eric Gill in 1926, Gill Sans is a geometric sans-serif typeface with a humanistic design perspective. It’s used extensively in advertising and corporate design, as well as in magazines and books. Its geometric design makes it an excellent choice for business branding.
FF DIN is another good choice for corporate design. Its geometric sans-serif letterforms are characterized by rounded terminals. Its name was inspired by geometric sans-serif faces from the 1920s and 1930s. This typeface is also optically corrected, giving it a warm appearance. Prensa, lwm qhov kev xaiv nrov, kuj yog qhov sib tw zoo. Kev sib xyaw ua ke ntawm cov tsiaj ntawv puag ncig thiab cov duab geometric tsim ib tus kws tshaj lij, txais tos thiab niaj hnub hom cim.
Futura yog qhov zoo heev sans-serif typeface. Nws cov tsos geometric phiaj xwm niaj hnub. Nws yog qhov tshwm sim ntawm kev sim radical hauv lub teb chaws Yelemees thaum xyoo 1920. Lub tsev kawm ntawv Bauhaus kos duab tau cuam tshuam los ntawm cov ntsiab lus niaj hnub ntawm kev txiav txim thiab kev ua haujlwm, thiab ntseeg tias tus kheej kev ua yeeb yam tuaj yeem nyob ua ke nrog kev tsim khoom loj. Futura yog ib qho classic sans-serif font siv los ntawm ntau hom, suav nrog FedEx thiab Swissair.
Lub tuam txhab cov lus hais
Koj lub tuam txhab cov lus yog qhov tseem ceeb ntawm nws hom cim. Nws tuaj yeem nyiam cov neeg siv khoom thiab nco ntsoov lawv dab tsi ua rau koj txoj kev lag luam tshwj xeeb. Cov lus muaj zog yuav tsum ua raws li cov duab uas koj tau tsim rau koj hom, thiab txawv koj los ntawm cov neeg sib tw. Nws tseem yuav tsum qhia txog koj lub tuam txhab cov ntsiab lus muag tshwj xeeb, uas yog qhov tseem ceeb rau koj hom. Hauv qab no yog qee lub tswv yim rau lub tuam txhab cov lus qhia:
Cov lus zoo yuav tsum ntes thiab mus rau qhov taw tes. Nws yuav tsum ntes lub ntsiab lus ntawm koj txoj kev lag luam hauv kab lus uas yooj yim kom nco ntsoov. tiam sis, Yog tias koj tab tom nrhiav los tsim cov lus muaj zog ntawm hom lus, Koj tseem tuaj yeem xaiv rau cov lus hais uas nyiam kev xav. Cov lus ntxim nyiam yuav ua rau cov neeg siv khoom xav zoo txog koj hom. Cov lus tseem yuav tsum zoo ib yam thoob plaws tag nrho koj cov ntaub ntawv kev lag luam. Yog tias ua kom raug, cov lus hais tuaj yeem coj koj cov kev txiav txim siab kev lag luam.
Cov lus muaj zog yuav pab txhawb kev thov rau koj cov khoom lossis kev pabcuam. Nws yuav piav qhia tias koj cov khoom lag luam lossis kev pabcuam ua li cas thiab nws tau txais txiaj ntsig zoo li cas rau tib neeg. Cov neeg siv khoom muaj feem ntau yuav nco ntsoov koj cov khoom thaum lawv pom nws ntawm daim ntawv tshaj tawm lossis luam tawm. Nws tseem yuav ua rau koj cov khoom lag luam lossis kev pabcuam ntxim nyiam dua hauv kev ua lag luam. Koj tseem tuaj yeem koom nrog lub tuam txhab cov lus rau hauv koj lub logo. Koom nrog nws rau hauv koj lub logo kom nws nco tau ntau dua.
Ib qho lus hais yog ib feem muaj zog ntawm koj hom cim thiab tuaj yeem ua lossis rhuav tshem koj txoj kev lag luam. Piv txwv, Apple tau qhia cov lus tshiab hauv 2007 hu ua “Xav txawv,” uas yog kev ua si ntawm IBM's “Xav.” Lub tswv yim tom qab cov lus hais yog ua kom lub tuam txhab nco qab thiab ua kom muaj lus teb los ntawm cov neeg siv khoom. Xav txawv yog ib qho ntawm cov lus nco qab tshaj plaws, Yog li nws yog ib qho tseem ceeb uas yuav tsum tau ua kom koj cov lus nco qab thiab catchy.
Uniform typeface
Siv tag nrho cov kaus mom typeface rau koj lub tuam txhab tsim yog txoj hauv kev zoo los tsim cov duab tshaj lij. Cov font no los nrog ntau yam ntawm qhov hnyav thiab choppiness, muab nws tus nom, blunt tone. Fernando piav qhia yuav ua li cas lub font tau tsim nyob rau hauv tsab xov xwm no. Lub typeface tuaj yeem hloov pauv yog tias koj yuav tsum hloov nws lub ntsej muag. Nov yog qee qhov piv txwv ntawm fonts uas koj yuav xav sim.
Ib tug multi-dav geometric typeface, Uniform yog raws li nyob ib ncig ntawm ib lub voj voog. Lub O ntawm Regular dav yog tsim los ntawm 1.5 voj voog stacked nyob rau sab saum toj ntawm txhua lwm yam, thiab O ntawm Extra Condensed dav yog ib pawg ntawm ob lub voj voog. Tag nrho lwm cov cim nyob rau hauv tsev neeg yog muab los ntawm no thawj lub tswvyim. Nyob rau hauv tas li ntawd mus rau kev siv no font nyob rau hauv corporate tsim, Cov ntawv sau no zoo meej rau kev tsim lub vev xaib, Branding, thiab phau ntawv npog. Lub versatility ntawm no typeface tso cai rau designers siv nws rau ntau lub hom phiaj tsis muaj kev txhawj xeeb txog yuav ua li cas lub typeface yuav tshwm sim nyob rau hauv cov khoom kawg.
Typography yog ib tug tseem ceeb ib feem ntawm tej lub tuam txhab tsim. Nws sib txuas lus hom muaj thiab hierarchy. Incorporated rau hauv ib tug tag nrho hom keeb kwm, ib tug typeface qhia ib lub tuam txhab tus kheej. Typefaces yog tsim los ntawm ib tug series ntawm cov tsiaj ntawv qauv uas sib koom cov qauv zoo ib yam. Lub font yog xaiv raws li nws cov style, nyeem tau, thiab nyeem ntawv. Lwm qhov tseem ceeb specification yog lub hauv paus, uas yog qhov kev ncua deb ntsug ntawm cov ntawv nyeem thiab lwm yam. Daim phiaj 4dp yog siv los ua kom cov ntawv nyeem thiab cov ntsiab lus.
Lwm qhov kev xaiv yog serif typeface. Nws zoo li FF Meta tab sis ua haujlwm zoo li tsev neeg cov ntawv seriffed ib txwm muaj. Its warmth and spacious lowers are great for branding and corporate design projects. It also comes with several italics and alternate glyphs, making it suitable for both feminine and masculine brands. If you want to experiment with an elongated version of a font, try Mirador. It is a modern take on a classic serif, but still works well in smaller sizes.




