Ib lub tuam txhab homepage yog qhov zoo tagnrho txoj kev los txhawb koj txoj kev lag luam thiab tau txais cov neeg muas zaub. Nrog nws yooj yim thiab intuitive interface, koj yuav tsim koj tus kheej lub tuam txhab homepage nyob rau hauv tsis muaj sij hawm. Nov yog qee cov lus qhia los ua kom lub homepage zoo tshaj plaws:
Zam kev tsis sib haum xeeb ntawm CTAs
Siv ob peb CTA tsis sib haum xeeb ntawm koj lub tuam txhab homepage tuaj yeem ua rau muaj kev tsis meej pem thiab hloov dua siab tshiab tsis zoo. Koj cov CTAs yuav tsum ua haujlwm ua ke los pab koj cov neeg tuaj saib kom ncav cuag koj lub hom phiaj. Lawv yuav tsum tsis txhob sib ntaus sib tua rau kev saib xyuas, siv cov lus tsis raug, lossis tsim daim ntawv ntev mais uas koj cov qhua yuav tsis ua tiav. tiag mas, Lawv yuav tsum ntxias koj cov neeg nyeem nrog cov khoom txaus nyiam. Here are some best practices to help you avoid conflicting CTAs on your firmenhomepage.
A great way to make your website work is to use a roundabout metaphor. Imagine that your website visitors are driving through a roundabout. At each exit, they look for a way to get to the destination they want. This roundabout metaphor helps you think about your buyer’s journey and how to use CTAs to drive traffic. The most important page on your firmenhomepage is the homepage.
Using a free trial as your main CTA may not be the best choice. You can make a free trial offer to lure readers to purchase the product. You can also make your CTA more personal by using the name of the company’s founder. You can also personalize your CTA by using a tool like Crazy Egg. Tej zaum koj yuav txawm xav siv koj lub npe thiab tus lej xov tooj ntawm koj CTA.
Lwm txoj hauv kev los tsim lub homepage muaj txiaj ntsig zoo dua yog los ntawm kev siv cov ntawv luam uas qhia meej txog koj cov lus. Koj daim ntawv yuav tsum piav qhia koj qhov kev thov muaj nuj nqis rau koj cov neeg tuaj saib. Yog tias koj CTA tsis meej, Tib neeg yuav bounce los ntawm koj nplooj ntawv. Zoo sib xws, Paj daim ntawv tuaj yeem thim rov qab rau kev txiav txim siab tsim nyog. So, Koj yuav tsum tsom mus rau qhov tseeb, Kev sau ntawv luv luv. In this way, Koj lub tuam txhab homepage tuaj yeem nyiam qhov siab tshaj plaws ntawm cov tsheb khiav tau.
Koom nrog CTA khawm tseem ceeb. Lub pob CTA tseem ceeb tuaj yeem nyiam ntau tus neeg tuaj saib thiab nce koj tus nqi hloov dua siab tshiab 62%. Lub pob CTA tseem ceeb yuav tsum sawv tawm ntawm tus so ntawm koj nplooj ntawv. Tsis tas li ntawd, Koj yuav tsum tsis txhob siv cov xim sib txawv rau koj CTA. Ib lub khawm tseem ceeb yuav sawv tawm ntawm lwm cov ntawv nyeem thiab ua rau CTA yooj yim dua. When done correctly, nws yuav ua rau ntau tus neeg tuaj saib.
Suav nrog ob CTA saum toj no lub quav
Boston Globe tsis ntev los no tau khiav A / B kev xeem nrog CTA saum toj no thiab hauv qab ntawm lub quav kom pom qhov twg tsim kev hloov dua siab tshiab. Conventional logic yuav qhia tias CTA saum toj no lub quav yuav ua tau zoo dua, tab sis qhov no tsis yog ib txwm muaj. Thaum qhov kev tso kawm yog ib qho tseem ceeb, daim ntawv luam zoo thiab lwm yam yuav tsum muaj nyob rau hauv kom ntseeg tau tias qhov kev hloov siab tshaj plaws. Tsab xov xwm no yuav tham txog qee qhov kev coj ua zoo tshaj plaws rau kev tso koj cov CTAs.
Qhov twg tso CTA tsis yog ib txwm yooj yim raws li nws yuav zoo li. Nws txhua yam nyob ntawm qhov xwm txheej ntawm koj txoj kev lag luam thiab koj nkag siab zoo npaum li cas koj lub hom phiaj cov neeg tuaj saib. Qee nplooj ntawv tuaj yeem muaj daim foos tam sim ntawd, thaum lwm tus neeg yuav xav tau kev piav qhia me ntsis ntxiv ua ntej cov neeg saib npaj txhij los muab lawv cov ntaub ntawv. Thaum kawg, Qhov kev tso kawm ntawm CTA yog nyob ntawm qhov xwm txheej ntawm koj lub hom phiaj cov neeg tuaj saib thiab cov txiaj ntsig ntawm cov khoom lag luam lossis kev pabcuam.
Thaum nws muaj peev xwm ua kom CTA pom ntau dua li nws cov phooj ywg hauv qab quav, koj yuav tsum xaiv. Nco ntsoov tias tib neeg lub sijhawm saib xyuas yog luv dua li yav dhau los. Cov kev tshawb fawb tau qhia tias 55 feem pua ntawm cov neeg tuaj saib lub vev xaib yuav nyob hauv koj lub vev xaib tsawg dua li 15 vib nas this. Qhov tshwm sim no tau yuam cov neeg lag luam hloov kho thiab nce lawv lub vev xaib cov ntsiab lus kom ntes lawv cov neeg siv khoom’ saib xyuas. Ib txoj hauv kev los ua qhov no yog los ntawm kev saib xyuas cov ntsiab lus. Yog tias tus qhua yuav tsum scroll cia nyeem tag nrho nplooj ntawv, Nws nyob hauv qab ntawm lub quav.
Niaj hnub no desktop browsers muaj hom tsim qauv teb uas cia cov neeg siv pom tias koj lub xaib zoo li cas ntawm cov khoom siv sib txawv. Qhov no tuaj yeem pab koj kom tsis txhob muaj teeb meem hloov dua siab tshiab ntawm cov khoom siv me me. Tseem, Cov neeg yuav scroll. Xyuas kom meej tias koj qhov tseem ceeb CTA tau yooj yim pom los ntawm kev siv cov xim sib txawv. Thaum kawg, Lub vev xaib zoo yuav tsum muaj peev xwm hloov cov qhua. So, Koj CTA yuav tsum zoo li cas? Cia peb saib qee qhov piv txwv los ntawm lwm qhov chaw.
Ideally, Koj yuav tsum suav nrog ob qho CTA saum toj no lub quav. Txhua ntawm cov nyees khawm no yuav tsum muaj tus nqi sib txawv rau tus tswv. Ib qho nyem rau ntawm lub “Cov Kev Pabcuam” khawm muaj txiaj ntsig ntau dua li kev nyeem ntawv blog nkaus xwb. Cov txiaj ntsig siab dua yuav tsum muaj kev cog lus ntau dua los ntawm cov neeg tuaj saib. Cov CTAs yuav tsum txaus nyiam sib npaug. Rau cov txiaj ntsig zoo dua, Xim-code koj CTAs kom phim lawv tus nqi.
Hloov koj lub homepage rau koj lub tuam txhab
Hloov koj lub tuam txhab homepage rau koj txoj kev lag luam. The appearance of your online store has a profound effect on your sales. Your homepage should have a clear, unambiguous navigation, allowing your visitors to choose a path without wasting time reading irrelevant details. According to psychology professor George Miller, people’s short-term memory can hold only seven items at a time. Keeping this in mind, your homepage should focus on providing the information your customers want right away and help them make a decision.
Avoid visual clutter
The best way to avoid visual clutter on your firmenhomepage is to keep it simple. Thawj, ask yourself why you have every element in your page. What is its purpose? Do you really need it? If you answer no, remove it or replace it. Another way to reduce visual clutter is to use fine lines and white space for page division. People are more likely to pay attention to lines than to other elements. Minimalism is a best practice for designers and is a great way to keep your design simple.




