9 Zinthu Zofunika Kwambiri Pamapangidwe Amakampani

Kapangidwe kamakampani kumaphatikizapo kupanga chithunzi chonse chamakampani. Chithunzichi chimayimiridwa ndi chizindikiro, zizindikiro, ndi zinthu zina zowoneka. Komabe, zingaphatikizeponso kupanga mankhwala, kutsatsa, ndi maubwenzi apagulu. Chidziwitso chamakampani chopangidwa bwino chidzapangitsa kampani kukhala yodziwika bwino komanso yodalirika. Komabe, kupanga mapangidwe akampani kungakhale kolemetsa. Mwamwayi, pali malangizo angapo othandiza kutsatira.

Kujambula

typography ndi gawo lofunikira pakupanga makampani. Ndilo lingaliro loyamba lomwe kasitomala ali nalo pakampani, choncho iyenera kusankhidwa mosamala. Mafonti amapereka malingaliro osiyanasiyana ndipo amatha kupanga kapena kusokoneza malingaliro omwe kasitomala amalandira kuchokera kubizinesi.. Pachifukwa ichi, ndikofunikira kusankha masitayilo oyenera a logo ya mtunduwo.

Ngakhale anthu ambiri amadziwa za typefaces, si zilembo zonse zimagwira ntchito bwino m'nkhani iliyonse. Zina ndizoyenera kumitundu ina yamapangidwe amakampani kuposa ena. Mwachitsanzo, kampani yaukadaulo wapakompyuta ingafune kupereka chithunzi chosangalatsa komanso chodekha kwa omvera ake. Choncho, angafune kusankha cholembera chomwe chili ndi mawonekedwe achikazi okongola.

M'zaka zoyambirira, kachitidwe ka kalembedwe kanali kokha kwa amisiri aluso ochepa. Komabe, ndi kukwera kwa mafakitale komanso kukhazikitsidwa kwa matekinoloje atsopano, ntchito ya olemba mabuku inakula. Lero, ambiri olemba typograph akugwira ntchito yojambula zithunzi, kumene amagwiritsa ntchito mapulogalamu kupanga ndi kukonza mtundu pa zenera. Komabe, mfundo zazikulu za kuwerenga ndi rhythm zimakhala zofanana. Ngakhale kukula kwa kusindikiza, ambiri olemba mabuku sagwiranso ntchito kukampani yosindikiza zilembo kapena kukampani yosindikiza. M'malo mwake, nthawi zambiri amakhala gawo la gulu lojambula zithunzi.

Kujambula ndi chinthu chofunikira kwambiri pamapangidwe amakampani. Akagwiritsidwa ntchito moyenera, imatha kuyankhula mwachindunji kwa kasitomala. Ngati simukumvetsetsa momwe typography imagwirira ntchito, mutha kugwiritsa ntchito font yolakwika pazolemba zanu.

Chiwembu chamtundu

Zikafika pakupanga kampani yanu, chiwembu chabwino chamtundu ndichofunika. Ikhoza kupanga kapena kusokoneza bizinesi, chifukwa chake ziyenera kuganiziridwa m'malo onse ogulitsa. Akuti 85% Kusankha kwa wogula kugula chinthu kapena ntchito kumatengera mtundu wa kampani. Gudumu lamtundu ndi chida chachikulu chodziwira mtundu wa mtundu wanu. Itha kutengera mitundu ya RGB kapena RYB.

Buluu ndi chisankho chodziwika bwino cha mtundu wamakampani. Mtundu uwu wamtundu umagwirizanitsidwa ndi mtendere ndi kudalira. Pamenepo, 33% amitundu yayikulu kwambiri padziko lapansi amagwiritsa ntchito buluu ngati mtundu wawo. Wofiirira, pakadali pano, ndi olimba mtima ndipo amaimira mwanaalirenji ndi nzeru. Imagwiritsidwanso ntchito nthawi zambiri pamapangidwe awebusayiti ngati batani loyitanira kuchitapo kanthu.

Posankha chiwembu chamtundu wamakampani anu kungakhale kovuta, ndikofunikira kukumbukira kuti ziyenera kukhala chiwonetsero cha zolinga zanu zamabizinesi. Mwachitsanzo, ngati bizinesi yanu ndi kampani ya B2B, mtundu wofanana wa mtundu ukhoza kukhala woyenera kwambiri. Komabe, ngati ndinu kampani yomwe imagulitsa zinthu kapena ntchito kwa anthu, mapangidwe amtundu wa monochrome ndiye chisankho choyenera kwambiri. Mitundu ya monochrome ndi yabwino kwambiri ngati bizinesi yanu ili mumakampani okhala ndi utoto wofananira.

Kuwonjezera ntchito mtundu gudumu, kusankha mtundu wa mtundu ndikofunikiranso popanga chizindikiritso cha mtundu. Dongosolo lamtundu liyenera kukhala logwirizana ndi dzina la kampani yanu ndipo liyenera kugwirizana ndi logo yanu. Ndikofunika kukumbukira kuti mtundu wa mtundu ukhoza kukhudza mbali zambiri za bizinesi yanu, kuchokera pa logo ndi tsamba lanu kupita ku akaunti yanu yapa media media.

Chizindikiro

Mapangidwe a logo yamakampani ayenera kuwonetsa kampaniyo, chithunzi chamtundu, ndi zolinga zamalonda. Chizindikiro chabwino ndi chizindikiro cha kampaniyo, kotero ndikofunikira kuti mumvetsetse bwino. Pali mfundo zambiri zofunika kuziganizira, kuphatikizapo kugwiritsa ntchito mtundu. Mitundu yosiyanasiyana imabweretsa malingaliro ndi machitidwe osiyanasiyana, ndi kudziwa mitundu yomwe mungagwiritse ntchito kungakuthandizeni kupanga zomwe mukufuna.

Maonekedwe a logo ndi ofunikanso, chifukwa zimathandizira kutanthauzira komanso mawonekedwe onse amtunduwo. Mwachitsanzo, mapangidwe ozungulira amatha kusonyeza kumverera kwa mphamvu zabwino ndi kupirira. Mapangidwe a square, mbali inayi, amalumikizana ndi symmetry, mphamvu, ndi kuchita bwino. Kuphatikiza apo, makona atatu amatha kupereka mauthenga achimuna kapena amphamvu. Mizere yoyima, pakadali pano, likhoza kusonyeza chiwawa.

Mapangidwe a logo yazinthu ndizosiyana kwambiri ndi logo yamakampani. Chizindikiro chazinthu chidzayang'ana kwambiri kuwunikira zomwe zimapangidwira komanso kugwiritsa ntchito kwake. Iyeneranso kukhala yogwirizana ndi chithunzi cha kampaniyo. Mwachitsanzo, kampani ya zakumwa zozizilitsa kukhosi monga Coca-Cola nthawi zambiri imabweretsa zinthu zingapo pamsika.

Chizindikiro chopangidwa bwino chamakampani chikuyenera kuthandizira njira yopangira malonda. Cholinga chake ndi kukopa anthu omwe akutsata ndikumanga chizindikiro champhamvu komanso chokhazikika. Chizindikirocho chiyenera kukhala chogwirizana ndi njira zonse zopangira chizindikiro, ndipo ziyeneranso kudziwika mosavuta.

Kalembedwe kazithunzi

Maupangiri amitundu yazithunzi angathandize opanga kupanga chizindikiritso chamtundu wofananira. Akhozanso kupereka malangizo a kamvekedwe, umunthu, ndi khalidwe. Cholinga chake ndikuthandizira kukonza malingaliro a kasitomala pamtunduwo. Kamvekedwe ka chiwongolero cha chithunzi ndi chofunikira chifukwa chimawonetsa momwe chithunzicho chimakhalira. Kugwiritsa ntchito kamvekedwe kolakwika kungapangitse kuti zikhale zovuta kulanda momwe mukufunira.

Mwachitsanzo, kampani iyenera kugwiritsa ntchito mtundu womwewo wa zithunzi posindikiza, ukonde, ndi zinthu zapa social media. Ayeneranso kutsatira mapepala amtundu wofanana, font/typography, ndi toni. Malangizo posankha mitundu, mawonekedwe, ndi kukula kwa zithunzizi kuyeneranso kuwonetsa anthu omwe akufuna. Malangizowo ayenera kukhala ogwirizana ndi zinthu zina za mtunduwo. Komanso, chithunzi chamakampani chiyenera kufanana ndi malo omwe akuwafunira komanso zomwe amakonda.

Chikhalidwe cha kampani

Chikhalidwe cholimba chamakampani ndi gawo lofunikira la bizinesi. Zimabweretsa kukhutitsidwa kwapamwamba kwa ogwira ntchito ndi zokolola, ndikuwonjezera ma metric abizinesi. Koma ndi gawo lanji lomwe kupanga kumagwira polimbikitsa ndi kulimbikitsa chikhalidwe cha kampani? Zikhalidwe zabwino zapantchito zikuwonetsa cholinga chogawana bwino komanso mawonekedwe owoneka. Nazi zinthu zisanu ndi zinayi zofunika kuziganizira popanga chikhalidwe chamakampani.

Chikhalidwe chabwino cha kuntchito chimayang'ana kwambiri anthu ndi maubwenzi awo. Kumalimbikitsa kukhulupirirana ndi ulemu. Zimalimbikitsanso mgwirizano. Chikhalidwe choipa chimapangitsa kuti zikhale zovuta kupeza ndi kusunga talente yapamwamba. Kafukufuku wa University of Columbia anapeza kuti antchito anali 13.9% nthawi zambiri kukhala pakampani yokhala ndi chikhalidwe chapamwamba kuposa yomwe ili ndi otsika.

Chinthu choyamba pakupanga chikhalidwe cha kampani ndikumvetsetsa zosowa za antchito anu. Izi zitha kuchitika kudzera mu kafukufuku, magulu okhazikika, kapena zoyankhulana. Kukhala ndi chibwenzi, ogwira ntchito osangalala amatanthauza bizinesi yopindulitsa komanso gulu lopambana. Chikhalidwe cha kuntchito chiyeneranso kukhala ndi malo abwino ogwirira ntchito, ntchito yabwino, ndi mwayi kukula munthu ndi akatswiri.

Chikhalidwe chamakampani chingatanthauzenso dzina la kampani. Nkhani yamphamvu yoyambira ndiyofunikira pakukula kwa kampani komanso chithunzi cha anthu. Ofesi ya kampani ndi zomangamanga zimatha kuwonetsa zomwe kampaniyo ikufuna.

Zolinga zamtundu

Njira yopangira makampani imayang'ana zolinga za mtunduwo komanso zosowa za omvera ake. Zimaphatikizapo kukhazikitsa umunthu wowonekera, kamvekedwe ndi mawu, thandizo lamakasitomala, ndi mbiri. Ma brand akuyeneranso kuphatikizira nthano kuti zolinga zawo ziwonekere. Pomaliza, ayenera kuyesetsa kupanga ubale wautali wamakasitomala ndikuwonjezera chidziwitso chamtundu. Kuti akwaniritse izi, makampani akhoza kugwiritsa ntchito chikhalidwe TV, zotsatsa zolipira, imelo malonda, ndi zina.