Corporate Design 101

Mapangidwe amakampani ndi njira yowonetsera kampani kwa anthu. While it typically includes trademarks and branding, zingaphatikizeponso kupanga mankhwala, kutsatsa, ndi maubwenzi apagulu. Kuti mumve zambiri pamapangidwe amakampani, werenganibe! Nkhaniyi ikuthandizani kupanga mwachidule kapangidwe kake ndi njira. Zikuthandizani kusankha zinthu zomwe zingapangitse chidwi kwambiri kwa makasitomala.

Creating a corporate identity

Creating a corporate identity can be a lengthy and complex process. Njirayi ikuphatikizapo kupanga chizindikiritso cha kampani yanu, kuphatikiza logo yake, mtundu dongosolo, ndi font. Zimaphatikizanso kufotokozera zolinga za kampani yanu. Pofotokoza zolinga zimenezi, mutha kufotokozera bwino zomwe zingapange kampani yanu.

Kupanga chizindikiritso chamakampani kumakuthandizani kuti muzitha kuzindikirika ndi mtundu wanu komanso kumathandizira zotsatsa. Chithunzi chosasinthika chimawonjezera kukhulupirirana kwa ogula ndi kukhulupirika kwa mtundu. Njira yowongoleredwa yotsatsa idzakhalanso yothandiza kwambiri, ndipo ogula adzawona kusasinthasintha mu maonekedwe a mtundu wanu ndi kalembedwe. Ndi chithunzi champhamvu chamtundu, mutha kuyambitsa zatsopano kapena ntchito mosavuta komanso mwachangu. Kupanga chizindikiritso chamakampani kudzapatsanso magulu opanga ndi ogwira ntchito mkati malangizo omveka bwino amomwe angapangire ndikupanga zida zatsopano..

Chimodzi mwazinthu zofunika kwambiri pakuzindikiritsa kampani ndikuwonetsetsa chikhalidwe cha kampaniyo ndi zomwe amakonda.. Chikhalidwe cha kampani chidzakhudza momwe antchito, oyang'anira, ndi mamembala ena amtunduwo amalumikizana ndi makasitomala. Zikhudzanso momwe amalankhulirana ndi atolankhani komanso anthu. Popanga chizindikiritso chakampani chomwe chili chapadera, mudzatha kudzisiyanitsa nokha ndi omwe akupikisana nawo.

Kupanga chizindikiritso chakampani kumafuna nthawi yodzipereka, khama, ndi gulu lomwe limamvetsetsa kufunikira kwa ntchitoyi. Chidziwitso chamtundu wanu chiyenera kukhala chogwirizana ndi kukopa omvera anu. Muyeneranso kukumbukira kuti dzina lanu liyenera kukhala losasinthika kwa zaka zikubwerazi. Chizindikiro champhamvu chamtundu chidzakhala ndi zotsatira zabwino pa mbiri yabizinesi yanu ndipo zidzakuthandizani kupeza kukhulupirika kwamakasitomala.

Monga tanena kale, kudziwika kwa kampani kungakhale ntchito yovuta ndipo chizindikiritso chopangidwa molakwika chingawononge mbiri ya kampani ndi ndalama zake.. Logos ndi mitundu ndi mbali zofunika za kampani, ndipo ziyenera kusankhidwa mosamala. Chizindikiro chanu chiyenera kuwonetsa zomwe mumakonda ndikupangitsa kuti mtundu wanu ukhale wosiyana ndi mpikisano.

Creating a corporate design brief

Creating a design brief is an important part of a design project. Zimalola opanga kumvetsetsa umunthu wa mtundu, omvera, ndi zolinga. Ikhozanso kugwirizanitsa bajeti ya polojekiti, ndondomeko, ndi zoperekedwa. Potsatira malangizo omwe afotokozedwa mwachidule mwachidule, mukhoza kuonetsetsa kuti ntchitoyo idzamalizidwa mkati mwa nthawi yomwe mukuyembekezera komanso bajeti. Kupanga chidule cha mapangidwe kuyenera kuyamba ndi zambiri za kasitomala.

Chidule cha mapangidwe chiyenera kukhala chachindunji momwe mungathere. Mwachitsanzo, iyenera kufotokoza ngati polojekitiyi ikuphatikizapo kujambula, zithunzi, kapena zomwe zili pa intaneti zokha. Kuphatikiza apo, iyenera kutchula omvera omwe akufuna. Izi zimathandiza okonza kuika maganizo pa zolinga za polojekiti. Komanso, akuyenera kuphatikizira zidziwitso za anthu omwe akuwatsata.

Chidule cha polojekitiyi chiyeneranso kukhala ndi zonse zomwe zilipo kuti ntchitoyo ithe. Zida izi zingaphatikizepo zida, malaibulale, ndi mamembala a timu. Komanso, chidulecho chiyenera kuphatikizapo njira zosankhidwa monga kukhazikika kwachuma, mlingo wa zochitika, ndi maumboni. Kukhala wowonekera kudzakulitsa chidaliro ndi chidaliro mwa wopanga yemwe mumamulemba ntchito.

Chidule cha kapangidwe kake chiyenera kukhala ndi zolembera, zonyoza, ndi opikisana nawo malingaliro. Popereka zidziwitso zonse zoyenera, mwachidule zidzathandiza kuchepetsa mwayi wa zotchinga pamsewu panthawi ya kulenga. Ndibwinonso kuphatikiza zotsatsa zapano. Izi zidzathandiza opanga kumvetsetsa momwe angaphatikizire izi muzojambula zatsopano.

Pokonzekera chidule cha kapangidwe kamakampani, ndikofunikira kuti muphatikizepo zambiri zabizinesiyo. Izi zidzathandiza wopanga kumvetsetsa zolinga za kampani ndi omvera omwe akufuna. Chidule chokwanira chingathandize kuchepetsa kusiyana pakati pa kasitomala ndi kampani yopanga mapangidwe ndikuthandizira kuti kampaniyo igwire ntchito kuti ikwaniritse cholinga.

Creating a corporate design strategy

Creating a corporate design strategy is an important part of the branding process. Zimatsimikizira kuti zinthu zonse zikugwirizana ndi dzina la kampaniyo. Mukachita bwino, ikhoza kukhala ndi chiyambukiro chakuya kwa omvera ndi kupanga chikhumbo chokhalitsa. Komabe, ndikofunikira kuzindikira kuti mapangidwe amakampani ndi oposa logo. Zimaphatikizanso malonda ndi kampeni yotsatsa.

Kupanga njira yopangira makampani kumayamba ndikumvetsetsa ntchito ndi zolinga za kampaniyo. Kuchokera pamenepo, njirayo ingathandize kupanga chinenero chowoneka chogwirizana chomwe chimapereka ntchito yamalonda, masomphenya, ndi makhalidwe. Njirayi imalolanso opanga kupanga kuti azikumbukira zolinga za kampaniyo pamene akupanga katundu wapangidwe. Zimathandizanso okonza kuti azitsatira mfundo zamapangidwe zomwe zimaphatikizapo kusiyanitsa, bwino, kutsindika, malo oyera, gawo, maudindo, rhythm, ndi kubwerezabwereza.

Njira yopangira mapulani ingathandizenso mabizinesi kupanga zisankho zogwira mtima. Kupanga njira yopangira zinthu kungathandize bizinesi yanu kuzindikira zinthu zomwe zingagwire ntchito bwino pakampani yanu. Zingathandizenso kampani yanu kusankha mafonti, mitundu, ndi mawonekedwe omwe apanga chithunzi chamtundu wonse. Njirayi ingakhale yothandiza pokonzekera ndi kukhazikitsa zatsopano ndi ntchito.

Creating a corporate design

Creating a corporate design involves a variety of steps and different aspects. Ndikofunika kuganizira mfundo za kampani, udindo pamsika, ndi malingaliro apadera ogulitsa musanayambe ndondomekoyi. Chotsatira ndikusankha kalembedwe kamangidwe. Pali masitayelo angapo opangira omwe mungasankhe.

Kupanga kuyenera kukhala kogwirizana panjira zonse. Zida zapaintaneti, monga mabulogu, ziyenera kugwirizana ndi kapangidwe ka kampani, ndi zinthu zopanda intaneti ziyenera kufotokoza nkhani yogwirizana. Mwachitsanzo, ganizirani za kapangidwe ka makhadi anu abizinesi, mutu wa kalata, maenvulopu, ndi ‘ndi mayamiko’ zozembera. Kupanga mapangidwe amakampani pazinthu izi ndi gawo lofunikira pakupanga bizinesi.

Mapangidwe amakampani angakuthandizeni kutseka malonda. Malo ambiri odyera ndi malo ogulitsira amayika zinthu mwanzeru kuti ziwongolere malonda. Mofananamo, kapangidwe kamakampani kumatha kukulitsa chidaliro ndi makasitomala. Komabe, pamene zinthu zapangidwe zingathandize kutseka mapangano, iwo sali okwanira paokha. M'malo mwake, ndikofunikira kusankha zinthu zamapangidwe amakampani zomwe zimagwirizana ndi zomwe kampaniyo imachita komanso filosofi yake.

Chimodzi mwazinthu zofunika kwambiri pamapangidwe amakampani ndi typography. Kujambula kungathe kupereka ulamuliro, kukongola, ndi umunthu. Sankhani font yoyenera bizinesi yanu. Iyenera kuwerengedwa komanso kusinthasintha pamapulatifomu osiyanasiyana a digito. Sankhani font yomwe ikuwonetsa chithunzi cha kampani yanu ndi zomwe mumakonda. Ngati mukukonzekera kugwiritsa ntchito font yomweyo patsamba lanu ndi timabuku, ndikofunikira kuwonetsetsa kuti zilembo zomwe zimagwiritsidwa ntchito ndizosiyana ndi bizinesi yanu.

Mapangidwe amakampani amathandiza kupanga chithunzi chogwirizana cha kampani, ndikuwonetsetsa kuti kampani ndi yodziwika komanso yodziwika. Poonetsetsa kusasinthasintha uku, mudzakhala ndi chipambano chochuluka ndi maulalo otsatsa komanso kuzindikira ofesi. Muyenera kulingalira za kulemba ntchito bungwe lopanga mapulani lomwe lingakuthandizeni kukhala ndi chidziwitso chamakampani.