Momwe Mungasankhire Mitundu Yamapangidwe Amakampani

Momwe Mungasankhire Mitundu Yamapangidwe Amakampani

How do you choose colors for corporate design? The right color scheme should be based on the brand’s core emotion and form. Nawa malangizo ena opangira chisankho. Mtundu uliwonse uli ndi zotsatira zake pamtundu, kotero ndikofunikira kugwiritsa ntchito mitundu yomwe imagwirizana ndi mawonekedwe ndi malingaliro amtunduwo. M'nkhaniyi, tikambirana mitundu yomwe muyenera kugwiritsa ntchito komanso chifukwa chake amagwirira ntchito kumakampani osiyanasiyana. Mudzaphunziranso zazinthu zina zamapangidwe amakampani, monga logo ndi zilembo.

Accso-Spirit

Accso-Spirit is one of the world’s largest manufacturers of aerostructures for commercial and defense platforms and business/regional jets. Kampaniyo ili ndi luso lazopangapanga zapamwamba komanso kupanga aluminiyamu. Zogulitsa zake zimaphatikizapo fuselages, mapiko, nacelles, ndi zigawo za aerostructure. Kuphatikiza pazogulitsa zake zazikulu, Mzimu umathandizanso ku malonda a jet aftermarket. Ili ndi malo opangira ndi kupanga ku U.K., France, Malaysia, ndi Morocco.

Msonkhano wa NEUDENKER-Brand umachitidwa kuti adziwe zolinga za mtunduwo ndikuwona momwe angakwaniritsire zolingazi.. Kenako imachita kusanthula kwa mpikisano ndikusanthula mwayi wamsika. Zotsatira zake ndi zokongola komanso zosaiŵalika zamtundu. Ndizosavuta kumva komanso zosaiwalika kwa antchito anu komanso makasitomala anu. Ndipo ndi njira zambiri zopangira zomwe zilipo, mudzakhala ndi kusankha kwa ma logo, timabuku, ndi zipangizo zina.

Chizindikiro

A corporate design has several benefits. Imayimira zikhalidwe zamakampani, ndipo chizindikiritso chamakampani chopangidwa bwino ndi njira yabwino yokhazikitsira chizindikiritso. Kusintha logo yanu kapena kapangidwe ka kampani kungakhale kokwera mtengo, koma pousunga mokhazikika, mutha kupeza mwayi wampikisano pamsika wanu. Chofunikira pamapangidwe aliwonse abwino amakampani ndikupangitsa makasitomala omwe angakhale nawo kuti azimva bwino pochita bizinesi ndi kampani yanu. Mawonekedwe owoneka bwino amatha kulimbikitsa chidaliro chosazindikira ichi.

Njira yopangira makampani imaphatikizapo kuyang'ana chithunzi cha kampani ndikukhazikitsa zofunikira pamapulatifomu onse amakampani ndi media.. Logo ya kampani, Mwachitsanzo, amatenga gawo lalikulu pakupanga. Ayenera kudziwika mosavuta, ndi kukhala ndi mawonekedwe apadera. Mofananamo, mitundu ya kampaniyo ndi gawo lofunikira la mapangidwe ake. Iyenera kukhala ndi mitundu iwiri kapena isanu yosiyana. Kugwiritsa ntchito mitundu yosiyanasiyana yamitundu kumathandizira kuti logo yanu ikhale yosiyana ndi omwe akupikisana nawo '.

Mapangidwe amakampani akhoza kukhala atsopano, kapena kampani yomwe ilipo ikhoza kusintha mapangidwe awo omwe alipo. Mapangidwe amakampani amathandiza kampani kuwonetsa mphamvu zake. Zimathandizanso kampani kumanga makasitomala ndi antchito ake, popanga chithunzi cha ukatswiri. Kuphatikizidwa mu chizindikiritso chamakampani, kapangidwe ka kampani ndi gawo lofunikira la chidziwitso cha kampani. Ngati mukuyang'ana mapangidwe atsopano, muyenera kuyang'ana pamapangidwe amakampani. Mapangidwe awa amalola kuphatikizika kosavuta ndikusintha mwamakonda.

Typografie

Many professional designers start with typography as the first step in creating a new corporate design. Koma amadziwa bwanji kuti agwiritse ntchito font? Amadziwa bwanji kuti ndi mafonti ati omwe ali oyenera pazogulitsa kapena ntchito yomwe akupanga? Amadziwa bwanji ngati angagwiritse ntchito grotesk kapena serifenschrift? Mwamwayi, pali njira yodziwira font yoyenera yamtundu uliwonse – ngakhale wanu! M'nkhaniyi, tikambirana zofunikira za typography ndikufotokozera zomwe muyenera kuyang'ana posankha font.

Monga chizindikiritso cha mtundu, typography imatha kupanga kapena kuswa chizindikirocho. Mukagwiritsidwa ntchito limodzi ndi mitundu yolondola ndi mafonti, chizindikiro akhoza kukhala pragmatistic, okhulupirika, ndi zosangalatsa – ndi mosemphanitsa. Ma logos olembedwa ndi osavuta kupanga kuposa zilembo, koma zotsatira zake zimakhala zazikulu kuposa zonsezi. Mosasamala mtundu wa mtundu womwe umagwiritsidwa ntchito mu logo, font yomwe mungasankhe iyenera kufanana ndi mtundu wamtundu komanso kukongola kwazinthu zonse zamakampani ndi ntchito zake.

Chimodzi mwazinthu zoyamba zomwe wopanga amayenera kuchita popanga CD ndikumvetsetsa mtundu wake. Ndi njira yovuta yomwe imaphatikizapo kugwiritsa ntchito njira zosiyanasiyana ndi luso. Ndikofunikira kuti wopanga amvetsetse tanthauzo la mtunduwu, chikhalidwe cha kampani, ndi chidziwitso chake asanayambe kupanga CD. Kumvetsetsa kumeneku kukadzatha, wopanga akhoza kupanga mapangidwe omwe adzawonekere kwa opikisana nawo.

Farben

There are many colors that can be used in a corporate design, koma palinso ena omwe ali abwino kwa mapulogalamu ena kuposa ena. Mitundu yamitundu yofiira ndi yabuluu imatha kuwonetsa malingaliro ofunda, pomwe mitundu yokhala ndi milingo yayikulu yakuda imatha kukhala yapamwamba. Chofunika kwambiri kuganizira ndi cholinga cha mapangidwe amakampani musanasankhe mitundu. M'munsimu muli malangizo ena okuthandizani kusankha mitundu yomwe mungagwiritse ntchito popanga makampani anu. Mitundu yoyenera imatha kupanga kapena kuswa mapangidwe anu, kotero gwiritsani ntchito nzeru zanu ndikuganizira izi posankha mitundu.

Akatswiri a zamaganizo aphunzira momwe mitundu yosiyanasiyana imakhudzira khalidwe lathu ndi malingaliro athu. Mwachitsanzo, magazi ofiira amatikumbutsa za ngozi. Anthu amachigwirizanitsa ndi chakudya chowola kapena chosakoma. Koma asayansi amakhulupirira kuti anthu akhala akukumana ndi Blau m'zaka chikwi zapitazo. Psychology yamitundu imathandizira kufotokoza chifukwa chake anthu amachitira momwe amachitira akaona mitundu ina. Koma zikafika pamapangidwe amakampani, ndikofunikira kukumbukira zotsatira za mitundu iyi pa ife.

Mitundu yoyenera imapanga chizindikiro. Ndikofunika kukumbukira kuti mitundu imakhala ndi mphamvu yamaganizo, ndipo izi zikutanthauza kuti akhoza kugwiritsidwa ntchito kuyika bungwe. Mitundu yoyenera ipangitsa owonera kuzindikira kampaniyo ndikukulitsa chidaliro. Posankha mitundu yopangira makampani, onetsetsani kuti mwasankha zomwe zikugwirizana ndi zolinga za kampaniyo. Phatikizani malingaliro awa pamapangidwe akampani yanu ndipo mudzakhala bwino panjira yopanga kapangidwe kabwino kamakampani..

Firmen-Auftritt

There are a variety of reasons to get a Corporate design. Sikuti zimangopanga chithunzi chogwirizana mubizinesi yonse, koma zimathandizanso kulimbikitsa mbiri zamakampani anu. Mbiri zama media media zitha kupangidwa kuti ziwonetse chithunzi cha kampaniyo, momwe angachitire antchito’ zovala ndi magalimoto ndi makina. Mufunanso kuwonetsetsa kuti logo ya kampani yanu ikuwonekera m'malo amdima. Koma mumachita bwanji izi? Tsatirani malangizo awa kuti mapangidwe anu akampani akhale ogwira mtima momwe mungathere.

Choyamba, ganizirani omvera anu. Chiwerengero chawo ndi chiyani? Adzayankha bwanji pamapangidwewo? Akuyembekezera chiyani kwa izo? Ayenera kuyang'ana chiyani? Mapangidwe amakampani angawathandize kukwaniritsa cholinga chimenecho. Chojambulacho chiyenera kukhala chofanana pamapulatifomu osiyanasiyana, monga ukonde ndi malo ochezera a pa Intaneti. Komanso, ziyenera kukhala zosavuta kuphatikiza muzolemba zosiyanasiyana. Mukhozanso kuphatikiza styleguide mumapangidwe anu, zomwe ndi zothandiza ngati mukufuna kupanga kusasinthika pakampani yanu.

Zikafika pakupanga mawonekedwe, muyenera kuganizira mitundu ndi mafonti omwe kampani yanu imagwiritsa ntchito. Mitundu yosiyanasiyana imabweretsa malingaliro osiyanasiyana ndipo imatha kulankhulana mauthenga osiyanasiyana. Chofiira, Mwachitsanzo, imayimira unyamata ndi chidwi. Buluu, mbali inayi, n'chimodzimodzi ndi kuchita zinthu mwanzeru ndi kudalira. Buluu ndi chisankho chofala, makamaka mu gawo lazachuma. Mafonti amtundu wa Serifen, ndi anker kumapeto kwa chilembo chilichonse, ndi zachikhalidwe komanso klassic.

Effizienz

Effizienz bei corporate design erstellen involves making sure the designs convey the right message. Mapangidwe amakono amakampani ayenera kufotokozera zomwe kampaniyo imafunikira komanso uthenga kwa omwe angakhale makasitomala. Ayeneranso kufotokozera ubwino wa malonda kapena ntchito pamene akukwaniritsa zofunikira zaukadaulo. Komabe, makampani ambiri amanyalanyaza kufunika kwa mapangidwe akafika pakudziwika kwamakampani. M'nkhaniyi, tikambirana chifukwa chake kupanga ndikofunikira komanso momwe kungakhudzire kupambana kwa bizinesi yanu.

Mtengo

When looking for a company to produce a corporate design, m’pofunika kuganizira zinthu zingapo. Mtengo wa mapangidwewo udzadalira kukula kwa ntchito yofunikira komanso nthawi yomwe ikukhudzidwa. Mtengo wina waukulu ndi mtengo wophunzitsira antchito ndikuwononga media media, zomwe ndi mtengo wowonjezera wofunikira. Mapangidwe amakampani ayenera kuganiziridwa bwino ndikuganiziridwa bwino, mwinamwake, mtengo wonse ukhoza kupitirira bajeti.

Chinthu choyamba choyenera kuganizira posankha kampani kuti ipange mapangidwe amakampani ndi bajeti. Mungafune kulingalira kugwiritsa ntchito bajeti yaying'ono pa polojekiti ya kukula kwake, kapena ngati mukufuna kupanga logo yochititsa chidwi ya kampani yanu yayikulu. Mutha kuganiziranso kulemba ntchito akatswiri kuti akupangireni kapangidwe kamakampani, kutengera kukula kwa kampani yanu komanso momwe kapangidwe kake. Katswiri wokonza mapulani angakuthandizeni kupanga mapangidwe ogwirizana ndi bajeti.

Njira ina yomwe mungaganizire ndi ma freelancer. Ma freelancers nthawi zambiri amagwira ntchito ku Asia ndipo amatha kumaliza kupanga logo m'masiku ochepa. Okonza awa angagwiritse ntchito ma templates kapena ntchito kuyambira pachiyambi. Kumbukirani kuti ngakhale izi zingakupulumutseni ndalama zambiri, mulibe ufulu wogwiritsa ntchito. Mapulatifomu opangira anthu ambiri ndi njira ina yomwe ingakuthandizeni kupanga mapangidwe amakampani, pamene amapereka mwayi kwa osiyanasiyana odzipangira okha. Masambawa akuphatikiza 99Designs, Designcrowd, ndi Designhill, mwa ena.