Momwe Mungapangire Mapangidwe Amakampani

Zopanga Zamakampani nthawi zambiri zimapangidwa ndi katswiri wodziwa zambiri. Izi zili choncho kuti zotsatira zake zikhale zolondola komanso zikuwonetsera chikhalidwe cha kampaniyo. Musanasankhe kupanga komaliza, komabe, muyenera kuganizira tanthauzo la mtundu wanu, dzina la kampani yanu, ndi cholinga cha CD. Mutha kusankha mitundu kuti igwirizane ndi mtundu wa kampani yanu. Mutha kusankhanso kupanga chizindikiritso chatsopano kapena tsamba lawebusayiti.

Kupanga mapangidwe atsopano akampani

Imodzi mwa njira zabwino kwambiri zopezera chizindikiritso chamtundu ndikupanga mapangidwe atsopano akampani yanu. Kupanga koyenera kwamakampani kudzakuthandizani kupanga chizindikiritso chokhazikika ndikusiya chidwi kwa omvera anu. Pali zinthu zingapo zomwe zimapanga mapangidwe atsopano amakampani, koma ndi ogwirizana.

Chikhalidwe chamakampani ndichinthu chofunikira kwambiri pamapangidwe amakampani. Zitha kukhudza chilichonse kuyambira kukhalidwe lantchito mpaka kumtundu wazinthu. Iyenera kupangidwa ndi malingaliro ndi cholinga. Mabizinesi ambiri amadziwa zomwe akufuna kuti akwaniritse koma ochepa amakhala ndi malingaliro omveka bwino amomwe angakafikire. Ndikofunikira kufotokoza zomwe mumayendera komanso zolinga zanu m'njira yopindulitsa.

Kusankha mitundu yamapangidwe atsopano amakampani

Colour psychology imatenga gawo lalikulu pakusankha kwa makasitomala anu. Kafukufuku akuwonetsa kuti mtundu umakhudzanso zosankha za ogula pazamitundu ndi zinthu zomwe zimapangidwa 93 peresenti. Psychology of color imafotokoza momwe kusiyana kosawoneka bwino kwamitundu kumakhudzira ogula. Kuti musankhe mitundu yoyenera ya mtundu wanu, funsani mtundu uwu mafunso.

Sankhani mitundu yomwe ingafotokoze umunthu wa mtundu wanu. Kusankha mtundu womwe uli woyenera mtundu wanu kungakhale kovuta. Pamafunika kumvetsetsa bwino chiphunzitso chamitundu ndi momwe mtundu wanu umagwira ntchito. Kusankhidwa kwa mitundu yamapangidwe anu amakampani sikuyenera kupangidwa mwachidwi; ziyenera kuchitidwa mosamala komanso mogwirizana ndi katswiri wokonza mapulani.

Mutafotokozera umunthu wa mtundu wanu, mukhoza kuyang'ana mithunzi yomwe imagwirizana nayo. Mwachitsanzo, kampani yomwe ikufuna kuwonetsa molimba mtima, mtundu watsopano sangasankhe mitundu yofewa, ndi mosemphanitsa. Mitundu imathanso kulumikizidwa ndi malingaliro ena, monga chimwemwe, chisangalalo, kapena ubwenzi.

Posankha mitundu ya mtundu wanu watsopano, ndikofunikira kutsatira malangizo a chiphunzitso cha mitundu. Muyenera kumamatira kumitundu ingapo yoyambira ndi mitundu ingapo yachiwiri. Mitundu iyi idzagwiritsidwa ntchito patsamba lanu lonse, zikwangwani za sitolo, timabuku, komanso yunifolomu ya antchito anu. Ngati mukufuna kupewa zolakwika posankha mitundu, mukhozanso kutsatira mitundu mitundu. Mafomuwa amapereka chitsogozo chopanda nzeru chomwe chimakulolani kusankha mitundu yoyenera ya mtundu wanu.

Orange ndi mtundu womwe umabweretsa chiyembekezo komanso chilakolako. Iwo amalenga zabwino maganizo kugwirizana ndi makasitomala. Nthawi zambiri amagwiritsidwa ntchito m'magulu amasewera. Ndi mtundu womwe umayimira mwatsopano komanso luso. Kuphatikiza apo, ndi mtundu wamphamvu wopatsa chidwi.

Kupanga tsamba latsopano lamakampani

Gawo loyamba popanga tsamba lawebusayiti yatsopano ndikuzindikira omvera omwe mukufuna. Pochita izi, mudzachotsa zambiri zongoyerekeza. Moyenera, tsamba lanu lamakampani liyenera kukhala lapadera pamtundu wanu. Kuphatikiza apo, ziyenera kukhala zosavuta kuyendamo ndikupereka zambiri zothandiza.

Kupanga chizindikiritso chatsopano chakampani

Kupanga chizindikiritso chatsopano chakampani kumathandiza bizinesi kuti ifotokoze zomwe zimafunikira komanso chithunzi chake kwa makasitomala ake. Mwambiri, mtundu uwu wa chizindikiro umagwiritsa ntchito zithunzi zodziwika ndi zilembo zomwe zimayang'ana chithunzi ndi zolinga za kampaniyo. Zingaphatikizeponso gawo la msika lomwe mukufuna kudziwa mtundu wa ogula omwe bizinesi ikufuna kukopa.

Chinthu choyamba pakupanga chizindikiritso chatsopano chamakampani ndikudziwitsa omwe mukufuna. Ngakhale kuti sizingatheke kukopa omvera onse, mabizinesi amayenera kuzindikira ogula omwe ali oyenera kuti athe kufalitsa uthenga wawo moyenera. Ayeneranso kuwunika momwe akuonera komanso kudziwa momwe angafikire msika womwe akufuna. Mwachitsanzo, kampani ya zolembera zapamwamba sizingafune kukopa ana asukulu, koma makamaka kwa anthu amalonda apamwamba.

Popanga chidziwitso chatsopano chamakampani, mabizinesi ayenera kuganizira mozama zamkati ndi kunja. Mtundu wamakampani uyenera kukhala wogwirizana komanso wofanana ndi mtundu wamakampani. Chizindikiro chamtunduwu chidzapanga zinthu zina zisanu ndi zitatu zachidziwitso. Ndikofunikira kuchita izi molumikizana ndi gulu lalikulu kuti zitsimikizire kuti zidziwitso zikuphatikizidwa bwino m'bungwe lonse.. Ntchitoyi imathandizanso mabizinesi kuti apeze zovuta zilizonse zomwe zikuyenera kuthetsedwa, komanso mwayi wowongolera.

Kupanga chizindikiritso chatsopano chakampani ndi njira yabwino kwambiri yolimbikitsira kuzindikirika ndi dzina la kampani. Kampani yomwe ili ndi chithunzi cholimba chamtundu imakhala ndi makasitomala okhulupilika komanso kupambana kwambiri ndi kampeni yotsatsa. Choncho, kupanga chizindikiritso chatsopano chakampani kungathandize kampani kupeza msika wamphamvu ndikuwongolera phindu lake.

Popanga chidziwitso chatsopano chamakampani, makampani amatha kulimbikitsidwa ndi makampani ena ochita bwino pamakampani omwewo. Zitsanzo zina ndi Coca Cola, zomwe zimakhala ndi chidziwitso champhamvu komanso chisangalalo, ndi Apple, chomwe chili ndi choyera, minimalist zokongoletsa. Makampaniwa nthawi zambiri amagwiritsa ntchito mitundu ndi mapangidwe omwe amasonyeza makhalidwe awo.