Momwe Mungapangire Chizindikiro Chakampani

Mukamapanga logo yanu, you will need to consider the colors and fonts that best represent your business. Mitundu yomwe mumasankha imathandizira kuti logo yanu ikhale yosiyana ndi omwe akupikisana nawo. Mafonti angathandizenso kampani yanu kuwonekera. Liwu labwino ndilofunikanso, kotero onetsetsani kuti mukuganiza za zomwe kampani yanu imayimira. Nazi zitsanzo zochepa za mawu omveka bwino. Mitundu yomwe mumasankha iyenera kuwonetsa zikhalidwe za kampani yanu. Mutha kugwiritsanso ntchito izi ngati maziko opangira makampani anu.

Chizindikiro

The design of a corporate design logo should be more than a cliched symbol or lettering. Maonekedwe owoneka a logo akuyenera kufikira magulu omwe akuwatsata komanso makasitomala omwe angakhale nawo pamlingo wamalingaliro. Izi ndichifukwa choti logo imatha kukhazikitsidwa mkati ndipo imatha kukhudza momwe gulu lomwe likufunira limawonera mtundu. Komabe, izi internalization wa logo si kwenikweni zofunika. Nawa malangizo ena opangira logo yogwira ntchito yamakampani.

Mapangidwe a logo ayenera kukhala ofanana pabizinesi yonse’ zipangizo zamalonda. Kutsatsa kuyenera kukhala kosasinthasintha ndipo chizindikiro chomwe sichikugwirizana ndi mtunduwo chikhoza kukhala pachiwopsezo chamsika. Kupanga kwa Logo kuyeneranso kugwirizana ndi mbali zina za njira yopangira chizindikiro kuti izindikirike panjira zotsatsa.. Mabukuwa ndi chitsanzo chabwino kwambiri cha komwe logo yopangira makampani imagwiritsidwa ntchito: kudziwitsa omwe angakhale makasitomala za malonda ndi ntchito za kampani.

Njira yopangira ma logo iyenera kukhala ndi ntchito yowunika malingaliro. Ma situdiyo ena opangira mapangidwe ali ndi mapin-ups omwe akugwira ntchito pamakoma awo. Komabe, ndikwabwino kupeza anzanu odalirika kuti awone logo yanu munjira iliyonse yomwe mungathe komanso pazothandizira zosiyanasiyana. Potsatira malangizowa, mudzawonetsetsa kuti logo yanu yamakampani idzawonekera pagulu. Ndiye, mudzakhala otsimikiza mu logo yanu ndi dzina lanu.

Phatikizani nzeru mu logo yanu yamakampani. Ngakhale iyi ndi njira yosangalatsa komanso yopangira kupanga makasitomala ndikuwonjezera kukhudzidwa kwa mtundu wanu, chizindikiro chamatsenga sichoyenera ku mtundu uliwonse wamakampani kapena mtundu. Mwachitsanzo, logo yapamwamba yamalo odyera yokhala ndi zilembo zokongola sizingafanane ndi kampani ya fodya kapena zida zankhondo. Kapangidwe ka logo kutengera nthano zachihindu, Mwachitsanzo, sizingakhale zokayikitsa kuchita nawo anthu opuma pantchito achimuna. Mofananamo, chizindikiro chouziridwa ndi swastika sichingakhale choyenera pamakampani aliwonse.

Chiwembu chamtundu

There are many different ways to use colors in your corporate design. Imodzi mwa njira zabwino kwambiri ndi kugwiritsa ntchito mitundu yowonjezera. Izi zimachokera pamitundu yomwe imatsutsana wina ndi mzake pa gudumu lamtundu ndipo imakhala ndi malingaliro ofanana. Machitidwe owonjezera ndi otetezeka, koma sinthawi zonse njira yabwino yokopa chidwi. Ngati mukupita kukapumula, mawonekedwe ogwirizana, yesani kugwiritsa ntchito mitundu yowonjezera. Zimakhalanso zabwino kwa ma graph ndi ma chart, pamene amapereka kusiyana kwakukulu ndikuwunikira mfundo zofunika.

Njira yabwino yogwiritsira ntchito mitundu yowonjezera pamapangidwe anu amakampani ndi kugwiritsa ntchito mithunzi iwiri yofanana. Mwachitsanzo, zofiira ndi beige zimayendera limodzi mokongola. Kuphatikiza uku kudzapereka akatswiri, koma ochezeka, kumva. Orange ndi zobiriwira zimathanso kuphatikizidwa ndi hipster vibe. Zobiriwira ndi zachikasu zimagwirira ntchito limodzi kuti zikhale zofewa, mawonekedwe amphamvu. Mitundu iyi imayenderana bwino ndipo idzawoneka bwino pa logo yanu. Mukhozanso kugwiritsa ntchito lavender wofiirira kuti muwonjezere kukongola.

Kugwiritsa ntchito mitundu yofananira pamapangidwe anu ndi njira yabwino kwambiri yosungitsira chizindikiro chanu kapena malo ogulitsira. Ngati logo yanu ndi yofiira, Mwachitsanzo, anthu adzachiwona ndikuchiphatikiza ndi lingaliro laufulu. Zomwezo zimapitanso ku logo ya lalanje ndi yachikasu. Mitundu iyi ndi yabwino chifukwa samenyana wina ndi mzake kuti asamalire. Mukhozanso kugwiritsa ntchito mitundu yowonjezera ndi gradients kapena mapiri. Kuphatikiza uku kumapanga mapangidwe ogwirizana omwe angakope chidwi ndi kupanga zomwe mukuzitsatira.

Njira ina yabwino yopangira chiwembu chamtundu ndikugwiritsa ntchito chida cha intaneti. Chida chapaintaneti cha Adobe chimakhala ndi mitundu yosiyanasiyana yamitundu yomwe imatha kukopera ndikuyika. Ngati mukugwiritsa ntchito pulogalamu yomwe imathandizira pulogalamu ya Adobe, mutha kusunganso chiwembu chamtundu ngati chosinthira mu pulogalamu ya Adobe. Ndipo ngati mukugwiritsa ntchito kompyuta ngati PowerPoint, mutha kuzigwiritsanso ntchito.

Fonts

Various fonts are available for corporate design. FontShop, kampani yomwe idakhazikitsidwa ndi Joan ndi Erik Spiekermann mu 1989, adapanga zilembo zamtundu wamtundu ndi kapangidwe kamakampani. Banja lake loyamba la zilembo zamalonda, “Axel,” adapangidwira kuwerengera tebulo. Mu 2014, FontShop idagulidwa ndi Monotype. Fonti ndi chisankho chosunthika pabizinesi iliyonse yomwe imafuna mafonti apamwamba kwambiri. Mapangidwe ake apadera ndi zilembo zowerengeka zimapangitsa kukhala chisankho chabwino pamapangidwe ang'onoang'ono.

Chimodzi mwazinthu zodziwika bwino zamabizinesi ndi Gill Sans. Ndizovuta kupeza, koma amayamikiridwa kwambiri chifukwa cha mawonekedwe ake owoneka bwino komanso a geometric. Wopangidwa ndi wojambula waku Britain Eric Gill mu 1926, Gill Sans ndi mtundu wa geometric sans-serif wokhala ndi mawonekedwe aumunthu. Amagwiritsidwa ntchito kwambiri pakutsatsa komanso kupanga makampani, komanso m’magazini ndi m’mabuku. Kapangidwe kake ka geometric kumapangitsa kukhala chisankho chabwino kwambiri pakuyika malonda.

FF DIN ndi chisankho china chabwino pamapangidwe amakampani. Malembo ake a geometric sans-serif amadziwika ndi ma terminals ozungulira. Dzina lake lidauziridwa ndi nkhope za geometric sans-serif kuyambira 1920s ndi 1930s.. Typeface iyi imakonzedwanso mwaluso, kupatsa mawonekedwe ofunda. Press, kusankha kwina kotchuka, ilinso ndi mpikisano wabwino. Kuphatikiza kwa zilembo zozungulira ndi mawonekedwe a geometric kumapanga katswiri, kulandila komanso kudziwika kwamakono.

Futura ndi mtundu wabwino kwambiri wa sans-serif. Mawonekedwe ake a geometric amapangira modernism. Ndizomwe zidachitika pakuyesa kwakukulu ku Germany m'zaka za m'ma 1920. Sukulu ya zojambulajambula ya Bauhaus idakhudzidwa ndi machitidwe amakono a dongosolo ndi magwiridwe antchito, ndipo ananena kuti mzimu waluso pawokha ukhoza kukhala limodzi ndi kupanga kwakukulu. Futura ndiye sans-serif wakale ndipo amagwiritsidwa ntchito ndi mitundu yambiri, kuphatikiza FedEx ndi Swissair.

Company slogan

Your company’s slogan is a powerful part of its brand identity. Itha kugwiritsidwa ntchito kukokera makasitomala ndikuwakumbutsa zomwe zimapangitsa bizinesi yanu kukhala yapadera. Mawu abwino ayenera kukhala ogwirizana ndi chithunzi chomwe mwapanga pamtundu wanu, ndi kukupatulani ku mpikisano. Iyeneranso kuyang'ana pa malo ogulitsa apadera a kampani yanu, zomwe ndi gawo lalikulu la mtundu wanu. M'munsimu muli mfundo zina za mawu a kampani:

Chilankhulo chabwino chiyenera kukhala chogwira mtima komanso chachidule. Iyenera kufotokoza mwachidule tanthauzo la bizinesi yanu m'mawu osavuta kukumbukira. Komabe, ngati mukuyesera kupanga uthenga wopatsa mphamvu, inunso mukhoza kupita kwa maganizo slogan. Mawu okopa apangitsa makasitomala kukhala ndi chiyembekezo chamtundu wanu. Mawuwa akuyeneranso kugwira ntchito pazogulitsa zanu zonse. Ngati mwachita bwino, slogan ikhoza kutsogolera zosankha zanu zamalonda.

Mawu abwino adzakuthandizani kukulitsa kufunikira kwa malonda kapena ntchito yanu. Idzauza anthu zomwe katundu kapena ntchito yanu imachita komanso momwe zingawapindulire. Ogula adzakumbukira kwambiri malonda anu akamawona pa bolodi kapena kusindikizidwa. Zipangitsanso malonda kapena ntchito yanu kukhala yofunikira pamsika. Mutha kuphatikizanso mawu akampani mu logo yanu. Phatikizani mu logo yanu kuti ikhale yosaiwalika.

Liwu ndi gawo lamphamvu lachidziwitso chamtundu wanu ndipo limatha kupanga kapena kusokoneza bizinesi yanu. Mwachitsanzo, Apple yatulutsa mawu atsopano 2007 kuyitanidwa “Ganizirani Mosiyana,” yomwe inali sewero pa IBM's “Ganizilani.” Lingaliro lachidziwitso ndikupangitsa kampani kukhala yosaiwalika ndikupangitsa makasitomala kuyankha. Think Different ndi imodzi mwa mawu osaiwalika, kotero ndikofunikira kuti mawu anu azikhala okumbukika komanso osangalatsa.

Uniform typeface

Using an all-caps typeface for your corporate design is a great way to create a professional image. Fonti iyi imabwera ndi zolemetsa zosiyanasiyana komanso zovuta, kupereka kwa mkulu, mawu osamveka. Fernando akufotokoza mmene zilembozo zinapangidwira m’nkhani ino. Typeface ikhoza kusinthidwa ngati mukufuna kusintha mawonekedwe ake. Nazi zitsanzo za zilembo zomwe mungafune kuyesa.

Choyimira chamitundumitundu chamitundumitundu, Uniform imakhazikika mozungulira bwalo. The O wa Regular m'lifupi amapangidwa ndi 1.5 mabwalo ataunjikidwa pamwamba pa mzake, ndipo O of Extra Condensed wide ndi mulu wa mabwalo awiri. Makhalidwe ena onse m'banja amachokera ku lingaliro loyambali. Kuphatikiza pa kugwiritsa ntchito font iyi pamapangidwe amakampani, typeface iyi ndiyabwino pamapangidwe awebusayiti, chizindikiro, ndi zikuto za mabuku. Kusinthasintha kwa typeface iyi kumapangitsa okonza kuti azigwiritsa ntchito pazinthu zosiyanasiyana popanda kuda nkhawa kuti zilembozo ziziwoneka bwanji pazomaliza..

Kujambula ndi gawo lofunikira pamapangidwe aliwonse amakampani. Imalumikizana ndi kupezeka kwamtundu komanso maudindo. Kuphatikizidwa mumtundu wonse wamtundu, typeface imasonyeza dzina la kampani. Ma typefaces amapangidwa ndi zilembo zingapo zomwe zimagawana zofanana. Mafonti amasankhidwa malinga ndi kalembedwe kake, kuwerenga, ndi kuvomerezeka. Kufotokozera kwina kofunikira ndikoyambira, umene uli mtunda woyima pakati pa malemba ndi zinthu zina. Gridi ya 4dp imagwiritsidwa ntchito kugwirizanitsa zolemba ndi zinthu.

Njira ina ndi serif typeface. Imawoneka ngati FF Meta koma imagwira ntchito ngati banja lachidziwitso chachikhalidwe. Kutentha kwake ndi kutsika kwake kwakukulu ndikwabwino pakuyika chizindikiro komanso ma projekiti amakampani. Imabweranso ndi zilembo zingapo komanso ma glyphs ena, kuzipanga kukhala zoyenera kwa akazi ndi amuna. Ngati mukufuna kuyesa mtundu wautali wa font, yesani Mirador. Ndizojambula zamakono pa serif yapamwamba, koma imagwirabe ntchito bwino m'magulu ang'onoang'ono.