Momwe Mungapangire Firmehomepage

Tsamba la firmenhome ndi njira yabwino yolimbikitsira bizinesi yanu ndikupeza makasitomala. Ndi mawonekedwe ake osavuta komanso mwachilengedwe, mutha kupanga tsamba lanu la firmenhomepage posachedwa. Nawa maupangiri opangitsa tsamba lofikira kukhala labwino kwambiri:

Pewani ma CTA otsutsana

Kugwiritsa ntchito ma CTA angapo otsutsana patsamba lanu lokhazikika kumatha kubweretsa chisokonezo komanso kutembenuka kosagwira ntchito.. Ma CTA anu ayenera kugwirira ntchito limodzi kuthandiza omvera anu kukwaniritsa cholinga chanu. Iwo sayenera kumenyera chidwi, gwiritsani ntchito mawu olakwika, kapena pangani fomu yotalikirapo mailosi yomwe alendo anu sangamalize. M'malo mwake, ziyenera kukopa owerenga anu ndi zotsatsa zokopa. Nawa njira zabwino zokuthandizani kupewa ma CTA otsutsana patsamba lanu la firmenhomepage.

Njira yabwino yopangira tsamba lanu kuti lizigwira ntchito ndikugwiritsa ntchito fanizo lozungulira. Tangoganizani kuti omwe akuchezera webusayiti yanu akudutsa mozungulira. Potuluka kulikonse, amafunafuna njira yopitira komwe akufuna. Fanizo lozungulirali limakuthandizani kuganizira za ulendo wa wogula wanu komanso momwe mungagwiritsire ntchito ma CTA kuyendetsa magalimoto.. Tsamba lofunika kwambiri patsamba lanu la firmenhomepage ndi tsamba lofikira.

Kugwiritsa ntchito kuyesa kwaulere monga CTA yanu yayikulu sikungakhale chisankho chabwino kwambiri. Mutha kupanga zoyeserera zaulere kuti mukope owerenga kuti agule malondawo. Mukhozanso kupanga CTA yanu kukhala yaumwini kwambiri pogwiritsa ntchito dzina la woyambitsa kampaniyo. Muthanso kusintha CTA yanu pogwiritsa ntchito chida ngati Crazy Egg. Mwinanso mungafune kugwiritsa ntchito dzina lanu ndi nambala yafoni pa CTA yanu.

Njira inanso yopangira tsamba lofikira bwino ndikugwiritsa ntchito kope lomwe limapereka uthenga wanu momveka bwino. Kope lanu liyenera kufotokozera za mtengo wanu kwa omvera anu. Ngati CTA yanu sichidziwika bwino, anthu azituluka patsamba lanu. Mofananamo, kope lamaluwa limatha kubweza zisankho zomveka. Choncho, muyenera kuganizira momveka bwino, kukopera mwachidule. Mwa njira iyi, tsamba lanu la firmenhomepage limatha kukopa kuchuluka kwa magalimoto kotheka.

Phatikizani batani lodziwika bwino la CTA. Batani lodziwika bwino la CTA limatha kukopa alendo ochulukirapo ndikuwonjezera kutembenuka kwanu 62%. Batani lodziwika bwino la CTA liyenera kuonekera patsamba lanu lonse. Komanso, muyenera kupewa kugwiritsa ntchito mitundu yosiyanasiyana ya CTA yanu. Batani lodziwika bwino lidzawonekera pakati pa zolemba zina ndikupangitsa CTA kukhala yosavuta kuzindikira. Mukachita bwino, zidzatsogolera alendo ambiri.

Phatikizani ma CTA awiri pamwamba pa khola

The Boston Globe posachedwapa inayesa mayeso a A/B ndi CTA pamwamba ndi pansi pa khola kuti awone kuti ndi iti yomwe yapanga matembenuzidwe ambiri.. Malingaliro okhazikika anganene kuti CTA pamwamba pa khola ingakhale yothandiza kwambiri, koma sizili choncho nthawi zonse. Ngakhale kuyika ndi chinthu chofunikira, kukopera kwakukulu ndi zinthu zina ziyenera kukhalapo kuti zitsimikizire kutembenuka kwakukulu. Nkhaniyi ifotokoza njira zabwino zoyika ma CTA anu.

Kumene mungayike CTA si nthawi zonse molunjika monga momwe zingawonekere. Zonse zimatengera mtundu wamakampani anu komanso momwe mumamvetsetsa omvera anu. Masamba ena amatha kukhala ndi fomu nthawi yomweyo, pamene ena angafunike kufotokozera mochulukira owonerera asanakonzekere kupereka zambiri zawo. Pomaliza, kuyika kwa CTA kumadalira mtundu wa omvera anu komanso phindu la malonda kapena ntchito.

Ngakhale ndizotheka kupanga CTA yowoneka bwino kuposa mnzake pansi pa khola, muyenera kusankha. Kumbukirani kuti nthawi imene anthu amatchera khutu ndi yaifupi kuposa kale lonse. Kafukufuku wasonyeza zimenezo 55 maperesenti a alendo ochezera pa intaneti azikhala patsamba lanu mocheperapo 15 masekondi. Chodabwitsa ichi chakakamiza ogulitsa kuti asinthe ndikuwonjezera zomwe zili patsamba lawo kuti agwire ogula’ chidwi. Njira imodzi yochitira izi ndikuwunika zomwe zili. Ngati mlendo akufunika kupukusa pansi kuti awerenge tsamba lonse, ili pansi pa khola.

Asakatuli amakono apakompyuta ali ndi mawonekedwe omvera omwe amalola ogwiritsa ntchito kuwona momwe tsamba lanu limawonekera pazida zosiyanasiyana. Izi zingakuthandizeni kupewa kutembenuka kwamavuto pazida zing'onozing'ono. Komabe, anthu adzazungulira. Onetsetsani kuti CTA yanu yayikulu ikuwoneka mosavuta pogwiritsa ntchito mitundu yosiyana. Pomaliza, tsamba labwino liyenera kutembenuza alendo. Choncho, Kodi CTA yanu iyenera kuwoneka bwanji? Tiyeni tiwone zitsanzo za masamba ena.

Moyenera, muyenera kuphatikiza ma CTA awiri pamwamba pa khola. Lililonse la mabataniwa liyenera kukhala ndi mtengo wosiyana ndi mwini wake. Dinani pa “Ntchito” batani ndilofunika kwambiri kuposa zolemba zamabulogu zongowerenga. Zochita zamtengo wapatali zimafuna kudzipereka kwambiri kuchokera kwa alendo. Ma CTA ayenera kukhala okongola mofanana. Kuti mupeze zotsatira zabwino, jambulani ma CTA anu kuti agwirizane ndi mtengo wake.

Sinthani tsamba lanu lofikira ku kampani yanu

Sinthani tsamba lanu la firmenhome ku bizinesi yanu. Mawonekedwe a sitolo yanu yapaintaneti amakhudza kwambiri malonda anu. Tsamba lanu lofikira liyenera kukhala lomveka bwino, naviguous naviguous, kulola alendo anu kusankha njira popanda kuwononga nthawi kuwerenga zosafunika. Malinga ndi pulofesa wa zamaganizo George Miller, kukumbukira kwakanthawi kochepa kwa anthu kumatha kusunga zinthu zisanu ndi ziwiri zokha panthawi imodzi. Kukumbukira izi, tsamba lanu lofikira liyenera kuyang'ana pakupereka zambiri zomwe makasitomala akufuna nthawi yomweyo ndikuwathandiza kupanga chisankho.

Pewani zinthu zosawoneka bwino

Njira yabwino yopewera zowoneka bwino patsamba lanu la firmenhomepage ndikulisunga losavuta. Choyamba, dzifunseni chifukwa chake muli ndi chilichonse patsamba lanu. Cholinga chake ndi chiyani? Kodi mukufunikiradi? Mukayankha ayi, chotsani kapena sinthani. Njira ina yochepetsera zowoneka bwino ndikugwiritsa ntchito mizere yabwino ndi malo oyera pakugawa masamba. Anthu amatha kumvetsera mizere kuposa zinthu zina. Minimalism ndi njira yabwino kwambiri yopangira okonza ndipo ndi njira yabwino yopangira kuti mapangidwe anu akhale osavuta.