Maziko a Corporate Design

If you have never thought about the importance of corporate design, mukuphonya zambiri zamtengo wapatali zomwe zingakuthandizeni kusankha njira yabwino yopangira chizindikiritso cha kampani yanu. Nkhaniyi ifotokoza za maziko a mapangidwe amakampani: Chidziwitso chowoneka, Kugwirizana kwamitundu, Kujambula, Njira zoyankhulirana, ndi zina. Monga mlengi, ntchito yanu iyenera kutengera njira ndi zolinga za kampani yanu. Kutsatira malangizowa kudzakuthandizani kupanga chizindikiritso chambiri.

Chidziwitso chowoneka

The Visual Identity of a corporate design consists of the entire set of visual elements associated with the brand. Zimaphimba phale lamtundu, mafonti, ndi mawonekedwe onse a tsamba la kampani ndi zida zina zotsatsa. Chidziwitso champhamvu chowoneka chingathandize bungwe kuti lizipereka uthenga wolondola kwa omvera omwe akuwafuna komanso kukhudza momwe amaonera mtunduwo. Nazi zina mwa zigawo zofunika kwambiri za kuwonekera. Tiyeni tione aliyense wa iwo.

Chinthu choyamba ndikumvetsetsa omvera omwe mukufuna. Zowoneka zimasonyeza chikhalidwe ndi zochitika za omvera. Kudziwa zosowa za omvera omwe mukufuna kukuthandizani kudzakuthandizani kusankha zinthu ndi mautumiki moyenerera. Momwemonso, zikuthandizani kumvetsetsa momwe mpikisano ulili ndikuwona zomwe omvera anu amakonda. Dziwani zomwe omvera anu amakonda ndi zomwe sakonda, ndikupanga chisankho chabwino kwambiri chopanga mawonekedwe omwe angawakope. Chidziwitso chowoneka bwino chidzapangitsa kuti zikhale zosavuta kutembenuza makasitomala omwe angakhale nawo.

Chidziwitso chowoneka chili ngati kugula njinga yanu yoyamba: mungafune kugula chitsanzo chapamwamba cha ulendo wautali, kapena mutha kusankha yotsika mtengo kwambiri yoti mugwiritse ntchito mzindawo kapena maulendo oyendera kumapeto kwa sabata. Chidziwitso chowoneka si chilemba chimodzi, koma phukusi lathunthu lomwe limabweretsa kuyankha kwamakasitomala. Ndiwo maziko a mtundu wanu ndipo amapuma moyo mu mtundu wanu. Ubwino wa kuwoneka bwino sungathe kufotokozedwa mopambanitsa.

Chidziwitso chowoneka ndi chofunikira pabizinesi iliyonse, mtundu, ndi kampani. Ndi zambiri kuposa chizindikiro. Pamenepo, mawonekedwe owoneka bwino amayamba ndi mitundu yamakampani, mafonti, ndi mawonekedwe oyambira. Kampani yomwe imachita zachitetezo cha IT idzakhala ndi mawonekedwe osiyanasiyana kuposa bungwe lopanda phindu lomwe limayang'ana kwambiri zachilengedwe.. Ndikofunika kukumbukira kuti mawonekedwe owoneka adzasintha pakapita nthawi. Mwachitsanzo, chizindikiro chomwe chimagwiritsa ntchito utoto wamtundu wa buluu ndi woyera sichidziwika ndi aliyense.

Kugwirizana kwamitundu

The concept of color harmony in corporate design is crucial for the development of effective brand identity and customer relationships. Dongosolo lamitundu ndi njira yabwino yokopa malingaliro a anthu, pangani chidwi chowoneka, ndi kukhazikitsa kukhazikika kwa chromatic. Kugwirizana kwamtundu kungapezeke m'njira zosiyanasiyana, kuphatikizapo pogwiritsa ntchito pulayimale, sekondale, kapena mitundu yapamwamba. Chinsinsi chokwaniritsa izi ndikupeza kuphatikiza koyenera kwa mitundu.

Njira ziwiri zazikulu zogwirizanitsa mitundu ndizofanana komanso zowonjezera. Kugwirizana kofanana kumatanthauza kuti mitundu ili pafupi wina ndi mzake pa gudumu lamtundu. Njirayi imagwiritsidwa ntchito pamapangidwe opanda kusiyana pang'ono kapena opanda. Kugwirizana kogwirizana, mbali inayi, amafuna mitundu kuikidwa patsogolo pa wina ndi mzake pa mtundu gudumu, ndipo cholinga chake ndi kupanga kusiyana kwakukulu pakati pa mitundu iwiri. Zotsatira zabwino kwambiri, gwiritsani ntchito njira zonse ziwiri. Komabe, Kugwirizana kwamitundu pamapangidwe amakampani kuyenera kuchitidwa mochepa.

Kuphatikiza kothandiza kwambiri kwa mitundu ndi monochromatic. Njirayi imalola kuti mukhale ndi luso lochulukirapo ndipo imakupatsani mwayi wopanga mapangidwe anu. Komabe, ndikofunikira kuti mugwiritse ntchito kakomedwe kanu kuti muwonetsetse kuti mitundu yomwe mumagwiritsa ntchito imagwirizana. Zophatikizika pamapangidwe anu akampani, mitundu ya monochromatic ndiyo njira yabwino kwambiri yopangira mapangidwe opambana. Choncho, ndi mitundu iti yabwino yomwe mungagwiritse ntchito popanga makampani anu?

Ngakhale ma triadic color scheme nthawi zambiri amakhala osavuta m'maso kuposa kuphatikiza mitundu, iwo akhoza kukhala ovuta kwambiri kuti akwaniritse malingana ndi maonekedwe. Ngati simukutsimikiza ngati mitundu itatu yamitundu ingagwire ntchito pamtundu wanu, yesani kugwiritsa ntchito mtundu umodzi wokhala ndi mithunzi iwiri yosiyana mu kamvekedwe kake. Ndikwabwinonso kugwiritsa ntchito mitundu ya kamvekedwe kokha kuti musapange chithunzi chamasewera ngati ana. Motsutsana, mitundu ya tetradic imadziwika ndi mitundu inayi, mtundu umodzi kiyi ndi mithunzi itatu equidistant kuchokera pa gudumu mtundu.

Kujambula

There are several factors that should be considered when implementing typegraphy into your corporate design. Anthu ali ndi mayanjano ndi chilichonse chowazungulira ndipo zilembo ndizosiyana. Amaonedwa kuti ndi akale kapena amakono malinga ndi maonekedwe awo. Ngakhale zingakhale zokopa kumamatira ndi sitayilo imodzi, muyenera kuyesa kuphatikiza zonse ziwiri. M'munsimu muli ena mwa mitundu yofunikira yamafonti kuti mugwiritse ntchito pakupanga kwanu. Kusankha font yomwe imasonyeza umunthu wa mtundu wanu kudzakuthandizani kwambiri kuti mukhale ndi maonekedwe anu.

Mapangidwe amakampani anu ndi ofunikira. Pali mitundu iwiri ikuluikulu ya zilembo, zomwe ndi serif ndi sans serif. Ngakhale ma serif angawoneke ngati akusewera, sans serifs ndi zilembo zomwe zimagwiritsidwa ntchito kwambiri pamapangidwe amakampani. Kampani yomwe imagulitsa umisiri wamakompyuta imatha kusankha mawonekedwe achikazi owoneka bwino kapena mawonekedwe osangalatsa. Zonse zimatengera kamvekedwe komwe mukufuna kupanga. Mwachitsanzo, kampani yomwe cholinga chake n’kukopa achinyamata ingagwiritse ntchito zilembo zamasewera.

IBM yakhazikitsanso mtundu wamakampani wotchedwa IBM Plex. Choyimira chamakampani ichi chidapangidwa kuti chiwonetse zomwe mtundu wa IBM umakonda. Ndizosavuta kuwerenga pazithunzi zazing'ono ndipo zimakhala ndi ma glyphs kuposa 100 zilankhulo, kupangitsa kuti zikhale zosavuta kugwiritsa ntchito ogwiritsa ntchito pamtundu uliwonse mosasamala kanthu komwe ali. Ndizosavuta kuwona chifukwa chake IBM idasankha IBM Plex ngati mtundu wawo wosankha. Chizindikiro cha kampaniyo ndi chimodzi mwazinthu zake zodziwika bwino, koma ndizomwe zimasiyanitsa kampaniyo.

typograph ili ndi gawo lofunikira kwambiri pakutsatsa komanso kutsatsa. Sizimangopanga mawonekedwe owoneka bwino komanso zimasunga kukongola kwa zomwe zili. Anthu omwe ali ndi chidziwitso chochepa kapena osadziwa zambiri pakupanga zojambulajambula ayenera kuganizira za kufunikira kwa typograph pamapangidwe amakampani. typography ndi luso losanja zilembo m'njira yopangitsa kuti uthenga wamtunduwo ukhale womveka komanso womveka.. Phatikizani typography yoyenera pamapangidwe anu ndipo mudzakhala ndi mawonekedwe amphamvu.

Njira zoyankhulirana

One of the key factors that determine the effectiveness of a corporate design is how well it can communicate. Imelo, makamaka, ndi chida chosagwira ntchito chogwirizira ntchito zosiyanasiyana. Ngakhale imatha kupangidwa mwachangu ndikusungidwa mubokosi lolowera, ogwira ntchito amalandila maimelo tsiku lililonse, kupangitsa kukhala kovuta kugwira mauthenga ofunika kwambiri. Njira zoyankhulirana zogwira mtima kwambiri zimatsanzira mapulogalamu omwe timagwiritsa ntchito pamoyo wathu wachinsinsi. Kaya mukuyesera kulankhulana ndi antchito padziko lonse lapansi kapena kungodziwa chikhalidwe chamakampani anu, pali njira zopangira imelo ntchito kwa inu.

Posankha njira zoyenera zoyankhulirana zamkati, onetsetsani kuti mwaganizira njira zoyankhulirana zokhazikika komanso zosakhazikika. Simukufuna kuti mupereke zambiri kapena zochepa. Kuwonongeka kwa kulumikizana ndi nkhani yofunika kwambiri pabizinesi iliyonse, ndipo zimatha kukhudza gawo lililonse la bizinesi. Kuonetsetsa kuti kulumikizana kwanu kwamkati kumakhala kothandiza, kumbukirani kuti mabungwe osiyanasiyana ali ndi machitidwe osiyanasiyana olankhulirana. Malangizo ochepa adzakuthandizani kuti muyende bwino m'munda wa migodiwu ndikupanga mapangidwe abwino amakampani.

Dziwani njira zofunika kwambiri zolumikizirana mkati ndi kunja. Imelo ndiye njira yolumikizirana kwambiri mkati. Komabe, ndizofunikanso kuwonetsetsa kuti zimagwiritsidwa ntchito moyenera komanso ndizothandiza momwe zingathere. Pofotokoza njira zoyenera zoyankhulirana, kumbukirani kuti mtundu uliwonse uli ndi mphamvu ndi zofooka zake. Ngati gulu lanu lili ndi mayendedwe ochulukira, kuyankhulana kovutirapo kumakhala kosavuta. Kugwiritsa ntchito njira zoyankhulirana zoyenera kungakuthandizeni kukonza bizinesi yanu ndikukulitsa phindu lanu.

Mtundu wa mayendedwe omwe bizinesi yanu imagwiritsa ntchito zimadalira mtundu wa mauthenga omwe mukufuna kuti omvera anu apereke. Ganizirani njira zonse ziwiri zoyankhulirana ngati mukufuna kufikira omvera anu. Kafukufuku waposachedwapa anasonyeza zimenezo 86% ya ogula adzalipira mtengo wokwera kwambiri kuti mukhale ndi kasitomala wabwino kwambiri, zomwe zimakhazikika kwambiri pakulankhulana mwachangu komanso kothandiza. Mapangidwe anu amakampani ayenera kuganizira njira zanu zoyankhulirana, kuphatikiza omwe mumagwiritsa ntchito kuti mulumikizane nawo, komanso ziyembekezo zawo.

Business philosophy

A well-defined business philosophy is vital for any business. Imakhazikitsa kamvekedwe kakuyanjana kulikonse ndipo imayenda mbali zonse zabizinesi. Filosofi iyenera kukhala yaifupi, momveka bwino komanso mwachidule, ndipo m'mene ilili yachidule, chabwino. Nthawi zambiri, zosavuta ndi bwino. Nawa maupangiri opangitsa filosofi yabizinesi yanu kukhala yosaiwalika:

Choyamba, onetsetsani kuti filosofi yabizinesi yanu si yayitali kapena yovuta kwambiri. Kumbukirani kuti sikuyenera kupitirira masentensi atatu. Pachifukwa ichi, mutha kuyamba ndikuwunikanso filosofi yazamalonda. Izi zikupatsani lingaliro la zomwe mfundozo ndi momwe mungaphatikizire mubizinesi yanu. Ndiye, kambiranani mawu ndi malingaliro omwe angafotokoze bwino gulu lanu. Ndibwino kufunsa makasitomala anu kuti afotokoze zomwe akupereka. Kumbukirani, filosofi iyenera kukhala yaifupi komanso yolunjika. Iyenera kukhala ndi mfundo zazikuluzikulu zosaposa zitatu.

Filosofi ya bizinesi imachokera pa lingaliro lakuti anthu ali oganiza bwino. Lingaliro ili likugwirizana ndi atomu, zomwe zimatsutsa kuti anthu amadzilamulira okha. Makhalidwe abwino anganene kuti ogwira ntchito ndi makasitomala ayenera kulemekezedwa ndi kukhulupirika. Malingaliro abizinesi anganenenso kuti kampaniyo ipanga zinthu zomwe agogo anganyadira kugwiritsa ntchito, ndipo adzayichirikiza ndi chitsimikizo cha ironclad. Lingaliro labizinesi liyenera kuwonetsa zofunikira zamakampani.

Filosofi yamakampani ndi kapangidwe kake ziyenera kugwirizana. Chitsanzo chabwino ndi Apple, zomwe zidatsogolera kampeni ya Think Different kuchokera 1997 ku 2002. Think Different imayimira malingaliro akunja, ndipo zimagwirizanitsidwa ndi njira zopangira komanso zanzeru zogwirira ntchito. Think Different yakhala gawo la mtundu wa Apple ndipo ikuwoneka mu sitolo yonse komanso ku Steve Jobs., woyambitsa nawo kampaniyo. Ndi luso losweka pansi.