Mukayang'ana tsamba lawebusayiti, tsamba lofikira ndi limodzi mwamasamba ofunikira kwambiri. Studies show that humans make about 35,000 zisudzo tsiku, ndipo tsamba lanu lofikira ndi gawo lofunikira kwambiri pakutsatsa kwanu konse. Imakhazikitsa malingaliro ndi vibe pabizinesi yanu, ndipo ikhoza kukhala gawo lofunikira pakukopa makasitomala atsopano ndikuwasintha kukhala makasitomala olipira. Ngati simunaganizire kapangidwe ka tsamba lanu loyamba, apa pali malangizo angapo kukuthandizani kulenga wangwiro:

Ensurem homepage

The Ensurem homepage design is an example of minimalist website design. Chithunzi chachikulu cha ngwazi ndi chiwembu chamtundu wakuda chimapereka lingaliro lakuwongolera. Tsambali limagwiritsa ntchito batani lothandiza la CTA kulimbikitsa alendo kuti alumikizane ndi kampaniyo. Tsamba loyambira lilinso ndi ulalo woti mutumize zojambula zachikuto. Amapereka alendo chidziwitso chachitetezo popangitsa ogwiritsa ntchito kukhala osavuta momwe angathere. Komabe, kapangidwe katsamba koyambira sikungowoneka kokongola. Ogwiritsa ntchito adzafuna kudziwa kampani yomwe ili kumbuyo kwa chinthu kapena ntchito yomwe akuganiza.

Adoratorio portfolio

This creative portfolio homepage design from Adoratorio, bungwe lopanga mapangidwe ku Brescia, Italy, wapambana kumene mphoto chifukwa cha mapangidwe ake abwino kwambiri a intaneti. Ikuwonetsa mbiri ya katswiri wa zomangamanga wa ku Turin Fabio Fantolino, ndipo amagwiritsa ntchito minimalist, kapangidwe ka skrini imodzi yokhala ndi maulalo a magawo ena. Maonekedwe onse a tsambali amalimbikitsa kuyanjana pamene akulankhulabe zofunikira. Komanso zimaonetsa woyera, zilembo zazing'ono komanso masitayelo ochepa kuti tsambalo liziwoneka laukadaulo komanso lowoneka bwino.

Mapangidwe a tsamba lofikira la Yagi ali ndi zotsatira za mbewa za 3D ndi makanema ojambula. Kupukusa patsamba lofikira kumawonetsa makanema ojambula pazithunzi zonse. Menyuyi imapangidwa ngati hamburger, ndipo tsamba loyambira lili ndi menyu yoyendera. Kupanga kwina kwa tsamba lofikira kumapangidwa ndi Active Theory, zomwe zimakhala ndi maulendo owonera zenizeni komanso makanema ojambula. Mosiyana ndi malo ena a mbiri, kapangidwe kameneka kakuphatikizanso mndandanda wazithunzi zonse komanso ulendo wa VR/AR.

ErgoDox

The ErgoDox keyboard is designed for comfort and ease of use. Kiyibodi yatsopanoyi imatha kugawidwa pakati kuti igwirizane ndi ogwiritsa ntchito mapewa osiyanasiyana. Magawo awiri a kiyibodi amatha kukhazikitsidwa m'njira zisanu: dzanja lamanzere likhoza kukhala mbuye wa lina, dzanja lamanja likhoza kukhala mbuye wa dzanja lamanzere, kapena onse amatha kugwira ntchito ngati ma kiyibodi odziyimira pawokha. Mapangidwe a kiyibodi ndi osavuta kusintha mwa kupangitsa wogwiritsa ntchito kusintha mawonekedwe a kiyibodi kuti agwirizane ndi zomwe amakonda.

Kiyibodi ya ErgoDox imakhala ndi kiyibodi yogawanika yokhala ndi zoziziritsa kukhosi “hema” dongosolo. Chophimba chake cha pulasitiki chopangidwa ndi chopumira cha polima. Firmware ya kiyibodi imatha kusinthidwa kudzera pa chida cha ErgoDox EZ Configurator. ErgoDox EZ Configurator imalola ogwiritsa ntchito kufotokozera mamapu awoawo, komanso mbali zina, monga kuwongolera kwa LED ndi makiyi a ntchito ziwiri.

Zomwe mungasinthire makonda a kiyibodi ya ErgoDox zimapangitsa kuti ikhale yabwino kwa ogwiritsa ntchito amakono. Ntchito ya remap imalola wogwiritsa ntchito kugawanso makiyi komanso kukonzanso kiyibodi yonse. Ogwiritsa ntchito amathanso kutsitsa gwero la code ya firmware ya kiyibodi ndi ma LED a pulogalamu kuti awonetse Morse code. Mnzanga wapamtima amagwiritsa ntchito mawonekedwe a ErgoDox kuntchito, ndipo walumbirira icho. Ngati mukuyang'ana zamakono, kiyibodi yoyang'ana mwaukadaulo yomwe simamva ngati chokhumudwitsa, Ndikupangira kuyang'ana kapangidwe katsamba ka ErgoDox.

ErgoDox ndi kiyibodi yotseguka. Imakhala ndi makiyi a ortholinear omwe amayenera kugwiritsidwa ntchito kwa nthawi yayitali. Kapangidwe kake kagawanika kumapangitsa kuti tipewe kupindika kwa mkono komwe kumafunikira kuti mufikire fungulo lililonse. Imathandizanso ogwiritsa ntchito kusintha chilichonse chokhudza ErgoDox EZ. Mutha kugawa makiyi osiyanasiyana kumakiyi akuthupi ndikusintha kapangidwe ka kiyibodi powonjezera zigawo zingapo. Komanso, mapangidwe atsamba lofikira la ErgoDox adapangidwa ndi ergonomics m'malingaliro.

White Square investment company

The White Square investment company homepage design is an example of a well-designed investment company website. Situdiyo yaku Italy iyi idapanga tsamba ili, yomwe imagwiritsa ntchito ukhondo, mapangidwe athyathyathya ndi typography yobisika kuti ilimbikitse kuyanjana ndi chitonthozo. Kugwiritsa ntchito utoto woyera, mithunzi, ndi mawonekedwe a tsamba la gridi yopepuka, tsamba limalimbikitsa ogwiritsa ntchito kulumikizana ndi tsambalo. Webusaitiyi ili ndi maulalo okhudzana ndi mauthenga komanso fomu yamakalata. Kupanga wogwiritsa ntchito, mapangidwe apamwamba a tsamba loyamba ndi ofunika kwa kampani iliyonse yogulitsa ndalama, ndipo tsamba la kampani ya White Square Investment limachita ntchito yabwino pa izi.

Tsamba lofikira la kampani yoyika ndalamayi ndilosavuta kuyendamo ndipo lili ndi batani lamphamvu loyitanira kuchitapo kanthu lomwe limathandiza ogwiritsa ntchito kulumikizana ndi kampaniyo.. Mapangidwe ake ndi oyera komanso ogwira ntchito, ndi chithunzi chosangalatsa cha ngwazi chomwe chimathandiza owonera kupita ku zomwe akufuna. Kanemayo akuwonetsa kulamulira kwamakampani pamakampani. Zomwe zili mkati mwadongosolo komanso zosavuta kuwerenga. Kapangidwe katsamba koyambira ka kampani ka White Square Investment kakuwonetsa momwe kampani ingagwiritsire ntchito zowoneka bwino kukopa owonera.

Shopify

If you want to make a strong impact on your audience, mawonekedwe anu atsamba lofikira a Shopify ayenera kukhala okopa. Iyenera kuwunikira zinthu zanu zotchuka komanso zogulitsidwa kwambiri. Iyeneranso kuphatikiza zinthu zatsopano ndi zotsatsa. Mutha kugwiritsa ntchito njira zowonetsera popanga tsamba lanu loyambira, monga nkhani za malonda anu ndi momwe zathandizira kuti mukhale opambana. Kugwiritsa ntchito chithunzi chodzaza magazi kumakhala kothandiza kwambiri, monga diso limangowongoleredwa ku chithunzi ndi mutu wamutu. Njira yanzeru yopangira tsamba lanu lofikira kukhala losiyana ndi gulu ndikuphatikiza zidziwitso, zomwe zikuwonetsa ogwiritsa ntchito zomwe akuyenera kuchita kuti apitirize kugula.

Ngati simukutsimikiza za kapangidwe katsamba kofikira ka Shopify komwe mungasankhe, ganizirani kugwiritsa ntchito zitsanzo. Zitsanzo izi zingakuthandizeni kusankha zomwe mungaphatikizepo patsamba lanu, ndipo zimatha kukulitsa kukhulupilika kwanu ndi kudalira kwanu. Mwachitsanzo, HappySkinCo amagulitsa zida zam'manja zomwe zimachotsa tsitsi losafunikira. Tsamba lawo loyamba ndi chitsanzo chabwino cha momwe mungagwiritsire ntchito mapangidwe apamwamba komanso okonzedwa bwino. Tsamba lake loyambira lili ndi mawonekedwe opangidwa bwino, wathunthu ndi logo yokongola.

Kapangidwe kabwino katsamba kofikira ka Shopify kumatha kukupulumutsirani ndalama ndi nthawi. Kupanga kwamphamvu komanso kosangalatsa ndikofunikira kuti bizinesi yapaintaneti ikhale yopambana, choncho onetsetsani kuti mukugwiritsa ntchito zinthu zamphamvu. Kusankha mapangidwe olakwika atsamba lofikira kungakuwonongereni ndalama komanso nthawi, kotero onetsetsani kuti tsamba lakutsogolo la shopu lanu likugwirizana ndi zolinga zanu zoyambirira. Pogwiritsa ntchito njira zoyenera, mukhoza kupanga wamphamvu, tsamba lofikira lomwe lingayendetse malonda ndikukunyadirani.

Mukamapanga logo yanu, you will need to consider the colors and fonts that best represent your business. Mitundu yomwe mumasankha imathandizira kuti logo yanu ikhale yosiyana ndi omwe akupikisana nawo. Mafonti angathandizenso kampani yanu kuwonekera. Liwu labwino ndilofunikanso, kotero onetsetsani kuti mukuganiza za zomwe kampani yanu imayimira. Nazi zitsanzo zochepa za mawu omveka bwino. Mitundu yomwe mumasankha iyenera kuwonetsa zikhalidwe za kampani yanu. Mutha kugwiritsanso ntchito izi ngati maziko opangira makampani anu.

Chizindikiro

The design of a corporate design logo should be more than a cliched symbol or lettering. Maonekedwe owoneka a logo akuyenera kufikira magulu omwe akuwatsata komanso makasitomala omwe angakhale nawo pamlingo wamalingaliro. Izi ndichifukwa choti logo imatha kukhazikitsidwa mkati ndipo imatha kukhudza momwe gulu lomwe likufunira limawonera mtundu. Komabe, izi internalization wa logo si kwenikweni zofunika. Nawa malangizo ena opangira logo yogwira ntchito yamakampani.

Mapangidwe a logo ayenera kukhala ofanana pabizinesi yonse’ zipangizo zamalonda. Kutsatsa kuyenera kukhala kosasinthasintha ndipo chizindikiro chomwe sichikugwirizana ndi mtunduwo chikhoza kukhala pachiwopsezo chamsika. Kupanga kwa Logo kuyeneranso kugwirizana ndi mbali zina za njira yopangira chizindikiro kuti izindikirike panjira zotsatsa.. Mabukuwa ndi chitsanzo chabwino kwambiri cha komwe logo yopangira makampani imagwiritsidwa ntchito: kudziwitsa omwe angakhale makasitomala za malonda ndi ntchito za kampani.

Njira yopangira ma logo iyenera kukhala ndi ntchito yowunika malingaliro. Ma situdiyo ena opangira mapangidwe ali ndi mapin-ups omwe akugwira ntchito pamakoma awo. Komabe, ndikwabwino kupeza anzanu odalirika kuti awone logo yanu munjira iliyonse yomwe mungathe komanso pazothandizira zosiyanasiyana. Potsatira malangizowa, mudzawonetsetsa kuti logo yanu yamakampani idzawonekera pagulu. Ndiye, mudzakhala otsimikiza mu logo yanu ndi dzina lanu.

Phatikizani nzeru mu logo yanu yamakampani. Ngakhale iyi ndi njira yosangalatsa komanso yopangira kupanga makasitomala ndikuwonjezera kukhudzidwa kwa mtundu wanu, chizindikiro chamatsenga sichoyenera ku mtundu uliwonse wamakampani kapena mtundu. Mwachitsanzo, logo yapamwamba yamalo odyera yokhala ndi zilembo zokongola sizingafanane ndi kampani ya fodya kapena zida zankhondo. Kapangidwe ka logo kutengera nthano zachihindu, Mwachitsanzo, sizingakhale zokayikitsa kuchita nawo anthu opuma pantchito achimuna. Mofananamo, chizindikiro chouziridwa ndi swastika sichingakhale choyenera pamakampani aliwonse.

Chiwembu chamtundu

There are many different ways to use colors in your corporate design. Imodzi mwa njira zabwino kwambiri ndi kugwiritsa ntchito mitundu yowonjezera. Izi zimachokera pamitundu yomwe imatsutsana wina ndi mzake pa gudumu lamtundu ndipo imakhala ndi malingaliro ofanana. Machitidwe owonjezera ndi otetezeka, koma sinthawi zonse njira yabwino yokopa chidwi. Ngati mukupita kukapumula, mawonekedwe ogwirizana, yesani kugwiritsa ntchito mitundu yowonjezera. Zimakhalanso zabwino kwa ma graph ndi ma chart, pamene amapereka kusiyana kwakukulu ndikuwunikira mfundo zofunika.

Njira yabwino yogwiritsira ntchito mitundu yowonjezera pamapangidwe anu amakampani ndi kugwiritsa ntchito mithunzi iwiri yofanana. Mwachitsanzo, zofiira ndi beige zimayendera limodzi mokongola. Kuphatikiza uku kudzapereka akatswiri, koma ochezeka, kumva. Orange ndi zobiriwira zimathanso kuphatikizidwa ndi hipster vibe. Zobiriwira ndi zachikasu zimagwirira ntchito limodzi kuti zikhale zofewa, mawonekedwe amphamvu. Mitundu iyi imayenderana bwino ndipo idzawoneka bwino pa logo yanu. Mukhozanso kugwiritsa ntchito lavender wofiirira kuti muwonjezere kukongola.

Kugwiritsa ntchito mitundu yofananira pamapangidwe anu ndi njira yabwino kwambiri yosungitsira chizindikiro chanu kapena malo ogulitsira. Ngati logo yanu ndi yofiira, Mwachitsanzo, anthu adzachiwona ndikuchiphatikiza ndi lingaliro laufulu. Zomwezo zimapitanso ku logo ya lalanje ndi yachikasu. Mitundu iyi ndi yabwino chifukwa samenyana wina ndi mzake kuti asamalire. Mukhozanso kugwiritsa ntchito mitundu yowonjezera ndi gradients kapena mapiri. Kuphatikiza uku kumapanga mapangidwe ogwirizana omwe angakope chidwi ndi kupanga zomwe mukuzitsatira.

Njira ina yabwino yopangira chiwembu chamtundu ndikugwiritsa ntchito chida cha intaneti. Chida chapaintaneti cha Adobe chimakhala ndi mitundu yosiyanasiyana yamitundu yomwe imatha kukopera ndikuyika. Ngati mukugwiritsa ntchito pulogalamu yomwe imathandizira pulogalamu ya Adobe, mutha kusunganso chiwembu chamtundu ngati chosinthira mu pulogalamu ya Adobe. Ndipo ngati mukugwiritsa ntchito kompyuta ngati PowerPoint, mutha kuzigwiritsanso ntchito.

Fonts

Various fonts are available for corporate design. FontShop, kampani yomwe idakhazikitsidwa ndi Joan ndi Erik Spiekermann mu 1989, adapanga zilembo zamtundu wamtundu ndi kapangidwe kamakampani. Banja lake loyamba la zilembo zamalonda, “Axel,” adapangidwira kuwerengera tebulo. Mu 2014, FontShop idagulidwa ndi Monotype. Fonti ndi chisankho chosunthika pabizinesi iliyonse yomwe imafuna mafonti apamwamba kwambiri. Mapangidwe ake apadera ndi zilembo zowerengeka zimapangitsa kukhala chisankho chabwino pamapangidwe ang'onoang'ono.

Chimodzi mwazinthu zodziwika bwino zamabizinesi ndi Gill Sans. Ndizovuta kupeza, koma amayamikiridwa kwambiri chifukwa cha mawonekedwe ake owoneka bwino komanso a geometric. Wopangidwa ndi wojambula waku Britain Eric Gill mu 1926, Gill Sans ndi mtundu wa geometric sans-serif wokhala ndi mawonekedwe aumunthu. Amagwiritsidwa ntchito kwambiri pakutsatsa komanso kupanga makampani, komanso m’magazini ndi m’mabuku. Kapangidwe kake ka geometric kumapangitsa kukhala chisankho chabwino kwambiri pakuyika malonda.

FF DIN ndi chisankho china chabwino pamapangidwe amakampani. Malembo ake a geometric sans-serif amadziwika ndi ma terminals ozungulira. Dzina lake lidauziridwa ndi nkhope za geometric sans-serif kuyambira 1920s ndi 1930s.. Typeface iyi imakonzedwanso mwaluso, kupatsa mawonekedwe ofunda. Press, kusankha kwina kotchuka, ilinso ndi mpikisano wabwino. Kuphatikiza kwa zilembo zozungulira ndi mawonekedwe a geometric kumapanga katswiri, kulandila komanso kudziwika kwamakono.

Futura ndi mtundu wabwino kwambiri wa sans-serif. Mawonekedwe ake a geometric amapangira modernism. Ndizomwe zidachitika pakuyesa kwakukulu ku Germany m'zaka za m'ma 1920. Sukulu ya zojambulajambula ya Bauhaus idakhudzidwa ndi machitidwe amakono a dongosolo ndi magwiridwe antchito, ndipo ananena kuti mzimu waluso pawokha ukhoza kukhala limodzi ndi kupanga kwakukulu. Futura ndiye sans-serif wakale ndipo amagwiritsidwa ntchito ndi mitundu yambiri, kuphatikiza FedEx ndi Swissair.

Company slogan

Your company’s slogan is a powerful part of its brand identity. Itha kugwiritsidwa ntchito kukokera makasitomala ndikuwakumbutsa zomwe zimapangitsa bizinesi yanu kukhala yapadera. Mawu abwino ayenera kukhala ogwirizana ndi chithunzi chomwe mwapanga pamtundu wanu, ndi kukupatulani ku mpikisano. Iyeneranso kuyang'ana pa malo ogulitsa apadera a kampani yanu, zomwe ndi gawo lalikulu la mtundu wanu. M'munsimu muli mfundo zina za mawu a kampani:

Chilankhulo chabwino chiyenera kukhala chogwira mtima komanso chachidule. Iyenera kufotokoza mwachidule tanthauzo la bizinesi yanu m'mawu osavuta kukumbukira. Komabe, ngati mukuyesera kupanga uthenga wopatsa mphamvu, inunso mukhoza kupita kwa maganizo slogan. Mawu okopa apangitsa makasitomala kukhala ndi chiyembekezo chamtundu wanu. Mawuwa akuyeneranso kugwira ntchito pazogulitsa zanu zonse. Ngati mwachita bwino, slogan ikhoza kutsogolera zosankha zanu zamalonda.

Mawu abwino adzakuthandizani kukulitsa kufunikira kwa malonda kapena ntchito yanu. Idzauza anthu zomwe katundu kapena ntchito yanu imachita komanso momwe zingawapindulire. Ogula adzakumbukira kwambiri malonda anu akamawona pa bolodi kapena kusindikizidwa. Zipangitsanso malonda kapena ntchito yanu kukhala yofunikira pamsika. Mutha kuphatikizanso mawu akampani mu logo yanu. Phatikizani mu logo yanu kuti ikhale yosaiwalika.

Liwu ndi gawo lamphamvu lachidziwitso chamtundu wanu ndipo limatha kupanga kapena kusokoneza bizinesi yanu. Mwachitsanzo, Apple yatulutsa mawu atsopano 2007 kuyitanidwa “Ganizirani Mosiyana,” yomwe inali sewero pa IBM's “Ganizilani.” Lingaliro lachidziwitso ndikupangitsa kampani kukhala yosaiwalika ndikupangitsa makasitomala kuyankha. Think Different ndi imodzi mwa mawu osaiwalika, kotero ndikofunikira kuti mawu anu azikhala okumbukika komanso osangalatsa.

Uniform typeface

Using an all-caps typeface for your corporate design is a great way to create a professional image. Fonti iyi imabwera ndi zolemetsa zosiyanasiyana komanso zovuta, kupereka kwa mkulu, mawu osamveka. Fernando akufotokoza mmene zilembozo zinapangidwira m’nkhani ino. Typeface ikhoza kusinthidwa ngati mukufuna kusintha mawonekedwe ake. Nazi zitsanzo za zilembo zomwe mungafune kuyesa.

Choyimira chamitundumitundu chamitundumitundu, Uniform imakhazikika mozungulira bwalo. The O wa Regular m'lifupi amapangidwa ndi 1.5 mabwalo ataunjikidwa pamwamba pa mzake, ndipo O of Extra Condensed wide ndi mulu wa mabwalo awiri. Makhalidwe ena onse m'banja amachokera ku lingaliro loyambali. Kuphatikiza pa kugwiritsa ntchito font iyi pamapangidwe amakampani, typeface iyi ndiyabwino pamapangidwe awebusayiti, chizindikiro, ndi zikuto za mabuku. Kusinthasintha kwa typeface iyi kumapangitsa okonza kuti azigwiritsa ntchito pazinthu zosiyanasiyana popanda kuda nkhawa kuti zilembozo ziziwoneka bwanji pazomaliza..

Kujambula ndi gawo lofunikira pamapangidwe aliwonse amakampani. Imalumikizana ndi kupezeka kwamtundu komanso maudindo. Kuphatikizidwa mumtundu wonse wamtundu, typeface imasonyeza dzina la kampani. Ma typefaces amapangidwa ndi zilembo zingapo zomwe zimagawana zofanana. Mafonti amasankhidwa malinga ndi kalembedwe kake, kuwerenga, ndi kuvomerezeka. Kufotokozera kwina kofunikira ndikoyambira, umene uli mtunda woyima pakati pa malemba ndi zinthu zina. Gridi ya 4dp imagwiritsidwa ntchito kugwirizanitsa zolemba ndi zinthu.

Njira ina ndi serif typeface. Imawoneka ngati FF Meta koma imagwira ntchito ngati banja lachidziwitso chachikhalidwe. Kutentha kwake ndi kutsika kwake kwakukulu ndikwabwino pakuyika chizindikiro komanso ma projekiti amakampani. Imabweranso ndi zilembo zingapo komanso ma glyphs ena, kuzipanga kukhala zoyenera kwa akazi ndi amuna. Ngati mukufuna kuyesa mtundu wautali wa font, yesani Mirador. Ndizojambula zamakono pa serif yapamwamba, koma imagwirabe ntchito bwino m'magulu ang'onoang'ono.

Graphikdesigner ndi wojambula. Kuphatikiza pa kupanga media yosindikiza, amathanso kupanga mapulogalamu, makanema, kapena malonda a pa TV. Ngakhale maphunziro awo amaoneka ngati sanali akale, okonza awa akuyenda bwino m'dziko la digito. Kuti mudziwe zambiri za kufotokozera ntchito kwa Graphikdesigner, werenganibe! Nazi zinthu zingapo zofunika kuziganizira:

Ojambula zithunzi amapanganso malonda a pa TV

Wojambula zithunzi amapanga zithunzi. Mapangidwe amenewa apangidwa kuti azipereka uthenga momveka bwino komanso mophweka. Wojambula zithunzi amatha kugwira ntchito payekha kapena ndi katswiri wa IT, ndipo zonsezi zimafuna luso laluso komanso diso lopanga. Ntchitoyi ndi yosiyana, zomwe zimafuna luso lodziwa zambiri komanso chidziwitso cha mapulogalamu apakompyuta. Ena opanga zojambulajambula amagwiranso ntchito pawailesi yakanema ndi ma projekiti ena amtundu wa multimedia. M'munda uwu, m’pofunika kukhala ndi luso lolankhulana bwino, kukhala wokhoza kugwira ntchito mopanikizika ndi kukhala wachifundo.

Ojambula zithunzi ali ndi udindo wopanga malingaliro opanga zinthu zowoneka. Atha kugwira ntchito ndi zotsatsa zachikhalidwe, kusindikiza katundu, zithunzi za digito, ndi mauthenga osiyanasiyana amakampani. Amagwiranso nawo mbali zonse za kayendetsedwe ka polojekiti. Maluso ndi maphunziro a ojambula zithunzi ndizofunikira kuti apambane. Katswiri ayenera kukhala wodziwa bwino mapulogalamu osiyanasiyana opangira, khalani ndi diso lamphamvu la kukongola, komanso kukhala ndi chidziwitso chabwino chaukadaulo.

Ojambula zithunzi amagwira ntchito ndi umisiri wamakono kwambiri kuti apange zojambula zokongola. Anthu amakono ogula amafuna kulankhulana kowonekera. Poyamba, izi zinkatchedwa reklame. Pofika m'ma 1900, kutsatsa kunali kale pazikwangwani ndi m'manyuzipepala. Lero, mawonekedwe awa ndi gawo la kachitidwe ka vintage-well. N'zosadabwitsa kuti ntchito ya wojambula zithunzi yasintha muzofalitsa. Chifukwa chake, ambiri opanga zithunzi amapanga zotsatsa zapa TV.

Ojambula zithunzi amapanganso mapulogalamu

Mayendedwe a zojambulajambula sakhalanso ndi mapensulo ndi mapepala, koma m'malo mwake ndi njira yosinthika yozikidwa paukadaulo waposachedwa wa hardware ndi mapulogalamu. Mapulogalamu a digito samangopangitsa kuti ntchito yolenga ikhale yosavuta, komanso kulimbikitsa okonza kuti afufuze njira zatsopano zowonetsera okha. Nkhaniyi ifotokoza za mapulogalamu aposachedwa ndi mapulogalamu a ojambula zithunzi. Tiyeni tidumphire mu zida zingapo zothandiza zomwe zitha kukulitsa zokolola zawo ndikupangitsa ntchito zawo kukhala zosavuta.

Ojambula zithunzi amapanganso masewera apakanema

Pamene chiwerengero cha masewera chikuchulukira padziko lonse lapansi, kufunikira kwa okonza aluso ndi aluso kwambiri kukukulirakulira. Ku Germany, opanga masewera ndi opanga masewerawa ali ndi udindo wopanga masewera apakompyuta. Opanga zithunzi amapanga mawonekedwe amasewera ndi makanema apakanema. Iwo ali ndi udindo wogwirizanitsa ndondomeko ya chitukuko ndi mavuto omwe amabwera. Grafikdesigners amathera nthawi yawo yambiri kuseri kwa makompyuta awo. Pamene iwo ali ndi udindo wa maonekedwe a masewera, opanga masewera ayeneranso kukhala ndi chidziwitso chokwanira cha mapulogalamu ndi mbali yaukadaulo ya chitukuko cha masewera.

Opanga zojambulajambula ali ndi udindo wopanga zowonera ndi zotsatira zolumikizana pamasewera apakanema. Atha kugwira ntchito paokha kapena kugwirizana ndi madipatimenti olemba kuti apange chomaliza. Masewera a kanema nthawi zambiri amakhala ovuta kwambiri, kotero opanga awo ayenera kuganizira zomwe ogwiritsa ntchito amakumana nazo komanso momwe amachitira masewerawa. Ojambula zithunzi ayenera kufotokozera uthenga wamasewera mumasekondi angapo. Popanda izi, osewera akhoza kutaya chidwi kapena kukhumudwa ndi masewerawo.

Makampani opanga masewera apakompyuta ndi gawo lopikisana lomwe likukula mwachangu. Bizinesi yamasewera apakompyuta yakwera kuchoka pagawo laling'ono pamsika wa zosangalatsa kupita kudziko lonse lapansi. Coole Entwickler apanga okosystem yamphamvu ndipo amalipidwa ndi malipiro apamwamba. Ojambula zithunzi amagwira ntchito yofunika kwambiri pakupanga masewera. Pali magawo ambiri ozindikirika kwa opanga masewera apamwamba kwambiri. Madivelopa awa nthawi zambiri amawonedwa ngati ojambula ndipo amalandira ulemu waukulu kuchokera kumakampani awo.

Ojambula zithunzi alibe maphunziro apamwamba

Ojambula ena alibe maphunziro apamwamba. Ena ali ndi luso lapamwamba la CAD, pamene ena ali ndi luso lachibadwa la zaluso. Ena ali ndi luso lachilengedwe lopanga mapangidwe ndipo ndi abwino kuwonetsa maluso awo kwa ophika awo. Kaya iwo anali otani, sitepe yoyamba kuti mukhale wojambula wopambana ndikumvetsetsa chiphunzitso cha mapangidwe ndi luso lojambula. Pansipa pali zina mwazinthu zofunika kwambiri zomwe muyenera kuzidziwa mukakhala zojambulajambula.

Kutengera makampani, wojambula zithunzi amatha kugwira ntchito ku bungwe lotsatsa malonda kapena bizinesi yaying'ono. Athanso kugwira ntchito paokha kapena kwa kasitomala m'modzi. Mulimonsemo, tsiku lawo ntchito imayamba ndi kumaliza ntchito ndi kulankhulana ndi makasitomala kudzera imelo kapena misonkhano ya bungwe. Pa nthawi ya maphunziro awo, opanga zojambulajambula nthawi zambiri amapeza luso logwira ntchito mu media kapena mabungwe otsatsa. Ndiye, atha kugwira ntchito ndi makasitomala kuti amasulire zosowa zawo kukhala mawonekedwe owoneka.

Kutengera dziko lomwe adachokera, pali njira zingapo zophunzitsira ngati zojambulajambula. Njira yopezera digiri imaphatikizapo maphunziro apadera. Ngakhale kuti maphunziro ofunikira kwa opanga zojambulajambula sikuti ndi akale, ziyenera kupereka maziko olimba a mwayi wamtsogolo wantchito. Opanga zithunzi omwe akufuna kupititsa patsogolo maphunziro awo amathanso kusankha kuchita digiri yoyamba kapena omaliza maphunziro awo. Komabe, wojambula zithunzi wopanda maphunziro sangalandire malipiro aliwonse. Angafunike kulipirira sukulu, zipangizo, ndi maphunziro.

Maziko a Corporate Design

If you have never thought about the importance of corporate design, mukuphonya zambiri zamtengo wapatali zomwe zingakuthandizeni kusankha njira yabwino yopangira chizindikiritso cha kampani yanu. Nkhaniyi ifotokoza za maziko a mapangidwe amakampani: Chidziwitso chowoneka, Kugwirizana kwamitundu, Kujambula, Njira zoyankhulirana, ndi zina. Monga mlengi, ntchito yanu iyenera kutengera njira ndi zolinga za kampani yanu. Kutsatira malangizowa kudzakuthandizani kupanga chizindikiritso chambiri.

Chidziwitso chowoneka

The Visual Identity of a corporate design consists of the entire set of visual elements associated with the brand. Zimaphimba phale lamtundu, mafonti, ndi mawonekedwe onse a tsamba la kampani ndi zida zina zotsatsa. Chidziwitso champhamvu chowoneka chingathandize bungwe kuti lizipereka uthenga wolondola kwa omvera omwe akuwafuna komanso kukhudza momwe amaonera mtunduwo. Nazi zina mwa zigawo zofunika kwambiri za kuwonekera. Tiyeni tione aliyense wa iwo.

Chinthu choyamba ndikumvetsetsa omvera omwe mukufuna. Zowoneka zimasonyeza chikhalidwe ndi zochitika za omvera. Kudziwa zosowa za omvera omwe mukufuna kukuthandizani kudzakuthandizani kusankha zinthu ndi mautumiki moyenerera. Momwemonso, zikuthandizani kumvetsetsa momwe mpikisano ulili ndikuwona zomwe omvera anu amakonda. Dziwani zomwe omvera anu amakonda ndi zomwe sakonda, ndikupanga chisankho chabwino kwambiri chopanga mawonekedwe omwe angawakope. Chidziwitso chowoneka bwino chidzapangitsa kuti zikhale zosavuta kutembenuza makasitomala omwe angakhale nawo.

Chidziwitso chowoneka chili ngati kugula njinga yanu yoyamba: mungafune kugula chitsanzo chapamwamba cha ulendo wautali, kapena mutha kusankha yotsika mtengo kwambiri yoti mugwiritse ntchito mzindawo kapena maulendo oyendera kumapeto kwa sabata. Chidziwitso chowoneka si chilemba chimodzi, koma phukusi lathunthu lomwe limabweretsa kuyankha kwamakasitomala. Ndiwo maziko a mtundu wanu ndipo amapuma moyo mu mtundu wanu. Ubwino wa kuwoneka bwino sungathe kufotokozedwa mopambanitsa.

Chidziwitso chowoneka ndi chofunikira pabizinesi iliyonse, mtundu, ndi kampani. Ndi zambiri kuposa chizindikiro. Pamenepo, mawonekedwe owoneka bwino amayamba ndi mitundu yamakampani, mafonti, ndi mawonekedwe oyambira. Kampani yomwe imachita zachitetezo cha IT idzakhala ndi mawonekedwe osiyanasiyana kuposa bungwe lopanda phindu lomwe limayang'ana kwambiri zachilengedwe.. Ndikofunika kukumbukira kuti mawonekedwe owoneka adzasintha pakapita nthawi. Mwachitsanzo, chizindikiro chomwe chimagwiritsa ntchito utoto wamtundu wa buluu ndi woyera sichidziwika ndi aliyense.

Kugwirizana kwamitundu

The concept of color harmony in corporate design is crucial for the development of effective brand identity and customer relationships. Dongosolo lamitundu ndi njira yabwino yokopa malingaliro a anthu, pangani chidwi chowoneka, ndi kukhazikitsa kukhazikika kwa chromatic. Kugwirizana kwamtundu kungapezeke m'njira zosiyanasiyana, kuphatikizapo pogwiritsa ntchito pulayimale, sekondale, kapena mitundu yapamwamba. Chinsinsi chokwaniritsa izi ndikupeza kuphatikiza koyenera kwa mitundu.

Njira ziwiri zazikulu zogwirizanitsa mitundu ndizofanana komanso zowonjezera. Kugwirizana kofanana kumatanthauza kuti mitundu ili pafupi wina ndi mzake pa gudumu lamtundu. Njirayi imagwiritsidwa ntchito pamapangidwe opanda kusiyana pang'ono kapena opanda. Kugwirizana kogwirizana, mbali inayi, amafuna mitundu kuikidwa patsogolo pa wina ndi mzake pa mtundu gudumu, ndipo cholinga chake ndi kupanga kusiyana kwakukulu pakati pa mitundu iwiri. Zotsatira zabwino kwambiri, gwiritsani ntchito njira zonse ziwiri. Komabe, Kugwirizana kwamitundu pamapangidwe amakampani kuyenera kuchitidwa mochepa.

Kuphatikiza kothandiza kwambiri kwa mitundu ndi monochromatic. Njirayi imalola kuti mukhale ndi luso lochulukirapo ndipo imakupatsani mwayi wopanga mapangidwe anu. Komabe, ndikofunikira kuti mugwiritse ntchito kakomedwe kanu kuti muwonetsetse kuti mitundu yomwe mumagwiritsa ntchito imagwirizana. Zophatikizika pamapangidwe anu akampani, mitundu ya monochromatic ndiyo njira yabwino kwambiri yopangira mapangidwe opambana. Choncho, ndi mitundu iti yabwino yomwe mungagwiritse ntchito popanga makampani anu?

Ngakhale ma triadic color scheme nthawi zambiri amakhala osavuta m'maso kuposa kuphatikiza mitundu, iwo akhoza kukhala ovuta kwambiri kuti akwaniritse malingana ndi maonekedwe. Ngati simukutsimikiza ngati mitundu itatu yamitundu ingagwire ntchito pamtundu wanu, yesani kugwiritsa ntchito mtundu umodzi wokhala ndi mithunzi iwiri yosiyana mu kamvekedwe kake. Ndikwabwinonso kugwiritsa ntchito mitundu ya kamvekedwe kokha kuti musapange chithunzi chamasewera ngati ana. Motsutsana, mitundu ya tetradic imadziwika ndi mitundu inayi, mtundu umodzi kiyi ndi mithunzi itatu equidistant kuchokera pa gudumu mtundu.

Kujambula

There are several factors that should be considered when implementing typegraphy into your corporate design. Anthu ali ndi mayanjano ndi chilichonse chowazungulira ndipo zilembo ndizosiyana. Amaonedwa kuti ndi akale kapena amakono malinga ndi maonekedwe awo. Ngakhale zingakhale zokopa kumamatira ndi sitayilo imodzi, muyenera kuyesa kuphatikiza zonse ziwiri. M'munsimu muli ena mwa mitundu yofunikira yamafonti kuti mugwiritse ntchito pakupanga kwanu. Kusankha font yomwe imasonyeza umunthu wa mtundu wanu kudzakuthandizani kwambiri kuti mukhale ndi maonekedwe anu.

Mapangidwe amakampani anu ndi ofunikira. Pali mitundu iwiri ikuluikulu ya zilembo, zomwe ndi serif ndi sans serif. Ngakhale ma serif angawoneke ngati akusewera, sans serifs ndi zilembo zomwe zimagwiritsidwa ntchito kwambiri pamapangidwe amakampani. Kampani yomwe imagulitsa umisiri wamakompyuta imatha kusankha mawonekedwe achikazi owoneka bwino kapena mawonekedwe osangalatsa. Zonse zimatengera kamvekedwe komwe mukufuna kupanga. Mwachitsanzo, kampani yomwe cholinga chake n’kukopa achinyamata ingagwiritse ntchito zilembo zamasewera.

IBM yakhazikitsanso mtundu wamakampani wotchedwa IBM Plex. Choyimira chamakampani ichi chidapangidwa kuti chiwonetse zomwe mtundu wa IBM umakonda. Ndizosavuta kuwerenga pazithunzi zazing'ono ndipo zimakhala ndi ma glyphs kuposa 100 zilankhulo, kupangitsa kuti zikhale zosavuta kugwiritsa ntchito ogwiritsa ntchito pamtundu uliwonse mosasamala kanthu komwe ali. Ndizosavuta kuwona chifukwa chake IBM idasankha IBM Plex ngati mtundu wawo wosankha. Chizindikiro cha kampaniyo ndi chimodzi mwazinthu zake zodziwika bwino, koma ndizomwe zimasiyanitsa kampaniyo.

typograph ili ndi gawo lofunikira kwambiri pakutsatsa komanso kutsatsa. Sizimangopanga mawonekedwe owoneka bwino komanso zimasunga kukongola kwa zomwe zili. Anthu omwe ali ndi chidziwitso chochepa kapena osadziwa zambiri pakupanga zojambulajambula ayenera kuganizira za kufunikira kwa typograph pamapangidwe amakampani. typography ndi luso losanja zilembo m'njira yopangitsa kuti uthenga wamtunduwo ukhale womveka komanso womveka.. Phatikizani typography yoyenera pamapangidwe anu ndipo mudzakhala ndi mawonekedwe amphamvu.

Njira zoyankhulirana

One of the key factors that determine the effectiveness of a corporate design is how well it can communicate. Imelo, makamaka, ndi chida chosagwira ntchito chogwirizira ntchito zosiyanasiyana. Ngakhale imatha kupangidwa mwachangu ndikusungidwa mubokosi lolowera, ogwira ntchito amalandila maimelo tsiku lililonse, kupangitsa kukhala kovuta kugwira mauthenga ofunika kwambiri. Njira zoyankhulirana zogwira mtima kwambiri zimatsanzira mapulogalamu omwe timagwiritsa ntchito pamoyo wathu wachinsinsi. Kaya mukuyesera kulankhulana ndi antchito padziko lonse lapansi kapena kungodziwa chikhalidwe chamakampani anu, pali njira zopangira imelo ntchito kwa inu.

Posankha njira zoyenera zoyankhulirana zamkati, onetsetsani kuti mwaganizira njira zoyankhulirana zokhazikika komanso zosakhazikika. Simukufuna kuti mupereke zambiri kapena zochepa. Kuwonongeka kwa kulumikizana ndi nkhani yofunika kwambiri pabizinesi iliyonse, ndipo zimatha kukhudza gawo lililonse la bizinesi. Kuonetsetsa kuti kulumikizana kwanu kwamkati kumakhala kothandiza, kumbukirani kuti mabungwe osiyanasiyana ali ndi machitidwe osiyanasiyana olankhulirana. Malangizo ochepa adzakuthandizani kuti muyende bwino m'munda wa migodiwu ndikupanga mapangidwe abwino amakampani.

Dziwani njira zofunika kwambiri zolumikizirana mkati ndi kunja. Imelo ndiye njira yolumikizirana kwambiri mkati. Komabe, ndizofunikanso kuwonetsetsa kuti zimagwiritsidwa ntchito moyenera komanso ndizothandiza momwe zingathere. Pofotokoza njira zoyenera zoyankhulirana, kumbukirani kuti mtundu uliwonse uli ndi mphamvu ndi zofooka zake. Ngati gulu lanu lili ndi mayendedwe ochulukira, kuyankhulana kovutirapo kumakhala kosavuta. Kugwiritsa ntchito njira zoyankhulirana zoyenera kungakuthandizeni kukonza bizinesi yanu ndikukulitsa phindu lanu.

Mtundu wa mayendedwe omwe bizinesi yanu imagwiritsa ntchito zimadalira mtundu wa mauthenga omwe mukufuna kuti omvera anu apereke. Ganizirani njira zonse ziwiri zoyankhulirana ngati mukufuna kufikira omvera anu. Kafukufuku waposachedwapa anasonyeza zimenezo 86% ya ogula adzalipira mtengo wokwera kwambiri kuti mukhale ndi kasitomala wabwino kwambiri, zomwe zimakhazikika kwambiri pakulankhulana mwachangu komanso kothandiza. Mapangidwe anu amakampani ayenera kuganizira njira zanu zoyankhulirana, kuphatikiza omwe mumagwiritsa ntchito kuti mulumikizane nawo, komanso ziyembekezo zawo.

Business philosophy

A well-defined business philosophy is vital for any business. Imakhazikitsa kamvekedwe kakuyanjana kulikonse ndipo imayenda mbali zonse zabizinesi. Filosofi iyenera kukhala yaifupi, momveka bwino komanso mwachidule, ndipo m'mene ilili yachidule, chabwino. Nthawi zambiri, zosavuta ndi bwino. Nawa maupangiri opangitsa filosofi yabizinesi yanu kukhala yosaiwalika:

Choyamba, onetsetsani kuti filosofi yabizinesi yanu si yayitali kapena yovuta kwambiri. Kumbukirani kuti sikuyenera kupitirira masentensi atatu. Pachifukwa ichi, mutha kuyamba ndikuwunikanso filosofi yazamalonda. Izi zikupatsani lingaliro la zomwe mfundozo ndi momwe mungaphatikizire mubizinesi yanu. Ndiye, kambiranani mawu ndi malingaliro omwe angafotokoze bwino gulu lanu. Ndibwino kufunsa makasitomala anu kuti afotokoze zomwe akupereka. Kumbukirani, filosofi iyenera kukhala yaifupi komanso yolunjika. Iyenera kukhala ndi mfundo zazikuluzikulu zosaposa zitatu.

Filosofi ya bizinesi imachokera pa lingaliro lakuti anthu ali oganiza bwino. Lingaliro ili likugwirizana ndi atomu, zomwe zimatsutsa kuti anthu amadzilamulira okha. Makhalidwe abwino anganene kuti ogwira ntchito ndi makasitomala ayenera kulemekezedwa ndi kukhulupirika. Malingaliro abizinesi anganenenso kuti kampaniyo ipanga zinthu zomwe agogo anganyadira kugwiritsa ntchito, ndipo adzayichirikiza ndi chitsimikizo cha ironclad. Lingaliro labizinesi liyenera kuwonetsa zofunikira zamakampani.

Filosofi yamakampani ndi kapangidwe kake ziyenera kugwirizana. Chitsanzo chabwino ndi Apple, zomwe zidatsogolera kampeni ya Think Different kuchokera 1997 ku 2002. Think Different imayimira malingaliro akunja, ndipo zimagwirizanitsidwa ndi njira zopangira komanso zanzeru zogwirira ntchito. Think Different yakhala gawo la mtundu wa Apple ndipo ikuwoneka mu sitolo yonse komanso ku Steve Jobs., woyambitsa nawo kampaniyo. Ndi luso losweka pansi.