Malangizo Opangira Mapangidwe Amakampani

Mapangidwe amakampani ndi chiwonetsero cha chithunzi chomwe chikufunika cha kampaniyo. It must reach the target groups and have the potential to generate identification and projection surfaces. Ikhoza kuthandiza kampaniyo kuti ikhale yosiyana ndi osewera ena pamsika ndikuthandizira kuti apambane bwino. Nawa maupangiri opangira kapangidwe kabwino kamakampani. Nkhaniyi ikupatsani chithunzithunzi cha zinthu zofunika kwambiri zomwe mungaphatikizepo. Ndi gawo lofunikira pazamalonda zamakampani aliwonse.

Color codes

When it comes to creating a corporate design, muyenera kutsatira malamulo angapo kuonetsetsa kuti mitundu ntchito molondola. Choyamba, muyenera kudziwa kuti pali mitundu itatu yayikulu yopangira mtundu wamakampani: Mtengo CMYK (Chiani, Magenta, Yellow) ndi PMS (Pantone Matching System). CMYK ndiye mtundu wodziwika bwino wamitundu yosindikiza, pomwe RGB imayimira Red, Green, ndi Blue. HEX imayimira Hexadecimal Numeral System ndipo imagwiritsidwa ntchito pakupanga intaneti.

Kugwiritsa ntchito ma code amtundu wa HTML kudzakuthandizani kusintha mitundu ya tsamba lanu. Kugwiritsa ntchito manambalawa kukuthandizani kuti mugwiritsenso ntchito mitundu yama projekiti osiyanasiyana ndikusunga chizindikiro chanu nthawi zonse. Kuphatikiza apo, ma code a hex amatha kuphatikizidwa mu HTML kuti asinthe mtundu wina patsamba. Athanso kupatulidwa ndi CSS kuti tsamba lanu liwoneke ngati laukadaulo momwe mungathere. Muyenera kugwiritsa ntchito zizindikirozi mosamala ndikuwonetsetsa kuti mwamvetsetsa tanthauzo lake musanagwiritse ntchito.

Logos

When it comes to the design of corporate logos, pali zosankha zambiri. Kalembedwe ndi mtundu wa logo ndizofunikira, koma palinso zinthu zingapo zofunika kuziganizira. Kuphatikizidwa mu kapangidwe kake ndi tanthauzo lonse lomwe kampani ikufuna kufotokoza. Anthu ena amakonda logo yokhala ndi mitundu yolimba mtima, pamene ena amakhutira ndi zilembo zosavuta zakuda ndi zoyera. Mwanjira ina iliyonse, chizindikiro cha kampani chiyenera kusonyeza mfundo zazikulu za mtundu wake.

Posankha kampani yopanga logo, muyenera kusamala kwambiri. Muyenera kusankha imodzi yomwe ili ndi mbiri yotsimikizika ndipo idachitapo ndi mafakitale ambiri. Ngati simunatchule kwambiri, mukhoza kukhala ndi mapangidwe osauka. Kumbukirani, mukufuna kupanga chithunzi chabwino cha mtundu wanu ndi zomwe zimayimira. Ngati mapangidwe a logo ndi osavuta, zidzasokoneza omvera anu ndikuwapangitsa kufuna kuchita bizinesi nanu.

Kuphatikizira zolemba mu logo yanu yamakampani ndi gawo lofunikira kuti mupange mapangidwe opambana. Ngakhale ma logo achikhalidwe amatha kudziwika, logotype ndi yapadera mwa njira yakeyake. Kujambula mwamakonda ndi gawo lofunikira la ma logotypes. Mwachitsanzo, Starbucks’ logo yoyambirira ya brown idasinthidwa 1987 ndi chiwembu chobiriwira ndi choyera. Komabe, Chizindikiro cha Microsoft chinaphatikiza kusintha kosawoneka bwino kwa font mu logo yake kuti ikhale yosiyana ndi makampani ena..

Slogans

Taglines and slogans are two types of branded language. Tagline ndi mawu achidule omwe amagwiritsidwa ntchito pouza ogula zambiri za kampaniyo komanso zomwe bizinesi yake ili nayo. Mawu ofotokozera amafotokozera cholinga cha mtundu ndikupereka kwa anthu pogwiritsa ntchito mawu ofotokozera ndi kukopa.. Ma tagline ndi okhalitsa kuposa mawu oti mawu, koma mawu olankhula akadali ogwira mtima kukopa chidwi cha ogula.

Mawu abwino kwambiri amafotokozera tanthauzo la mtundu, komanso kukhala wokhoza kukumbukiridwa mosavuta. Mawu ofotokozera ayenera kukhala aafupi komanso olunjika, kusiya uthenga ndikujambula chithunzi cha m'maganizo mwa anthu omwe akufuna. Liwu lachidziwitso liyenera kugwirizana ndi dzina lake ndikutha kuyankhula ndi zomwe omvera akumvera komanso momwe akumvera.. Iyeneranso kulimbikitsa anthu kuchitapo kanthu pa uthengawo. Ngati slogan yapambana, ikhoza kukhala yophweka ngati yosavuta “ingochitani.”

Maslogani amatha kukulitsa kufunikira kwa chinthu kapena ntchito. Amatha kuuza ogula ndendende zomwe mankhwala amachita komanso momwe amawapindulira. Ngakhale mawu ofotokozera sangapange mtundu kukhala SERP yapamwamba mumainjini osakira, zimachiyika pamwamba pa malingaliro a kasitomala. Zimapangitsa mtundu kukhala wosavuta kukumbukira komanso wodalirika. Pachifukwa ichi, ma slogans ndi gawo lofunikira pakupanga makampani.

Fonts

If you are designing a company website, muyenera kusankha font yomwe ili yoyenera mtundu wabizinesi yomwe mukuyendetsa. Ngakhale mafonti ena amatha kukhala olemera kwambiri kapena owonda kwambiri pamapangidwe akampani, zina ndizoyenera ntchito zazing'ono. Nawa ena mwa zilembo zabwino kwambiri zamapangidwe amakampani. Choyamba ndi mawonekedwe a Acworth, chomwe ndi chojambula cholimba mtima komanso chosunthika cholimbikitsidwa ndi chikhalidwe chamakono chamakono. Imapezeka kwaulere ndipo ndi chisankho chabwino kwa mabizinesi opanga zinthu. Mukhozanso kutsitsa mtundu wa font pa intaneti. Mtundu wachiwiri wamafonti ndi mtundu wa Nordhead, chomwe ndi mtundu wina wamtundu womwe ndi wabwino kwa mawebusayiti abizinesi. Imapezeka muzolemera zisanu zosiyana, zomwe zimapangitsa kukhala kusankha kosunthika. Ndipo pomalizira pake, pali mawonekedwe a Murphy Sans, yomwe ili ndi kalembedwe kabwino ka sans-serif.

Mafonti a Serif ndi chisankho chabwino pamapangidwe amakampani, pamene zimabweretsa malingaliro olemekezeka, kalasi, ndi cholowa. Iwo ndi abwino makamaka kwa ma brand omwe amazungulira maulamuliro. Momwemonso, Ma fonti a serif ndi abwino kwa ma logo ndi madera ena odziwika bwino patsamba. Ngakhale sizoyenera kukopera thupi, iwo akhoza kukhala njira yabwino ngati mukugwira ntchito yocheperako.

Symbols

Logos and corporate symbols are used to identify a company, bungwe, kapena bungwe la boma. Mwachitsanzo, logo ya mzinda wa Lacombe ndi Mountain Bluebird ikuwuluka, ndi mtanda wagolide wochigwirizanitsa ndi lingaliro la mphambano. Ma logo awa amagwiritsidwa ntchito pazikalata zamatauni ndi zida zina zosindikizidwa, ndipo angagwiritsidwenso ntchito pazifukwa zamwambo zogwirizana ndi Ofesi ya Meya. Komabe, kugwiritsa ntchito zizindikiro zamakampani mwanjira iliyonse yomwe imayika mbiri ya mzinda ndi kukhulupirika kwa mzindawu ndi zoletsedwa.

Wolemba David E. Carter akupereka 148 zizindikiro zamakampani, ndi kugwirizanitsa ntchito zawo. Kuwonjezera pa kugawana nkhani kumbuyo kwa zizindikiro, amazindikiranso ntchito yodziwika bwino yamakampani. Mawonekedwe a masamba 150 a bukuli akuphatikiza ma logo a okonza ngati G. Dean Smith, Angelo Oyamba, ndi Dickens Design Group. Wolembayo akuphatikizanso ntchito yochokera kwa Walter Landor Associates ndi G. Dean Smith. Ngakhale bukuli limayang'ana kwambiri zizindikiro zamakampani, sichilinga kukhala chiwongolero chokwanira kumunda.

Logos: Makampani monga Coca-Cola ndi Nike agwiritsa ntchito zizindikiro za logos zawo, ndipo apulo wodziwika bwino ndi chithunzi chodziwika bwino. Komabe, zingakhale zoopsa kugwiritsa ntchito chizindikiro monga chizindikiro. Kugwiritsa ntchito chizindikiro chokha kungapangitse kuti mtunduwo ukhale wovuta kwa ogula omwe sadziwa Chingerezi. M'malo mwake, ndikwabwino kugwiritsa ntchito logo yozikidwa pamafonti kuti ogula azindikire kampaniyo ndi dzina ndi logo yake.

Packaging

Your company’s corporate design is a reflection of your business style and personality. Kupaka kwanu ndi njira yabwino yolankhulirana ndi makasitomala anu. Kaya zoyika zanu ndizosavuta kapena zokongola, makasitomala anu akhoza kunena zambiri za kampani yanu poyang'ana pa izo. Nawa maupangiri osankha mapangidwe oyenera a phukusi la kampani yanu. – Sankhani zipangizo zoyenera. Sizinthu zonse zomwe zili zoyenera pamitundu yonse yamapaketi. Onetsetsani kuti zipangizo zomwe mumasankha ndi zapamwamba kwambiri.

– Ganizirani bajeti yanu. Mutha kukhala ndi bajeti yochepa, koma ngakhale bajeti yaying'ono imatha kuwonjezera mwachangu. Ndikofunikira kukumbukira ndalama zomwe zikupitilira, kuphatikizapo malipiro kwa okonza. Okonza amalipira $20 ku $50 ola limodzi, ndipo kupanga kwakukulu kumawononga pafupifupi masenti makumi asanu kufika pa madola atatu pa phukusi. Kumbukirani kuti cholinga chanu ndikugulitsa katundu wanu pamtengo wokwera kuti mupindule. Ichi ndichifukwa chake muyenera kulingalira mosamala bajeti yanu musanasankhe zoyika zanu.

– Samalani ndi mtundu wanu. Momwe mumaperekera chizindikiritso cha kampani yanu kwa ogula zidzakhudza mapangidwe anu. Kuyika kwanu kumatha kukhala kogwirizana kwambiri ndi zomwe mukugulitsa, kapena zosiyana kotheratu. Zonse zimadalira zomwe mankhwalawo ali. Tsamba lapadera la e-commerce, Mwachitsanzo, imafunikira zinthu zingapo kuyambira zodzoladzola mpaka zoseweretsa. Kapangidwe kazonyamula kayenera kuwonetsa zomwe mumapereka. Komabe, kuyika kwa chinthu sikuyenera kukhala chizindikiro kwambiri.