Kodi Corporate Design ndi Motani Mumasankhira Imodzi Pabizinesi Yanu?

Kodi kapangidwe kamakampani ndi chiyani? Ichi ndi chiwonetsero cha kampani kwa anthu. Mwachikhalidwe, trademarks and branding have been the most obvious examples of corporate design, koma kapangidwe kazinthu, kutsatsa, ndi maubwenzi apagulu ndi mbali zonse za kapangidwe ka makampani. Ndiye kapangidwe kamakampani ndi chiyani ndipo mumasankha bwanji bizinesi yanu? M'nkhaniyi, muphunzira za zina mwazoyambira zamabizinesi ndi momwe mungapindulire ndi logo yanu. Mupezanso momwe mungagwiritsire ntchito zinthu zinayi izi kuti muwonjezere kuzindikirika kwamtundu.

Chidziwitso chowoneka

A visual identity has many benefits. Ma brand omwe ali ndi mawonekedwe amphamvu amatha kugulitsa zinthu zawo, pamene amapanga chidziwitso champhamvu, kudalira, ndi kukhala. Kuzindikirika bwino kungathandizenso kupanga kukhulupirika kwamakasitomala, ndipo zitha kupanga kuwatembenuza kukhala makasitomala mosavuta. Nazi zina mwazabwino zokhala ndi mawonekedwe amphamvu. Werengani kuti mudziwe zambiri za kufunikira kwa chizindikiritso ndi momwe chingathandizire bizinesi yanu. Ndipo kumbukirani kuti nthawi zonse muzitsatira ndondomeko yanu yamtundu!

Zogulitsa nthawi zambiri zimapanga kuyankha kwamalingaliro ku logo yawo, chizindikiritso chowoneka, ndi kamvekedwe ka mawu. Kupanga chithunzi chofananira kumakulitsa chidaliro ndi ogula komanso kumathandiza kusunga kukhulupirika kwa mtundu. Zimalepheretsanso kusokonezeka kwamtundu komanso kumathandizira kukula. Pomaliza, cholinga cha chizindikiro chowoneka ndi kupanga chithunzi chomwe ogula angachizindikire ngati chizindikiro. Ndipo popeza timangokumbukira zomwe timakumana nazo tsiku lililonse, kapangidwe kake kuyenera kuyankhula ndi kuyankha kwamalingaliro.

Kukwaniritsa kuzindikirika kwamtundu, mtundu umayenera kukhala ndi mawonekedwe amphamvu omwe amatha kuwonekera kwa omwe akupikisana nawo. Panthawi imeneyi, kuganiza mozama kuyenera kupita pakusankha logo yoyenera, mitundu, ndi zinthu zina. Paul Rand, katswiri wodziwika bwino waukadaulo komanso wojambula zithunzi, kamodzi adanena kuti mapangidwe ndi kazembe chete wamtundu. Kuphatikiza mfundo imeneyi, okonza ayenera kuganizira mbali iliyonse ya ntchito yawo, kuchokera pa logo ndi utoto wamitundu kupita ku uthenga wamtundu wonse. Pansipa pali zina mwazinthu zofunika zomwe zimalowa mu mawonekedwe amakampani.

Kuyika chizindikiro

Branding in corporate design is a process of establishing a visual bond between a business and its consumers. Kaya ndi ma logo, mitundu, mafonti, kapena zithunzi, kuyika chizindikiro ndikofunikira pakukhazikitsa malingaliro abwino m'malingaliro a makasitomala. M'dziko la digito lomwe likuchulukirachulukira pomwe mitundu yambiri imakhala ndi zinthu ndi ntchito zofanana, chizindikiro ndi chosiyanitsa chofunikira. Ikakhazikitsidwa bwino, ikhoza kuthandiza bizinesi kuti iwonekere komanso kugwirizana ndi omvera ake.

Kupanga kwamakampani kumatanthawuza chizindikiritso chamakampani, zomwe zikuphatikizapo logo, dzina, slogan, ndi style guide. Zinthu zina ndi makhadi a bizinesi, yunifolomu, ndi mapangidwe a zomangamanga. Kupanga zidziwitso zamakampani ndi njira yopitilira, ndipo ziyenera kuthandizidwa ndi zoyesayesa zamkati zolumikizirana zomwe cholinga chake ndi kulimbikitsa chithunzi chabwino pakati pa okhudzidwa. Buku lachitsogozo cha mtundu ndi chida chothandiza posunga zidziwitso zamakampani ndi katundu wamakampani amakono. Ndipo, kuphatikiza pakupanga ndi kukonza, kuyika chizindikiro pamapangidwe amakampani ndi chida chofunikira kwambiri pakulumikizana ndi anthu, kasamalidwe ka mbiri, ndi kulankhulana mkati.

Communication

A corporate communication strategy involves the use of a wide range of media and tools to promote the company. Zida izi ziyenera kugwirizanitsidwa, ndipo mapangidwe amakampani nthawi zambiri amakhala mzati wachilankhulo chamakampani komanso chidziwitso. Kupanga kwamakampani kumaphatikizapo zinthu zina zomwe zimafunikira pazolumikizana zonse zolembedwa, kuphatikizapo logo ya kampani. Mapangidwewo amapitilira kuwonetsa mtundu wa kampaniyo ndipo nthawi zambiri amakhala yunifolomu. Mtundu wake wamtundu umakhazikikanso. Uthenga wonse wa kampani umalankhulidwa kudzera muzofalitsa zosiyanasiyana, kuphatikiza zosindikiza ndi digito.

Recognition

When designing a corporate recognition program, ganizirani momwe ogwira ntchito angagwirizane nawo. Mfundo yaikulu yokhudzana ndi chiyani? Kodi mukufuna kugwiritsa ntchito pulogalamu yodziwika ndi anthu kapena yachinsinsi? Ndi mtundu wanji wozindikirika womwe ungagwire ntchito bwino kwa gulu lanu? Kodi mungatsimikizire bwanji kuti antchito akumva kuyamikiridwa? Pulogalamu yopangidwa bwino imalola kusinthasintha. Pansipa pali maupangiri opangira pulogalamu yozindikiritsa makampani. Ngati mukufuna zambiri, funsani gulu lathu la akatswiri a HR lero.

Choyamba, onetsetsani kuti pulogalamu yanu yozindikiritsa ndiyokhazikika komanso yopezeka. Nthawi zambiri, mapulogalamu ozindikiritsa ndi abwino ngati ndi osavuta kuti ogwira nawo ntchito apeze ndikugwiritsa ntchito. Komabe, ngati pulogalamu yanu ndi yovuta komanso yosanjikiza, mukhoza kutaya antchito. Muyeneranso kusankha nsanja yomwe imapangidwira padziko lonse lapansi. Izi zidzatsimikizira kuti simukuyenera kuyika ndalama pamapulatifomu angapo ozindikirika ndipo mutha kuthana ndi zosowa zozindikirika padziko lonse lapansi kuchokera kugwero limodzi..

Chachiwiri, kumbukirani kuti kuzindikira antchito kumafuna kuti mamenejala adziwe antchito awo. Izi ndizofunika kwambiri kuti mupange ubale ndi iwo ndikukulitsa kukhulupirirana. Ndikofunikiranso kukonza kuzindikirika kwa zomwe zidayamikiridwa. Povomereza antchito, onetsetsani kuti mwafotokoza mtengo wa zopereka zawo. Ngati simungathe kulumikiza izi, musagwiritse ntchito kuzindikira ngati chida cholimbikitsa. Wogwira ntchitoyo adzamva kuti sakukhutira ndi kuipidwa.

Art

Art for corporate design requires more than just beautiful images. Iyeneranso kuwonetsa chizindikiro cha mtundu, umunthu, ndi kuona mtima. Zojambula zamtundu uyenera kuwonetsa umunthu wake kudera lomwe limagwira, vuto lomwe lingakhale lovuta kulikwaniritsa. Great American ali okonzeka kuthana ndi vutoli. Mayankho ake kumakampani akuphatikiza zaluso zodziwika bwino, zojambula zozikidwa paumboni, zidutswa zachizolowezi, ndi kuyang'anira zosankha zovomerezeka. Ndipo, kwa makampani omwe akufuna kutenga pulogalamu yawo yaukadaulo mnyumba, Great American angathandize.

Mtundu wa Corporate Memphis ndiwotchuka kwambiri, zofanana ndi luso la makampani ang'onoang'ono oyambitsa ndi zamakono mofanana. Zimakhala ndi anthu ngati zojambula, zowala mofewa, ndi kupotoza kobisika kwa magawo. Mtundu uwu ndi wosavuta kuuchotsa, ndi mizu yake mu mawonekedwe ogwiritsira ntchito mawonekedwe ndi malonda aukadaulo. Koma yayambanso kuwononga dziko lowoneka, kudzudzula kwambiri anthu okonza mapulani. Mchitidwewu watulutsa masitayelo ambiri owonetsera ndi mitundu yaying'ono.

Mitundu yomwe imagwiritsa ntchito zojambulajambula nthawi zambiri imafunikira mphamvu komanso luso. Oyang'anira ma brand amatha kugwiritsa ntchito njira zaluso zowonera kuti apange malingaliro amtundu wamba. M'nthawi yamasiku ano yazinthu zopangidwa ndi ogwiritsa ntchito komanso zochezera, njira zaluso zowonera ndizofunika kwambiri kwa oyang'anira ma brand. Ndipo zingakhale zothandiza kwambiri. M’zaka zingapo zotsatira, tsogolo la luso la mapangidwe amakampani ndi lowala. Ndi kukula kwa malo ochezera a pa Intaneti ndi zomwe zimagwiritsidwa ntchito ndi ogwiritsa ntchito, ma brand ayenera kukhala oyenera komanso osangalatsa kuposa kale.

Strategic thinking

The penultimate step in strategic design involves establishing common ground and gaining the buy-in of stakeholders. Mapangidwe anzeru opambana amafunikira kuchitapo kanthu pafupipafupi komanso kulumikizana mwachangu. Amalemba malo omwe akukhudzidwa ndikuzindikira zokonda zilizonse. Opanga Strategic ayeneranso kuvomereza kuphunzira mosalekeza. Ayenera kulimbikitsa chikhalidwe chofufuza ndi kuphunzira zolephera zakale kuti apititse patsogolo mapangidwe awo. M'munsimu muli njira zomwe zimapangitsa kuti kuganiza bwino pakupanga makampani kukhala kopambana.

Choyamba, fotokozani mtengo wa nyenyezi ndikuyamba kuyankhula nawo. Gulu lamtengo wapatali ili limapereka chidziwitso chofunikira pamachitidwe amakampani komanso zomwe makasitomala amafuna. Ndiye, njira ndondomeko angayambe. Kamodzi mtengo wamtengo wapatali wadziwika, ndi nthawi yolankhula ndi oyang'anira apamwamba. Cholinga chake ndikukhazikitsa ndondomeko ndikupanga njira yomwe ikukhudzana ndi izi. Ndondomeko ya ndondomekoyi ikhoza kuyamba ndi ndondomeko ya mtengo, monga ntchito kapena chinthu.

Chotsatira ndikukhazikitsa mawu omwe amathandiza opanga kumvetsetsa kufunikira kwa kuganiza bwino pakupanga mapangidwe.. Mawu a ndondomeko ya ndondomeko si a “pang'onopang'ono” wotsogolera. Ndi njira yomwe imakweza luso la mapangidwe poyang'ana kufotokozera vuto, kufotokoza nkhaniyo, ndi kuunikira mayankho zotheka. Ndikofunikira kukumbukira kuti kuganiza bwino pamapangidwe amakampani ndi njira yomwe imakhudza magulu akupanga ndi mabizinesi..