How to Design a Home Page to Increase Conversion Rates

O se tasi o faʻataʻitaʻiga sili ona lelei o se faʻataʻitaʻiga lelei o le homepage o se taaloga vitio. The homepage of the website immerses the user gradually in the game world. O vaifofō o lo'o fa'aogaina iinei e lelei tele, ma o le leo o pelu o loo fetaiaʻi o se paʻi faaopoopo. O feso'ota'iga laiti e mulimulita'i i se ta'amilosaga e le uma ma fa'amau fa'atino. Latou te faʻaalia foliga o le faʻailoga ma faʻamalosia fegalegaleaiga. O itulau uma o le taʻaloga e mulimuli i se auala tulaga ese i le faʻalauiloaina o faʻailoga, ma e faatatau foi lea i le mamanu o le itulau autu.

Anotusi

There are a few key elements you need to include in the content of your homepage design. O le mea muamua e tatau ona i luga o lau itulau autu o se faʻamatalaga puupuu o au oloa ma auʻaunaga, faʻatasi ai ma se fesoʻotaʻiga i oloa taʻitasi poʻo itulau tautua. O le elemene taua lona lua o se valaau e faatino, lea e tatau ona avatu ai i le tagata faitau se mea taua. E mafai ona faia i le tulaga o se lipoti e mafai ona sii mai, lisi siaki, pepa o galuega, po'o le fa'asologa o a'oa'oga laiti. E mafai fo'i ona e fa'aopoopoina se tauvaga i lau itulau autu pe a iai sau.

Lau ulutala itulau autu, po'o le fa'ailoga igoa, e tatau ona fetaui ma le anotusi o le itulau. O le a fa'aalia lea i luga ole itulau ole su'esu'ega ole su'esu'ega. Afai e te manaʻo i lau itulau e faʻaalia maualuga i masini suʻesuʻe, e tatau ona e mautinoa o loʻo faʻamatalaina e lau ulutala mea e te ofoina atu. While you don’t want to be trite, you can go for bold design choices if you think they will benefit your audience. Ensurem’s minimalistic design and huge hero image are examples of good homepage design. Their website’s dark color scheme gives them a sense of refinement.

Visuals

Use visuals on your homepage design to add interest and context to your content. Images are a great way to illustrate complex concepts or multiple benefits of a product or service. Using visuals to tell a story is a good way to cut back on text and make your homepage less text-heavy. Here are some examples of good homepage design that utilizes visuals to increase conversion rates. Listed below are five examples of sites that use visuals to boost conversion rates:

Content is still king, but quality content is what keeps viewers interested and focused. Using images in your homepage design will not only increase SEO, but also boost conversion rates. Humans are highly visual, and using images and videos will attract their attention and hold it long enough to read your message. Visuals not only convey information but also elicit emotion and persuade your visitors. You can use visuals to captivate your viewers and make them want to buy from you.

Use relevant and relatable images. Contextual images help tell a story better than images of riderless bikes or the city skyline. Product detail pages should focus on the product, and not generic lifestyle images. While images of people wearing bike helmets are fun and enticing, they’re easy to spot. Nai lo lena, try using images that relate to the products and services you offer. O lenei auala, they are more likely to be clicked on by your audience.

Tautai

When designing a website, remember that your homepage is not the first page a visitor will arrive at. Most website visitors arrive at your site via search engine results or a link from another website. Consequently, it’s crucial that your navigation design meets the needs of the majority of your audience. You should consider where your target audience usually spends the most time, and create a menu structure that matches their needs. Here are some tips for designing a successful homepage:

Keep your navigation simple and consistent across all pages of your site. Listed navigation is an expected feature for website visitors, ia mautinoa o lau lisi autu o loʻo faʻaalia lelei. E mafai fo'i ona e fa'aofiina se vae fa'atasi ma ni nai so'oga laiti, pei o fa'amatalaga felauaiga, fesili masani, po'o avanoa faigaluega. O lenei mea o le a fa'asaoina ai le taimi a le au fa'aoga ma fa'aitiitia ai lo latou fa'aola. E taua foi le faʻapipiʻiina o se fomu faʻafesoʻotaʻi i itulau uma. Ina ia aloese mai le fenumiai o tagata faaaoga, fa'amautinoa e manino ma faigofie ona iloa au feso'ota'iga.

Fa'aofia se so'oga fa'atautaiga faigofie. Le tele o upega tafa'ilagi o lo'o iai se logo i luga o latou itulau, lea e feso'ota'i i tua i le itulau autu. E ui lava e toʻatele tagata latou te le iloa o lenei soʻotaga o se back-link, e aoga le tuʻuina atu o se auala faʻamaonia e toe foʻi ai i se amataga masani. E galue foi o se “soloia” faamau i le folauga. O lenei auala, e mafai e tagata asiasi ona feoai i le va o vaega e aunoa ma le leiloa o le talaaga o le saite o loʻo latou vaʻaia.

Mulimuli, mafaufau ile aoga ole folauga. O vaega fa'atauva'a e le o se vaega o le fa'auluuluga autu autu e ta'ua o le fa'aoga aoga. O itulau nei e aofia ai fomu su'esu'e, itulau fesoasoani, ma faletusi. O nisi taimi, o nei mea e le o feso'ota'i ma itulau; ua na'o galuega a le upega tafa'ilagi. I le tele o tulaga, e mafai ona fa'atino galuega e tele ma e tatau ona tu'u'ese'ese i vaega eseese. E tele ituaiga o itulau folau. O nisi 'upega tafaʻilagi e lua ituaiga: itulau galue ma itulau anotusi.

Testimonials

Testimonials on a homepage design are a proven way to boost sales. Latou te fesoasoani i tagata faʻatau faʻamoemoe e fausia le faʻalagolago i au oloa poʻo auʻaunaga e ala i le faʻasoaina o aafiaga o tagata faʻatau muamua. While product reviews and other forms of testimonial content can make a website feel impersonal, testimonials are an effective way to make them more human. If you want to use testimonials to sell your products and services, here are a few tips:

Use a combination of images and videos to make your testimonials more personal and authentic. Video testimonials are especially effective. A testimonial page can also be a way to display customer testimonials without pictures. Whether you opt for a full-page design or a clean layout, testimonials should be easy to read and display. Using a mix of visual elements can also add to the testimonials page’s design.

Adding testimonials to your homepage design is easy. Just like other content, testimonials should follow good typography principles. Ina ia mautinoa se mamanu sili, faitau tala e ofoina atu fautuaga i le faaleleia o typography. O au molimau e tatau ona tu ese mai le isi vaega o lau 'upega tafaʻilagi, pu'eina le mafaufau o le tagata matamata. O le a fesoasoani lea e fa'ateleina ai au fa'atau. E mafai fo'i ona e fa'aaofia ai se pa'u fa'atauva'a ma fa'ailoga lanu e fa'ailoa ai au molimau.

A lava le avanoa i lau itulau autu, molimau o se auala sili lea e faʻamautinoa ai tagata faʻatau. E mafai e tagata ona talitonuina manatu o isi tagata faʻatau, ma o molimau o se auala sili lea e fai ai lena mea. O se molimau e tatau ona fa'amaoni e mafai, ia avea le tagata faatau ma fetu. Fa'aaofia mea na ausia e le tagata fa'atau i lau oloa po'o au'aunaga. O le a faʻatagaina au tagata asiasi e faʻamasinoina ou lava tomai ma le faʻatuatuaina. A e faia lau tagata fa'atau ma fetu, they’ll be more likely to trust your brand.

Social proof

There are many benefits of using social proof in the homepage design of your website. Mo le tasi, it can increase conversions. Peitai, it is important to understand that poor placement of social proof can reduce conversions. Try A/B testing to determine the optimal placement for social proof on your homepage design. E lē gata i lea, don’t jam too much social proof on your page, because it may overwhelm users or obscure the call-to-action. Incorporate social proof strategically, so that it adds value to the page while retaining a clean design.

Customer reviews are a great way to use social proof on your homepage. Asking satisfied customers to leave feedback on your website is a great way to attract more customers. A recent study revealed that 72% o tagata fa'atau e le faia se fa'atau se'i vagana ua latou va'aia ni iloiloga lelei. I le aofia ai o nei iloiloga, e sili atu ona fa'atau e tagata asiasi au oloa ma au'aunaga. O lenei mea o le a faʻateleina ai faʻatauga i se faʻalavelave 46%. Ma o le vaega sili ona lelei, o nei tagata fa'atau iloiloga e matua saoloto lava!

O se tasi o vaega pito sili ona taua o se mamanu lelei o le itulau o le fale o le i ai lea o faʻamaoniga lautele. O se fa'amaufa'ailoga fa'aagafesoota'i fa'apitoa lelei o le a fa'amaonia ai tagata asiasi o lau oloa e ta'uta'ua ma fa'atuatuaina. Manatua, peita'i, e aofia ai faʻamaoniga faʻaagafesootai i le mamanu o lau 'upega tafaʻilagi, ae ia faamaoni i ai. Afai e toalima au fa'afiafia Facebook, faataitaiga, o le a foliga le talitonuina le pa fa'aagafesootai nai lo le tasi e fai mai e faitau afe au ili. O le malosi lena o faʻamaoniga faʻaagafesootai!

O le isi auala e fa'aogaina ai fa'amaoniga fa'aagafesootai o le fa'aalia lea o tusipasi talafeagai. Faataitaiga, if your service is based on the construction of outdoor parks, you should display relevant certifications in your website’s footer. By displaying these certifications on your homepage, potential customers can see that your business is trustworthy and credible. If you don’t have these certificates, it’s likely that they’ll shy away from reaching out to you.