Sida Loo Sameeyo Bogga Firmen Home

Bogga firmenhome waa habka ugu habboon ee kor loogu qaado ganacsigaaga oo lagu kasbado macaamiisha. With its simple and intuitive interface, waxaad samayn kartaa boggaga firmenhome waqti yar gudaheed. Waa kuwan qaar ka mid ah talooyinka si aad bogga hoyga ugu ekaato sida ugu fiican:

Avoid conflicting CTAs

Using several conflicting CTAs on your firmenhomepage can lead to confusion and ineffective conversion. CTA-yadaadu waa inay wada shaqeeyaan si ay u caawiyaan dhagaystayaashaada inay gaaraan yoolkaaga. Waa inaysan u dagaalamin dareenka, isticmaal erayo khaldan, ama samee foom-mayl dheer ah oo booqdayaashaadu ma dhamaystiri doonaan. Halkii, waa inay akhristayaashaada ku sasabtaan dalabyo soo jiidasho leh. Waa kuwan qaar ka mid ah dhaqamada ugu wanaagsan ee kaa caawinaya inaad iska ilaaliso CTA-yada isku dhaca ee boggaga firmenhome.

Habka ugu wanaagsan ee aad ka dhigi karto in website-kaagu shaqeeyo waa inaad isticmaasho sarbeeb wareeg ah. Bal qiyaas in booqdayaasha degelkaaga ay ku dhex wadaan hareeraha. Ka bixista kasta, waxay raadiyaan jid ay ku tagaan meesha ay rabaan. Tusmada wareegan waxay kaa caawinaysaa inaad ka fikirto safarka iibsadahaaga iyo sida loo isticmaalo CTA-yada si loo wado taraafikada. Bogga ugu muhiimsan boggaga firmenhome waa bogga guriga.

Isticmaalka tijaabada bilaashka ah sida CTA-gaaga ugu weyn ayaa laga yaabaa inaanay ahayn doorashada ugu fiican. Waxaad samayn kartaa tijaabo bilaash ah si aad u soo jiidato akhristayaasha si ay u iibsadaan alaabta. Waxa kale oo aad ka dhigi kartaa CTA-gaaga mid gaar ah adiga oo isticmaalaya magaca aasaasaha shirkadda. Waxa kale oo aad shakhsiyayn kartaa CTA-gaaga adiga oo isticmaalaya qalab sida ukun waalan. Xitaa waxaa laga yaabaa inaad rabto inaad ku isticmaasho magacaaga iyo lambarka taleefankaaga CTA.

Siyaabo kale oo lagu abuuro bog-guri waxtar badan ayaa ah adiga oo isticmaalaya nuqul si cad u gudbinaya fariintaada. Nuqulkaaga waa inuu u sharxaa soo jeedintaada qiimaha dhagaystayaashaada. Haddii CTA-gaagu aanu caddayn, dadku waxay ka soo boodi doonaan boggaaga. Sidoo kale, koobiga ubaxa ah wuxuu dib u celin karaa go'aannada macquulka ah. Markaa, waa inaad diirada saartaa cad, koobiyeyn kooban. In sidan, Boggaga firmenhome ayaa soo jiidan kara gaadiidka ugu badan ee suurtogalka ah.

Ku dar badhanka CTA ee caanka ah. Badhanka caanka ah ee CTA wuxuu soo jiidan karaa soo-booqdayaal badan wuxuuna kordhin karaa heerka beddelkaada by 62%. Badhanka caanka ah ee CTA waa inuu ka soo baxaa inta kale ee boggaaga. Sidoo kale, waa inaad iska ilaalisaa isticmaalka midabada kala duwan ee CTA-gaaga. Badhan caan ah ayaa ka dhex muuqan doona qoraalka kale oo ka dhigi doona CTA si fudud in la ogaado. Marka si sax ah loo sameeyo, waxay u horseedi doontaa booqdayaal badan.

Include two CTAs above the fold

The Boston Globe recently ran an A/B test with a CTA above and below the fold to see which one generated more conversions. Caqliga caadiga ah wuxuu soo jeedinayaa in CTA ee ka sarreeya laabka ay noqon doonto mid waxtar leh, laakiin tani mar walba xaaladdu maaha. Halka meelayntu ay tahay shay muhiim ah, nuqul weyn iyo walxo kale waa inay joogaan si loo xaqiijiyo beddelka ugu badan. Maqaalkani waxa uu ka hadli doonaa qaar ka mid ah hababka ugu fiican ee meelaynta CTA-yadaada.

Meesha lagu dhejiyo CTA had iyo jeer maaha mid toosan sida ay u muuqato. Dhammaan waxay kuxirantahay nooca warshadahaaga iyo sida ugu wanaagsan ee aad u fahamto dhagaystayaasha bartilmaameedka ah. Bogagga qaar ayaa soo bandhigi kara foom isla markaaba, halka kuwa kalena laga yaabo inay u baahdaan sharraxaad xoogaa ka hor inta aanay daawadayaashu diyaar u ahayn inay bixiyaan macluumaadkooda. Ugu dambayntii, meelaynta CTA waxay ku xidhan tahay dabeecadda dhagaystayaasha aad beegsanayso iyo faa'iidooyinka alaabta ama adeega.

Iyadoo ay suurtagal tahay in la sameeyo CTA mid ka muuqda marka loo eego dhiggeeda ka hooseeya laalaabyada, waa in aad dooratid. Maskaxda ku hay in inta dareenka aadamuhu uu ka gaaban yahay sidii hore. Baadhitaano la sameeyay ayaa muujiyay 55 boqolkiiba dadka soo booqda websaydka waxay joogi doonaan degelkaaga wax ka yar 15 ilbiriqsi. Dhacdadani waxa ay ku qasabtay suuq-geeyayaashu in ay la qabsadaan oo ay kordhiyaan waxa ku jira mareegaha si ay u qabtaan macaamiishooda’ fiiro gaar ah. Hal dariiqo oo tan lagu sameeyo ayaa ah in lala socdo waxa ku jira. Haddii booqde u baahan yahay inuu hoos u dego si uu bog buuxa u akhriyo, waa ka hooseeya laalaab.

Daalacashada desktop-ka casriga ah waxay leeyihiin habab nashqadeysan oo u oggolaanaya isticmaaleyaasha inay arkaan sida goobtaadu u muuqato aalado kala duwan. Tani waxay kaa caawin kartaa inaad iska ilaaliso dhibaatooyinka beddelka ee aaladaha yaryar. Weli, dadku way duuduubi doonaan. Hubi in furahaaga CTA si sahal ah loo arki karo adiga oo isticmaalaya midabyo kala duwan. Ugu dambayntii, mareegaha wanaagsani waa inuu awoodaa inuu beddelo booqdayaasha. Markaa, sida ay tahay in CTA-gaagu u ekaado? Aynu eegno qaar ka mid ah tusaalayaal ka yimid goobo kale.

Sida habboon, waa inaad ku dartaa laba CTA oo ka sarreeya laalaabyada. Mid kasta oo ka mid ah badhamadan waa inay lahaadaan qiime ka duwan kan milkiilaha ah. Dhagsi ku yaal “Adeegyada” badhanka ayaa ka qiimo badan barta blog-ka-la-akhri-kaliya. Ficilada qiimaha sare leh waxay u baahan yihiin ballanqaad dheeraad ah oo ka yimaada booqdayaasha. CTA-yadu waa inay si isku mid ah u noqdaan kuwo soo jiidasho leh. Si loo helo natiijooyin wanaagsan, midab-code CTA-gaaga si uu u dhigmo qiimahooda.

Adapt your homepage to your company

Adapt your firmenhomepage to your business. Muuqaalka dukaankaaga internetka ayaa saameyn weyn ku leh iibkaaga. Boggaga gurigu waa inuu lahaadaa cad, navigation aan mugdi lahayn, u oggolaanaya booqdayaashaada inay doortaan waddo adoon waqti lumin akhrinta faahfaahin aan khusayn. Sida uu qabo borofisar cilmi-nafsiga George Miller, xusuusta wakhtiga gaaban ee dadku waxay hayn kartaa todoba shay oo keliya markiiba. Anigoo tan maskaxda ku haya, Boggaga hoyga waa inuu diiradda saaraa bixinta macluumaadka macaamiishaadu rabaan isla markaaba oo ka caawi inay go'aan gaadhaan.

Avoid visual clutter

The best way to avoid visual clutter on your firmenhomepage is to keep it simple. Marka hore, is weydii sababta aad shay kasta ugu leedahay boggaaga. Maxay tahay ujeeddadeedu? Runtii ma u baahan tahay? Hadii aad ku jawaabto maya, ka saar ama beddel. Siyaabo kale oo lagu dhimi karo qulqulka muuqaalka waa in la isticmaalo khadadka wanaagsan iyo meel cad oo loogu talagalay qaybinta bogga. Dadku waxay u badan tahay inay fiiro gaar ah u yeeshaan khadadka marka loo eego walxaha kale. Minimalism waa habka ugu fiican ee naqshadeeyayaasha waana hab fiican oo aad ku ilaalin karto naqshadayntaada.