A firmenhomepage is the ideal way to promote your business and gain customers. With its simple and intuitive interface, you can create your own firmenhomepage in no time. Here are some tips to make the homepage look its best:
Avoid conflicting CTAs
Using several conflicting CTAs on your firmenhomepage can lead to confusion and ineffective conversion. Your CTAs should work together to help your audience reach your goal. They shouldn’t fight for attention, use the wrong words, or create a mile-long form that your visitors will not complete. மாறாக, they should entice your readers with attractive offers. Here are some best practices to help you avoid conflicting CTAs on your firmenhomepage.
A great way to make your website work is to use a roundabout metaphor. Imagine that your website visitors are driving through a roundabout. At each exit, they look for a way to get to the destination they want. This roundabout metaphor helps you think about your buyer’s journey and how to use CTAs to drive traffic. The most important page on your firmenhomepage is the homepage.
Using a free trial as your main CTA may not be the best choice. You can make a free trial offer to lure readers to purchase the product. You can also make your CTA more personal by using the name of the company’s founder. You can also personalize your CTA by using a tool like Crazy Egg. You may even want to use your name and phone number on your CTA.
Another way to create a more effective homepage is by using copy that clearly communicates your message. Your copy should explain your value proposition to your audience. If your CTA isn’t clear, people will bounce from your page. இதேபோல், flowery copy can backfire on rational decisions. அதனால், you should focus on a clear, concise copywriting. இந்த வழியில், your firmenhomepage can attract the maximum traffic possible.
Incorporate a prominent CTA button. A prominent CTA button can attract more visitors and increase your conversion rate by 62%. A prominent CTA button should stand out from the rest of your page. உங்கள் உள்ளடக்கத்தைப் பற்றி பார்வையாளர்களுக்குத் தெரியப்படுத்த, you should avoid using different colors for your CTA. A prominent button will stand out among the other text and make the CTA easier to notice. சரியாகச் செய்யும்போது, it will lead to more visitors.
Include two CTAs above the fold
The Boston Globe recently ran an A/B test with a CTA above and below the fold to see which one generated more conversions. Conventional logic would suggest that a CTA above the fold would be more effective, ஆனால் இது எப்போதும் இல்லை. வேலை வாய்ப்பு ஒரு முக்கிய உறுப்பு போது, அதிகபட்ச மாற்றங்களை உறுதிப்படுத்த சிறந்த நகல் மற்றும் பிற கூறுகள் இருக்க வேண்டும். இந்த கட்டுரை உங்கள் CTA களை வைப்பதற்கான சில சிறந்த நடைமுறைகளைப் பற்றி விவாதிக்கும்.
சிடிஏவை எங்கு வைப்பது என்பது எப்போதும் தோன்றும் அளவுக்கு நேராக இருக்காது. இது உங்கள் தொழில்துறையின் தன்மை மற்றும் உங்கள் இலக்கு பார்வையாளர்களை நீங்கள் எவ்வளவு நன்றாக புரிந்துகொள்கிறீர்கள் என்பதைப் பொறுத்தது. சில பக்கங்கள் ஒரு படிவத்தை உடனடியாகக் காண்பிக்கலாம், பார்வையாளர்கள் தங்கள் தகவலை வழங்குவதற்கு முன் மற்றவர்களுக்கு இன்னும் கொஞ்சம் விளக்கம் தேவைப்படலாம். இறுதியில், ஒரு CTA இடம் உங்கள் இலக்கு பார்வையாளர்களின் தன்மை மற்றும் தயாரிப்பு அல்லது சேவையின் நன்மைகளைப் பொறுத்தது.
மடிப்புக்குக் கீழே அதன் எதிரணியை விட CTA ஐ அதிகமாகப் பார்க்க முடியும், நீங்கள் தேர்ந்தெடுக்கப்பட்டவராக இருக்க வேண்டும். Keep in mind that the human attention span is shorter than ever. Studies have shown that 55 percent of web visitors will stay on your website for less than 15 வினாடிகள். This phenomenon has forced marketers to adapt and increase their website content to capture their consumers’ attention. One way to do this is by monitoring the content. If a visitor needs to scroll down to read a full page, it’s below the fold.
Modern desktop browsers have responsive design modes that let users see how your site looks on different devices. This can help you avoid conversion problems on smaller devices. இன்னும், people will scroll. Ensure your key CTA is easily visible by using contrasting colors. இறுதியில், a good website should be able to convert visitors. அதனால், what should your CTA look like? Let’s look at some examples from other sites.
வெறுமனே, you should include two CTAs above the fold. Each of these buttons should have a different value to the owner. A click on the “Services” button is more valuable than a read-only blog post. Higher-value actions require more commitment from visitors. The CTAs should be equally attractive. For better results, color-code your CTAs to match their value.
Adapt your homepage to your company
Adapt your firmenhomepage to your business. The appearance of your online store has a profound effect on your sales. Your homepage should have a clear, unambiguous navigation, allowing your visitors to choose a path without wasting time reading irrelevant details. According to psychology professor George Miller, people’s short-term memory can hold only seven items at a time. Keeping this in mind, your homepage should focus on providing the information your customers want right away and help them make a decision.
Avoid visual clutter
The best way to avoid visual clutter on your firmenhomepage is to keep it simple. முதலில், ask yourself why you have every element in your page. What is its purpose? Do you really need it? If you answer no, remove it or replace it. Another way to reduce visual clutter is to use fine lines and white space for page division. People are more likely to pay attention to lines than to other elements. Minimalism is a best practice for designers and is a great way to keep your design simple.