Tips for Creating a Corporate Design

Ko e tisaini fakakautaha ko ha faka'ata ia 'o e 'imisi 'oku fie ma'u 'o e kautaha .. It must reach the target groups and have the potential to generate identification and projection surfaces. 'E lava ke tokoni ia ki he kautaha ke tu'u mavahe mei he kau va'inga kehe 'i he maketi pea tokoni ki he lavame'a taimi loloa .. Ko e ngaahi tokoni eni ki hono fa'u ha tisaini fakakautaha 'oku ola lelei .. Ko e fakamatala ko ení te ne ‘oatu kiate koe ha vakai fakalūkufua ki he ngaahi ‘elemēniti mahu‘inga taha ke fakakau ‘a e .. Ko ha konga mahu’inga ia ‘o ha founga fakamāketi ‘a ha kautaha ..

Color codes

When it comes to creating a corporate design, 'oku fiema'u ke ke muimui ki ha ngaahi tu'utu'uni si'isi'i ke fakapapau'i 'oku ngaue'aki totonu 'a e ngaahi lanu .. ʻUluakí, 'oku fie ma'u ke ke 'ilo'i 'oku 'i ai ha ngaahi lanu tefito 'e tolu ki ha brand fakakautaha .: CMYK (Cyan, Miniti, Lanu engeenga) mo e PMS (Sisitemi Fakafehoanaki Pantone). Ko e CMYK 'a e lanu angamaheni taha ki he paaki ., lolotonga ia 'oku tu'u 'a e RGB ki he Red ., Lanu mata, mo e Blue. 'Oku tu'u 'a e HEX ki he Sisitemi Fika 'o e Hexadecimal pea 'oku faka'aonga'i ia ki he tisaini 'o e uepi ..

Ko hono ngaue’aki ‘o e ngaahi lanu HTML ‘e tokoni ia ki hono liliu ‘o e lanu ‘o ho’o uepisaiti .. Ko hono faka'aonga'i 'o e ngaahi code ko 'eni 'e tokoni ia ke ke toe faka'aonga'i 'a e ngaahi lanu ki he ngaahi poloseki kehekehe pea tauhi ho'o branding ke tu'uma'u .. ʻIkai ngata ai, 'E lava ke fakakau 'a e ngaahi code hex ki he HTML ke liliu ha lanu pau 'i ha peesi uepi .. 'E lava foki ke nau mavahe mei he CSS koe'uhi ke 'asi fakapalofesinale ho'o uepisaiti .. You should use these codes carefully and make sure you understand their meaning before using them.

Logos

When it comes to the design of corporate logos, there are many choices. The style and color of a logo is essential, but there are also several factors to consider. Incorporated into the design is the overall meaning that a company wants to convey. Some people prefer a logo with bold colors, while others are satisfied with a simple black and white lettering. In any case, a company’s logo should reflect the core values of its brand.

While choosing a logo design company, you must be very careful. You should always choose one that has a proven track record and has dealt with many industries. If you are not too specific, you may end up with a poor design. Remember, 'oku ke fie project ha 'imisi lelei 'o ho'o brand mo e ngaahi mahu'inga 'oku ne tu'u ki he .. Kapau 'oku fu'u generic 'a e tisaini 'o e faka'ilonga ., te ne fakatupu puputuʻu pē ki hoʻo kau fanongó pea ʻai ke nau fie pisinisi mo koe ..

Ko hono fakakau ʻo e tohí ki hoʻo fakaʻilonga fakakautaú ko ha sitepu mahuʻinga ia ki ha tisaini lavameʻa .. Lolotonga 'e lava ke 'ilo'i 'a e ngaahi faka'ilonga tukufakaholo ., 'oku makehe ha faka'ilonga 'i hono founga 'o'ona .. Ko e typography angamaheni ko ha konga mahu'inga ia ki he ngaahi faka'ilonga .. Hange ko ʻeni, Starbucks’ Naʻe fakafoʻou ʻa e fakaʻilonga lanu engeenga ʻuluakí ʻi he . 1987 mo ha lanu mata-mo-hinehina .. Neongo ia, Na’e fakakau ‘e he faka’ilonga ‘a e Microsoft ‘a e ngaahi liliu fakapulipuli ki he mata’itohi ‘i hono faka’ilonga ke ne ‘ai ke tu’u mavahe mei he ngaahi kautaha kehe ..

Slogans

Taglines and slogans are two types of branded language. Ko e tagline ko ha kupu'i lea nounou 'oku ngaue'aki ke tala ki he kau fakatau lahi ange fekau'aki mo e kautaha pea mo e me'a 'oku fekau'aki kotoa mo 'ene pisinisi .. ‘Oku fakahoko ‘e ha slogan ‘a e misiona ‘a e brand pea ‘oku ne ‘oatu ki he kakai ‘o fakafou ‘i hono ngaue’aki ‘o e ngaahi lea fakamatala mo e fakaloto’i .. 'Oku lahi ange 'a e ngaahi laine 'i he ngaahi slogan ., ka 'oku kei ola lelei 'a e slogan 'i hono ma'u 'o e tokanga 'a e kau fakatau ..

Ko e ngaahi slogan lelei taha 'oku nau fetu'utaki 'a e uho 'o ha brand ., lolotonga ia ‘oku malava foki ke manatu‘i faingofua pē .. Ko e ngaahi slogans 'oku totonu ke nounou pea 'o a'u ki he poini ., ʻo tuku ha pōpoaki pea tā ha ʻata fakaʻatamai ʻi he ʻatamai ʻo e kau fanongo ʻoku fakataumuʻá .. ‘Oku totonu ke fakakakato ‘e he slogan ‘o e brand ‘a hono ‘ilo’i ‘o e brand pea lava ke lea ki he ngaahi ongo mo e ngaahi ongo ‘a e kau fanongo .. ʻOku totonu foki ke ne ueʻi ʻa e kakaí ke nau ngāue ʻi he pōpoakí .. Kapau 'oku lavame'a ha slogan ., ʻe lava ke faingofua ʻo hangē ko ha faingofua . “ai pē ia.”

'E lava ke boost 'e he Slogans 'a e fie ma'u ki ha koloa pe sevesi .. They can tell consumers exactly what a product does and how it benefits them. While a slogan may not make a brand a high SERP in search engines, it does put it at the top of the customer’s mind. It makes a brand easy to remember and a reliable one. ʻI he ʻuhinga ko ʻeni, slogans are an integral part of corporate design.

Fonts

If you are designing a company website, you will need to choose a font that is suitable for the type of business that you are running. While some fonts may be too heavy or too thin for the corporate design, others are better suited for smaller projects. Here are some of the best fonts for corporate design. The first is the Acworth font, which is a bold and dynamic design inspired by the fast-paced technology culture. 'Oku ma'u ta'etotongi pea ko ha fili lelei ia ki he ngaahi pisinisi 'i he ngaue'anga fakatupu .. Te ke lava foki 'o download 'a e web font version .. Ko e fa'ahinga ua 'o e mata'itohi ko e typeface 'o e Nordhead ., 'a ia ko ha mata'itohi 'e taha 'oku haohaoa ki he ngaahi uepisaiti pisinisi .. 'Oku ma'u ia 'i he ngaahi mamafa kehekehe 'e nima ., 'a ia 'oku ne 'ai ia ko ha fili versatile .. Pea faka'osi ., ‘oku ‘i ai ‘a e mata’itohi Murphy Sans ., 'a ia 'oku 'i ai ha sitaila sans-serif faka'ofo'ofa ..

Ko e ngaahi mata'itohi Serif ko ha fili lahi ia ki he ngaahi tisaini fakakautaha ., ʻi heʻenau fakatupu ʻa e ngaahi ongoʻi fakaʻapaʻapa ., kalasi, mo e tukufakaholo. 'Oku nau tautautefito ki he lelei ki he ngaahi faka'ilonga 'o e brand 'oku nau takai holo 'i he mafai .. Tatau, 'oku lelei 'aupito 'a e ngaahi mata'itohi 'o e slab sef ki he ngaahi faka'ilonga mo e ngaahi feitu'u 'iloa kehe 'o ha uepisaiti .. Neongo ‘oku ‘ikai ke nau fe’unga mo e tatau ‘o e sino ., ‘e lava ke nau hoko ko ha fili lelei kapau ‘okú ke ngāue ki ha tisaini minimalist ..

Symbols

Logos and corporate symbols are used to identify a company, fa'unga, pe kautaha fakapule'anga. Hange ko ʻeni, ko e kolo ‘o e faka’ilonga ‘o Lacombe ko e Mo’unga Bluebird ‘i he lele ., mo ha kolosi koula ke fakafehokotaki ia ki he fakakaukau 'o ha kolosi .. Ko e ngaahi fakaʻilonga ko ʻení ʻoku fakaʻaongaʻi ia ʻi he ngaahi tohi fakakolo mo e ngaahi naunau kehe kuo paaki ., pea ‘e lava foki ke ngāue’aki ki he ngaahi taumu’a faka’ofisiale ‘oku ha’i ki he ‘Ōfisi ‘o e Pule Kolo .. Neongo ia, ‘oku tapui ‘a hono faka’aonga’i ‘o e ngaahi faka’ilonga fakakautaha ‘i ha fa’ahinga founga ‘oku ne ‘ai ‘a e ongoongo mo e angatonu ‘o e kolo ..

Ko e tokotaha fa‘u tohi ko Tēvita E .. ʻOku foaki ʻe Kāteli 148 faka'ilonga 'iloa 'o e kautaha ., pea ko e contextualize 'enau ngaue'aki .. Makehe mei hono vahevahe ʻo e ngaahi talanoa ʻi mui ʻi he ngaahi fakaʻilonga ., ʻokú ne toe fakaʻilongaʻi foki ʻa e ngāue fakaʻilonga fakakautaha faʻifaʻitakiʻangá .. Ko e fokotu’utu’u peesi ‘e 150 ‘o e tohí ‘oku kau ai ‘a e ngaahi faka’ilonga ‘e he kau tisaini hangē ko e G .. Tini Sāmita, Ngaahi 'Uluaki 'Angelo, mo e Kulupu tisaini 'o e Dickens .. ʻOku kau foki ʻi he tokotaha faʻu tohí ʻa e ngāue meia Walter Landor Associates mo e G .. Tini Sāmita. Neongo ʻoku fakatefito ʻa e tohi ko ʻení ʻi he ngaahi fakaʻilonga fakakautaú ., 'oku 'ikai ke fakataumu'a ia ke hoko ko ha fakahinohino kakato ki he mala'e ..

Logos: Kuo ngāue‘aki ‘e he ngaahi kautaha hangē ko e Coca-Cola mo e Nike ‘a e ngaahi faka‘ilonga fakakaukau‘í ki he‘enau ngaahi faka‘ilonga ., pea ko e ‘āpele faka‘ilonga ko ha ‘īmisi ‘oku ‘iloa lahi .. Neongo ia, ʻe fakatuʻutāmaki ke fakaʻaongaʻi ha fakaʻilonga ko ha fakaʻilonga .. Ko hono ngāue‘aki pē ‘o ha faka‘ilonga ‘e lava ke ne ‘ai ‘a e brand ki he kau fakatau ‘oku ‘ikai ke nau ‘ilo‘i ‘a e lea faka-Pilitāniá .. Ka, 'oku sai ange ke ngaue'aki ha faka'ilonga 'oku makatu'unga 'i he font ke fakapapau'i 'oku 'ilo'i 'e he kau fakatau 'a e kautaha 'aki hono hingoa mo e faka'ilonga ..

Packaging

Your company’s corporate design is a reflection of your business style and personality. Ko ho'o packaging ko ha founga lelei 'aupito ia ke fakahoko 'a e ngaahi 'ulungaanga ko 'eni ki ho'o kau kasitomaa .. Pe ko ho'o packaging 'oku faingofua pe faka'ofo'ofa ., 'e lava ke tala 'e ho'o kau kasitomaa 'a e me'a lahi fekau'aki mo ho'o kautaha 'aki ha'o sio ki ai .. Ko e ngaahi tokoni eni ki hono fili 'o e tisaini totonu 'o e kato ki ho'o kautaha .. – Fili ʻa e ngaahi naunau feʻunga .. 'Oku 'ikai ke fe'unga 'a e ngaahi naunau kotoa pe ki he ngaahi fa'ahinga kotoa pe 'o e ngaahi kato .. Fakapapau'i 'oku ma'olunga 'a e tu'unga 'o e ngaahi naunau 'oku ke fili ..

– Fakakaukau ki hoʻo patisetí. Mahalo ʻe ʻi ai haʻo patiseti fakangatangata ., ka naʻa mo ha kiʻi patiseti ʻe lava ke tānaki vave .. ‘Oku mahu’inga ke tauhi ‘i he ‘atamai ‘a e ngaahi fakamole hokohoko ., kau ai ‘a e ngaahi totongi ki he kau tisaini .. totongi 'o e kau tisaini $20 ki $50 houa ʻe taha, pea ko e lahi ‘o e ngaohi‘anga lahi ‘o e seniti ‘e nimangofulu ki he pa‘anga ‘e tolu ki he kato .. Manatu'i ko ho'o taumu'a ke fakatau atu ho'o packaging ki ha totongi ma'olunga ange koe'uhi ke ke lava 'o ma'u ha pa'anga .. Ko e 'uhinga ia kuo pau ke ke fakakaukau fakalelei ki ho'o patiseti kimu'a pea ke fili ho'o packaging ..

– Tokanga ki ho'o brand .. Ko e founga 'oku ke 'oatu ai 'a e brand 'a ho'o kautaha ki he kau fakatau 'e takiekina ho'o tisaini 'o e packaging .. ‘E lava ke fekau‘aki vāofi ho‘o packaging mo e koloa ‘okú ke fakataú ., pe kehe 'aupito. 'Oku makatu'unga kotoa pe ia 'i he me'a 'oku 'i ai 'a e koloa .. Ko ha tu'unga makehe 'o e e-commerce ., hange ko ʻeni, 'oku fie ma'u ha ngaahi koloa kehekehe mei he ngaahi me'a teuteu .. 'Oku totonu ke fakahaa'i 'e he tisaini 'o e packaging 'a e ngaahi koloa 'oku ke 'oatu .. Neongo ia, ‘oku ‘ikai ke fu’u fiema’u ke faka’ilonga’i lahi ‘a e packaging ‘a e koloa ..