Bounce rate is a marketing term used to analyze web search traffic. This refers to the percentage of visitors, who enter and then exit the website (“Back to search results”) and continue to visit other pages on the same website.
This can happen sometimes, if a user is longer than 25 to 30 Sitting idle minutes continuously on a site.
When a website has a high bounce rate, does not always mean this, that there is a problem. It can be either, that someone ends up on your side, to get in touch- and receive address details, and that he jumps back, after receiving it. The real problem is, when people come, bounce off and not be converted. You have to find the reason, why people jump up and down in such large numbers.
Bounce Rate Statistics
- Under 25% States needs something to be fixed.
- 26-40% say, that it is good.
- 41-55% say, that you have an average rate.
- 56-70% say, that you are above average.
- over 70% say, that something is wrong or broken.
Reasons for a high bounce rate
- Slow loading page – A website, which are longer than 3-5 Takes seconds, can be a reason for a high bounce rate. Google wants to offer its visitors a positive experience, so that they can recognize the sides, that load slowly and perform poorly. You can increase the speed by using tools like Pingdom, Determine GTmetrix and Google PageSpeed Insights.
- Independent content – Sometimes the content is, that you use on your website, so independent, that the audience gets that quickly, what it wants, and just jump back. This can be wonderful, because you created great content, that meet the goal, the easiest and earliest way to get the message across.
- Misleading meta tags – If the meta title you used- and description tags are not relevant to your website, your visitor might find this, what he would like, and if he doesn't get it, he will jump back. You can easily fix the problem, after checking the content of your website.
- Bad or negative links from other websites – You may do anything, to achieve a normal ounce rate, but still have a high bounce rate from the linked website traffic. This may be due to the bad links, with whom you are connected and send the irrelevant visitors, which leads to a higher bounce rate.
- Low quality content – Another reason for the high bounce rate can be simple content, which your visitors take a long time to understand.
The bounce rate can determine, how well your website is performing. However, if you don't treat them subtly, they can be dangerous.