I ka hana ʻana i kāu logo, pono ʻoe e noʻonoʻo i nā kala a me nā font e hōʻike maikaʻi ana i kāu ʻoihana. ʻO nā kala āu e koho ai e kōkua i kāu logo e kū i waho o kāu mau mea hoʻokūkū. Hiki i nā font ke kōkua i kāu ʻoihana e kū i waho. He mea nui hoʻi ka ʻōlelo ʻōlelo maikaʻi, no laila e noʻonoʻo e pili ana i ke ʻano o kāu ʻoihana. Eia kekahi mau laʻana o nā slogan nui. Pono nā kala āu e koho ai e hōʻike i nā waiwai koʻikoʻi o kāu ʻoihana. Hiki iā ʻoe ke hoʻohana i kēia i kumu no ka hoʻolālā ʻoihana o kāu ʻoihana.
Logo
ʻO ka hoʻolālā o kahi hōʻailona hoʻolālā hui e ʻoi aku ma mua o kahi hōʻailona cliched a leka paha. ʻO ka hiʻohiʻona hiʻohiʻona o kahi logo pono e hiki ke hiki i nā hui i ʻimi ʻia a me nā mea kūʻai aku ma kahi pae noʻonoʻo. ʻO kēia no ka mea hiki ke hoʻopili ʻia ka logo a hiki ke hoʻopilikia i ka ʻike ʻana o kahi pūʻulu i manaʻo ʻia i kahi hōʻailona. Eia naʻe, ʻAʻole makemake ʻia kēia hoʻokomo ʻana i kahi logo. Eia kekahi mau alakaʻi no ka hana ʻana i kahi hōʻailona hoʻolālā hui kūpono.
Pono ka hoʻolālā ʻana o kahi hōʻailona ma waena o nā ʻoihana āpau’ mea kuai. Pono e kūpaʻa ka branding a ʻo ka logo i kūlike ʻole i ka brand hiki ke lilo i mea pio i nā ʻano mākeke. Pono e kūlike ka hoʻolālā logo me nā ʻano ʻē aʻe o ka hoʻolālā hōʻailona no ka hoʻomaopopo ʻana i ka ʻike ma waena o nā mea kūʻai aku. ʻO nā brochures kahi hiʻohiʻona nui o kahi e hoʻohana ʻia ai kahi logo hoʻolālā hui: e hoʻomaopopo i nā mea kūʻai aku e pili ana i nā huahana a me nā lawelawe o kahi hui.
Pono ke kaʻina hana hoʻolālā logo i ka hoʻomaʻamaʻa ʻana i ka nānā ʻana. Ua hoʻopaʻa ʻia kekahi mau hale hoʻolālā hoʻolālā i kā lākou hana-i-progress pin-ups ma ko lākou mau paia. Eia naʻe, ʻoi aku ka maikaʻi o ka loaʻa ʻana o nā hoa hilinaʻi e ʻike i kāu hōʻailona ma nā kihi āpau a ma nā kākoʻo like ʻole. Ma ka hahai ʻana i kēia mau alakaʻi, e hōʻoia ʻoe e kū i waho kāu hōʻailona hoʻolālā hui mai ka lehulehu. A laila, you’ll be confident in your logo and brand identity.
Incorporate wit into your corporate design logo. While this is a fun and creative way to engage customers and increase the impact of your brand, a witty logo is not appropriate for every type of industry or brand. ʻo kahi laʻana, a sophisticated restaurant logo with elegant typeface would not fit a tobacco firm or weapons company. A logo design based on Hindu mythology, ʻo kahi laʻana, would be unlikely to engage male pensioners. Pēlā nō, a swastika-inspired logo would not be appropriate for any industry.
kala kala
There are many different ways to use colors in your corporate design. One of the best ways is to use complementary color schemes. These are based on colors that are opposite to each other on the color wheel and have similar emotional connotations. Palekana nā papahana hoʻohui, akā, ʻaʻole ia he koho maikaʻi loa no ka huki ʻana i ka manaʻo. Inā ʻoe e hele i kahi hoʻomaha, ke nānā aku, e ho'āʻo e hoʻohana i nā kala hoʻohui. Maikaʻi nō hoʻi lākou no nā pakuhi a me nā pakuhi, ʻoiai hāʻawi lākou i ka ʻokoʻa kiʻekiʻe a hōʻike i nā kikoʻī koʻikoʻi.
ʻO ke ala maikaʻi loa e hoʻohana ai i nā kala hoʻohui i kāu hoʻolālā hui, ʻo ia ka hoʻohana ʻana i ʻelua aka o ke kala like. ʻo kahi laʻana, ʻulaʻula a me ka beige hele pū me ka nani. ʻO kēia huiʻana e lawe i kahiʻoihana, aloha nae, manaʻo. Hiki ke hoʻohui pū ʻia ka ʻalani a me ka ʻōmaʻomaʻo no ka hipster vibe. Hana maikaʻi ka ʻōmaʻomaʻo a me ka melemele e hana i kahi palupalu, hiʻohiʻona ikaika. Hele maikaʻi kēia mau kala a nānā maikaʻi i kāu logo. Hiki iā ʻoe ke hoʻohana i ka poni lavender e hoʻohui i ka flair.
ʻO ka hoʻohana ʻana i nā kala hoʻohui i kāu hoʻolālā he ala maikaʻi loa ia e hoʻomau i kāu logo a i ʻole ka hale kūʻai. Inā ʻulaʻula kāu logo, ʻo kahi laʻana, e ʻike nā kānaka a hui pū me ke ʻano o ke kūʻokoʻa. Pela no ka logo alani a melemele. Hoʻohanohano kēia mau kala no ka mea ʻaʻole lākou e hakakā kekahi i kekahi no ka nānā ʻana. Hiki iā ʻoe ke hoʻohana i nā kala hoʻohui me nā gradients a i ʻole ka pae mauna. E hoʻokumu kēia hui ʻana i kahi hoʻolālā cohesive e hopu i ka manaʻo a hoʻopuka i ka hopena āu e ʻimi nei.
ʻO kahi ala maikaʻi ʻē aʻe e hana ai i kahi kala kala ʻo ka hoʻohana ʻana i kahi mea hana pūnaewele. Hāʻawi ka mea hana pūnaewele a Adobe i nā ʻano kala like ʻole i hiki ke kope a paʻi. Inā ʻoe e hoʻohana nei i kahi polokalamu e kākoʻo ana i ka polokalamu Adobe, hiki iā ʻoe ke mālama i kahi kala kala ma ke ʻano he preset i ka polokalamu Adobe. A inā ʻoe e hoʻohana ana i kahi noi papa e like me PowerPoint, hiki iā ʻoe ke hoʻohana hou.
Fonts
Loaʻa nā font like ʻole no ka hoʻolālā ʻoihana. FontShop, he hui i hoʻokumu ʻia e Joan lāua ʻo Erik Spiekermann ma 1989, hoʻomohala i nā moʻo maʻamau no nā hōʻailona a me ka hoʻolālā ʻoihana. ʻO kāna ʻohana font kalepa mua, “Axel,” ua hana ʻia no ka helu papa. In 2014, Ua loaʻa iā FontShop e Monotype. ʻO ka font kahi koho maʻamau no kēlā me kēia ʻoihana e pono ai kahi font kiʻekiʻe. ʻO kona hoʻolālā kūʻokoʻa a hiki ke heluhelu ʻia he koho maikaʻi loa ia no nā hoʻolālā liʻiliʻi.
ʻO kekahi o nā typefaces hui kaulana loa ʻo Gill Sans. He paʻakikī ke loaʻa, akā mahalo nui ʻia no kāna mau hiʻohiʻona nani a me ka geometric. Hoʻomohala ʻia e ka mea hoʻolālā Pelekane ʻo Eric Gill ma 1926, ʻO Gill Sans kahi kikokikona geometric sans-serif me kahi hiʻohiʻona hoʻolālā kanaka. Hoʻohana nui ʻia i ka hoʻolaha a me ka hoʻolālā ʻoihana, a ma nā puke a me nā puke. ʻO kāna hoʻolālā geometric he koho maikaʻi loa ia no ka hōʻailona ʻoihana.
ʻO FF DIN kahi koho maikaʻi ʻē aʻe no ka hoʻolālā ʻoihana. Hōʻike ʻia kāna mau huaʻōlelo geometric sans-serif e nā hopena pōʻai. Ua hoʻoulu ʻia kona inoa e nā helehelena geometric sans-serif mai nā makahiki 1920 a me 1930.. Hoʻoponopono ʻia kēia ʻano kikokikona, e hāʻawi ana i kahi hiʻohiʻona pumehana. Paʻi, kekahi koho kaulana, he pāʻani maikaʻi nō hoʻi. ʻO ka hui pū ʻana o nā palapala poʻe a me nā ʻano geometric e hana i kahi ʻoihana, hoʻokipa a me ka hōʻailona hōʻailona hou.
ʻO Futura kahi huaʻōlelo sans-serif maikaʻi loa. Hōʻike kona helehelena geometric i ka modernism. ʻO ia ka huahana o ka hoʻokolohua radical ma Kelemānia i ka makahiki 1920. Ua hoʻohuli ʻia ke kula kiʻi Bauhaus e nā waiwai hou o ka hoʻonohonoho a me ka hana, a ua hoʻopaʻapaʻa e hiki ke noho pū kekahi ʻuhane noʻeau me ka hana nui. ʻO Futura ka sans-serif maʻamau a hoʻohana ʻia e nā hōʻailona he nui, me FedEx a me Swissair.
ʻŌlelo ʻōlelo ʻoihana
ʻO ka slogan o kāu ʻoihana he ʻāpana ikaika o kona ʻano hōʻailona. Hiki ke hoʻohana ʻia e huki i nā mea kūʻai aku a hoʻomanaʻo iā lākou i ke ʻano o kāu ʻoihana. Pono ka slogan maikaʻi e kūlike me ke kiʻi āu i hana ai no kāu hōʻailona, a hoʻokaʻawale iā ʻoe mai ka hoʻokūkū. Pono nō hoʻi e kālele i nā wahi kūʻai kūʻokoʻa o kāu ʻoihana, he ʻāpana koʻikoʻi o kāu hōʻailona. Aia ma lalo nei kekahi mau manaʻo no ka ʻoihana ʻoihana:
Pono ka slogan maikaʻi e hopu a pōkole. Pono ia e hōʻuluʻulu i ke ʻano o kāu ʻoihana ma kahi ʻōlelo maʻalahi e hoʻomanaʻo. Eia naʻe, inā ʻoe e hoʻāʻo nei e hana i kahi memo brand empowering, hiki nō hoʻi iā ʻoe ke hele i kahi slogan manaʻo. ʻO ka slogan maikaʻi e hoʻoikaika i nā mea kūʻai aku e pili ana i kāu hōʻailona. Pono pū ka slogan i kāu mau mea kūʻai aku. Inā hana maikaʻi, hiki i kahi slogan ke alakaʻi i kāu mau hoʻoholo kūʻai.
E kōkua ka slogan maikaʻi e hoʻonui i ka noi no kāu huahana a lawelawe paha. E haʻi ia i ka poʻe i kāu huahana a lawelawe paha a pehea e pōmaikaʻi ai lākou. E hoʻomanaʻo paha ka poʻe kūʻai aku i kāu huahana ke ʻike lākou ma ka papa hoʻolaha a i ʻole ke paʻi ʻana. E hoʻolilo ʻo ia i kāu huahana a lawelawe paha i makemake nui ʻia ma ka mākeke. Hiki iā ʻoe ke hoʻohui i ka slogan ʻoihana i kāu logo. E hoʻokomo i loko o kāu logo i mea e poina ai.
ʻO ka slogan kahi ʻāpana ikaika o kāu ʻike inoa inoa a hiki ke hana a wāwahi paha i kāu ʻoihana. ʻo kahi laʻana, Ua hoʻokomo ʻo Apple i kahi slogan hou 2007 kāhea ʻia “Manaʻo ʻokoʻa,” he pāʻani ia ma IBM “E noʻonoʻo.” ʻO ka manaʻo ma hope o kahi slogan ʻo ia ka hoʻomanaʻo ʻana i ka ʻoihana a loaʻa kahi pane mai nā mea kūʻai aku. ʻO Think Different kekahi o nā slogan poina ʻole, no laila he mea nui e hoʻomanaʻo i kāu slogan.
ʻAno like ʻole
ʻO ka hoʻohana ʻana i kahi typeface āpau āpau no kāu hoʻolālā hui he ala maikaʻi loa ia e hana ai i kiʻi ʻoihana. Hiki mai kēia font me nā ʻano paona like ʻole a me ka choppiness, haawi ana i luna, leo ʻōpuʻu. Ua wehewehe ʻo Fernando i ka hana ʻana o ka font ma kēia ʻatikala. Hiki ke hoʻololi ʻia ke ʻano kikokikona inā pono ʻoe e hoʻololi i kona ʻano. Eia kekahi mau laʻana o nā font āu e makemake ai e hoʻāʻo.
He ʻano kikokikona geometric ākea ākea, Hoʻokumu ʻia ka ʻaʻahu a puni ka pōʻai. Hoʻokumu ʻia ka O o ka laulā maʻamau o 1.5 nā pōʻai i hoʻopaʻa ʻia ma luna o kekahi, a o ka O o Extra Condensed laula he ahu o na poai elua. Loaʻa nā mea ʻē aʻe a pau o ka ʻohana mai kēia manaʻo mua. Ma waho aʻe o ka hoʻohana ʻana i kēia font i ka hoʻolālā ʻoihana, kūpono kēia ʻano kikokikona no ka hoʻolālā pūnaewele, hōʻailona, a me nā uhi puke. ʻO ka maʻalahi o kēia typeface hiki i nā mea hoʻolālā ke hoʻohana iā ia no nā kumu like ʻole me ka hopohopo ʻole pehea e ʻike ʻia ai ka typeface i ka huahana hope..
ʻO Typography kahi ʻāpana kumu o kēlā me kēia hoʻolālā ʻoihana. Hōʻike ia i ka hele ʻana o ka brand a me ka hierarchy. Hoʻokomo ʻia i loko o kahi hōʻailona hōʻailona holoʻokoʻa, hōʻike ʻia ke ʻano o kahi ʻoihana. Hoʻokumu ʻia nā ʻano kikokikona me nā ʻano leka like ʻole. Koho ʻia ka font ma muli o kona ʻano, hiki ke heluhelu, a me ka legibility. ʻO kekahi kikoʻī koʻikoʻi ʻo ka baseline, ʻo ia ka mamao kūpaʻa ma waena o ka kikokikona a me nā mea ʻē aʻe. Hoʻohana ʻia ka mākia 4dp e hoʻolike i ka kikokikona a me nā mea.
ʻO kahi koho ʻē aʻe he typeface serif. Ua like ia me FF Meta akā hana like me ka ʻohana kikokikona seriffed kuʻuna. ʻO kona pumehana a me nā haʻahaʻa ākea he mea maikaʻi loa ia no ka branding a me nā papahana hoʻolālā hui. Hele pū me kekahi mau italic a me nā glyphs ʻē aʻe, e kūpono ana i nā hōʻailona wahine a me nā kāne. Inā makemake ʻoe e hoʻokolohua me kahi mana elongated o kahi font, e hoao ia Mirador. He hana hou ia i ka serif maʻamau, akā maikaʻi nō naʻe ma nā ʻano liʻiliʻi.




