अपना लोगो बनाते समय, you will need to consider the colors and fonts that best represent your business. The colors you choose will help your logo stand out from your competitors. Fonts can help your company stand out as well. A good slogan is also important, so be sure to think about what your company stands for. Here are a few examples of great slogans. The colors you choose should reflect your company’s core values. You can also use these as a base for your company’s corporate design.
प्रतीक चिन्ह
The design of a corporate design logo should be more than a cliched symbol or lettering. The visual appearance of a logo must be able to reach out to target groups and potential customers on a psychological level. This is because the logo can be internalized and can affect how a target group views a brand. हालांकि, this internalization of a logo is not necessarily desirable. Here are some guidelines to create an effective corporate design logo.
The design of a logo should be consistent across all of a business’ marketing materials. Branding should be consistent and a logo that does not match the brand can fall prey to market trends. Logo design should also be consistent with other aspects of the branding strategy to keep it recognizable across marketing mediums. Brochures are a prime example of where a corporate design logo is used: to inform potential customers about the products and services of a company.
The logo design process should include an exercise in sense-checking. Some design studios have their work-in-progress pin-ups pinned on their walls. हालांकि, it’s best to get trusted peers to see your logo in every possible angle and on different supports. By following these guidelines, you will ensure that your corporate design logo will stand out from the crowd. फिर, you’ll be confident in your logo and brand identity.
Incorporate wit into your corporate design logo. While this is a fun and creative way to engage customers and increase the impact of your brand, a witty logo is not appropriate for every type of industry or brand. उदाहरण के लिए, a sophisticated restaurant logo with elegant typeface would not fit a tobacco firm or weapons company. A logo design based on Hindu mythology, उदाहरण के लिए, would be unlikely to engage male pensioners. उसी प्रकार, a swastika-inspired logo would not be appropriate for any industry.
रंग योजना
There are many different ways to use colors in your corporate design. One of the best ways is to use complementary color schemes. ये उन रंगों पर आधारित होते हैं जो रंग चक्र पर एक दूसरे के विपरीत होते हैं और समान भावनात्मक अर्थ रखते हैं. पूरक योजनाएं सुरक्षित, लेकिन हमेशा ध्यान आकर्षित करने के लिए सबसे अच्छा विकल्प नहीं होते हैं. यदि आप शांति के लिए जा रहे हैं, सामंजस्यपूर्ण देखो, पूरक रंगों का उपयोग करने का प्रयास करें. वे ग्राफ़ और चार्ट के लिए भी बढ़िया हैं, क्योंकि वे उच्च कंट्रास्ट प्रदान करते हैं और महत्वपूर्ण विवरण हाइलाइट करते हैं.
अपने कॉर्पोरेट डिज़ाइन में पूरक रंगों का उपयोग करने का सबसे अच्छा तरीका एक ही रंग के दो रंगों का उपयोग करना है. उदाहरण के लिए, लाल और बेज खूबसूरती से एक साथ चलते हैं. यह संयोजन एक पेशेवर को सूचित करेगा, फिर भी मैत्रीपूर्ण, भावना. नारंगी और हरे रंग को हिप्स्टर वाइब के लिए भी जोड़ा जा सकता है. नरम बनाने के लिए हरा और पीला एक साथ अच्छी तरह से काम करते हैं, गतिशील रूप. ये रंग एक साथ अच्छी तरह से चलते हैं और आपके लोगो पर बहुत अच्छे लगेंगे. You can also use lavender purple to add flair.
Using complementary colors in your design is also a great way to keep your logo or storefront consistent. If your logo is red, उदाहरण के लिए, people will see it and associate it with a sense of freedom. The same goes for an orange and yellow logo. These colors are complimentary because they do not fight each other for attention. You can also use complementary colors with gradients or a mountain range. This combination will create a cohesive design that will grab attention and generate the reaction you’re after.
Another great way to create a color scheme is to use an online tool. Adobe’s online tool features a variety of preset color schemes that can be copied and pasted. If you’re using a program that supports Adobe’s software, you can even save a color scheme as a preset in Adobe’s software. And if you’re using a desktop application like PowerPoint, you’ll be able to reuse it again.
Fonts
Various fonts are available for corporate design. FontShop, a company founded by Joan and Erik Spiekermann in 1989, developed custom fonts for brands and corporate design. Its first commercial font family, “Axel,” was created for table calculation. में 2014, FontShop was acquired by Monotype. The font is a versatile choice for any business that needs a high-quality font. Its distinctive design and readable characters make it a great choice for small-scale designs.
One of the most popular corporate typefaces is Gill Sans. It’s difficult to find, but is highly regarded for its sleek and geometric designs. Developed by British designer Eric Gill in 1926, Gill Sans is a geometric sans-serif typeface with a humanistic design perspective. It’s used extensively in advertising and corporate design, as well as in magazines and books. Its geometric design makes it an excellent choice for business branding.
FF DIN is another good choice for corporate design. Its geometric sans-serif letterforms are characterized by rounded terminals. Its name was inspired by geometric sans-serif faces from the 1920s and 1930s. This typeface is also optically corrected, giving it a warm appearance. Prensa, another popular choice, is also a good match. The combination of rounded letterforms and geometric shapes creates a professional, welcoming and modern brand identity.
Futura is an excellent sans-serif typeface. Its geometric appearance projects modernism. It’s the product of radical experimentation in Germany during the 1920s. The Bauhaus art school was influenced by the modernist values of order and functionality, and argued that individual artistic spirit can coexist with mass production. Futura is the classic sans-serif and is used by many brands, including FedEx and Swissair.
Company slogan
Your company’s slogan is a powerful part of its brand identity. It can be used to draw customers in and remind them of what makes your business unique. A good slogan must be consistent with the image you’ve created for your brand, and set you apart from the competition. It should also focus on your company’s unique selling points, which are a core part of your brand. Listed below are some ideas for company slogans:
A good slogan should be catchy and succinct. It should summarize the essence of your business in an easy-to-remember phrase. हालांकि, if you are trying to create an empowering brand message, you can also go for an emotional slogan. A catchy slogan will make customers feel optimistic about your brand. The slogan should also work across all your marketing materials. If done well, a slogan can guide your marketing decisions.
A good slogan will help increase the demand for your product or service. It will tell people what your product or service does and how it will benefit them. Consumers will be more likely to remember your product when they see it on a billboard or in print. यह आपके उत्पाद या सेवा को बाजार में और अधिक वांछनीय बना देगा. आप कंपनी के स्लोगन को भी अपने लोगो में शामिल कर सकते हैं. इसे और यादगार बनाने के लिए इसे अपने लोगो में शामिल करें.
एक नारा आपकी ब्रांड पहचान का एक शक्तिशाली हिस्सा है और आपके व्यवसाय को बना या बिगाड़ सकता है. उदाहरण के लिए, Apple ने में एक नया नारा पेश किया 2007 बुलाया “अलग सोचो,” जो IBM's . पर एक नाटक था “सोचना।” स्लोगन के पीछे का विचार कंपनी को यादगार बनाना और ग्राहकों से प्रतिक्रिया प्राप्त करना है. थिंक डिफरेंट सबसे यादगार नारों में से एक है, इसलिए अपने स्लोगन को यादगार और आकर्षक बनाना महत्वपूर्ण है.
Uniform typeface
Using an all-caps typeface for your corporate design is a great way to create a professional image. यह फ़ॉन्ट कई तरह के वज़न और तड़प के साथ आता है, इसे एक अधिकारी दे रहा है, कुंद स्वर. Fernando explains how the font was designed in this article. The typeface can be changed if you need to change its look. Here are some examples of fonts that you might want to try.
A multi-width geometric typeface, Uniform is based around a circle. The O of Regular width is made up of 1.5 circles stacked on top of each other, and the O of Extra Condensed width is a stack of two circles. All other characters in the family are derived from this initial concept. In addition to using this font in corporate design, this typeface is perfect for web design, branding, and book covers. The versatility of this typeface allows designers to use it for various purposes without worrying about how the typeface will appear in the final product.
Typography is a fundamental part of any corporate design. It communicates brand presence and hierarchy. Incorporated into an overall brand identity, a typeface expresses a company’s identity. Typefaces are composed of a series of letter styles that share common patterns. The font is chosen based on its style, readability, and legibility. Another important specification is the baseline, which is the vertical distance between the text and other elements. The 4dp grid is used to align text and elements.
Another option is a serif typeface. It looks like FF Meta but functions like a traditional seriffed text family. Its warmth and spacious lowers are great for branding and corporate design projects. It also comes with several italics and alternate glyphs, making it suitable for both feminine and masculine brands. If you want to experiment with an elongated version of a font, try Mirador. It is a modern take on a classic serif, but still works well in smaller sizes.
