कर्पोरेट डिजाइन को आधारहरू
If you have never thought about the importance of corporate design, तपाईंले आफ्नो कम्पनीको पहिचान सिर्जना गर्ने उत्तम तरिकामा निर्णय गर्न मद्दत गर्न सक्ने केही बहुमूल्य जानकारीहरू गुमाउँदै हुनुहुन्छ।. यस लेखले कर्पोरेट डिजाइनको आधारहरू छलफल गर्नेछ: दृश्य पहिचान, रंग सद्भाव, टाइपोग्राफी, सञ्चार च्यानलहरू, र अधिक. डिजाइनरको रूपमा, your work should be based on your company’s strategy and aims. Following these guidelines will help you create an impressive brand identity.
दृश्य पहिचान
The Visual Identity of a corporate design consists of the entire set of visual elements associated with the brand. It covers the color palette, the fonts, and the overall layout of a company’s website and other marketing materials. A strong visual identity can help an organization communicate the right message to its target audience and influence their perception of the brand. Here are some of the most essential components of a visual identity. Let’s take a look at each of them.
The first step is to understand the target audience. Visuals reflect the culture and context of the audience. तपाईंको लक्षित दर्शकहरूको आवश्यकताहरू थाहा पाउँदा तपाईंलाई तदनुसार उत्पादनहरू र सेवाहरू छनौट गर्न मद्दत गर्नेछ. त्यस्तै, यसले तपाइँलाई प्रतिस्पर्धी परिदृश्य बुझ्न र तपाइँका दर्शकहरूलाई के मनपर्छ हेर्न मद्दत गर्नेछ. तपाईका श्रोताहरूले के मन पराउँछन् र के मनपर्दैन जान्नुहोस्, र तिनीहरूलाई आकर्षित गर्ने दृश्य पहिचान निर्माण गर्न सम्भव भएसम्म उत्तम निर्णय लिनुहोस्. राम्रोसँग विकसित भिजुअल पहिचानले सम्भावित ग्राहकहरूलाई रूपान्तरण गर्न सजिलो बनाउनेछ.
भिजुअल पहिचान भनेको तपाईको पहिलो बाइक किन्नु जस्तै हो: तपाईं लामो यात्राको लागि उच्च-अन्त मोडेल किन्न चाहनुहुन्छ, वा तपाईले सहरको प्रयोग वा सप्ताहन्त भ्रमणका लागि थप किफायती विकल्प रोज्न सक्नुहुन्छ. दृश्य पहिचान एकल चिन्ह होइन, तर बरु एक पूर्ण प्याकेज जसले ग्राहकहरूको भावनात्मक प्रतिक्रिया जगाउँछ. यो तपाइँको ब्रान्ड को आधार हो र तपाइँको ब्रान्ड मा जीवन सास छ. राम्रो भिजुअल पहिचानको फाइदाहरू ओभरस्टेट गर्न सकिँदैन.
प्रत्येक व्यवसायको लागि दृश्य पहिचान महत्त्वपूर्ण छ, ब्रान्ड, र कम्पनी. यो लोगो भन्दा धेरै छ. वास्तबमा, एक उत्तम दृश्य पहिचान कर्पोरेट रंग संग सुरु हुन्छ, फन्टहरू, र आधारभूत आकारहरू. IT सुरक्षामा विशेषज्ञता हासिल गर्ने कम्पनीसँग पारिस्थितिकीमा केन्द्रित गैर-नाफामुखी संस्थाभन्दा भिजुअल तत्वहरूको फरक सेट हुनेछ।. यो याद गर्न महत्त्वपूर्ण छ कि दृश्य पहिचान समय संग परिवर्तन हुनेछ. उदाहरणका लागि, नीलो र सेतो रङ प्यालेट प्रयोग गर्ने लोगोलाई सबैले विश्वव्यापी रूपमा मान्यता दिँदैनन्.
रंग सद्भाव
The concept of color harmony in corporate design is crucial for the development of effective brand identity and customer relationships. रङ योजना मानिसहरूको भावनाहरूलाई अपील गर्ने प्रभावकारी तरिका हो, दृश्य रुचि सिर्जना गर्नुहोस्, र क्रोमेटिक स्थिरता स्थापना गर्नुहोस्. रंग सद्भाव विभिन्न तरिकामा प्राप्त गर्न सकिन्छ, प्राथमिक प्रयोग गरेर सहित, माध्यमिक, वा तृतीयक रंगहरू. यो प्राप्त गर्न को लागी कुञ्जी रंग को सही संयोजन फेला पार्न को लागी छ.
रंग सद्भावका लागि दुई मुख्य दृष्टिकोणहरू समान र पूरक हुन्. एनालॉगस सद्भावको अर्थ हो कि रङहरू रङ व्हीलमा एकअर्काको नजिक छन्. यो विधि थोरै वा कुनै कन्ट्रास्टको साथ डिजाइनहरूमा प्रयोग गरिन्छ. पूरक सद्भाव, अर्कोतर्फ, रङ ह्वीलमा एकअर्काको अगाडि रंगहरू राख्न आवश्यक छ, र दुई रङहरू बीच उच्च कन्ट्रास्ट सिर्जना गर्ने लक्ष्य राख्छ. उत्कृष्ट परिणामहरूको लागि, दुबै विधिहरू प्रयोग गर्नुहोस्. यद्यपि, कर्पोरेट डिजाइनमा रंग सद्भाव थोरै हुनुपर्छ.
रंगहरूको सबैभन्दा प्रभावकारी संयोजन मोनोक्रोमेटिक हो. This method allows for a greater degree of creativity and allows you to be creative with your design. यद्यपि, it’s important to use your own sense of taste to ensure that the colors you use complement one another. Incorporated into your corporate design, monochromatic color schemes are the most effective way to create a winning design. त्यसैले, what are the best colors to use for your corporate design?
While triadic color schemes are generally easier on the eye than complementary color combinations, they can be more difficult to achieve in terms of visual impact. If you’re unsure whether triadic color schemes will work for your brand, try using one hue with two different shades in an accent. It’s also best to use only accent colors to avoid creating an impression of childlike play. यसको विपरितमा, tetradic color schemes are characterized by four individual hues, one key color and three shades equidistant from it on the color wheel.
टाइपोग्राफी
There are several factors that should be considered when implementing typegraphy into your corporate design. People have associations with everything around them and fonts are no exception. They are deemed to be classical or modern depending on their appearance. While it may be tempting to stick with one style, you should try incorporating a combination of both. Listed below are some of the key types of fonts to use in your design. Choosing a font that expresses your brand’s personality will go a long way in establishing your visual identity.
The style of your corporate design is important. There are two main types of typefaces, namely serif and sans serif. While serifs may seem more playful, sans serifs are the most commonly used fonts in corporate design. A company that sells computer technology might opt for an elegant feminine look or playful typefaces. It all depends on the tone you want to project. उदाहरणका लागि, a company that aims to appeal to young people may use playful typefaces.
IBM has also implemented a corporate typeface called IBM Plex. This custom corporate typeface is designed to reflect the IBM brand’s values. It is easy to read on smaller screens and has glyphs for more than 100 languages, making it easy to engage users in a brand experience no matter where they are. It’s easy to see why IBM chose IBM Plex as their typeface of choice. The company’s logo is one of its most prominent assets, but it’s the content that sets the company apart.
Typography has a very important role in branding and marketing. It not only creates a visually pleasing appearance but also preserves the aesthetic value of the content. People with little or no experience in graphic design should consider the importance of typography in corporate design. Typography is the art of arranging letters in such a way as to make the brand’s message readable and clear. Incorporate proper typography into your design and you’ll have a strong visual identity.
सञ्चार च्यानलहरू
One of the key factors that determine the effectiveness of a corporate design is how well it can communicate. इमेल, in particular, is an ineffective tool for cross-functional collaboration. While it can be composed quickly and stored in the inbox, employees get bombarded with emails daily, making it hard to catch the most important messages. The most effective communication channels mimic the apps we use in our private lives. Whether you’re trying to communicate with employees across the globe or simply acquainting yourself with your company’s corporate culture, there are ways to make email work for you.
When choosing the right channels for internal communication, make sure to consider both the formal and informal modes of communication. You don’t want to be providing too much information or too little. Communication breakdowns are a significant issue for any business, and they can affect every area of the business. To ensure that your internal communication is effective, keep in mind that different organizations have different communication habits. A few tips will help you navigate this minefield and create an effective corporate design.
Identify the most important channels of internal and external communication. Email is the most common internal communication channel. यद्यपि, it is also important to make sure it is used appropriately and is as effective as possible. When defining the right channels of communication, keep in mind that each type has its strengths and weaknesses. The more channels your organization has, the more complex communication is likely to become. Using the right communication channels can help you improve your business and boost your bottom line.
The type of channel that your business uses will depend on the nature of messages that you want to convey to your audience. Consider both types of communication channels if you want to reach your target audience. A recent survey showed that 86% of buyers will pay a higher price for an excellent customer experience, which is largely based on prompt and effective communication. Your corporate design should consider your communication channels, including those you use to stay in touch with them, as well as their expectations.
Business philosophy
A well-defined business philosophy is vital for any business. It sets the tone for every interaction and flows throughout every aspect of the business. The philosophy should be short, clear and concise, and the more concise it is, अझ राम्रो. अक्सर, simple is better. Here are some tips for making your business philosophy memorable:
पहिले, make sure that your business philosophy is not overly long or complicated. Keep in mind that it should not exceed three sentences. यस कारणले, you can start by reviewing a sample business philosophy. This will give you an idea of what the principles are and how you can incorporate them into your own business. त्यसपछि, brainstorm some words and concepts that will best describe your organization. It’s a good idea to ask your clients for their input. सम्झनु, the philosophy should be short and to the point. It should contain no more than three main tenets.
The philosophy of business is based on the concept that people are essentially rational. This concept is related to atomism, which argues that people are self-regulating. A code of ethics could state that employees and customers should be treated with respect and integrity. A business philosophy could also say that the company will create products that grandfather would be proud to use, and will back it up with an ironclad guarantee. A business philosophy should reflect a company’s core values.
A corporate philosophy and design should match each other. A good example is Apple, which fronted the Think Different campaign from 1997 को 2002. Think Different represents an out-of-the-box mindset, and is associated with creative and intelligent modes of operation. Think Different has become a part of the Apple brand and is evident throughout the retail store and in Steve Jobs, the company co-founder. It’s a ground-breaking genius.
