Mwedzi: Chikumi 2020

Isu tinorarama munyika yedhijitari, mu zvakakosha zvikuru, Kurudzira bhizinesi rako online. Kusimudzirwa kwe bhizinesi richakubatsira zvakanyanya, kuwana kuoneka kwepamusoro. Pane mikana yakasiyana-siyana, Kurudzira webhusaiti yako online, nokuita zvose zviri zviviri shandisa mahara pamwe nekubhadharwa mishandirapamwe. Heano akawanda awo Points, kuti unogona kushanda. Ini ndichashandisa mamwe maitiro akasimbiswa introduce, kusimudzira webhusaiti yako uye kuwedzera traffic yako kukwanisa, pamwe nekutsanangura chaizvo, kuti dzinoitwa sei.

1) Gast-Blogging – Kubhuroga kwevaenzi inzira huru yese-mu-imwe, kuvaka kuvepo mune yako niche, Kurisa yako backlink mbiri uye ita zvimwe zvinongedzo muindasitiri – zvose izvi zvinobatsira, kusimudzira webhusaiti yako munguva refu . Kutumirwa nevaenzi kunobatsira pakushambadza kwakawanda uye kuratidzwa pamhepo.

2) SEO (Kutsvaga Engine Optimization) – Yekutsvagisa injini, pfupi SEO, ndiyo nzira, iyo inopa webhusaiti yako chinzvimbo chepamusoro mumajini ekutsvaga seGoogle.

The best is, kuti zano iri anowirirana, inounza passive traffic kune yako webhusaiti. handisi pano akamborerekera divi rimwe chete, kana ndati, kuti iyi ndiyo nzira yakanakisa yeizvozvo Webhusaiti advertising ine chekuita ne scalable, mhedzisiro yenguva refu ndeye.

3) Social Media Optimization – Kugadzira masocial media masaiti ane zvakagadziridzwa zvinyorwa uye nhau dzine chekuita nesaiti yako zvinobatsira, kuwedzera kukurumbira neveruzhinji. Zadza peji rako nemashoko uye kurudzira vashandisi, ku "kuda" ivo. Wobva wagadzira hurongwa hwemukati hunoenderana, kuratidza, kuti uri kushingaira uye kuti brand yako yakapiwa mabasa. Nechinyorwa chimwe nechimwe unobatanidza webhusaiti yako kuti uwane rumwe ruzivo.

4) Pindura kumashoko uye shandisa vashandisi muhurukuro – Iri zano riri pamusoro pazvo, kudzokera kune zvinokosha. Dzimwe nguva nzira iri nyore, Vaka hukama nevanhu uye uite kuti vafarire webhusaiti yako, kutanga kurukurirano. Iwe uchagamuchira zviziviso zveemail, kana mazwi ako akakosha ataurwa pawebhu. Kubva ipapo, zvese zvaunofanirwa kuita kutevedzera zvinongedzo kune zvinyorwa uye skira pasi kune chikamu chekutaura.

Kunze kwemaitiro akanyorwa pamusoro apa pane zvisingaverengeki zvinobvira, kusimudzira webhusaiti yako. Nderipi zano pacharo pakupedzisira inoshanduka kuva yakanyanya kushanda kwauri, zvakanyanya zvinoenderana Yako yakasarudzika yemakwikwi mamiriro uye zviripo zviwanikwa: nguva yakatarwa, kugona, saizi yechikwata etc.

Isu tinoziva, kuti iyo webhusaiti traffic inounza mabhenefiti, sezvo isu tine hanya nezvekuonekwa uye mutoro nharembozha. The traffic pane yako webhusaiti inobatsira, vandudza chinzvimbo chako, izvo zvinozoita kuti traffic yakawanda. iye zvisinei, vanoda kuve nechokwadi, kuti kuwedzera kwetraffic zvakare ne kuwedzera kwekubatana. Kana traffic yako ichiwedzera, Her Zvisinei, mitengo yekushandura inodzika, usaunza traffic chaiyo.

Mubhuku rino tinotsanangura zvakasiyana Webhusaiti Traffic Strategies, izvo zvichabatsira kuvaka bhizinesi rako.

– Iwe unofanirwa kubatanidzwa online – the Activate social media links kwakakosha kune yako webhusaiti. kana wako Social media profiles ine chinongedzo kune yako webhusaiti, uve neyako Akashandura zvinongedzo kune imwe chiteshi chetraffic webhusaiti. Ita chokwadi chete yakachengeteka, kuti unobata zvine mwero uye nemoyo wese, uye dzivisa it, Sanganisira zvinongedzo kune yako webhusaiti mumashoko ako – saka iwe usaite se Spam inooneka uye yako online- uye kukanganisa mukurumbira webhizinesi. elevated Traffic haifanire kunge iri chinangwa chekubatana kwako, asi a second result.

– Online SEO Promotion – SEO yakanyanya zvakakosha kune webhusaiti yako. Zvinobatsira, kunatsiridza online kuoneka uye Ongorora webhusaiti yako kune epamusoro mazwi makuru. Kugadziridza kune-peji SEO zvinodiwa haigare kwenguva refu uye inogona kubatsira, yako organic traffic kuwedzera.

– Targeting von Long-Tail-Keywords – Around kuti uwane nzvimbo yakanaka, unoda mazwi makuru enguva refu shandisa zvine chinangwa, saka kuonekwa kwakakwirira. Nepo short-muswe keywords anowanzotsvakwa, zvakanyanya kuoma, ivo mumainjini ekutsvaga zvakare evaluate. Kune rimwe divi, kana uri kunanga kureba-muswe keywords, Une a mukana uri nani, kune mibvunzo, izvo zvezvigadzirwa zvako nemasevhisi dzakananga, kuwana chinzvimbo chepamusoro. Chinzvimbo chepamusoro chinoreva traffic yakawanda.

– Gast-Blog – Kana indasitiri influencer yakaburitsa blog pawebhusaiti yako kana kumubvunzurudza yakashandurwa kuita blog post, izvi zvinogona kubatsira, traffic zvese kuburikidza nekutsvaga kwe organic pamwe nekukurudzira uku, the inosimudzira zvirimo kune vateereri vayo. Izvi zvinogonawo kubatsira, zvemukati mako kupa zvakawanda zvakasiyana uye kuratidza vashanyi vako, kuti iwe pachako nzvimbo vari kushanda.

Nekushandisa Google Bhizinesi Rangu uye dzimwe nzira dzakachengeteka dzakanyorwa pamusoro unogona kuwana dzakakodzera Hunza vashanyi kune webhusaiti yako uye zvakanyanya kukosha, shandura vashanyi kuve vatengi convert. Aya ndiwo maitiro Onmascout anogona kukubatsira, kunyanya kuoneka kuti uwane webhusaiti yako.

Munyika yemazuva ano inoratidzika zvisingafungidziki, kuti kambani isina chero nzira yekuvapo online yaizoshanda. Kuvapo kwepamhepo kwakakosha sekuve nechikwata chakanaka kune chimwe Company. Uye kunyangwe makambani mazhinji akaziva simba resocial media have, nekuishandisa sechikuva chekushambadzira, nezvemakambani avo kuratidza kunyika, izvi hazvichakwani, kukusiyanisa kubva pamakwikwi. Ndosaka, kuti anenge makambani ese zvino ave nesocial presence – zvisinei nekuti idiki kana yakakura sei.

Kuvandudzwa kwetsika Webhusaiti inopawo mamwe mazano- kana kukanganisa. Zvisinei, ndinoda pano kurukura zvakawanda pamusoro pezvakanakira kugadzirisa.

chengetedzo

Safety ndiyo inonyanya kunetseka neiyo Kuvandudzwa kwemawebhusaiti uye kunofanirwa kuverengerwa, nezve hacking kana kudzivirira kurasikirwa kwedata. Nokushandisa kambani, kuti Webhu software yakagadzirwa, Dzakawanda dzenjodzi idzi dzinogadziriswa kuburikidza nemaitiro maviri akareruka kubviswa.

1. Nguva dzose dzinofanira kufungwa nezvazvo kugadzirwa neSSL. Izvi zvinozokonzera matambudziko mashoma gare gare, ipapo saiti yese inofanira kuvakwa kubva pasi zvichikwira uchishandisa SSL.

2. Nzvimbo yavo yekodhi ndeye proprietary. Iwe inogona kushandisa mitauro yakavhurika yekuronga (PHP, Python, Ruby etc.), zvisinei, kodhi yavo haina kuburitswa kuvanhu.

kusasiyana

Iyo yakasarudzika yewebhusaiti ndeye zvinodiwa, kuita kuti webhusaiti yako ibude kubva mumakwikwi. Pane imwe tsika webhusaiti hapana dingindira. Iyo dhizaini yewebhusaiti yako inosangana nezvido zvako uye haisi pasi pezvirambidzo kana zvipimo Zvirambidzo pakuonekwa kwewebhusaiti.

speed

Kumhanya kwewebhusaiti kwakasimbiswa nhamba yevashandisi, izvo zvinouya kune yako webhusaiti, uye vachadaro dzokai. Izvi zvinotsanangurawo chiitiko chavo chekutanga pane saiti.

Nekugadzira tsika Webhusaiti yako inogona kubviswa zvachose zvinhu zvisina basa uye bloatware avoid.

Pane zvimwe zvakawanda zvakanakira the mutengi-chaiwo magadzirirwo, zvimwe zvakawanda, izvo zvandichaisa mune yangu inouya blog ichakurukura. Unogona kuwana ruzivo nezvedu mukambani yedu under www.onmascout.de

Webhusaiti chinhu chakakosha Tool, iyo inokutendera kuti ugadzire kuvapo kwepamhepo kune bhizinesi rako. Iwe inogona kugadzira kuvepo kunoshanda, kuwedzera kutungamirira uye kutengesa kuwedzera. Kutanga webhusaiti itsva kunokupa mukana, iyo inogona kubatsira uye kushandira kambani yako zvakanaka. Webhusaiti inogona batsira zvikuru, kuti uwedzere kuvimbika uye kuzivikanwa kwerudzi rwako simbisa uye uve nesimba rakanaka rekambani yako pane vateereri vako achieve. Webhusaiti inogona kukubatsira, nhanho imwe pamberi pevakwikwidzi vako kuva mberi. Nekudaro, kuedza kwako hakungopere nekutangwa kweimwe website. Kune zvimwe zvinhu zvakawanda, izvo zvaunoreva mushure mekutanga kuda kuisa pfungwa.

Zvinhu, yaunofanira kuisa pfungwa pairi

• Kugadzirwa kwezvinhu –

Kushandisa zvirimo pa a Webhusaiti inobvumidza iwe kugadzira chinongedzo pakati pewebhusaiti yako nevateereri vanotarisirwa gadzira. Zvirimo zvinoburitsa meseji, yauinayo kuburikidza newebhusaiti yako vanoda kutumira. Zvemhando yepamusoro zvinotokubatsira kuita izvozvo, pa kukwira mapeji ekutsvaga paGoogle. Inogona kugadzira madhiri, traffic yakawanda gadzira, Wana shanduko uye ipa brand yako izwi rakasimba.

• Sitemap- uye Robots.txt faira

Sitemap.xml- uye Robots.txt mafaira akakosha zvakanyanya kune injini dzekutsvaga. Ava ndivo mafaira kubva kune izvi 5, izvo zvinobatsira kuvandudza webhusaiti. Sitemap.xml inoreva standard protocol, iyo ma URL ese ewebhusaiti nyorwa. The Robots.txt file i text file, ruzivo kuzvikamu zvesaiti, iyo injini yekutsvaga inofanira kushanyira uye handifanire kushanya.

• Network kuongorora

Webhu analytics inogona kushandiswa neiyo Kuongorora traffic pawebhusaiti yako kunogona kubatsira. Kana zvisiri aripo, zvingakuomera, nhamba yevashanyi webhusaiti yako, uye unogona kuva nematambudziko, the Kuziva nzvimbo dzekuvandudza.

• Tarisa mazinga muinjini yekutsvaga

Kambani imwe neimwe inotsvaga imwe yakakwirira yekutsvaga injini chinzvimbo, zvinoreva, kuti huwandu hwakanaka hwetraffic inotungamirwa kune webhusaiti yako. Zvimwe iGoogle ranking, ndizvo zvimwe Traffic uye nezvimwe ndiyo shanduko mukambani. Kuburikidza ne Iwe unoziva, kutarisa mazinga, paunofanira kuita zvimwe nhamburiko zvinoda kuvandudza. Iwe unogona kuita izvi nemaoko kana ne chero software kana plugin.

• Tarisa webhusaiti yekurodha nguva

Sipidhi yekurodha yakabatidzwa chinhu chakakosha chepamusoro-soro muGoogle nedzimwe injini dzekutsvaga. Hapana anoda webhusaiti, izvo zvinotora nguva yakawanda kutakura. Kana zvakadaro Kuisa webhusaiti kunotora nguva yakawanda, kashoma, kuti vashandisi vanoshanyira webhusaiti yako zvakare. Iwe unogona kushandisa nhamba yezvishandiso use, kutarisa kumhanya kwewebhusaiti yako uye optimize.

Kana uchibvumirana nezvataurwa kugadzirisa matambudziko, kuwana webhusaiti, izvo zvinoshanda chaizvo uye yakagadziridzwa uye neimwe nzira ungangofanira kushandisa mari yakawanda. Kana iwe panguva yekugadzirwa kwewebhusaiti yako uye nekukurumidza mushure mekutangwa kwayo gadzirisa matambudziko akadaro, ichaita kuti webhusaiti yako ionekwe mumajini ekutsvaga seGoogle pasina mubvunzo kushanda zvakanaka kwazvo. Saka ramba uchifunga izvozvo, kuti kutanga Webhusaiti chete haina kukwana.

Company gadzira nharembozha, kutungamira mari yakawanda kwavari, newako ita imwe-off shoma investment. Asi haasi ese enharembozha anoda izvi mari, mamwe maapuro zvakare emahara. Asi wakambozvibvunza here, Maitiro akavhurika sosi kana mahara nharembozha maapplication anoita mari?

Munhu wese anoziva, kuti Vhura sosi kodhi inogona kurodha pasi zvachose uye iwe unofanirwa ishandise semukana webhizimusi rakawanda, pane kuishandisa sechirambidzo funga. Ngatitarisei kune mapurogiramu, uko mari iri open source ndizvo.

• WordPress, a blogging webhusaiti chikuva

• Magento, E-commerce chikuva

• MySQL, relational database nezvimwe zvakawanda.

Kuwana sei mari yavo?

1. Pane imwe Series yemapurogiramu, iyo inoita mari kubva kune mamwe masevhisi uye yakavhurika sosi, kunge Zimbra, software yakaoma, iyo inotsigirwa nemushandisi zvinodiwa, kuti uwane software. Mapurogiramu akadai anoita mari, nekupa vashandisi rutsigiro segwara rekushandisa ravo Mapurogiramu anopa. Vanopa rubatsiro kuburikidza nefoni uye email pamazinga epamusoro kana epamusoro. mitero yakaderera.

2. The Open Source mapuratifomu uye maapplication anogona kuita mari, nekushandisa ma-add-ons tengesa, inodiwa kuti uite software iyi. The vekutanga vanogadzira software uye vechitatu mapato vanogona kuburikidza nekutengesa kwe Kuzvinatsiridza iwe pachako.

3. Zvimwe zvacho Zvirongwa zveSoftware hazvigoneke pasina zvinyorwa zvevashandisi kana mirairo svikika. Pasina zvinyorwa haugone kuzvinyora iwe pachako access. Zvinotora nguva yakareba kuti unzwisise uye haugone kushandisa mabasa ese software isina zvinyorwa. Open source software inogona kuwanawo mari, nekupa zvinyorwa segwaro remushandisi we Kushanda kwesoftware inotengeswa.

4. Kana app yako kana software yakavhurika sosi, unogona kushandisa mamwe maficha epamusoro provide, iyo yaunogona kuwana, nokuva nechimwe Bhadhara huwandu hwemari uye uvandudzwe seye premium yekuwana. Izvi zvinogona kukubatsira, kuwana mari, nekuve mupi webasa mahara.

Kana iwe uine yako Unoda kupa software yemahara kuwana kune wese uye dambudziko zvekuita mari zvinokunetsa, unogona kusarudza chimwe chezviyero izvi. Aya haasi iwo ega matanho, zvaunogona kuita, kune mari se Vhura sosi app kuti uwane mari. Kune dzimwe sarudzo dzakawanda zvakare. Izvi zvinogona Zvisinei, batsira kune avo, vasingafungi nezvazvo zvakanyanya uye vanoda kusarudza chiyero chiri nyore.