9 Zvinhu Zvinokosha zveKugadzirwa Kwemakambani

Dhizaini yekambani inosanganisira kugadzira mufananidzo wemhando yekambani. This visual image is typically represented through branding, trademarks, nezvimwe zvinhu zvinoonekwa. Zvisinei, inogonawo kusanganisira chigadzirwa chekugadzira, advertising, uye hukama hwevanhu. Kuzivikanwa kwekambani yakanyatsogadzirwa kuchaita kuti kambani iite seyakanyanya hunyanzvi uye yakavimbika. Zvisinei, kugadzira dhizaini yekambani kunogona kuve kwakakura. Sezvineiwo, pane mazano akawanda anobatsira ekutevera.

Typography

Typography is an important part of corporate design. Ndiyo fungidziro yekutanga iyo mutengi ane kambani, saka inofanira kusarudzwa nemazvo. Mafonti anopa huwandu hwakasiyana hwemanzwiro uye anogona kugadzira kana kutyora fungidziro iyo mutengi anowana kubva kubhizinesi.. Nokuda kwechikonzero ichi, zvakakosha kuti usarudze mafonti akakodzera echiratidzo cheiyo brand.

Nepo vanhu vazhinji vachiziva nezve typefaces, haasi ese matypeface anoshanda nemazvo mumamiriro ese. Mamwe akakodzera kune mamwe marudzi emagadzirirwo emakambani pane mamwe. Semuyenzaniso, kambani yehunyanzvi hwekombuta ingangoda kuburitsa mufananidzo unofadza uye wakadzikama kune vateereri vayo. Naizvozvo, vangangoda kusarudza tapureta ine chitarisiko chechikadzi chinoyevedza.

Mumakore ekutanga, muitiro wokutaipa wakanga wakaganhurirwa kunhamba duku yemhizha dzine unyanzvi. Zvisinei, nekusimuka kwemaindasitiri uye kuunzwa kwemichina mitsva, basa revataipa rakawedzera. Nhasi, vazhinji vanotaipa vari kushanda mumunda we graphic design, kwavanoshandisa software kugadzira uye kuronga mhando pachiratidziri. Zvisinei, misimboti yekutanga yekuverengeka uye mutinhimira inoramba yakafanana. Pasinei nekukura kwekutsikisa, vataipa vakawanda havachashandi pafemu yokuseta kana kuti pakambani yokudhinda. Pane kudaro, ivo vanowanzova chikamu chechikwata chekugadzira mifananidzo.

Typography chinhu chakakosha mukugadzirwa kwemakambani. Kana yashandiswa nemazvo, inogona kutaura zvakananga kumutengi. Kana iwe usinganzwisise kuti typography inoshanda sei, unogona kupedzisira washandisa iyo isiriyo font yezviri mukati mako.

Color scheme

When it comes to branding your company, yakanaka color scheme inofanirwa. Inogona kugadzira kana kuputsa bhizinesi, ndosaka zvichifanira kutariswa munzvimbo dzese dzekutengesa. Zvinofungidzirwa kuti 85% yesarudzo yemutengi kutenga chigadzirwa kana sevhisi inotungamirwa nekambani yeruvara chirongwa. Iro vhiri reruvara chishandiso chikuru chekuziva rudzi rwemhando yako. Inogona kuve yakavakirwa paRGB kana RYB mhando dzemhando.

Bhuruu isarudzo yakakurumbira kune yekambani color scheme. Ichi chinyorwa chemavara chinosanganiswa nerunyararo uye kuvimba. Saizvozvo, 33% emhando huru dzepasi rose anoshandisa bhuruu sechirongwa chemavara avo. Pepuru, panguva iyi, akashinga uye anomiririra umbozha uye uchenjeri. Iyo zvakare inowanzo shandiswa muwebhu dhizaini sekudanwa kune chiito bhatani.

Paunenge uchisarudza chirongwa chemavara chedhizaini yako yekambani inogona kukurira, zvakakosha kuyeuka kuti inofanira kunge iri chiratidzo chezvinangwa zvebhizinesi rako. Semuyenzaniso, kana bhizinesi rako richinyanya kambani yeB2B, chirongwa chemavara chinoenderana chingave chakakodzera. Zvisinei, kana iwe uri kambani inotengesa zvigadzirwa kana masevhisi kune veruzhinji, monochrome color schemes ndiyo inonyanya kukodzera sarudzo. Monochrome mavara zvakare isarudzo huru kana bhizinesi rako riri muindasitiri ine inopindirana ruvara palette.

Kunze kwekushandisa vhiri reruvara, kusarudza color scheme kwakakoshawo mukugadzira zita remhando. Rudzi rwemavara runofanira kuenderana mukati mezita rekambani yako uye rinofanira kurongeka nelogo yako. Izvo zvakakosha kuti uchengete mupfungwa kuti chirongwa chemavara chinogona kukanganisa zvakawanda zvebhizinesi rako, kubva kune logo uye webhusaiti kune ako enhau media account.

Logo

The design of a corporate design logo should reflect the company’s identity, brand image, uye zvinangwa zvebhizimisi. Chiratidzo chakanaka chiratidzo chinooneka chekambani, saka zvakakosha kuti uzvigadzirise. Kune akawanda akakosha magadzirirwo misimboti yekufunga, kusanganisira kushandiswa kwemavara. Mavara akasiyana anomutsa manzwiro akasiyana uye maitiro, uye kuziva kuti ndeapi mavara okushandisa anogona kukubatsira kubudisa mugumisiro unoda.

Chimiro chechiratidzo chakakoshawo, sezvo ichibatsira kune zvinoreva uye kutaridzika kwese kweiyo brand. Semuyenzaniso, dhizaini yedenderedzwa inogona kuratidza kunzwa kwesimba rakanaka uye kutsungirira. A square design, pane rimwe divi, inotaura symmetry, simba, uye kushanda zvakanaka. Pamusoro pe, mativi matatu anogona kutumira mashoko echirume kana ane simba. Mitsetse yakatwasuka, panguva iyi, inogona kuratidza pfungwa yehasha.

Magadzirirwo echigadzirwa logo akasiyana zvakanyanya kubva kune yekambani dhizaini logo. Mucherechedzo wechigadzirwa unozotarisa pakuratidzira maficha echigadzirwa uye kushandiswa. Inofanirawo kuenderana nemufananidzo wekambani yekambani. Semuyenzaniso, kambani yezvinwiwa zvinyoro yakadai seCoca-Cola inowanzounza zvigadzirwa zvakawanda mumusika.

Iyo yakanyatsogadzirwa dhizaini yedhizaini logo inofanirwa kutsigira hurongwa hwekuisa chiratidzo chesangano. Chinangwa ndechekukwezva vateereri vakanangwa uye kuvaka mhando yakasimba uye yakasimba. Iyo logo inofanirwa kuenderana neiyo yakazara branding zano, uye inofanirawo kuonekwa zviri nyore.

Image style

Image style guides can help designers create a consistent brand identity. Vanogonawo kupa mazano ekutaura, hunhu, uye kunaka. Chinangwa ndechekubatsira kuumba maonero emutengi emhando. Inzwi regwara rechimiro rakakosha nekuti rinoraira kuti chifananidzo chinopera sei. Kushandisa inzwi risiri iro kunogona kuita kuti zviome kutora mafungiro aunoda.

Semuyenzaniso, kambani inofanira kushandisa manyorerwo akafanana emifananidzo pakudhinda, web, uye social media content. Vanofanirawo kutevera zvakafanana mavara palettes, font/typography, uye toni. Nhungamiro dzekusarudza mavara, shapes, uye saizi yemifananidzo iyi inofanirawo kuratidza vateereri vanonangwa. Nhungamiro dzinofanirwa kuenderana nezvimwe zvinhu zvekuzivikanwa kweiyo brand. Uyezve, mufananidzo wekambani unofanirwa kuenderana nenzvimbo yevateereri uye zvavanoda.

Company culture

A strong corporate culture is an important part of business. Inotungamira kune yakakwira yekugutsikana kwevashandi uye kubudirira, uye inovandudza bhizinesi metrics. Asi ibasa ripi rinoita dhizaini mukusimbisa nekusimudzira tsika yekambani? Tsika dzepabasa dzakanakisa dzinoratidza chinangwa chakagovaniswa chakajeka uye hunhu hunobatika. Heano zvinhu zvipfumbamwe zvakakosha zvekufunga nezvazvo paunenge uchigadzira tsika yekambani.

Tsika yebasa ine hutano inotarisana nevanhu uye hukama hwavo. Zvinokurudzira kuvimba uye kuremekedzwa. Inokurudzirawo kubatana. Tsika yakaipa inoita kuti zviome kutora nekuchengetedza tarenda repamusoro. Chidzidzo cheColumbia University chakawana kuti vashandi vaive 13.9% zvingangoita kugara pakambani ine tsika dzepamusoro pane imwe ine yakaderera.

Nhanho yekutanga mukugadzira tsika yekambani kunzwisisa zvinodiwa nevashandi vako. Izvi zvinogona kuitwa kuburikidza neongororo, focus groups, kana kubvunzurudza. Kupfimbana, vashandi vanofara zvinoreva bhizinesi rinobudirira uye timu inobudirira. Tsika dzepabasa dzinofanirawo kusanganisira nzvimbo yebasa yakanaka, basa rakanaka, nemikana yekukura kwemunhu nehunyanzvi.

Tsika dzekambani dzinogonawo kutsanangura kuzivikanwa kwekambani. Nyaya ine simba yemavambo yakakosha kukukura kwekambani uye mufananidzo weveruzhinji. Hofisi yekambani uye zvivakwa zvinogona kuratidza kukosha kwekambani.

Brand objectives

A corporate design process focuses on the goals of the brand and the needs of its audience. Zvinosanganisira kumisikidza chiziviso chekuona, inzwi uye inzwi, mabatiro evatengi, uye mukurumbira. Ma brand anofanirwawo kusanganisira kutaura nyaya kuti zvinangwa zvavo zvijeke. Pakupedzisira, ivo vanofanirwa kushanda kugadzira hukama hwevatengi kwenguva refu uye kuwedzera ruzivo rwemhando. Kuti zvibudirire izvi, makambani anogona kushandisa social media, inobhadharwa ads, email marketing, nezvimwe.