Paunenge uchigadzira logo yako, iwe unozofanirwa kufunga nezvemavara uye mafonti anomiririra zvakanyanya bhizinesi rako. Iwo mavara aunosarudza anozobatsira logo yako kubuda kubva kune vakwikwidzi vako. Mafonti anogona kubatsira kambani yako kumira kunze. Sirogani yakanaka yakakoshawo, saka iva nechokwadi chekufunga nezve izvo kambani yako inomiririra. Heino mienzaniso mishoma yemasirogani makuru. Iwo mavara aunosarudza anofanirwa kuratidza kukosha kwekambani yako. Iwe unogona zvakare kushandisa izvi sehwaro hwekambani yako dhizaini yekambani.
Logo
Dhizaini yekambani yedhizaini logo inofanira kunge inopfuura chiratidzo che cliched kana mavara. Chitarisiko chechiratidzo che logo chinofanira kukwanisa kusvika kumapoka anotariswa uye vangangove vatengi padanho repfungwa. Izvi zvinodaro nekuti iyo logo inogona kuiswa mukati uye inogona kukanganisa mawonero anoita boka rinotariswa brand. Zvisinei, iyi internalization ye logo haina hazvo kudiwa. Heano mamwe mazano ekugadzira inoshanda yekambani dhizaini logo.
Dhizaini ye logo inofanirwa kuenderana kune yese bhizinesi’ zvinhu zvekutengesa. Branding inofanirwa kuenderana uye logo isingaenderane neiyo brand inogona kuwira munjodzi yemusika maitiro. Logo dhizaini inofanirwawo kuenderana nezvimwe zvikamu zveiyo branding zano kuti irambe ichizivikanwa panzira dzese dzekushambadzira.. Mabhurocha muenzaniso wakanaka wepanoshandiswa logo yekambani yekugadzira: kuzivisa vangangove vatengi nezve zvigadzirwa uye masevhisi ekambani.
Iyo logo dhizaini maitiro anofanirwa kusanganisira chiitwa mukunzwa-kutarisa. Mamwe masitudiyo ekugadzira ane mapini-ups ebasa-mu-kufambira mberi akaroverwa pamadziro avo. Zvisinei, zvakanakisa kuwana vezera rako vanovimbika kuti vaone logo yako mune yese inobvira kona uye pane akasiyana tsigiro. Nokutevera nhungamiro idzi, iwe unoita shuwa kuti yako yekambani dhizaini logo ichamira kunze kwechaunga. Zvadaro, iwe uchave nechivimbo mune yako logo uye chitupa chekuzivikanwa.
Batanidza wit mune yako yekambani dhizaini logo. Kunyange iyi iri nzira inonakidza uye yekugadzira yekubatanidza vatengi uye kuwedzera maitiro emhando yako, a witty logo haina kukodzera kune ese marudzi eindasitiri kana mhando. Semuyenzaniso, logo yeresitorendi yakaoma ine tapureta inoyevedza haikodzeri kambani yefodya kana kambani yezvombo. Dhizaini yelogo yakavakirwa pangano dzechiHindu, semuyenzaniso, hazvingaite kuti zvibatanidze varume vanodya penjeni. Saizvozvowo, swastika-yakafuridzirwa logo yaisazokodzera kune chero indasitiri.
Color scheme
Pane nzira dzakawanda dzakasiyana dzekushandisa mavara mune yako yekambani dhizaini. Imwe yedzakanakisa nzira ndeye kushandisa inopindirana mavara zvirongwa. Izvi zvinobva pamavara anopesana pane rimwe vhiri reruvara uye ane manzwiro akafanana. Zvirongwa zvinopindirana zvakachengeteka, asi haisi nguva dzose yakanakisa sarudzo yekukwezva kutarisa. Kana iwe uchienda kunozorodza, kuwirirana kutarisa, edza kushandisa mavara anowirirana. Iwo zvakare akanakira magirafu uye machati, sezvo vachipa mutsauko wepamusoro uye vachiratidza zvakakosha.
Nzira yakanakisa yekushandisa mavara anopindirana mune yako yekambani dhizaini ndeye kushandisa miviri miviri yemuvara wakafanana. Semuyenzaniso, tsvuku uye beige zvinofambidzana zvakanaka. Mubatanidzwa uyu uchaendesa nyanzvi, asi ane ushamwari, kunzwa. Orange uye girini zvinogona zvakare kusanganiswa kune hipster vibe. Green uye yero zvinoshanda pamwe chete kugadzira yakapfava, dynamic look. Aya mavara anofamba zvakanaka pamwe chete uye anotaridzika zvakanaka pane yako logo. Iwe unogona zvakare kushandisa lavender yepepuru kuwedzera flair.
Kushandisa anopindirana mavara mudhizaini yako zvakare inzira huru yekuchengeta logo yako kana chitoro chepamberi chichienderana. Kana logo yako yakatsvuka, semuyenzaniso, vanhu vachazviona vozvibatanidza nepfungwa yerusununguko. Zvakafanana zvinoenda kune orenji uye yero logo. Aya mavara ndeekurumbidza nekuti haarwisane kuti atariswe. Iwe unogona zvakare kushandisa anowirirana mavara ane gradients kana makomo. Musanganiswa uyu uchagadzira dhizaini yakabatana iyo inobata kutarisisa uye kuunza maitiro aunenge watevera.
Imwe nzira huru yekugadzira hurongwa hwemavara ndeye kushandisa online tool. Adobe's online turusi inoratidzira akasiyana-siyana preset color zvirongwa zvinogona kukopa nekunamirwa. Kana iwe uri kushandisa chirongwa chinotsigira Adobe's software, iwe unogona kunyange kuchengetedza color scheme se preset muAdobe's software. Uye kana iwe uri kushandisa desktop application sePowerPoint, unokwanisa kuishandisa zvakare.
Fonts
Mafonti akasiyana anowanikwa kune dhizaini yemakambani. FontShop, kambani yakavambwa naJoan naErik Spiekermann mu 1989, yakagadzira mafonti emhando yemhando uye dhizaini yemakambani. Yayo yekutanga yekutengesa font mhuri, “Axel,” yakagadzirirwa kuverenga tafura. In 2014, FontShop yakatorwa neMonotype. Iyo font isarudzo inogoneka kune chero bhizinesi rinoda emhando yepamusoro font. Magadzirirwo ayo akasiyana uye mavara anoverengwa anoita kuti ive sarudzo yakanaka kune madiki-magadzirirwo.
Imwe yeanonyanya kufarirwa emakambani typefaces ndeyeGill Sans. Zvakaoma kuwana, asi inoremekedzwa zvikuru nekuda kwemaitiro ayo anoyevedza uye ejometri. Yakagadzirwa nemugadziri weBritish Eric Gill mukati 1926, Gill Sans ndeye geometric sans-serif typeface ine humanistic dhizaini maonero. Inoshandiswa zvakanyanya mukushambadzira uye dhizaini yemakambani, uyewo mumagazini nemabhuku. Dhizaini yayo yejometri inoita kuti ive sarudzo yakanakisa yekushambadzira bhizinesi.
FF DIN imwe sarudzo yakanaka yekugadzira makambani. Yayo geometric sans-serif letterforms inoratidzirwa neyakatenderedzwa terminals. Zita rayo rakafemerwa nezviso zvejometri sans-serif kubva kuma1920 nema1930.. Iyi typeface zvakare inogadziriswa optically, kuchipa chitarisiko chinodziya. Press, imwe sarudzo yakakurumbira, zvakare inoenderana yakanaka. Iko kusanganiswa kwemavara akakomberedzwa uye maumbirwo ejometri anogadzira nyanzvi, kugamuchira uye yemazuva ano brand identity.
Futura yakanakisa sans-serif typeface. Chitarisiko chayo chejometri chinogadzira modernism. Icho chigadzirwa chekuedza kwakanyanya muGermany mukati me1920s. Chikoro cheBauhaus art chakapesvedzerwa nehunhu hwemazuva ano hwekurongeka nekushanda, uye vakapokana kuti mweya wehunyanzvi unogona kugarisana nekugadzirwa kwakawanda. Futura ndiyo yekare sans-serif uye inoshandiswa nemhando dzakawanda, kusanganisira FedEx uye Swissair.
Sirogani yekambani
Sirogani yekambani yako chikamu chine simba chekuzivikanwa kwayo. Inogona kushandiswa kukwevera vatengi mukati uye kuvayeuchidza izvo zvinoita kuti bhizinesi rako rive rakasiyana. Sirogani yakanaka inofanirwa kuenderana nemufananidzo wawakagadzira brand yako, ndokukutsaura kubva pamakwikwi. Inofanirawo kutarisa kune yakasarudzika mapoinzi ekutengesa ekambani yako, izvo zviri chikamu chakakosha chechiratidzo chako. Pazasi pane mamwe mazano emakambani masirogani:
Sirogani yakanaka inofanira kunge inobata uye ipfupi. Inofanira kupfupisa kukosha kwebhizinesi rako mumutsara uri nyore kurangarira. Zvisinei, kana uri kuyedza kugadzira meseji inosimbisa brand, iwe unogona zvakare kuenda kune manzwiro sirogani. Sirogani inobata ichaita kuti vatengi vanzwe vane tariro nezve brand yako. Iyo sirogani inofanirwawo kushanda pane zvese zvako zvekushambadzira zvinhu. Kana zvaitwa zvakanaka, sirogani inogona kutungamira sarudzo dzako dzekushambadzira.
Sirogani yakanaka ichabatsira kuwedzera kudiwa kwechigadzirwa chako kana sevhisi. Ichaudza vanhu izvo chigadzirwa chako kana sevhisi inoita uye kuti inovabatsira sei. Vatengi vanozonyanya kurangarira chigadzirwa chako kana vakachiona pabhodhi rekushambadzira kana kudhindwa. Ichaitawo kuti chigadzirwa chako kana sevhisi iwedzere kudiwa pamusika. Iwe unogona zvakare kubatanidza iyo kambani slogan mune yako logo. Ipinze mu logo yako kuti iite kuti isayeuke.
Sirogani chikamu chine simba chezita rako uye chinogona kugadzira kana kuputsa bhizinesi rako. Semuyenzaniso, Apple yakaunza sirogani itsva mukati 2007 akadaidzwa “Funga Zvakasiyana,” yaive yekutamba paIBM's “Funga.” Pfungwa iri kuseri kwe sirogani ndeyekuita kuti kambani isakanganwike uye kuunza mhinduro kubva kune vatengi. Funga Zvakasiyana ndeimwe yezvinyorwa zvisingakanganwiki, saka zvakakosha kuita kuti sirogani yako isingakanganwike uye inobata.
Uniform typeface
Kushandisa ese-caps typeface yekugadzira yako yekambani inzira yakanaka yekugadzira mufananidzo wehunyanzvi. Iyi font inouya nemhando dzakasiyana-siyana dzehuremu uye choppiness, achichipa mukuru, blunt tone. Fernando anotsanangura kuti mabhii acho akagadzirwa sei munyaya ino. Iyo typeface inogona kuchinjwa kana iwe uchida kushandura chimiro chayo. Heano mimwe mienzaniso yemafonti aungade kuedza.
A multi-width geometric typeface, Uniform yakavakirwa padenderedzwa. Iyo O yeRegular upamhi inogadzirwa ne 1.5 madenderedzwa akaturikidzana pamusoro peimwe, uye iyo O yeExtra Condensed wide is a stack yemadenderedzwa maviri. Mamwe mavara ese mumhuri anobva pane iyi pfungwa yekutanga. Pamusoro pekushandisa iyi font mukugadzira makambani, iyi typeface yakanakira dhizaini yewebhu, branding, uye makavha emabhuku. Iko kuita kwakasiyana-siyana kweiyi typeface inobvumira vagadziri kuishandisa kune zvakasiyana siyana vasinganetseke kuti typeface ichaonekwa sei muchigadzirwa chekupedzisira..
Typography chikamu chakakosha chechero kambani dhizaini. Inotaurira kuvapo kwemhando uye hierarchy. Yakabatanidzwa mune yakazara brand identity, typeface inoratidza kuzivikanwa kwekambani. Typefaces inoumbwa nenhevedzano yemavara masitayera anogovana maitiro akafanana. Iyo font inosarudzwa zvichienderana nemaitiro ayo, kuverenga, uye kugoneka. Imwe tsanangudzo yakakosha ndiyo yekutanga, inova nhambwe yakatwasuka pakati pechinyorwa nezvimwe zvinhu. Iyo 4dp grid inoshandiswa kuenzanisa zvinyorwa uye zvinhu.
Imwe sarudzo ndeye serif typeface. Inotaridzika seFF Meta asi inoshanda senge yechinyakare seriffed mameseji mhuri. Kudziya kwayo uye kudzika kwakapamhama kwakanakira kushambadzira uye mapurojekiti ekugadzira emakambani. Iyo inouyawo neanoverengeka akatsveyama uye alternate glyphs, kuita kuti ive yakakodzera kune ese echikadzi uye echirume mhando. Kana iwe uchida kuyedza neiyo elongated vhezheni yefonti, edza Mirador. Iko kutora kwemazuva ano pane classic serif, asi ichiri kushanda zvakanaka mumadiki madiki.




