Nheyo dzekugadzirwa kwekambani
Kana iwe usina kumbofunga nezvekukosha kwekugadzirwa kwekambani, uri kurasikirwa neruzivo rwakakosha runogona kukubatsira kusarudza nzira yakanakisa yekugadzira chitupa chekambani yako. Ichi chinyorwa chichakurukura nheyo dzekugadzirwa kwekambani: Visual identity, Kuwirirana kwemavara, Typegraphy, Nzira dzekukurukurirana, nezvimwe. Somugadziri, basa rako rinofanira kunge richienderana nehurongwa hwekambani yako uye zvinangwa. Kutevedzera aya nhungamiro kuchakubatsira iwe kugadzira inonakidza brand identity.
Visual identity
Iyo Visual Identity yekambani dhizaini ine seti yese yezvinhu zvinoonekwa zvine chekuita nemhando.. Inovhara ruvara rwemavara, mafonti, uye kurongeka kwese kwewebhusaiti yekambani uye zvimwe zvekutengesa zvinhu. Kuzivikanwa kwakasimba kwekuona kunogona kubatsira sangano kutaura meseji chaiyo kune vateereri varo uye nekupesvedzera maonero avo emhando. Heano zvimwe zvezvinonyanya kukosha zvikamu zvekuonekwa kwekuzivikanwa. Ngatitarisei kune mumwe nemumwe wavo.
Nhanho yekutanga ndeyekunzwisisa vateereri vanonangwa. Zvinoonekwa zvinoratidza tsika uye mamiriro evateereri. Kuziva zvinodiwa nevateereri vako kuchakubatsira kusarudza zvigadzirwa nemasevhisi zvinoenderana. Saizvozvowo, ichakubatsira iwe kunzwisisa mamiriro emakwikwi uye kuona izvo vateereri vako vanofarira. Ziva izvo vateereri vako vanofarira nezvavasingadi, uye ita sarudzo yakanakisisa inobvira yekuvaka chiziviso chinooneka chinovakwezva. Chiratidzo chakagadzirwa zvakanaka chichaita kuti zvive nyore kushandura vangangove vatengi.
Kuzivikanwa kunoonekwa kwakafanana nekutenga bhasikoro rako rekutanga: ungangoda kutenga mhando yepamusoro yerwendo rurefu, kana kuti unogona kusarudza imwe inodhura yekushandiswa kweguta kana nzendo dzevhiki. Chiratidzo chekuona hachisi chiratidzo chimwe chete, asi pasuru yakazara iyo inomutsa mhinduro yemanzwiro kubva kune vatengi. Ndiyo hwaro hwemhando yako uye inofema hupenyu mumhando yako. Kubatsira kwechimiro chakanaka chekuonekwa hakugone kuwedzeredzwa.
Kuzivikanwa kwekuona kwakakosha kune bhizinesi rega rega, brand, uye kambani. Icho chinopfuura logo. Saizvozvo, chimiro chakakwana chekuona chinotanga nemavara emakambani, fonts, uye maumbirwo ekutanga. Kambani inoshanda mukuchengetedza IT ichave neyakasiyana seti yezvinhu zvinoonekwa pane iyo isiri purofiti sangano yakatarisana ne ecology.. Zvakakosha kuyeuka kuti kuonekwa kunoonekwa kuchachinja nekufamba kwenguva. Semuyenzaniso, mucherechedzo unoshandisa bhuruu nechena ruvara palette hauzivikanwe pasi rose nemunhu wese.
Kuwirirana kwemavara
Iyo pfungwa yekuenderana kwemavara mukugadzirwa kwekambani yakakosha pakuvandudza chiziviso chemhando inoshanda uye hukama hwevatengi.. A color scheme inzira inoshanda yekukwezva manzwiro evanhu, gadzira kufarira kwekuona, uye gadzira kugadzikana kwechromatic. Kuwirirana kwemavara kunogona kuwanikwa nenzira dzakasiyana-siyana, kusanganisira nekushandisa primary, yechipiri, kana kuti tertiary hues. Chinokosha chekuzadzisa izvi ndechekutsvaga kusanganiswa kwemavara.
Maitiro maviri makuru ekuenderana kwemavara akafanana uye anopindirana. Analogous kuwirirana zvinoreva kuti mavara ari pedyo kune rimwe nerimwe pavhiri reruvara. Iyi nzira inoshandiswa mumagadzirirwo ane zvishoma kana pasina musiyano. Kuwirirana kunopindirana, pane rimwe divi, inoda kuti mavara aiswe pamberi peumwe neumwe pavhiri reruvara, uye chinangwa chekugadzira musiyano wepamusoro pakati pemavara maviri. Kuti uwane mhedzisiro yakanaka, shandisa nzira mbiri. Zvisinei, kuwirirana kwemavara mukugadzirwa kwemakambani kunofanirwa kuitwa zvishoma.
Kunyanya kusanganiswa kwemavara ndeye monochromatic. Iyi nzira inobvumira hukuru hukuru hwekusika uye inokubvumira kuti uve nekugadzira nekugadzira kwako. Zvisinei, zvakakosha kushandisa pfungwa yako yekuravira kuve nechokwadi chekuti mavara aunoshandisa anopindirana. Yakabatanidzwa mune yako kambani dhizaini, monochromatic color schemes ndiyo inonyanya kushanda nzira yekugadzira inokunda dhizaini. Saka, ndeapi mavara akanakisa ekushandisa pakugadzira kwako kwekambani?
Nepo triadic color schemes kazhinji iri nyore paziso pane inopindirana mavara musanganiswa, vanogona kunge vakanyanya kuoma kuti vabudirire maererano nekuona maitiro. Kana iwe usina chokwadi chekuti triadic color scheme ichashanda kune yako brand, edza kushandisa hue imwe ine mithunzi miviri yakasiyana mumutauro wekutaura. Zvakanaka zvakare kushandisa mavara echirevo chete kudzivirira kugadzira ratidziro yekutamba semwana. Mukupesana ne, tetradic color schemes inoratidzirwa neine mavara ega ega, imwe kiyi ruvara uye matatu mimvuri equidistant kubva pairi pavhiri reruvara.
Typegraphy
Pane zvinhu zvakati wandei zvinofanirwa kutariswa paunenge uchishandisa typegraphy mune yako kambani dhizaini. Vanhu vane hukama nezvose zvakavatenderedza uye mafonti haana mutsauko. Vanoonekwa sevechinyakare kana vemazuva ano zvichienderana nechitarisiko chavo. Nepo zvingave zvichiyedza kuomerera nechimiro chimwe, iwe unofanirwa kuedza kubatanidza musanganiswa wezvose. Akanyorwa pazasi mamwe emhando dzakakosha dzemafonti ekushandisa mukugadzira kwako. Kusarudza font inoratidza hunhu hwemhando yako kuchaenda kure mukugadzirisa chitupa chako..
Maitiro ekugadzira kwako kwekambani akakosha. Kune mhando mbiri huru dzemataipi, kureva serif uye sans serif. Nepo serifs inogona kutaridzika sekutamba, sans serifs ndiwo mafonti anonyanya kushandiswa mukugadzirwa kwemakambani. Kambani inotengesa tekinoroji yekombuta inogona kusarudza chitarisiko chechikadzi chinoyevedza kana mavara ekutamba. Izvo zvese zvinoenderana ne toni yaunoda purojekiti. Semuyenzaniso, kambani ine chinangwa chokukwezva vechiduku ingashandisa mabhii anotamba.
IBM yakaisawo chimiro chekambani chinonzi IBM Plex. Iyi tsika yekambani typeface yakagadzirirwa kuratidza kukosha kweiyo IBM brand. Zviri nyore kuverenga pamasikirini madiki uye ine glyphs yeanopfuura 100 mitauro, zvichiita kuti zvive nyore kuita vashandisi muchiitiko chemhando zvisinei kuti varipi. Zviri nyore kuona kuti sei IBM yakasarudza IBM Plex semhando yavo yesarudzo. Chiratidzo chekambani ndechimwe chezvinhu zvayo zvakatanhamara, asi ndizvo zvirimo zvinoisa kambani parutivi.
Typography ine basa rakakosha mukushambadzira uye kushambadzira. Izvo hazvingogadziri chete chitarisiko chinofadza asi zvakare inochengetedza kukosha kwekunaka kwezviri mukati. Vanhu vane ruzivo rushoma kana vasina ruzivo rwegraphic dhizaini vanofanirwa kufunga nezvekukosha kwetaipa mukugadzirwa kwemakambani. Typography inyanzvi yekuronga mavara nenzira inoita kuti meseji yemhando iverengeke uye ijeke.. Batanidza chaiyo typography mudhizaini yako uye iwe unenge uine yakasimba yekuona kuzivikanwa.
Nzira dzekukurukurirana
Chimwe chezvinhu zvakakosha zvinotaridza kushanda kwedhizaini yekambani ndeyekuti inogona kutaurirana sei. Email, zvikuru sei, chishandiso chisingashande chekubatana-mushandirapamwe. Kunyangwe ichigona kunyorwa nekukurumidza uye kuchengetwa muinbox, vashandi vanobhombwa nemaemail zuva nezuva, zvichiita kuti zviome kubata mameseji akakosha. Iyo inonyanya kushanda nzira dzekutaura dzinotevedzera maapplication atinoshandisa muhupenyu hwedu hwakavanzika. Kunyangwe iwe uri kuyedza kutaurirana nevashandi pasi rese kana kungojairana nekambani yako tsika yekambani, pane nzira dzekuita kuti email ikushandire iwe.
Pakusarudza nzira dzakakodzera dzekutaurirana kwemukati, iva nechokwadi chekufunga nezvese zviri zviviri zviri pamutemo uye zvisina kurongwa nzira dzekutaurirana. Iwe hausi kuda kunge uchipa ruzivo rwakawandisa kana kushoma. Kuparara kwekukurukurirana inyaya yakakosha kune chero bhizinesi, uye vanogona kukanganisa nzvimbo yese yebhizinesi. Kuti uone kuti kutaurirana kwako kwemukati kunoshanda, yeuka kuti masangano akasiyana ane maitiro akasiyana ekutaurirana. Mazano mashoma achakubatsira iwe kufamba ichi chimbambaira uye kugadzira inoshanda dhizaini yekambani.
Ziva nzira dzakanyanya kukosha dzekutaurirana mukati nekunze. Email ndiyo yakajairika yemukati yekutaurirana chiteshi. Zvisinei, zvakakoshawo kuve nechokwadi kuti inoshandiswa zvakakodzera uye inoshanda sezvinobvira. Pakutsanangura nzira dzakakodzera dzekutaurirana, yeuka kuti mhando imwe neimwe ine simba rayo uye utera. Machaneli akawanda ane sangano rako, kurukurirano yakaoma zvikuru ingangoita. Kushandisa nzira dzekutaurirana dzakakodzera kunogona kukubatsira kuvandudza bhizinesi rako uye kuwedzera pasi rako.
Mhando yechiteshi inoshandiswa nebhizinesi rako zvinoenderana nemhando yemameseji aunoda kuendesa kune vateereri vako. Funga nezvemhando mbiri dzenzira dzekutaurirana kana iwe uchida kusvika kune vateereri vako. Imwe nzvero yemisi ichangobva kupfuura iyi yakaratidza izvozvo 86% yevatengi vachabhadhara mutengo wepamusoro kune yakanakisa mutengi ruzivo, iyo inovakirwa zvakanyanya pakukurukurirana nekukurumidza uye kunoshanda. Dhizaini yako yekambani inofanirwa kutarisa nzira dzako dzekutaurirana, kusanganisira nevaunoshandisa kugara uchikurukura navo, pamwe chete nezvavanotarisira.
Business philosophy
Uzivi hwebhizinesi hwakanyatsotsanangurwa hwakakosha kune chero bhizinesi. Iyo inoseta toni yekudyidzana kwese uye inoyerera mukati mese chikamu chebhizinesi. Uzivi hunofanira kuva hupfupi, zvakajeka uye muchidimbu, uye zvakanyanya kupfupika, zviri nani. Kazhinji, nyore zviri nani. Heano mamwe matipi ekuita kuti bhizinesi rako uzivi riyeuke:
Chekutanga, ita shuwa kuti bhizinesi rako uzivi hauna kureba zvakanyanya kana kuoma. Yeuka kuti haifaniri kudarika mitsara mitatu. Nokuda kwechikonzero ichi, iwe unogona kutanga nekuongorora muenzaniso webhizinesi uzivi. Izvi zvinokupa iwe zano rekuti ndeapi misimboti uye kuti ungaabatanidza sei mubhizinesi rako. Zvadaro, funga nezvemamwe mazwi uye pfungwa dzinonyatso tsanangura sangano rako. Ipfungwa yakanaka kubvunza vatengi vako nezve yavo yekuisa. Rangarira, uzivi hunofanira kuva hupfupi uye hwakananga. Haifanirwe kunge iine dzidziso huru dzinodarika nhatu.
Uzivi hwebhizinesi hwakavakirwa papfungwa yekuti vanhu vane mufungo. Pfungwa iyi inodyidzana neatomu, izvo zvinopikisa kuti vanhu vanozvitonga. Mutemo wetsika unogona kutaura kuti vashandi nevatengi vanofanira kubatwa neruremekedzo uye nekuvimbika. Uzivi hwebhizinesi hunogonawo kutaura kuti kambani ichagadzira zvigadzirwa izvo sekuru vangadada kushandisa, uye ndichaitsigira nesimbi yesimbi garandi. Uzivi hwebhizinesi hunofanirwa kuratidza kukosha kwekambani.
Uzivi hwekambani uye dhizaini inofanirwa kuenderana. Muenzaniso wakanaka ndeweApple, iyo yakatungamira chirongwa che Funga Different kubva 1997 ku 2002. Funga Yakasiyana inomiririra kunze kwebhokisi pfungwa, uye inobatanidzwa nekugadzira uye nehungwaru nzira dzekushanda. Funga Yakasiyana yave chikamu cheApple brand uye inoonekwa muchitoro chezvitoro uye muna Steve Jobs., mubatsiri wekambani. Inyanzvi inoputsa pasi.





