A firmenhomepage is the ideal way to promote your business and gain customers. With its simple and intuitive interface, you can create your own firmenhomepage in no time. Here are some tips to make the homepage look its best:
Avoid conflicting CTAs
Using several conflicting CTAs on your firmenhomepage can lead to confusion and ineffective conversion. Your CTAs should work together to help your audience reach your goal. They shouldn’t fight for attention, use the wrong words, or create a mile-long form that your visitors will not complete. Pane kudaro, they should entice your readers with attractive offers. Here are some best practices to help you avoid conflicting CTAs on your firmenhomepage.
A great way to make your website work is to use a roundabout metaphor. Fungidzira kuti vashanyi vesaiti yako vari kutyaira vachipfuura nekutenderera. Pakubuda kwega kwega, vanotsvaga nzira yekuenda kwavanoda. Iyi dimikira inotenderera inokubatsira kufunga nezverwendo rwemutengi wako uye mashandisiro eCTAs kutyaira traffic.. Peji inonyanya kukosha pane yako firmenhomepeji ndiro rekutanga.
Kushandisa muyedzo wemahara seCTA yako huru inogona kunge isiri iyo yakanakisa sarudzo. Iwe unogona kuita yemahara yekuyedza kupa kukwezva vaverengi kuti vatenge chigadzirwa. Iwe unogona zvakare kuita kuti CTA yako ive yako pachako uchishandisa zita remuvambi wekambani. Iwe unogona zvakare kugadzirisa CTA yako uchishandisa chishandiso senge Crazy Egg. Iwe unogona kutoda kushandisa zita rako uye nhamba yefoni paCTA yako.
Imwe nzira yekugadzira iyo inonyanya kushanda peji rekushandisa ndeye kushandisa kopi inonyatso taura meseji yako. Kopi yako inofanira kutsanangura kukosha kwako kune vateereri vako. Kana CTA yako isina kujeka, vanhu vachasvetuka kubva papeji yako. Saizvozvowo, flowery kopi inogona kukanganisa pane zvine musoro sarudzo. Saka, iwe unofanirwa kutarisa pane yakajeka, pfupisa copywriting. Nenzira iyi, yako firmenhomepage inogona kukwezva iyo yakanyanya traffic inogoneka.
Batanidza bhatani rakakurumbira reCTA. Bhatani rakakurumbira reCTA rinogona kukwezva vashanyi vakawanda uye kuwedzera shanduko yako 62%. Bhatani rakakurumbira reCTA rinofanirwa kumira kunze kubva kune yese peji rako. Zvakare, iwe unofanirwa kudzivisa kushandisa mavara akasiyana eCTA yako. Bhatani rine mukurumbira richamira pakati pemamwe mavara uye kuita kuti CTA ive nyore kuona. Kana zvaitwa nemazvo, zvinotungamira kune vashanyi vakawanda.
Sanganisira maCTA maviri pamusoro pekupeta
Iyo Boston Globe nguva pfupi yadarika yakamhanyisa bvunzo yeA/B ine CTA pamusoro uye pazasi pekupeta kuti uone kuti ndeipi yakagadzira mamwe mashanduko.. Kufunga kwakajairika kungaratidza kuti CTA iri pamusoro pekupeta ingave inoshanda zvakanyanya, asi izvi hazvisi nguva dzose. Nepo kuiswa chinhu chakakosha, kopi huru uye zvimwe zvinhu zvinofanirwa kunge zviripo kuti ive nechokwadi chekutendeuka kwakanyanya. Ichi chinyorwa chichakurukura mamwe maitiro akanakisa ekuisa maCTA ako.
Kupi kwekuisa CTA haisi nguva dzose yakananga mberi sezvazvingaita. Izvo zvese zvinoenderana nemhando yeindasitiri yako uye kuti unonzwisisa sei vateereri vako. Mamwe mapeji anogona kuratidza fomu nekukurumidza, nepo vamwe vangangoda tsananguro yakati wandei vaoni vasati vagadzirira kupa ruzivo rwavo. Pakupedzisira, kuiswa kweCTA kunoenderana nemhando yevateereri vako uye mabhenefiti echigadzirwa kana sevhisi.
Kunyange zvichikwanisika kuita kuti CTA iwedzere kuoneka pane yainofambidzana nayo pazasi pekupeta, unofanira kusarudza. Ramba uchifunga kuti nguva yekutarisa kwevanhu ipfupi kupfuura nakare kose. Zvidzidzo zvakaratidza izvozvo 55 muzana yevashanyi vewebhu vachagara pawebhusaiti yako zvishoma pane 15 seconds. Ichi chiitiko chakamanikidza vatengesi kuti vagadzirise uye vawedzere webhusaiti yavo yemukati kuti vatore vatengi vavo’ kutarisa. Imwe nzira yekuita izvi ndeyekutarisa zvirimo. Kana mushanyi achida kupuruzira pasi kuti averenge yakazara peji, iri pasi pekupeta.
Mabhurawuza emazuva ano edesktop ane anopindura edhizaini maitiro anoita kuti vashandisi vaone kuti saiti yako inotaridzika sei pamidziyo yakasiyana. Izvi zvinogona kukubatsira kuti udzivise matambudziko ekutendeuka pamidziyo midiki. Zvakadaro, vanhu vachakunguruka. Ita shuwa kuti kiyi yako CTA inoonekwa zviri nyore nekushandisa mavara akasiyana. Pakupedzisira, webhusaiti yakanaka inofanira kukwanisa kushandura vashanyi. Saka, CTA yako inofanira kutaridzika sei? Ngatitarisei mimwe mienzaniso kubva kune mamwe mawebhusaiti.
Zvakanaka, iwe unofanirwa kusanganisira maCTA maviri pamusoro pekupeta. Rimwe nerimwe remabhatani aya rinofanira kuva nehukoshi hwakasiyana kumuridzi. Kudzvanya pa “Services” bhatani rakakosha kupfuura kuverenga-chete blog post. Zviito zvepamusoro-soro zvinoda kuzvipira kwakawanda kubva kune vashanyi. Iwo maCTA anofanirwa kunge achikwezva zvakaenzana. Kuti uwane mhinduro dziri nani, color-code maCTA ako kuti aenderane nekukosha kwawo.
Chinja peji rako rekutanga kune kambani yako
Gadzirisa yako firmenhomepage kune bhizinesi rako. Kuonekwa kwechitoro chako chepamhepo kune mhedzisiro yakakura pakutengesa kwako. Peji yako yekumba inofanirwa kuve yakajeka, kufambisa kusingaite, kubvumira vashanyi vako kusarudza nzira pasina kutambisa nguva kuverenga zvisina basa. Maererano napurofesa wepfungwa George Miller, ndangariro dzenguva pfupi dzevanhu dzinogona kubata zvinhu zvinomwe chete panguva. Kuchengeta izvi mupfungwa, peji rako rekutanga rinofanira kutarisisa pakupa ruzivo rwunodiwa nevatengi vako ipapo uye wovabatsira kuita sarudzo.
Dzivisa zvinhu zvinooneka
Iyo yakanakisa nzira yekudzivirira yekuona clutter pane yako firmenhomepage ndeyekuichengeta iri nyore. Chekutanga, zvibvunze kuti sei uine zvinhu zvese zviri papeji rako. Chinangwa chayo ndechei? Unoda here chaizvo? Kana ukapindura kwete, kuibvisa kana kuitsiva. Imwe nzira yekudzikisa kuzara kwekuona ndeye kushandisa mitsetse yakanaka uye chena nzvimbo yekukamura peji. Vanhu vanowanzo teerera kumitsara pane kune zvimwe zvinhu. Minimalism ndiyo yakanakisa tsika yevagadziri uye inzira yakanaka yekuchengeta dhizaini yako iri nyore.




