Corporate Design 101

Dhizaini yekambani inzira yekupa kambani kune veruzhinji. While it typically includes trademarks and branding, inogonawo kusanganisira chigadzirwa chekugadzira, advertising, uye hukama hwevanhu. Kuti uwane rumwe ruzivo nezve kugadzirwa kwemakambani, ramba uchiverenga! Ichi chinyorwa chichakubatsira iwe kugadzira dhizaini pfupi uye zano. Ichakubatsira kuti usarudze kuti ndezvipi zvinhu zvinozoita kusimba kune vatengi.

Creating a corporate identity

Creating a corporate identity can be a lengthy and complex process. Maitiro acho anosanganisira kugadzirwa kwechiratidzo chekambani yako, kusanganisira logo yayo, color scheme, uye font. Zvinosanganisirawo kutsanangura zvinangwa zvekambani yako. Nekutsanangura zvinangwa izvi, iwe unogona kunyatso kutsanangura kuti ndezvipi zvinhu zvinogadzira chitupa chako chekambani.

Kugadzira chitupa chekambani kunoita kuti iwe uvandudze kuzivikanwa kwemhando yako uye kurerutsa kuedza kwekushambadzira.. Chimiro chechimiro chinowirirana chinowedzera kuvimba kwevatengi uye kuvimbika kwemhando. Iyo yakagadziridzwa nzira yekushambadzira inozowedzera kushanda zvakanaka, uye vatengi vachaona kuenderana muchitarisiko chemhando yako uye chimiro. Nemufananidzo wakasimba wechiratidzo, unogona kuvhura zvigadzirwa zvitsva kana masevhisi zviri nyore uye nekukurumidza. Kugadzira chiziviso chekambani kunopawo zvikwata zvekugadzira uye vashandi vemukati nhungamiro yakajeka yekugadzira uye kugadzira zvinhu zvitsva..

Chimwe chezvinhu zvinonyanya kukosha pakuzivikanwa kwekambani kuratidza tsika nemaitiro ekambani.. Tsika yekambani inokanganisa maitiro evashandi, mamaneja, uye dzimwe nhengo dzechiratidzo dzinotaurirana nevatengi. Zvichakanganisawo matauriro avanoita nenhepfenyuro neveruzhinji. Nekugadzira chitupa chekambani chakasiyana, uchakwanisa kuzvisiyanisa kubva kune vakwikwidzi.

Kugadzira chitupa chekambani kunoda nguva yakatsaurirwa, kuedza, uye boka rinonzwisisa kukosha kweprojekti. Chiziviso chemhando yako chinofanirwa kuve chinogoneka uye kukwezva kune vateereri vako vavanoda. Iwe unofanirwawo kugara uchifunga kuti zita rako rekuzivikanwa rinofanirwa kuramba rakafanana kwemakore anouya. Chiziviso chakasimba chechiratidzo chichava nemhedzisiro yakanaka kune mukurumbira webhizinesi rako uye ichakubatsira iwe kuwana kuvimbika kwevatengi.

Sezvambotaurwa, kuzivikanwa kwekambani kunogona kuve basa rakaoma uye chitupa chakashata chinogona kukanganisa zita rekambani nemari.. Logos uye mavara zvikamu zvakakosha zvekuzivikanwa kwekambani, uye inofanira kusarudzwa nokungwarira. Chiratidzo chako chinofanirwa kuratidza hunhu hwako uye kuita kuti brand yako ive nyore kusiyanisa kubva kumakwikwi.

Creating a corporate design brief

Creating a design brief is an important part of a design project. Inobvumira vagadziri kuti vanzwisise hunhu hwemhando, vateereri, uye zvinangwa. Inogona zvakare kuenzanisa bhajeti reprojekiti, schedule, uye zvinotengeswa. Nekutevera mirairo inotsanangurwa muchidimbu chekugadzira, iwe unogona kuve nechokwadi chekuti chirongwa chinopedzwa mukati menguva inotarisirwa uye bhajeti. Kugadzira pfupiso yekugadzira kunofanirwa kutanga neruzivo nezve mutengi.

Muchidimbu chekugadzira chinofanira kunge chakananga sezvinobvira. Semuyenzaniso, inofanira kutsanangura kana purojekiti ichibatanidza kutora mifananidzo, mifananidzo, kana zvewebhu chete. Pamusoro pe, inofanira kutsanangura vateereri vanotarisirwa. Izvi zvinobatsira vanogadzira kutarisa pane zvinangwa zveprojekiti. Zvakare, ivo vanofanirwa kusanganisira yakakosha data yedemographic nezve chinangwa chevateereri.

Muchidimbu cheprojekiti inofanirawo kusanganisira zvese zvekushandisa kuti chirongwa ichi chipere. Zvishandiso izvi zvinogona kusanganisira zvishandiso, maraibhurari, uye nhengo dzechikwata. Zvakare, pfupiso inofanira kusanganisira nzira dzekusarudza dzakadai sekugadzikana kwemari, nhanho yeruzivo, uye mareferensi. Kuve pachena kunowedzera kuvimba uye kuvimba nemugadziri waunohaya.

Iyo pfupiso yedhizaini inofanirwa kunge iine zvinyorwa zvinongedzo, zvinyadzi, uye mukwikwidzi maonero. Nekupa ruzivo rwese rwakakodzera, pfupiso ichabatsira kuderedza mukana wezvivharo mumigwagwa panguva yekugadzira. Iriwo zano rakanaka kubatanidza zvazvino zvekushambadzira zvinhu. Izvi zvichabatsira vanogadzira kuti vanzwisise nzira yakanakisa yekusanganisa izvi mudhizaini nyowani.

Paunenge uchigadzira pfupiso yekambani yekugadzira, zvakakosha kuisa ruzivo rwakakosha nezvebhizinesi. Izvi zvichabatsira mugadziri kunzwisisa zvinangwa zvekambani uye chinangwa chevateereri. Pfupiso yakakwana inogona kubatsira kuvhara musiyano pakati pemutengi uye dhizaini femu uye kubatsira iyo yakasimba kushanda kune chinangwa.

Creating a corporate design strategy

Creating a corporate design strategy is an important part of the branding process. Iyo inova nechokwadi chekuti zvinhu zvese zvinoenderana neiyo kambani brand kuzivikanwa. Kana zvaitwa nemazvo, inogona kuva nepesvedzero huru pavateereri ndokugadzira murangariro usingagumi. Zvisinei, zvakakosha kuti uzive kuti dhizaini yemakambani inopfuura kungoita logo. Inosanganisirawo zvigadzirwa uye mishandirapamwe yekushambadzira.

Kugadzira dhizaini yekugadzira dhizaini kunotanga nekunzwisisa chinangwa chekambani uye zvinangwa. Kubva ipapo, iyo nzira inogona kubatsira kugadzira mutauro wakabatana wekuona unoburitsa chinangwa chebhizinesi, kuona, uye tsika. Iyo nzira zvakare inobvumira vanogadzira vanogadzira kuti vachengete zvinangwa zvekambani mupfungwa pavanenge vachigadzira zvigadzirwa zvekugadzira. Inobatsirawo vagadziri kuti vatevedzere misimboti yekugadzira iyo inosanganisira kusiyana, balance, kusimbisa, nzvimbo yakachena, chikamu, hierarchy, rhythm, uye kudzokorora.

Chirongwa chekugadzira chinogonawo kubatsira mabhizinesi kuita sarudzo dzinoshanda. Kugadzira zano rekugadzira kunogona kubatsira bhizinesi rako kuona zvinhu zvinozoshanda zvakanyanya kukambani yako. Inogonawo kubatsira kambani yako kusarudza mafonti, mavara, uye maumbirwo ayo anozogadzira iyo yakazara brand mufananidzo. Iri zano rinogona kubatsira mukuronga nekuita zvezvigadzirwa zvitsva nemasevhisi.

Creating a corporate design

Creating a corporate design involves a variety of steps and different aspects. Zvakakosha kufunga nezvemaitiro ekambani, chinzvimbo pamusika, uye yakasarudzika yekutengesa chirevo usati watanga maitiro. Nhanho inotevera ndeyekusarudza maitiro ekugadzira. Kune akati wandei ekugadzira masitayipi ekusarudza kubva.

Iyo dhizaini inofanirwa kuve yakabatana pamatanho ese. Online zvinhu, akadai semablog, inofanira kufanana nekugadzirwa kwekambani, uye zvinhu zvisiri pamhepo zvinofanirwa kutaura nyaya inowirirana. Semuyenzaniso, funga nezve dhizaini yekambani yemakadhi ako ebhizinesi, letterhead, envelopes, uye ‘nekurumbidza’ slips. Kugadzira dhizaini yemakambani ezvishandiso izvi chinhu chakakosha chebhizinesi rekutengesa.

Dhizaini yekambani inogona kukubatsira kuvhara zvibvumirano. Maresitorendi mazhinji uye zvitoro zvinotengesa zvine hungwaru zvinoisa zvigadzirwa kutyaira kutengesa. Saizvozvowo, dhizaini yekambani inogona kukudziridza kuvimba nevatengi. Zvisinei, nepo zvinhu zvekugadzira zvinogona kubatsira kuvhara zvibvumirano, havana kukwana vari vega. Asi, zvakakosha kuti usarudze makambani ekugadzira zvinhu zvinoenderana nehutsika hwekambani uye uzivi.

Chimwe chezvinhu zvinonyanya kukosha zvekugadzirwa kwekambani typography. Kutaipa kunogona kuratidza chiremera, kunaka, uye hunhu. Sarudza iyo yakakodzera font yebhizinesi rako. Inofanirwa kuverengeka uye kuenderana pamapuratifomu akasiyana edhijitari. Sarudza font inoratidza chimiro chekambani yako uye kukosha. Kana iwe uri kuronga kushandisa iyo yakafanana font kune yako webhusaiti uye mabhurocha, zvakakosha kuve nechokwadi chekuti font inoshandiswa yakasarudzika kune bhizinesi rako.

Dhizaini yekambani inobatsira kuvaka mufananidzo wakabatana wekambani, uye inova nechokwadi chekuti kambani inozivikanwa uye inozivikanwa. Nekuvimbisa kuenderana uku, iwe uchave nekubudirira kwakawanda nekushambadzira zvinongedzo uye kuzivikanwa kwehofisi. Iwe unofanirwa kufunga nezve kuhaya dhizaini agency iyo inogona kukubatsira iwe kuvandudza identity yekambani.