How to Design a Home Page to Increase Conversion Rates

Mumwe wemienzaniso yakanakisa yedhizaini yepeji rekutanga mutambo wevhidhiyo. The homepage of the website immerses the user gradually in the game world. Iwo mafonti mhinduro anoshandiswa pano akanakisa, uye kurira kweminondo inorovana chinhu chakawedzerwa. Micro-kudyidzana kunotevera kutenderera kusingagumi nemabhatani ekuita akajeka. Vanoburitsa maficha eiyo brand uye vanokurudzira kudyidzana. Mapeji ese emutambo anotevera nzira yakasarudzika yekuzivikanwa kwemhando, uye izvi zvinoshanda kune dhizaini yepeji remba zvakare.

Content

There are a few key elements you need to include in the content of your homepage design. Chinhu chekutanga chinofanira kunge chiri papeji yako yekumba irondedzero pfupi yezvigadzirwa zvako nemasevhisi, pamwe nekubatanidza kune chimwe nechimwe chigadzirwa kana peji rebasa. Chinhu chechipiri chakakosha kudana kuita chiito, iyo inofanira kupa muverengi chinhu chinokosha. Izvi zvinogona kunge zviri muchimiro chemushumo unodhawunirodha, checklist, pepa rebasa, kana mini dzidziso dzakatevedzana. Unogona kuwedzera makwikwi kune peji rako rekutanga kana iwe uine.

Musoro wepeji rekutanga, kana zita reti tag, inofanira kuenderana nezviri papeji. Izvi zvichaonekwa papeji yekutsvaga mhinduro. Kana iwe uchida kuti peji yako ionekwe yakakwirira mumajini ekutsvaga, unofanirwa kuve nechokwadi chekuti zita rako rinotsanangura zvaunofanira kupa. Nepo iwe usingadi kuve trite, iwe unogona kuenda kune dzakashinga dhizaini sarudzo kana iwe uchifunga kuti dzichabatsira vateereri vako. Ensurem's minimalistic dhizaini uye hombe gamba mufananidzo mienzaniso yakanaka yekumba dhizaini. Webhusaiti yavo yakasviba color scheme inovapa pfungwa yekunatswa.

Visuals

Use visuals on your homepage design to add interest and context to your content. Mifananidzo inzira huru yekuenzanisira pfungwa dzakaoma kana akawanda mabhenefiti echigadzirwa kana sevhisi. Kushandisa zvinoonekwa kutaura nyaya inzira yakanaka yekudzora mameseji uye kuita kuti peji rako remba risanyanya kurema.. Heano mimwe mienzaniso yedhizaini yakanaka yepeji remba iyo inoshandisa zvinoonekwa kuti iwedzere kutendeuka mitengo. Pazasi pane mienzaniso mishanu yemasaiti anoshandisa zvinoonekwa kuti awedzere kutendeuka mitengo:

Zvemukati zvichiri mambo, asi zvemhando yepamusoro ndizvo zvinoita kuti vataridzi varambe vachifarira uye vakatarisa. Kushandisa mifananidzo mune yako peji rekugadzira hakungo wedzera SEO chete, asiwo wedzera kutendeuka mitengo. Vanhu vanoona zvakanyanya, uye kushandisa mifananidzo nemavhidhiyo zvinokwezva kutarisisa kwavo uye kuibata kwenguva yakakwana kuti iverenge meseji yako. Zvinoonekwa hazvingotauri ruzivo chete asiwo zvinomutsa manzwiro uye kunyengetedza vashanyi vako. Iwe unogona kushandisa zvinoonekwa kukwezva vataridzi vako uye kuvaita kuti vade kutenga kubva kwauri.

Shandisa mifananidzo inoenderana uye inoenderana. Mifananidzo yemamiriro ezvinhu inobatsira kutaura nyaya zviri nani pane mifananidzo yemabhasikoro asina mutyairi kana matenga eguta. Mapeji ane ruzivo rwechigadzirwa anofanira kutarisa pachigadzirwa, uye kwete generic mararamiro emifananidzo. Nepo mifananidzo yevanhu vakapfeka ngowani dzebhasikoro inonakidza uye inokwezva, zviri nyore kuona. Pane kudaro, edza kushandisa mifananidzo inechekuita nezvigadzirwa nemasevhisi aunopa. Nenzira iyi, ivo vanonyanya kudzvanywa nevateereri vako.

Navigation

When designing a website, yeuka kuti peji rako rekutanga harisi peji rekutanga rinosvika muenzi. Vazhinji vashanyi vewebhusaiti vanosvika pasaiti yako kuburikidza nekutsvaga injini mhinduro kana chinongedzo kubva kune imwe webhusaiti. Naizvozvo, zvakakosha kuti dhizaini yako yekufambisa isangane nezvinodiwa nevazhinji vevateereri vako. Iwe unofanirwa kufunga nezvekuti vateereri vako vavanoda vanowanzopedza nguva yakawanda, uye gadzira menyu chimiro chinoenderana nezvavanoda. Heano mamwe matipi ekugadzira rakabudirira peji rekutanga:

Chengetedza kufamba kwako kuri nyore uye kunoenderana pamapeji ese esaiti yako. Kufamba kwakanyorwa chinhu chinotarisirwa kune vashanyi vewebhusaiti, saka ita shuwa menyu yako huru inoratidzwa zvine mukurumbira. Iwe unogona zvakare kusanganisira tsoka ine mamwe madiki link, zvakadai semashoko ekutumira, mibvunzo inowanzo bvunzwa, kana mikana yebasa. Izvi zvichachengetedza vashandisi nguva uye kuderedza bounce rate yavo. Izvo zvakakoshawo kuisa fomu rekuonana pane ese peji. Kuti udzivise kuvhiringidza vashandisi, ita shuwa kuti mafambisirwo ako akajeka uye ari nyore kuona.

Batanidza chinongedzo chekufambisa chiri nyore. Mawebhusaiti mazhinji ane logo pamusoro pemapeji avo, iyo yakabatanidzwa kumashure kune peji rekutanga. Kunyangwe vanhu vazhinji vasingazive kuti iyi link ndeye back-link, zvinobatsira kupa nzira inofanotaurwa yekudzokera kune yakajairika nzvimbo yekutanga. Inoshandawo sea “undo” bhatani mukufambisa. Nenzira iyi, vashanyi vanogona kufamba pakati pezvikamu pasina kurasikirwa nemamiriro esaiti yavari kuona.

Pakupedzisira, funga nezvekubatsira kwekufambisa. Mafambiro ezvimedu asiri chikamu cheiyo main topic hierarchy anozivikanwa seutility navigation. Aya mapeji anosanganisira fomu yekutsvaga, mapeji ekubatsira, nemagarari. Dzimwe nguva, aya haana kana kubatanidzwa nemapeji; iwo angori mabasa ewebhusaiti. Muzviitiko zvakawanda, zvidimbu zvekufamba zvinogona kushanda akawanda mabasa uye zvinofanirwa kupatsanurwa muzvikamu zvakasiyana. Kune marudzi akawanda emapeji ekufambisa. Mamwe mawebhusaiti ane marudzi maviri: mapeji anoshanda uye mapeji emukati.

Testimonials

Testimonials on a homepage design are a proven way to boost sales. Ivo vanobatsira vangangove vatengi kuvaka kuvimba muchigadzirwa chako kana sevhisi nekugovana zviitiko zvevatengi vekare. Nepo kuongororwa kwechigadzirwa uye mamwe mafomu ehupupuriro emukati anogona kuita kuti webhusaiti inzwe seyemunhu, zvipupuriro inzira inoshanda yekuita kuti vave vanhu vakawanda. Kana iwe uchida kushandisa zvipupuriro kutengesa zvigadzirwa zvako nemasevhisi, heano mamwe mazano:

Shandisa musanganiswa wemifananidzo nemavhidhiyo kuita kuti zvipupuriro zvako zvive zvemunhu uye zvechokwadi. Vhidhiyo zvipupuriro zvinonyanya kushanda. Peji yeuchapupu inogona zvakare kuve nzira yekuratidza kupupura kwevatengi pasina mifananidzo. Kunyangwe iwe ukasarudza dhizaini yakazara-peji kana dhizaini yakachena, zvipupuriro zvinofanirwa kuve nyore kuverenga uye kuratidza. Kushandisa musanganiswa wezvinhu zvinoonekwa zvinogonawo kuwedzera kune zvipupuriro peji yekugadzira.

Kuwedzera zvipupuriro kune dhizaini yako yekumba kuri nyore. Sezvakangoita zvimwe zvemukati, zvipupuriro zvinofanirwa kutevedzera misimboti yakanaka yekutaipa. Kuti uve nechokwadi chekugadzira kukuru, verenga zvinyorwa zvinopa mazano ekuvandudza typography. Zvipupuriro zvako zvinofanirwa kusimuka kubva kune yese webhusaiti yako, kubata pfungwa dzemuoni. Izvi zvichabatsira kuwedzera kutengesa kwako. Iwe unogona zvakare kusanganisira bhaa yekufambisa uye chirongwa chemavara kuita kuti zvipupuriro zvako zvibude pachena.

Paunenge uine nzvimbo yakakwana papeji yako yekumba, zvipupuriro inzira yakanaka yekusimbisa vangangove vatengi. Vanhu vanogona kuvimba nemafungiro evamwe vatengi, uye zvipupuriro inzira huru yekuita izvozvo. Chipupuriro chinofanira kuva chechokwadi sezvinobvira, saka ita kuti mutengi ave nyeredzi. Sanganisira izvo zvakapedzwa nemutengi nechigadzirwa chako kana sevhisi. Ichabvumira vashanyi vako kutonga kugona kwako uye kuvimbika. Paunoita mutengi wako nyeredzi, ivo vachanyanya kuvimba nemhando yako.

Social proof

There are many benefits of using social proof in the homepage design of your website. Kune imwe, inogona kuwedzera kutendeuka. Zvisinei, zvakakosha kunzwisisa kuti kuiswa kwakashata kwehuchapupu hwemagariro evanhu kunogona kuderedza kutendeuka. Edza kuyedza A/B kuti uone kwakaringana kuiswa kwehumbowo hwemagariro padhizaini yako yepeji remba. Zvakare, usaite jam yakawandisa yehumbowo hwemagariro pane yako peji, nekuti inogona kuremedza vashandisi kana kuvharidzira kudanwa-ku-chiito. Batanidza humbowo hwemagariro zvine hungwaru, kuitira kuti iwedzere kukosha kune peji uchichengeta dhizaini yakachena.

Ongororo dzevatengi inzira huru yekushandisa humbowo hwemagariro pane yako peji rekutanga. Kukumbira vatengi vanogutsikana kuti vasiye mhinduro pawebhusaiti yako inzira yakanaka yekukwezva vatengi vakawanda. Imwe ongororo yakaitwa munguva pfupi yapfuura yakaratidza izvozvo 72% yevatengi havazotenga kunze kwekunge vaona ongororo yakanaka. Nokubatanidza ongororo idzi, vashanyi vanogona kutenga zvigadzirwa nemasevhisi ako. Izvi zvichawedzera kutengesa nekuwanda 46%. Uye chikamu chakanakisa ndeche, izvi mutengi wongororo zvakasununguka zvachose!

Chimwe chezvikamu zvakakosha zvekugadzirwa kwakanaka kwepeji yekumba ndiko kuvapo kwehumbowo hwemagariro. Iyo yakanyatsogadzirwa yesocial proof bar inogonesa vashanyi kuti chigadzirwa chako chakakurumbira uye chakavimbika. Rangarira, zvisinei, kuisa humbowo hwemagariro mune yako saiti dhizaini, asi iva wakatendeseka pamusoro pazvo. Kana uine vashanu Facebook fans, semuyenzaniso, iyo social proof bar ichaita seyakanyanya kugutsikana pane iyo inoti une zviuru zvevateveri. Ndiro simba rehumbowo hwemagariro!

Imwe nzira yekukwidziridza humbowo hwemagariro ndeye kuratidza yakakodzera zvitupa. Semuyenzaniso, kana basa rako richibva pakuvakwa kwemapaki ekunze, iwe unofanirwa kuratidza akakodzera zvitupa mune yako webhusaiti tsoka. Nekuratidza zvitupa izvi papeji yako yekumba, vangangove vatengi vanogona kuona kuti bhizinesi rako rakavimbika uye rinovimbika. Kana iwe usina zvitupa izvi, zvinokwanisika kuti vachazeza kukusvikira.