How to Design a Homepage That Converts Fast

Pane zvinhu zvishoma zvekuchengeta mupfungwa paunenge uchigadzira peji rako remba. Chekutanga, tanga nezvinokosha: provide easy access to your top content. Zvakare, sanganisira kudanwa kuita chiito. Pakupedzisira, ita kuti ishandiswe. Aya nhanho achakubatsira iwe kugadzira peji remba rinova nyore kufamba kune vashanyi vako. Heano mimwe mienzaniso yemagadzirirwo makuru ekumba. Tinovimba, aya matipi achakubatsira iwe kugadzira peji remba rezviroto zvako! Enjoy! Heano mashoma ezvandinoda:

Start with the basics

Homepage design can be complex. Zviri nani kutanga nekutanga, uye kunzwisisa zvinotarisirwa nevateereri vako. Iwe unogona ipapo kuona kuti ndezvipi zvinhu zvekuisa pamberi uye kusanganisa. Chinhu chimwe nechimwe chiri papeji yako yekumba chinofanira kuita chinangwa chaicho. Shure kwezvose, peji rako rekutanga ndiyo nzvimbo yekutanga ichasvika vashanyi vazhinji. Dhizaini yepeji yako yekumba inofanirwa kuita kuti zvive nyore kwavari kuwana zvavari kutsvaga. Heano matipi mashoma ekugadzira inoyevedza peji rekutanga.

Mapeji ekumba anonyanya kushanda anotarisa pazvinhu zvishanu zvikuru. Vanofanira kupa maonero akajeka echipo chako pasina kuvhiringidza. Magadzirirwo akanakisa epeji remba anoshandisa mazwi ane simba kukwevera muverengi mukati uye kugadzira chinongedzo navo. Edza kushandisa zvirevo semvumo, zvine simba zvinobudirira, uye ane simba. Ita shuwa kuti unoziva mazwi akakodzera kune vateereri vako. Ita dhizaini yako yepeji yekumba ive yakasarudzika sezvinobvira. Paunenge wava nekutanga pasi, unogona kutanga kuedza nekushinga, zvinokwezva maziso.

Dhizaini yepeji yako yekumba inofanirwa kutaurira USP yekambani yako, values, uye chinangwa. Kutaurirana zviri pachena aya maficha ebhizinesi rako pane peji repamba kunokwezva vazhinji vangangove vatengi. Rangarira kuti vatengi vari kushanyira saiti yako nechinangwa chaicho, sekutarisa mutsara wechigadzirwa, kuverenga zvinyorwa zvako zvebhurogi, kana kudzidza kana uchipa masevhisi. Kuve nechokwadi chekuti vashanyi vako vane shanduko yakatsetseka kubva kune yako yekumba kuenda kune yako yese saiti, tevera mazano matatu ekutanga ekugadzira.

Provide easy access to top content

You should always provide easy access to the top content of your homepage design. Vazhinji vagadziri vewebhu vanokuudza kuti hapana yakajairwa pixel kureba kweichi chikamu chedhizaini. Zvisinei, zvakakosha kuve nechokwadi chekuti zvakakosha zvekugadzira zvinhu zvinogona kuvonekwa nevazhinji vevashanyi pasina kupuruzira. Uyezve, iwe unofanirwa kushandisa ALT mavara emifananidzo yako. Ichi chinyorwa chichaverengwa nekutsvaga spider uye chichabatsira ku SEO.

Include a call-to-action

The best way to get people to take action is to include a call-to-action on your website. Bhatani rekudaidza-ku-chiito pane webhusaiti yako rinofanira kuoneka kune vashanyi vako, uye inofanira kuva pfupi uye inotapira. Mabhatani mazhinji ekudaidza-ku-chiito ane mazwi mashanu kusvika manomwe. Vanhu vanokangaidzwa zviri nyore kana vachitsvaga painternet, saka kugadzira pfungwa yekukurumidzira ipfungwa yakanaka. Vateereri vega ega vachapindura kune dzakasiyana-siyana-ku-chiito, asi pane general formula yaungashandisa kuona kuti yako inoshanda sei.

Semuyenzaniso, dhizaini yePatagonia's homepage inoratidza yakagadziridzwa menyu yekufambisa. Mutengi anogona kusvetukira kuchikamu chakakosha nekukurumidza uye nyore. Patagonia inosimbisawo kuedza kwayo kwezvakatipoteredza uye inokurudzira vanhu kuti vabatane nemasangano epasi. The “ita chiito” bhatani rinoratidzwa mubhuruu uye rinowanikwa nyore. Dhizaini yakafanana inogona kuwanikwa nekushandisa ruvara rwakasiyana rwebhatani rako rekufona-ku-chiito.

Iko kushevedzera-ku-chiito pane yako peji rekutanga dhizaini inofanirwa kukurudzira muoni kuita. Kudanwa kwakanakisisa-ku-zviito kune simba rakasimba remanzwiro. Ita shuwa kuti mutauro wekudanwa kwako-ku-chiito unonyengetedza zvakakwana kukurudzira vanhu kuita chiito. Iwo akanakisa kudana-ku-zviito anoshandisawo mazwi ekuita. Vanoita kuti vashanyi vazive chaizvo zvavanogona kutarisira kana vadzvanya pane chinongedzo.

Ita mabhatani ako eCTA ave nyore kuverenga nekushandisa. Bhatani reCTA rinofanira kunge riri nyore kudzvanya uye rinofanira kuve nyore kuwana. Kugadzira mufananidzo wegamba pakati pepeji rako rekutanga kuchakubatsira kuita izvi. Ita shuwa yekuiisa pamusoro pepeji rako remba. Ichaita kuti zvive nyore kune vashanyi vako kuwana uye kufamba kuburikidza nezvako. Kana vashanyi vasinganzwi kudiwa kwekudzvanya pane chinongedzo, vanoenda kune imwe webhusaiti.

Make it usable

Your homepage is the first impression your audience has of your brand. Mazhinji makambani anoizadza negeneric, cliched ruzivo kana ichangoburwa dhizaini dhizaini. Zvisinei, kusanganisira zvose “zvakajairika” ruzivo haruna kukwana kugadzira fungidziro yakanaka. Kugadzira peji rekutanga rekushandura, funga mhinduro dzemibvunzo iyi uye uiise mukugadzira kwako. Pazasi pane mamwe matanho ekuona kuti peji rako remba rinoshandiswa uye rinoshandurwa nekukurumidza.

Rangarira kuti kushandiswa kunofambidzana nekureruka. Semuyenzaniso, mugadziri wemotokari anoisa zvidzoreso munzvimbo imwechete pane yega modhi, ingava mota yechinyakare kana itsva. Izvo zvakafanana zvinoenda kune macomputer anoshanda masisitimu – icon ine printer chiratidzo chakanaka chekuti saiti yako ichadhinda magwaro. Peji remba rinoshandisika richava nedhizaini inowirirana iyo mushandisi anogona kufamba nayo pasina kudzidza magungano asina kujairika..

Include power words

Using power words can help your readers identify with you. Mazwi esimba anoshandiswa mumisoro yenyaya, email nyaya mitsara, uye mapeji ekumhara kugadzira mamwe mabhatani. Kudzvanya kwakawanda kunoreva purofiti yakawanda. Kushandisa mazwi emagetsi pane peji rako rekutanga kunobatsira iwe kuwana yakawanda traffic uye kutengesa. Iyi inotevera mienzaniso yemazwi esimba iwe aunogona kushandisa pane yako yekumba peji. Zvishandise nekuchenjera:

Mazwi ane simba ndiwo mashoko anonyengetedza anogona kumutsa manzwiro akasimba. Vanogona kuita kuti vanhu vatye, kukurudzira, akamutsa, kukara, kana kutsamwa. Muchidimbu, vanogona kuita kuti vanhu vaite chimwe chinhu. Izvi zvinogona kushanda zvakanyanya kana zvikashandiswa nemazvo. Sezvineiwo, mazwi esimba ari nyore kushandisa. Unogona kuzvishandisa chero pawebhusaiti yako kuti uwedzere kutendeuka kwako mitengo uye kugadzira yakawedzera kuvimbika kutevera. Heano mimwe mienzaniso yekuti mazwi esimba anogona kukubatsira sei kuwedzera shanduko yako:

Kuda kuziva chinhu chakasikwa. Inofanira kuguta nezvokudya nemvura. Kuda kuziva ndicho chikonzero chikuru vanhu vanodzvanya pamisoro yenyaya, uye inogona kuva nzira ine simba yekubata pfungwa dzavo. Sloth, pane rimwe divi, kunopesana nekuda kuziva uye ndicho chikonzero nei vanhu vachidzivisa kushanda. Havakurudzirwi kuita zvakawanda kupfuura zvishoma, asi vanoda kunzwa chimwe chinhu.