Paunotarisa webhusaiti, peji remba nderimwe remapeji akakosha. Zvidzidzo zvinoratidza kuti vanhu vanoita nezve 35,000 zvisarudzo pazuva, uye peji rako rekutanga chinhu chakakosha chehurongwa hwako hwese hwekushambadzira. Inoisa mamiriro uye vibe yebhizinesi rako, uye inogona kuva chikamu chakakosha chekukwezva vatengi vatsva uye kuvashandura kuva vatengi vanobhadhara. Kana usati wafunga nezve dhizaini yako yekumba, heano matipi mashoma ekukubatsira iwe kugadzira iyo yakakwana:

Iva nechokwadi chekumba peji

Iyo Ensurem peji rekutanga dhizaini muenzaniso we minimalist webhusaiti dhizaini. Iyo hombe gamba mufananidzo uye rima ruvara chirongwa chinoburitsa pfungwa yekunatswa. Iyo webhusaiti inoshandisa inoshanda CTA bhatani kukurudzira vashanyi kuti vabate kambani. Iyo peji yekumba inosanganisirawo chinongedzo chekuendesa chivharo art. Inopa vashanyi pfungwa yekuchengeteka nekuita kuti ruzivo rwemushandisi ruve nyore sezvinobvira. Zvisinei, dhizaini yepeji yekumba haingo taridzike chete. Vashandisi vachada kusvika pakuziva kambani iri kumashure kwechigadzirwa kana sevhisi yavari kufunga.

Adoratorio's portfolio

Iyi yekugadzira portfolio yekumba dhizaini kubva kuAdoratorio, sangano rekugadzira muBrescia, Itari, ichangobva kuhwina mubairo wekugadzira kwayo webhusaiti. Inoratidza iyo portfolio yeTurin-based architect Fabio Fantolino, uye inoshandisa minimalist, single-screen dhizaini ine zvinongedzo kune zvimwe zvikamu. Kurongeka kwese kwepeji kunokurudzira kudyidzana uchiri kutaurirana ruzivo rwakakosha. Inosanganisirawo yakachena, minimalist font uye kushoma dhizaini kuita kuti peji iite sehunyanzvi uye inoyevedza.

Yagi's portfolio yekumba dhizaini izere ne3D mbeva mhedzisiro uye animation. Kutsveta pasi peji rekutanga kunoratidza yakazara-skrini animation. Iyo menyu yakanyorwa senge hamburger, uye peji reimba rinosanganisira menyu yekufambisa. Imwe yekugadzira portfolio yekumba dhizaini inogadzirwa neActive Theory, iyo inoratidzira chaiyo yechokwadi kushanya uye animation mhedzisiro. Kusiyana nedzimwe nzvimbo dzepodfolio, dhizaini iyi inosanganisirawo full-screen menu uye VR/AR tour.

ErgoDox

Iyo ErgoDox keyboard yakagadzirirwa kunyaradza uye nyore kushandisa. Iyi kiyibhodhi yekuvandudza inogona kupatsanurwa nepakati kuti igamuchire vashandisi vane masaizi akasiyana emafudzi. Iwo mahafu maviri ekhibhodi anogona kugadzirwa nenzira shanu: ruoko rworuboshwe runogona kuva tenzi weimwe, ruoko rworudyi runogona kuva tenzi weruboshwe, kana ese ari maviri anogona kushanda seakazvimiririra kiibhodhi. Dhizaini yekhibhodi iri nyore kugadzirisa nekuita kuti mushandisi agadzirise marongero ekhibhodi kune zvavanoda.

Iyo ErgoDox kiibhodhi inoratidzira kupatsanurwa kiibhodhi ine inotonhorera “tende” system. Yayo yakaumbwa yepurasitiki kesi ine polymer wrist rest. Iyo keyboard's firmware inogona kugadzirwa kuburikidza neErgoDox EZ Configurator chishandiso. Iyo ErgoDox EZ Configurator inobvumira vashandisi kutsanangura yavo makiyi mepu, pamwe chete nezvimwe zvinhu, senge LED control uye maviri-function kiyi.

Izvo zvinogoneka zveErgoDox keyboard inoita kuti ive yakanakira mushandisi wemazuva ano. Iyo remap basa inobvumira mushandisi kugoverazve makiyi uye kunyange kudzokorora iyo keyboard yese. Vashandisi vanogona zvakare kudhawunirodha sosi kodhi yeiyo keyboard's firmware uye chirongwa maLEDs kuvheneka Morse kodhi. Shamwari yangu yepedyo inoshandisa iyo ErgoDox marongero kubasa, uye anopika nazvo. Kana iwe uchitsvaga yemazuva ano, nyanzvi inotarisa kiibhodhi iyo isinganzwi senge kugumbuka, Ini ndinokurudzira kutarisa iyo ErgoDox yekumba dhizaini.

ErgoDox ikhibhodi yakavhurwa sosi. Iyo inoratidzira ortholinear kiyi kupararira inokodzera kushandiswa kwenguva refu. Kupatsanura kwayo dhizaini kunoita kuti zvibvirire kudzivirira ruoko bend inodiwa kusvika kune chero kiyi. Inobvumirawo vashandisi kugadzirisa zvese nezve ErgoDox EZ. Iwe unogona kugovera makiyi akasiyana kumakiyi emuviri uye kugadzirisa dhizaini yekhibhodi nekuwedzera akawanda akaturikidzana. Uyezve, iyo ErgoDox keyboard yepeji dhizaini yakagadzirwa ine ergonomics mupfungwa.

White Square Investment kambani

Iyo White Square investimendi yekambani yekumba dhizaini muenzaniso weiyo yakanyatso dhizainirwa webhusaiti kambani yekudyara. Iyi studio yekuItaly yakagadzira iyi webhusaiti, iyo inoshandisa yakachena, flat dhizaini uye yakavanzika typography kukurudzira kudyidzana uye kunyaradza. Kushandisa chena ruvara palette, mimvuri, uye chiedza chegidhi peji chimiro, iyo saiti inokurudzira vashandisi kuti vabatane nesaiti. Iyo webhusaiti inosanganisira zvinongedzo zvekutaurirana ruzivo uye fomu retsamba. Kugadzira mushandisi-ane hushamwari, dhizaini yemhando yepamusoro yepeji remba yakakosha kune chero kambani yekudyara, uye iyo White Square Investment kambani webhusaiti inoita basa rakakura reizvi.

Peji rekutanga rekambani iyi yekudyara iri nyore kufamba uye rine bhatani rakasimba rekufona-ku-chiito rinobatsira vashandisi kubata kambani.. Iyo yakagadzirwa yakachena uye inoshanda, ine inonakidza gamba mufananidzo unobatsira vataridzi kuenda kune inodiwa zvemukati. Vhidhiyo yekumashure inoratidza hutongi hwekambani muindasitiri. Zviri mukati zvakarongeka uye zviri nyore kuverenga. Iyo White Square investimendi yekambani yekumba dhizaini inoratidza kuti kambani ingashandise sei zvinoonekwa kukwezva vataridzi.

Shopify

Kana iwe uchida kuita simba rakasimba kune vateereri vako, yako Shopify yekumba dhizaini inofanirwa kuve inoyevedza. Inofanirwa kuratidza zvigadzirwa zvako zvakakurumbira uye zvigadzirwa zvinotengeswa zvakanyanya. Inofanirawo kusanganisira chero zvigadzirwa zvitsva uye zvinotengeswa zvekutengesa. Unogona kushandisa sarudzo dzekugadzira mukugadzira peji rako remba, senge nyaya dzezvezvigadzirwa zvako uye kuti zvakakubatsira sei kuti ubudirire. Kushandisa mufananidzo wakazara-ropa kunonyanya kushanda, sezvo ziso rinotungamirwa otomatiki rakananga kumufananidzo uye musoro zvinyorwa. Nzira ine hungwaru yekuita kuti peji rako remba ribude pachena kubva muchaunga ndeyekusanganisira zviziviso, iyo inoratidza vashandisi zvavanofanira kuita kuti varambe vachitenga.

Kana iwe usina chokwadi nezve Shopify dhizaini yekumba yekusarudza, funga kushandisa mimwe mienzaniso. Iyi mienzaniso inogona kukubatsira kuti usarudze izvo zvekuisa pawebhusaiti yako, uye inogona kutowedzera kuvimbika kwako uye kuvimba kwako. Semuyenzaniso, HappySkinCo inotengesa mawoko anobvisa bvudzi risingadiwe. Peji yavo yekumba muenzaniso wakanaka wekuita dhizaini yemhando yepamusoro uye yakarongeka. Peji yaro yekumba ine yakanyatso kurongeka, izere neinoyevedza logo.

Yakanaka Shopify dhizaini yekumba inogona kukuchengetedza mari uye nguva. Dhizaini ine simba uye inokwezva yakakosha kuti bhizinesi repamhepo ribudirire, saka ita shuwa kushandisa zvinhu zvine simba. Kusarudza dhizaini isiriyo yepeji yekumba kunogona kukudyira mari uye nguva, saka ita shuwa kuti dhizaini yako yekumberi peji inoenderana nezvinangwa zvako zvekutanga. Nokushandisa nzira dzakakodzera, unogona kugadzira ine simba, peji remba rinobata maziso iro rinofambisa kutengesa uye kukuita kuti udade nazvo.

Paunenge uchigadzira logo yako, iwe unozofanirwa kufunga nezvemavara uye mafonti anomiririra zvakanyanya bhizinesi rako. Iwo mavara aunosarudza anozobatsira logo yako kubuda kubva kune vakwikwidzi vako. Mafonti anogona kubatsira kambani yako kumira kunze. Sirogani yakanaka yakakoshawo, saka iva nechokwadi chekufunga nezve izvo kambani yako inomiririra. Heino mienzaniso mishoma yemasirogani makuru. Iwo mavara aunosarudza anofanirwa kuratidza kukosha kwekambani yako. Iwe unogona zvakare kushandisa izvi sehwaro hwekambani yako dhizaini yekambani.

Logo

Dhizaini yekambani yedhizaini logo inofanira kunge inopfuura chiratidzo che cliched kana mavara. Chitarisiko chechiratidzo che logo chinofanira kukwanisa kusvika kumapoka anotariswa uye vangangove vatengi padanho repfungwa. Izvi zvinodaro nekuti iyo logo inogona kuiswa mukati uye inogona kukanganisa mawonero anoita boka rinotariswa brand. Zvisinei, iyi internalization ye logo haina hazvo kudiwa. Heano mamwe mazano ekugadzira inoshanda yekambani dhizaini logo.

Dhizaini ye logo inofanirwa kuenderana kune yese bhizinesi’ zvinhu zvekutengesa. Branding inofanirwa kuenderana uye logo isingaenderane neiyo brand inogona kuwira munjodzi yemusika maitiro. Logo dhizaini inofanirwawo kuenderana nezvimwe zvikamu zveiyo branding zano kuti irambe ichizivikanwa panzira dzese dzekushambadzira.. Mabhurocha muenzaniso wakanaka wepanoshandiswa logo yekambani yekugadzira: kuzivisa vangangove vatengi nezve zvigadzirwa uye masevhisi ekambani.

Iyo logo dhizaini maitiro anofanirwa kusanganisira chiitwa mukunzwa-kutarisa. Mamwe masitudiyo ekugadzira ane mapini-ups ebasa-mu-kufambira mberi akaroverwa pamadziro avo. Zvisinei, zvakanakisa kuwana vezera rako vanovimbika kuti vaone logo yako mune yese inobvira kona uye pane akasiyana tsigiro. Nokutevera nhungamiro idzi, iwe unoita shuwa kuti yako yekambani dhizaini logo ichamira kunze kwechaunga. Zvadaro, iwe uchave nechivimbo mune yako logo uye chitupa chekuzivikanwa.

Batanidza wit mune yako yekambani dhizaini logo. Kunyange iyi iri nzira inonakidza uye yekugadzira yekubatanidza vatengi uye kuwedzera maitiro emhando yako, a witty logo haina kukodzera kune ese marudzi eindasitiri kana mhando. Semuyenzaniso, logo yeresitorendi yakaoma ine tapureta inoyevedza haikodzeri kambani yefodya kana kambani yezvombo. Dhizaini yelogo yakavakirwa pangano dzechiHindu, semuyenzaniso, hazvingaite kuti zvibatanidze varume vanodya penjeni. Saizvozvowo, swastika-yakafuridzirwa logo yaisazokodzera kune chero indasitiri.

Color scheme

Pane nzira dzakawanda dzakasiyana dzekushandisa mavara mune yako yekambani dhizaini. Imwe yedzakanakisa nzira ndeye kushandisa inopindirana mavara zvirongwa. Izvi zvinobva pamavara anopesana pane rimwe vhiri reruvara uye ane manzwiro akafanana. Zvirongwa zvinopindirana zvakachengeteka, asi haisi nguva dzose yakanakisa sarudzo yekukwezva kutarisa. Kana iwe uchienda kunozorodza, kuwirirana kutarisa, edza kushandisa mavara anowirirana. Iwo zvakare akanakira magirafu uye machati, sezvo vachipa mutsauko wepamusoro uye vachiratidza zvakakosha.

Nzira yakanakisa yekushandisa mavara anopindirana mune yako yekambani dhizaini ndeye kushandisa miviri miviri yemuvara wakafanana. Semuyenzaniso, tsvuku uye beige zvinofambidzana zvakanaka. Mubatanidzwa uyu uchaendesa nyanzvi, asi ane ushamwari, kunzwa. Orange uye girini zvinogona zvakare kusanganiswa kune hipster vibe. Green uye yero zvinoshanda pamwe chete kugadzira yakapfava, dynamic look. Aya mavara anofamba zvakanaka pamwe chete uye anotaridzika zvakanaka pane yako logo. Iwe unogona zvakare kushandisa lavender yepepuru kuwedzera flair.

Kushandisa anopindirana mavara mudhizaini yako zvakare inzira huru yekuchengeta logo yako kana chitoro chepamberi chichienderana. Kana logo yako yakatsvuka, semuyenzaniso, vanhu vachazviona vozvibatanidza nepfungwa yerusununguko. Zvakafanana zvinoenda kune orenji uye yero logo. Aya mavara ndeekurumbidza nekuti haarwisane kuti atariswe. Iwe unogona zvakare kushandisa anowirirana mavara ane gradients kana makomo. Musanganiswa uyu uchagadzira dhizaini yakabatana iyo inobata kutarisisa uye kuunza maitiro aunenge watevera.

Imwe nzira huru yekugadzira hurongwa hwemavara ndeye kushandisa online tool. Adobe's online turusi inoratidzira akasiyana-siyana preset color zvirongwa zvinogona kukopa nekunamirwa. Kana iwe uri kushandisa chirongwa chinotsigira Adobe's software, iwe unogona kunyange kuchengetedza color scheme se preset muAdobe's software. Uye kana iwe uri kushandisa desktop application sePowerPoint, unokwanisa kuishandisa zvakare.

Fonts

Mafonti akasiyana anowanikwa kune dhizaini yemakambani. FontShop, kambani yakavambwa naJoan naErik Spiekermann mu 1989, yakagadzira mafonti emhando yemhando uye dhizaini yemakambani. Yayo yekutanga yekutengesa font mhuri, “Axel,” yakagadzirirwa kuverenga tafura. In 2014, FontShop yakatorwa neMonotype. Iyo font isarudzo inogoneka kune chero bhizinesi rinoda emhando yepamusoro font. Magadzirirwo ayo akasiyana uye mavara anoverengwa anoita kuti ive sarudzo yakanaka kune madiki-magadzirirwo.

Imwe yeanonyanya kufarirwa emakambani typefaces ndeyeGill Sans. Zvakaoma kuwana, asi inoremekedzwa zvikuru nekuda kwemaitiro ayo anoyevedza uye ejometri. Yakagadzirwa nemugadziri weBritish Eric Gill mukati 1926, Gill Sans ndeye geometric sans-serif typeface ine humanistic dhizaini maonero. Inoshandiswa zvakanyanya mukushambadzira uye dhizaini yemakambani, uyewo mumagazini nemabhuku. Dhizaini yayo yejometri inoita kuti ive sarudzo yakanakisa yekushambadzira bhizinesi.

FF DIN imwe sarudzo yakanaka yekugadzira makambani. Yayo geometric sans-serif letterforms inoratidzirwa neyakatenderedzwa terminals. Zita rayo rakafemerwa nezviso zvejometri sans-serif kubva kuma1920 nema1930.. Iyi typeface zvakare inogadziriswa optically, kuchipa chitarisiko chinodziya. Press, imwe sarudzo yakakurumbira, zvakare inoenderana yakanaka. Iko kusanganiswa kwemavara akakomberedzwa uye maumbirwo ejometri anogadzira nyanzvi, kugamuchira uye yemazuva ano brand identity.

Futura yakanakisa sans-serif typeface. Chitarisiko chayo chejometri chinogadzira modernism. Icho chigadzirwa chekuedza kwakanyanya muGermany mukati me1920s. Chikoro cheBauhaus art chakapesvedzerwa nehunhu hwemazuva ano hwekurongeka nekushanda, uye vakapokana kuti mweya wehunyanzvi unogona kugarisana nekugadzirwa kwakawanda. Futura ndiyo yekare sans-serif uye inoshandiswa nemhando dzakawanda, kusanganisira FedEx uye Swissair.

Sirogani yekambani

Sirogani yekambani yako chikamu chine simba chekuzivikanwa kwayo. Inogona kushandiswa kukwevera vatengi mukati uye kuvayeuchidza izvo zvinoita kuti bhizinesi rako rive rakasiyana. Sirogani yakanaka inofanirwa kuenderana nemufananidzo wawakagadzira brand yako, ndokukutsaura kubva pamakwikwi. Inofanirawo kutarisa kune yakasarudzika mapoinzi ekutengesa ekambani yako, izvo zviri chikamu chakakosha chechiratidzo chako. Pazasi pane mamwe mazano emakambani masirogani:

Sirogani yakanaka inofanira kunge inobata uye ipfupi. Inofanira kupfupisa kukosha kwebhizinesi rako mumutsara uri nyore kurangarira. Zvisinei, kana uri kuyedza kugadzira meseji inosimbisa brand, iwe unogona zvakare kuenda kune manzwiro sirogani. Sirogani inobata ichaita kuti vatengi vanzwe vane tariro nezve brand yako. Iyo sirogani inofanirwawo kushanda pane zvese zvako zvekushambadzira zvinhu. Kana zvaitwa zvakanaka, sirogani inogona kutungamira sarudzo dzako dzekushambadzira.

Sirogani yakanaka ichabatsira kuwedzera kudiwa kwechigadzirwa chako kana sevhisi. Ichaudza vanhu izvo chigadzirwa chako kana sevhisi inoita uye kuti inovabatsira sei. Vatengi vanozonyanya kurangarira chigadzirwa chako kana vakachiona pabhodhi rekushambadzira kana kudhindwa. Ichaitawo kuti chigadzirwa chako kana sevhisi iwedzere kudiwa pamusika. Iwe unogona zvakare kubatanidza iyo kambani slogan mune yako logo. Ipinze mu logo yako kuti iite kuti isayeuke.

Sirogani chikamu chine simba chezita rako uye chinogona kugadzira kana kuputsa bhizinesi rako. Semuyenzaniso, Apple yakaunza sirogani itsva mukati 2007 akadaidzwa “Funga Zvakasiyana,” yaive yekutamba paIBM's “Funga.” Pfungwa iri kuseri kwe sirogani ndeyekuita kuti kambani isakanganwike uye kuunza mhinduro kubva kune vatengi. Funga Zvakasiyana ndeimwe yezvinyorwa zvisingakanganwiki, saka zvakakosha kuita kuti sirogani yako isingakanganwike uye inobata.

Uniform typeface

Kushandisa ese-caps typeface yekugadzira yako yekambani inzira yakanaka yekugadzira mufananidzo wehunyanzvi. Iyi font inouya nemhando dzakasiyana-siyana dzehuremu uye choppiness, achichipa mukuru, blunt tone. Fernando anotsanangura kuti mabhii acho akagadzirwa sei munyaya ino. Iyo typeface inogona kuchinjwa kana iwe uchida kushandura chimiro chayo. Heano mimwe mienzaniso yemafonti aungade kuedza.

A multi-width geometric typeface, Uniform yakavakirwa padenderedzwa. Iyo O yeRegular upamhi inogadzirwa ne 1.5 madenderedzwa akaturikidzana pamusoro peimwe, uye iyo O yeExtra Condensed wide is a stack yemadenderedzwa maviri. Mamwe mavara ese mumhuri anobva pane iyi pfungwa yekutanga. Pamusoro pekushandisa iyi font mukugadzira makambani, iyi typeface yakanakira dhizaini yewebhu, branding, uye makavha emabhuku. Iko kuita kwakasiyana-siyana kweiyi typeface inobvumira vagadziri kuishandisa kune zvakasiyana siyana vasinganetseke kuti typeface ichaonekwa sei muchigadzirwa chekupedzisira..

Typography chikamu chakakosha chechero kambani dhizaini. Inotaurira kuvapo kwemhando uye hierarchy. Yakabatanidzwa mune yakazara brand identity, typeface inoratidza kuzivikanwa kwekambani. Typefaces inoumbwa nenhevedzano yemavara masitayera anogovana maitiro akafanana. Iyo font inosarudzwa zvichienderana nemaitiro ayo, kuverenga, uye kugoneka. Imwe tsanangudzo yakakosha ndiyo yekutanga, inova nhambwe yakatwasuka pakati pechinyorwa nezvimwe zvinhu. Iyo 4dp grid inoshandiswa kuenzanisa zvinyorwa uye zvinhu.

Imwe sarudzo ndeye serif typeface. Inotaridzika seFF Meta asi inoshanda senge yechinyakare seriffed mameseji mhuri. Kudziya kwayo uye kudzika kwakapamhama kwakanakira kushambadzira uye mapurojekiti ekugadzira emakambani. Iyo inouyawo neanoverengeka akatsveyama uye alternate glyphs, kuita kuti ive yakakodzera kune ese echikadzi uye echirume mhando. Kana iwe uchida kuyedza neiyo elongated vhezheni yefonti, edza Mirador. Iko kutora kwemazuva ano pane classic serif, asi ichiri kushanda zvakanaka mumadiki madiki.

Graphikdesigner inyanzvi yemifananidzo. Pamusoro pekugadzira print-based media, vanogonawo kugadzira mapurogiramu, mavhidhiyo, kana kushambadzira kweTV. Pasinei nekudzidziswa kwavo kunoratidzika kunge kusiri kwekirasi, vagadziri ava vari kubudirira munyika yedhijitari. Kuti udzidze zvakawanda nezve tsananguro yebasa yeGraphikdesigner, ramba uchiverenga! Hezvino zvinhu zvishoma zvekufunga nezvazvo:

Vagadziri vemifananidzo vanogadzirawo zviziviso zveTV

A graphic designer anogadzira zvinoonekwa. Aya madhizaini akagadzirirwa kuburitsa meseji nenzira yakajeka uye yakapfava. Iyo graphic dhizaini inogona kushanda yakazvimiririra kana neIT nyanzvi, uye zvose zvinoda tarenda reunyanzvi uye ziso rekugadzira. Basa racho rakasiyana-siyana, zvinoda maoko-pane ruzivo uye ruzivo rwezvirongwa zvekombuta. Vamwe vagadziri vemifananidzo vanoshandawo paterevhizheni uye mamwe mapurojekiti emultimedia. Mundima iyi, zvakakosha kuve nehunyanzvi hwekutaurirana, kukwanisa kushanda pasi pekumanikidzwa uye kuva netsitsi.

Vagadziri vemifananidzo vane basa rekugadzira mazano ekugadzira ezvigadzirwa zvinoonekwa. Vanogona kushanda nevechinyakare advertising media, dhinda zvigadzirwa, digital graphics, uye kutaurirana kwakasiyana-siyana kwemakambani. Vanobatanidzwawo muzvikamu zvose zvehutungamiri hweprojekiti. Hunyanzvi uye kudzidziswa kwevagadziri vemifananidzo kwakakosha mukubudirira kwavo. Nyanzvi inofanirwa kuve yakanyatso hunyanzvi mune dzakasiyana dhizaini software, iva neziso rakasimba kune aesthetics, uye uve nekuraira kwakanaka kweruzivo rwehunyanzvi.

Vagadziri vemifananidzo vanoshanda nehunyanzvi hwechizvino-zvino kugadzira madhizaini anoyevedza. Nzanga yemazuva ano yevatengi inoda kutaurirana kwekuona. Kare, iyi yainzi reklame. Pakazosvika pakati pezana remakore rechi19, kushambadza kwakanga kwatova pamaposter nemapepanhau. Nhasi, fomu iri chikamu chevintage-well maitiro. Hazvishamisi kuti basa reiyo graphic dhizaini rakashanduka mune yenhau. Vazhinji vagadziri vemifananidzo vanogadzira zviziviso zveTV.

Graphic vagadziri zvakare vanogadzira maapplication

Iyo graphic dhizaini mafambiro haachaganhurirwe kumapenzura nemapepa, asi pachinzvimbo inzira ine simba yakavakirwa pane yazvino hardware uye software tekinoroji. Digital zvikumbiro hazvingoite kuti maitiro ekugadzira ave nyore, asi zvakare kurudzira vanogadzira kuti vaongorore nzira nyowani dzekuzviratidza. Ichi chinyorwa chichakurukura zvazvino maapuro uye software yemifananidzo vanogadzira. Ngatinyure mune mashoma ezvishandiso anonyanya kubatsira anogona kuwedzera kugadzirwa kwavo uye kuita kuti mabasa avo ave nyore.

Vagadziri vemifananidzo vanogadzirawo mitambo yemavhidhiyo

Sezvo nhamba yemitambo iri kuwedzera pasi rose, kudiwa kwevagadziri vanokwanisa uye vane hunyanzvi hwepamusoro kuri kuwedzera. MuGermany, vagadziri vemitambo nevagadziri vane basa rekugadzira mitambo yemakomputa. Vagadziri vemifananidzo vanogadzira chitarisiko chemitambo nemavhidhiyo. Ivo vane basa rekubatanidza nzira yekusimudzira uye matambudziko anokonzerwa. Grafikdesigners vanopedza yakawanda yenguva yavo kumashure kwekombuta yavo. Nepo ivo vane mhosva yekuonekwa kwemitambo, Vagadziri vemitambo vanofanirwawo kuve neruzivo rwakanaka rwekuronga uye tekinoroji yekuvandudza kwemutambo.

Vagadziri vemifananidzo vane basa rekugadzira zvinoonekwa uye zvinopindirana mhedzisiro mumitambo yemavhidhiyo. Vanogona kushanda vakazvimiririra kana kubatana nemadhipatimendi ekunyora kugadzira chigadzirwa chekupedzisira. Mitambo yemavhidhiyo kazhinji yakaoma kwazvo, saka vagadziri vavo vanofanirwa kufunga nezveruzivo rwemushandisi uye kudyidzana kwavo nemutambo. Vagadziri vemifananidzo vanofanirwa kukwanisa kuburitsa meseji yemutambo mumasekonzi mashoma. Pasina izvi, vatambi vanogona kurasikirwa nechido kana kutovhiringidzika nemutambo.

Indasitiri yemitambo yemakomputa inzvimbo yemakwikwi iri kukura nekukurumidza. Indasitiri yemitambo yemakomputa yasimuka kubva padiki niche mukati memusika wevaraidzo kuenda kuindasitiri yepasirese. Coole Entwickler vakavaka inosimba okosystem uye vanopihwa mibairo yakakwira. Vagadziri vemifananidzo vanoita basa rakakosha mukuvandudzwa kwemitambo. Kune akati wandei mazinga ekucherechedzwa kune emhando yepamusoro vanogadzira mitambo. Vagadziri ava vanowanzoonekwa sevatambi uye vanogashira kucherechedzwa kwepamusoro kubva kumakambani avo.

Graphic designers havana classical training

Vamwe vanogadzira mifananidzo havana kudzidziswa. Vamwe vane hunyanzvi hweCAD, nepo vamwe vane ruzivo rwechisikigo rwehunyanzvi. Vamwe vane ruzivo rwechisikigo rwekugadzira uye vakanaka pakuratidza matarenda avo kuvabiki vavo. Chero mamiriro avo ezvinhu, nhanho yekutanga yekuve akabudirira graphic dhizaini nzwisiso yekutanga yedhizaini dhizaini uye yakakosha hunyanzvi hwekudhirowa. Pazasi pane zvimwe zvezvakakosha zvinhu zvekuziva kana uchive graphic dhizaini.

Zvichienderana neindasitiri, graphic dhizaini inogona kushanda mune yekushambadzira agency kana yebhizinesi diki. Vanogonawo kushanda vakazvimiririra kana kune mumwe mutengi. Chero zvazvingava, zuva ravo rebasa rinotanga nekupedza mabasa uye kutaurirana nevatengi kuburikidza neemail kana agency misangano. Panguva yekudzidziswa kwavo, Vagadziri vemifananidzo vanowanzowana ruzivo rwekushanda munhau kana masangano ekushambadzira. Zvadaro, vanogona kushanda nevatengi kushandura zvavanoda muchimiro chekuona.

Zvichienderana nenyika yekwakabva, kune nzira dzakati wandei dzekudzidzisa senge graphic designer. Maitiro ekuwana dhigirii anosanganisira yakasarudzika chirongwa chekudzidzisa. Nepo dzidzo inodiwa kune vanogadzira mifananidzo haisati iri yekirasi, inofanira kupa hwaro hwakasimba hwemikana yebasa remangwana. Vagadziri vemifananidzo vanoshuvira kuenderera mberi nedzidzo yavo vanogonawo kusarudza kuita dhigirii redhigirii kana dhigirii. Zvisinei, mugadziri wemifananidzo asina dzidzo yepamutemo anogona kusagamuchira chero muhoro. Vanogona kudiwa kubhadhara mari yechikoro, zvinhu, uye chidzidzo.

Nheyo dzekugadzirwa kwekambani

Kana iwe usina kumbofunga nezvekukosha kwekugadzirwa kwekambani, uri kurasikirwa neruzivo rwakakosha runogona kukubatsira kusarudza nzira yakanakisa yekugadzira chitupa chekambani yako. Ichi chinyorwa chichakurukura nheyo dzekugadzirwa kwekambani: Visual identity, Kuwirirana kwemavara, Typegraphy, Nzira dzekukurukurirana, nezvimwe. Somugadziri, basa rako rinofanira kunge richienderana nehurongwa hwekambani yako uye zvinangwa. Kutevedzera aya nhungamiro kuchakubatsira iwe kugadzira inonakidza brand identity.

Visual identity

Iyo Visual Identity yekambani dhizaini ine seti yese yezvinhu zvinoonekwa zvine chekuita nemhando.. Inovhara ruvara rwemavara, mafonti, uye kurongeka kwese kwewebhusaiti yekambani uye zvimwe zvekutengesa zvinhu. Kuzivikanwa kwakasimba kwekuona kunogona kubatsira sangano kutaura meseji chaiyo kune vateereri varo uye nekupesvedzera maonero avo emhando. Heano zvimwe zvezvinonyanya kukosha zvikamu zvekuonekwa kwekuzivikanwa. Ngatitarisei kune mumwe nemumwe wavo.

Nhanho yekutanga ndeyekunzwisisa vateereri vanonangwa. Zvinoonekwa zvinoratidza tsika uye mamiriro evateereri. Kuziva zvinodiwa nevateereri vako kuchakubatsira kusarudza zvigadzirwa nemasevhisi zvinoenderana. Saizvozvowo, ichakubatsira iwe kunzwisisa mamiriro emakwikwi uye kuona izvo vateereri vako vanofarira. Ziva izvo vateereri vako vanofarira nezvavasingadi, uye ita sarudzo yakanakisisa inobvira yekuvaka chiziviso chinooneka chinovakwezva. Chiratidzo chakagadzirwa zvakanaka chichaita kuti zvive nyore kushandura vangangove vatengi.

Kuzivikanwa kunoonekwa kwakafanana nekutenga bhasikoro rako rekutanga: ungangoda kutenga mhando yepamusoro yerwendo rurefu, kana kuti unogona kusarudza imwe inodhura yekushandiswa kweguta kana nzendo dzevhiki. Chiratidzo chekuona hachisi chiratidzo chimwe chete, asi pasuru yakazara iyo inomutsa mhinduro yemanzwiro kubva kune vatengi. Ndiyo hwaro hwemhando yako uye inofema hupenyu mumhando yako. Kubatsira kwechimiro chakanaka chekuonekwa hakugone kuwedzeredzwa.

Kuzivikanwa kwekuona kwakakosha kune bhizinesi rega rega, brand, uye kambani. Icho chinopfuura logo. Saizvozvo, chimiro chakakwana chekuona chinotanga nemavara emakambani, fonts, uye maumbirwo ekutanga. Kambani inoshanda mukuchengetedza IT ichave neyakasiyana seti yezvinhu zvinoonekwa pane iyo isiri purofiti sangano yakatarisana ne ecology.. Zvakakosha kuyeuka kuti kuonekwa kunoonekwa kuchachinja nekufamba kwenguva. Semuyenzaniso, mucherechedzo unoshandisa bhuruu nechena ruvara palette hauzivikanwe pasi rose nemunhu wese.

Kuwirirana kwemavara

Iyo pfungwa yekuenderana kwemavara mukugadzirwa kwekambani yakakosha pakuvandudza chiziviso chemhando inoshanda uye hukama hwevatengi.. A color scheme inzira inoshanda yekukwezva manzwiro evanhu, gadzira kufarira kwekuona, uye gadzira kugadzikana kwechromatic. Kuwirirana kwemavara kunogona kuwanikwa nenzira dzakasiyana-siyana, kusanganisira nekushandisa primary, yechipiri, kana kuti tertiary hues. Chinokosha chekuzadzisa izvi ndechekutsvaga kusanganiswa kwemavara.

Maitiro maviri makuru ekuenderana kwemavara akafanana uye anopindirana. Analogous kuwirirana zvinoreva kuti mavara ari pedyo kune rimwe nerimwe pavhiri reruvara. Iyi nzira inoshandiswa mumagadzirirwo ane zvishoma kana pasina musiyano. Kuwirirana kunopindirana, pane rimwe divi, inoda kuti mavara aiswe pamberi peumwe neumwe pavhiri reruvara, uye chinangwa chekugadzira musiyano wepamusoro pakati pemavara maviri. Kuti uwane mhedzisiro yakanaka, shandisa nzira mbiri. Zvisinei, kuwirirana kwemavara mukugadzirwa kwemakambani kunofanirwa kuitwa zvishoma.

Kunyanya kusanganiswa kwemavara ndeye monochromatic. Iyi nzira inobvumira hukuru hukuru hwekusika uye inokubvumira kuti uve nekugadzira nekugadzira kwako. Zvisinei, zvakakosha kushandisa pfungwa yako yekuravira kuve nechokwadi chekuti mavara aunoshandisa anopindirana. Yakabatanidzwa mune yako kambani dhizaini, monochromatic color schemes ndiyo inonyanya kushanda nzira yekugadzira inokunda dhizaini. Saka, ndeapi mavara akanakisa ekushandisa pakugadzira kwako kwekambani?

Nepo triadic color schemes kazhinji iri nyore paziso pane inopindirana mavara musanganiswa, vanogona kunge vakanyanya kuoma kuti vabudirire maererano nekuona maitiro. Kana iwe usina chokwadi chekuti triadic color scheme ichashanda kune yako brand, edza kushandisa hue imwe ine mithunzi miviri yakasiyana mumutauro wekutaura. Zvakanaka zvakare kushandisa mavara echirevo chete kudzivirira kugadzira ratidziro yekutamba semwana. Mukupesana ne, tetradic color schemes inoratidzirwa neine mavara ega ega, imwe kiyi ruvara uye matatu mimvuri equidistant kubva pairi pavhiri reruvara.

Typegraphy

Pane zvinhu zvakati wandei zvinofanirwa kutariswa paunenge uchishandisa typegraphy mune yako kambani dhizaini. Vanhu vane hukama nezvose zvakavatenderedza uye mafonti haana mutsauko. Vanoonekwa sevechinyakare kana vemazuva ano zvichienderana nechitarisiko chavo. Nepo zvingave zvichiyedza kuomerera nechimiro chimwe, iwe unofanirwa kuedza kubatanidza musanganiswa wezvose. Akanyorwa pazasi mamwe emhando dzakakosha dzemafonti ekushandisa mukugadzira kwako. Kusarudza font inoratidza hunhu hwemhando yako kuchaenda kure mukugadzirisa chitupa chako..

Maitiro ekugadzira kwako kwekambani akakosha. Kune mhando mbiri huru dzemataipi, kureva serif uye sans serif. Nepo serifs inogona kutaridzika sekutamba, sans serifs ndiwo mafonti anonyanya kushandiswa mukugadzirwa kwemakambani. Kambani inotengesa tekinoroji yekombuta inogona kusarudza chitarisiko chechikadzi chinoyevedza kana mavara ekutamba. Izvo zvese zvinoenderana ne toni yaunoda purojekiti. Semuyenzaniso, kambani ine chinangwa chokukwezva vechiduku ingashandisa mabhii anotamba.

IBM yakaisawo chimiro chekambani chinonzi IBM Plex. Iyi tsika yekambani typeface yakagadzirirwa kuratidza kukosha kweiyo IBM brand. Zviri nyore kuverenga pamasikirini madiki uye ine glyphs yeanopfuura 100 mitauro, zvichiita kuti zvive nyore kuita vashandisi muchiitiko chemhando zvisinei kuti varipi. Zviri nyore kuona kuti sei IBM yakasarudza IBM Plex semhando yavo yesarudzo. Chiratidzo chekambani ndechimwe chezvinhu zvayo zvakatanhamara, asi ndizvo zvirimo zvinoisa kambani parutivi.

Typography ine basa rakakosha mukushambadzira uye kushambadzira. Izvo hazvingogadziri chete chitarisiko chinofadza asi zvakare inochengetedza kukosha kwekunaka kwezviri mukati. Vanhu vane ruzivo rushoma kana vasina ruzivo rwegraphic dhizaini vanofanirwa kufunga nezvekukosha kwetaipa mukugadzirwa kwemakambani. Typography inyanzvi yekuronga mavara nenzira inoita kuti meseji yemhando iverengeke uye ijeke.. Batanidza chaiyo typography mudhizaini yako uye iwe unenge uine yakasimba yekuona kuzivikanwa.

Nzira dzekukurukurirana

Chimwe chezvinhu zvakakosha zvinotaridza kushanda kwedhizaini yekambani ndeyekuti inogona kutaurirana sei. Email, zvikuru sei, chishandiso chisingashande chekubatana-mushandirapamwe. Kunyangwe ichigona kunyorwa nekukurumidza uye kuchengetwa muinbox, vashandi vanobhombwa nemaemail zuva nezuva, zvichiita kuti zviome kubata mameseji akakosha. Iyo inonyanya kushanda nzira dzekutaura dzinotevedzera maapplication atinoshandisa muhupenyu hwedu hwakavanzika. Kunyangwe iwe uri kuyedza kutaurirana nevashandi pasi rese kana kungojairana nekambani yako tsika yekambani, pane nzira dzekuita kuti email ikushandire iwe.

Pakusarudza nzira dzakakodzera dzekutaurirana kwemukati, iva nechokwadi chekufunga nezvese zviri zviviri zviri pamutemo uye zvisina kurongwa nzira dzekutaurirana. Iwe hausi kuda kunge uchipa ruzivo rwakawandisa kana kushoma. Kuparara kwekukurukurirana inyaya yakakosha kune chero bhizinesi, uye vanogona kukanganisa nzvimbo yese yebhizinesi. Kuti uone kuti kutaurirana kwako kwemukati kunoshanda, yeuka kuti masangano akasiyana ane maitiro akasiyana ekutaurirana. Mazano mashoma achakubatsira iwe kufamba ichi chimbambaira uye kugadzira inoshanda dhizaini yekambani.

Ziva nzira dzakanyanya kukosha dzekutaurirana mukati nekunze. Email ndiyo yakajairika yemukati yekutaurirana chiteshi. Zvisinei, zvakakoshawo kuve nechokwadi kuti inoshandiswa zvakakodzera uye inoshanda sezvinobvira. Pakutsanangura nzira dzakakodzera dzekutaurirana, yeuka kuti mhando imwe neimwe ine simba rayo uye utera. Machaneli akawanda ane sangano rako, kurukurirano yakaoma zvikuru ingangoita. Kushandisa nzira dzekutaurirana dzakakodzera kunogona kukubatsira kuvandudza bhizinesi rako uye kuwedzera pasi rako.

Mhando yechiteshi inoshandiswa nebhizinesi rako zvinoenderana nemhando yemameseji aunoda kuendesa kune vateereri vako. Funga nezvemhando mbiri dzenzira dzekutaurirana kana iwe uchida kusvika kune vateereri vako. Imwe nzvero yemisi ichangobva kupfuura iyi yakaratidza izvozvo 86% yevatengi vachabhadhara mutengo wepamusoro kune yakanakisa mutengi ruzivo, iyo inovakirwa zvakanyanya pakukurukurirana nekukurumidza uye kunoshanda. Dhizaini yako yekambani inofanirwa kutarisa nzira dzako dzekutaurirana, kusanganisira nevaunoshandisa kugara uchikurukura navo, pamwe chete nezvavanotarisira.

Business philosophy

Uzivi hwebhizinesi hwakanyatsotsanangurwa hwakakosha kune chero bhizinesi. Iyo inoseta toni yekudyidzana kwese uye inoyerera mukati mese chikamu chebhizinesi. Uzivi hunofanira kuva hupfupi, zvakajeka uye muchidimbu, uye zvakanyanya kupfupika, zviri nani. Kazhinji, nyore zviri nani. Heano mamwe matipi ekuita kuti bhizinesi rako uzivi riyeuke:

Chekutanga, ita shuwa kuti bhizinesi rako uzivi hauna kureba zvakanyanya kana kuoma. Yeuka kuti haifaniri kudarika mitsara mitatu. Nokuda kwechikonzero ichi, iwe unogona kutanga nekuongorora muenzaniso webhizinesi uzivi. Izvi zvinokupa iwe zano rekuti ndeapi misimboti uye kuti ungaabatanidza sei mubhizinesi rako. Zvadaro, funga nezvemamwe mazwi uye pfungwa dzinonyatso tsanangura sangano rako. Ipfungwa yakanaka kubvunza vatengi vako nezve yavo yekuisa. Rangarira, uzivi hunofanira kuva hupfupi uye hwakananga. Haifanirwe kunge iine dzidziso huru dzinodarika nhatu.

Uzivi hwebhizinesi hwakavakirwa papfungwa yekuti vanhu vane mufungo. Pfungwa iyi inodyidzana neatomu, izvo zvinopikisa kuti vanhu vanozvitonga. Mutemo wetsika unogona kutaura kuti vashandi nevatengi vanofanira kubatwa neruremekedzo uye nekuvimbika. Uzivi hwebhizinesi hunogonawo kutaura kuti kambani ichagadzira zvigadzirwa izvo sekuru vangadada kushandisa, uye ndichaitsigira nesimbi yesimbi garandi. Uzivi hwebhizinesi hunofanirwa kuratidza kukosha kwekambani.

Uzivi hwekambani uye dhizaini inofanirwa kuenderana. Muenzaniso wakanaka ndeweApple, iyo yakatungamira chirongwa che Funga Different kubva 1997 ku 2002. Funga Yakasiyana inomiririra kunze kwebhokisi pfungwa, uye inobatanidzwa nekugadzira uye nehungwaru nzira dzekushanda. Funga Yakasiyana yave chikamu cheApple brand uye inoonekwa muchitoro chezvitoro uye muna Steve Jobs., mubatsiri wekambani. Inyanzvi inoputsa pasi.