Mazano ekugadzira Corporate Design

Iyo yekambani dhizaini chiratidzo chemufananidzo unodiwa wekambani. Inofanirwa kusvika kumapoka akatariswa uye kuve nekwaniso yekugadzira chitupa uye fungidziro. Inogona kubatsira kambani kumira kubva kune vamwe vatambi mumusika uye kubatsira mukubudirira kwenguva refu. Heano mamwe matipi ekugadzira inoshanda dhizaini yekambani. Ichi chinyorwa chinokupa mhedziso yezvakakosha zvinhu zvekuisa. Icho chikamu chakakosha chechero kambani yekushambadzira zano.

Makodhi emavara

Kana zvasvika pakugadzira dhizaini yekambani, unofanirwa kutevera mitemo mishoma kuti uone kuti mavara anoshandiswa nemazvo. Chekutanga, iwe unofanirwa kuziva kuti kune matatu makuru eruvara zvirongwa zvekambani brand: CMYK (Cyan, Magenta, Yero) uye PMS (Pantone Matching System). CMYK ndiyo yakajairika color scheme yekudhinda, apo RGB inomirira Red, Girinhi, uye Bhuruu. HEX inomirira Hexadecimal Numeral System uye inoshandiswa kugadzira webhu.

Kushandisa HTML mavara makodhi kuchakubatsira iwe kuchinja webhusaiti yako mavara. Kushandisa macode aya kuchakubatsira kuti ushandisezve mavara kumapurojekiti akasiyana uye kuchengetedza mabhii ako anoenderana. Uyezve, hex macode anogona kuiswa muHTML kuti achinje rumwe ruvara mune peji rewebhu. Vanogonawo kuparadzaniswa kubva kuCSS kuitira kuti webhusaiti yako iite senyanzvi sezvinobvira. Iwe unofanirwa kushandisa aya macode nemazvo uye ita shuwa kuti unonzwisisa zvaanoreva usati waashandisa.

Logos

When it comes to the design of corporate logos, pane zvakawanda zvingasarudzwa. Chimiro uye ruvara rwechiratidzo chakakosha, asi panewo zvinhu zvakawanda zvokufunga nezvazvo. Inosanganisirwa mudhizaini ndiyo chirevo chese icho kambani inoda kuburitsa. Vamwe vanhu vanosarudza logo ine mavara akashinga, nepo vamwe vachigutsikana nemavara matema nemachena ari nyore. Chero zvazvingava, logo yekambani inofanirwa kuratidza zvakakosha zvemhando yayo.

Ndichiri kusarudza kambani yekugadzira logo, unofanira kungwarira zvikuru. Iwe unofanirwa kugara uchisarudza imwe ine rekodhi rekodhi uye yakabata nemaindasitiri mazhinji. Kana iwe usina kunyanya kujeka, unogona kupedzisira uine dhizaini isina kunaka. Rangarira, iwe unoda kuburitsa mufananidzo wakanaka werudzi rwako uye nehunhu hwainomiririra. Kana iyo logo dhizaini yakanyanya generic, zvinongovhiringa vateereri vako uye kuvaita kuti vade kuita bhizinesi newe.

Kubatanidza mameseji mune yako yekambani logo inhanho yakakosha kune yakabudirira dhizaini. Nepo zvechinyakare logos zvinogona kuzivikanwa, logotype yakasarudzika nenzira yayo. Tsika typography chinhu chakakosha che logotypes. Semuyenzaniso, Starbucks’ yepakutanga brown logo yakagadziridzwa mukati 1987 ine girini-uye-chena ruvara chirongwa. Zvisinei, Mucherechedzo weMicrosoft wakasanganisirwa shanduko dzisina kujeka kune iyo font mulogo yayo kuti iite kuti ibude kubva kune mamwe makambani..

Slogans

Taglines uye masirogani marudzi maviri emutauro wechiratidzo. Tagline mutsara mupfupi unoshandiswa kuudza vatengi zvakawanda nezvekambani uye nezve bhizinesi rayo nezve. Sirogani inotaura chinangwa chechiratidzo uye inopa kune veruzhinji kuburikidza nekushandisa mazwi anotsanangura uye kunyengetedza.. Taglines anogara kwenguva refu kupfuura masirogani, asi masirogani achiri kushanda pakuita kuti vatengi vatarise.

Maslogan akanakisa anozivisa kukosha kwerudzi, ukuwo uchikwanisa kurangarirwa zviri nyore. Masirogani anofanira kuva mapfupi uye akananga, kusiya meseji uye kudhirowa mufananidzo wepfungwa mupfungwa dzevateereri. Sirogani yerudzi runofanirwa kuenderana nekuzivikanwa kwayo uye kugona kutaura kune manzwiro uye manzwiro evateereri.. Inofanirawo kukurudzira vanhu kuita maererano neshoko. Kana sirogani yakabudirira, zvinogona kunge zviri nyore sezviri nyore “ingo zviita.”

Masirogani anogona kuwedzera kudiwa kwechigadzirwa kana sevhisi. Vanogona kutaurira vatengi chaizvo izvo chigadzirwa chinoita uye kuti chinovabatsira sei. Nepo sirogani inogona kusaita mhando yeSERP yakakwira mumajini ekutsvaga, inoisa pamusoro pepfungwa yemutengi. Inoita kuti brand ive nyore kuyeuka uye yakavimbika. Nokuda kwechikonzero ichi, masirogani chikamu chakakosha chekugadzirwa kwekambani.

Fonts

Kana iwe uri kugadzira webhusaiti yekambani, iwe unozofanirwa kusarudza font inokodzera rudzi rwebhizinesi rauri kuita. Nepo mamwe mafonti anogona kunge achirema zvakanyanya kana akatetepa kune dhizaini yekambani, mamwe anokodzera zvirinani mapurojekiti madiki. Heano mamwe emhando yepamusoro mafonti ekugadzira makambani. Yekutanga ndiyo Acworth font, inova yakashinga uye ine simba dhizaini yakafemerwa neiyo inokurumidza-paced tekinoroji tsika. Inowanikwa mahara uye isarudzo yakanaka kune mabhizinesi muindasitiri yekugadzira. Iwe unogona zvakare kudhawunirodha yewebhu font vhezheni. Rudzi rwechipiri rwefonti ndiyo Nordhead typeface, inova imwe typeface yakanakira mawebhusaiti ebhizinesi. Inowanikwa mune zviremu zvishanu zvakasiyana, izvo zvinoita kuti ive sarudzo yakasiyana-siyana. Uye pakupedzisira asi kwete zvishoma, pane Murphy Sans font, iyo ine inoyevedza sans-serif maitiro.

Serif mafonti isarudzo yakanaka yekugadzira makambani, sezvavanomutsa manzwiro ekuremekedzwa, class, uye nhaka. Iwo akanyanya kunaka kune mazita ekuzivikanwa anotenderera kune chiremera. Saizvozvowo, slab serif mafonti akanakira marogo uye dzimwe nzvimbo dzine mukurumbira dzewebhusaiti. Kunyangwe ivo vasina kukodzera kukopa muviri, vanogona kuve sarudzo huru kana iwe uchishanda pane minimalist dhizaini.

Symbols

Logos uye zviratidzo zvekambani zvinoshandiswa kuzivisa kambani, sangano, kana sangano rehurumende. Semuyenzaniso, guta rechiratidzo cheLacombe iGomo reBluebird mukubhururuka, ine muchinjikwa wegoridhe kuti uibatanidze nepfungwa yemharadzano yenzira. Aya ma logos anoshandiswa pamagwaro emanisipala uye zvimwe zvakadhindwa, uye inogonawo kushandiswa kune zvinangwa zvemhemberero zvakasungirirwa kuHofisi yaMayor. Zvisinei, kushandisa zviratidzo zvekambani nenzira ipi zvayo inoisa mukurumbira weguta uye kutendeseka mubvunzo kunorambidzwa.

Munyori David E. Carter anopa 148 zvinozivikanwa zviratidzo zvekambani, uye inogadzirisa kushandiswa kwayo. Pamusoro pekugovana nyaya dziri kumashure kwezviratidzo, anoratidzawo basa rekuzivikanwa rekambani. Iro bhuku rine mapeji zana nemakumi mashanu kurongeka kunosanganisira marogo nevagadziri vakaita saG. Dean Smith, Ngirozi dzokutanga, uye Dickens Dhizaini Boka. Iye munyori anosanganisirawo basa kubva kuWalter Landor Associates naG. Dean Smith. Kunyangwe bhuku rino rinotarisa pazviratidzo zvemakambani, haina chinangwa chekuva mutungamiriri akazara kumunda.

Logos: Makambani akaita seCoca-Cola naNike vakashandisa zviratidzo zvisinganzwisisike kune avo logos, uye iconic apuro mufananidzo unozivikanwa nevakawanda. Zvisinei, zvingava nengozi kushandisa chiratidzo sechiratidzo. Kushandisa chiratidzo chete kunogona kuita kuti brand isave nyore kune vatengi vasingazive Chirungu. Pane kudaro, zviri nani kushandisa font-based logo kuona kuti vatengi vaziva kambani nezita rayo uye logo.

Packaging

Dhizaini yekambani yako chiratidzo chebhizinesi rako maitiro uye hunhu. Yako yekurongedza inzira yakanaka yekutaurirana aya maitiro kune vatengi vako. Kunyangwe kurongedza kwako kuri nyore kana kwakanaka, vatengi vako vanogona kutaura zvakawanda nezvekambani yako nekuitarisa. Heano mamwe matipi ekusarudza iyo chaiyo package dhizaini yekambani yako. – Sarudza zvinhu zvakakodzera. Hazvisi zvese zvishandiswa zvakakodzera kune ese marudzi emapakeji. Ita shuwa kuti zvinhu zvaunosarudza ndezvemhando yepamusoro.

– Funga nezvebhajeti yako. Unogona kunge uine bhajeti shoma, asi kunyange bhajeti shoma inogona kuwedzera nokukurumidza. Zvakakosha kuyeuka mari inoenderera mberi, kusanganisira kubhadhara kune vanogadzira. Vagadziri vanobhadharisa $20 ku $50 awa, uye kugadzirwa kwakawanda kunoda masendi makumi mashanu kusvika pamadhora matatu pasuru. Rangarira kuti chinangwa chako ndechekutengesa kurongedzerwa kwako nemutengo wepamusoro kuitira kuti uwane pundutso. Ichi ndicho chikonzero iwe uchifanira kunyatsoongorora bhajeti yako usati wasarudza yako yekurongedza.

– Chenjerera kune yako brand. Maitiro aunopa zita rekambani yako kune vatengi anozokanganisa dhizaini yako yekurongedza. Kurongedza kwako kunogona kuve kwakabatana nechigadzirwa chauri kutengesa, kana kuti zvakasiyana zvachose. Zvose zvinoenderana nechigadzirwa chacho. Iyo yakasarudzika e-commerce chikuva, semuyenzaniso, inoda huwandu hwezvigadzirwa kubva muzvizoro kusvika kune matoyi. Packaging dhizaini inofanirwa kuratidza zvigadzirwa zvaunopa. Zvisinei, kurongedzerwa kwechigadzirwa hakudi hazvo kuve nechiratidzo chakanyanya.