What Is Corporate Design and How Do You Choose One For Your Business?

Chii chinonzi corporate design? Uku ndiko kuratidzwa kwekambani kune veruzhinji. Pachivanhu, trademarks and branding have been the most obvious examples of corporate design, asi chigadzirwa dhizaini, advertising, uye hukama hweveruzhinji zvinhu zvese zvekugadzirwa kwemakambani. Saka chii chinonzi dhizaini yekambani uye unosarudza sei imwe yebhizinesi rako? Muchinyorwa chino, iwe unozodzidza nezve zvimwe zvekutanga zvekugadzira makambani uye maitiro ekuita zvakanyanya logo yako. Iwe zvakare unozoona maitiro ekushandisa izvi zvinhu zvina kuwedzera kuzivikanwa kwemhando.

Visual identity

A visual identity has many benefits. Mabhureki ane masimba ekuona akasimba anogona kutengesa zvigadzirwa zvavo, sezvavanogadzira pfungwa yakasimba yekuzivikanwa, kuvimba, uye kuva. Kuzivikanwa kwakanaka kwekuona kunogonawo kubatsira kugadzira kuvimbika kwevatengi, uye zvinogona kuita kuti kuvashandura kuva vatengi kuve nyore. Heano mamwe mabhenefiti ekuzivikanwa kwakasimba kwekuona. Verenga kuti udzidze zvakawanda nezvekukosha kwekuzivikanwa kwekuona uye kuti ingabatsire sei bhizinesi rako. Uye yeuka kugara uchitevera yako brand strategy!

Ma brand anowanzo gadzira mhinduro yemanzwiro kune yavo logo, chitarisiko chekuona, uye inzwi rezwi. Kugadzira mufananidzo unowirirana wemhando inovaka kuvimba nevatengi uye kunobatsira kuchengetedza kuvimbika kwemhando. Iyo zvakare inodzivirira brand kuvhiringidzika uye inogonesa kukura. Pakupedzisira, chinangwa chekuona chiratidzo ndechekugadzira chifananidzo icho vatengi vanogona kuziva sechiratidzo. Uye sezvo isu chete tichirangarira izvo zvatinoratidzwa zuva nezuva, dhizaini inoda kutaura kune iyo mhinduro yemanzwiro.

Kuti uwane kuzivikanwa kwemhando, brand inoda kukudziridza yakasimba yekuona identity inogona kusimuka kubva kune vanokwikwidza. Munguva iyi nzira, Kunyatsofunga kunofanira kupinda mukusarudza iyo logo chaiyo, mavara, nezvimwe zvinhu. Paul Rand, ane mukurumbira art director uye graphic designer, akambotaura kuti dhizaini mumiriri werudzi akanyarara. Kubatanidza musimboti uyu, vagadziri vanofanira kufunga nezvese chikamu chebasa ravo, kubva kune logo uye pendi yeruvara kusvika kune yakazara brand meseji. Zvakarongwa pazasi ndezvimwe zvezvinhu zvakakosha zvinopinda mukuzivikanwa kwekambani.

Branding

Branding in corporate design is a process of establishing a visual bond between a business and its consumers. Kunyangwe zviri kuburikidza nelogos, mavara, fonts, kana mifananidzo, branding yakakosha kumisa fungidziro yakanaka mupfungwa dzevatengi. Munyika iri kuwedzera kuwanda kwedhijitari uko mhando dzakawanda dzine zvigadzirwa nemasevhisi akafanana, branding chinhu chakakosha musiyano. Kana yaitwa nemazvo, inogona kubatsira bhizinesi kumira uye kuwirirana nevateereri varo.

Kushambadzira mukugadzirwa kwemakambani kunoreva kuzivikanwa kwekambani, iyo inosanganisira logo, zita, sirogani, uye style guide. Zvimwe zvinhu zvinosanganisira makadhi ebhizinesi, yunifomu, uye madhizaini ekuvaka. Corporate identity design inzira inoenderera mberi, uye inofanira kutsigirwa nekuedza kwekutaurirana kwemukati kune chinangwa chekusimudzira chimiro chakanaka pakati pevanobatanidzwa. Gwaro regwara remhando chishandiso chinobatsira kuchengetedza kuzivikanwa kwekambani uye midziyo yemhando iripo. Uye, kuwedzera pakugadzira nekugadzirisa, kuisa chiratidzo mumagadzirirwo emakambani chinhu chakakosha muhukama neveruzhinji, reputation management, uye kutaurirana kwemukati.

Communication

A corporate communication strategy involves the use of a wide range of media and tools to promote the company. Zvishandiso izvi zvinofanirwa kurongeka, uye dhizaini yemakambani inowanzova mbiru yemutauro wekambani uye kuzivikanwa. Magadzirirwo emakambani anosanganisira zvimwe zvinhu zvakajairika zvinodikanwa mune zvese zvakanyorwa kutaurirana, kusanganisira logo yekambani. Iyo dhizaini inoenderera mberi mukuratidzwa kwechiratidzo chekambani uye kazhinji yakafanana. Yayo color scheme inowanzogadziriswa zvakare. Meseji yese yekambani inofambiswa kuburikidza nemhando dzakasiyana dzenhau, kusanganisira kudhinda uye zvigadzirwa zvedhijitari.

Recognition

When designing a corporate recognition program, funga kuti vashandi vachabatana sei nayo. Ndeipi pfungwa huru yekubatana? Iwe unoda kushandisa chirongwa chekuzivikanwa neveruzhinji kana chakavanzika? Ndeapi maitiro ekuzivikanwa achashanda zvakanyanya kuchikwata chako? Iwe unogona sei kuve nechokwadi kuti vashandi vanonzwa kukoshesa? Chirongwa chakanyatsogadzirwa chinobvumira kushanduka. Pazasi pane mamwe matipi ekugadzira chirongwa chekuzivikanwa kwekambani. Kana iwe uchida rumwe ruzivo, bata timu yedu yeHR nyanzvi nhasi.

Chekutanga, ita shuwa kuti chirongwa chako chekuzivikanwa chiri scalable uye chinowanikwa. Kazhinji, zvirongwa zvekucherechedzwa zvakanaka kana zviri nyore kuti vashandi vawane nekushandisa. Zvisinei, kana purogiramu yako yakaoma uye yakaturikidzana, unogona kupedzisira warasikirwa nevashandi. Iwe unofanirwawo kusarudza chikuva chakavakirwa chiyero chepasirese. Izvi zvinovimbisa kuti haufanirwe kuisa mari mumapuratifomu akati wandei uye unokwanisa kubata zvinodiwa zvekuzivikanwa pasi rose kubva kune imwechete sosi..

Chepiri, yeuka kuti kuziva vashandi kunoda kuti mamaneja azive vashandi vavo. Izvi zvakakosha pakugadzira hukama navo uye kukudziridza kuvimbana. Izvo zvakakoshawo kugadzirisa kucherechedzwa kune chaiyo chiitiko chakarumbidzwa. Pakubvuma vashandi, iva nechokwadi chekutsanangura kukosha kwezvipo zvavo. Kana iwe usingakwanise kuita iyi kubatana, usashandise kuzivikanwa sechombo chekukurudzira. Mushandi achanzwa kusagutsikana uye kugumbuka.

Art

Art for corporate design requires more than just beautiful images. Inofanirawo kuratidza zita rechiratidzo, hunhu, uye kuvimbika. Inyanzvi yemhando yemhando inofanirwa kuendesa kuzivikanwa kwayo kunharaunda yainoshandira, denho inogona kuva denho kuzadzisa. Great American yakanyatsoshongedzerwa kusangana nedambudziko iri. Mhinduro dzayo dzemakambani dzinosanganisira branded art, umboo-based art design, zvidimbu zvetsika, uye kutonga kwesarudzo dzakabvumidzwa. Uye, kumakambani anoda kutora yavo yemakambani art chirongwa mukati-imba, Great American inogona kubatsira.

Iyo Corporate Memphis maitiro ndiyo iri kuwedzera kufarirwa maitiro, yakafanana nehunyanzvi hwekutanga madiki uye tech makambani zvakafanana. Inosanganisira mavara akafanana nekatuni, nzvimbo dzinopenya zvinyoro, uye kukanganisa kusinganzwisisike kwezviyero. Iyi style iri nyore kudhonza, ine midzi yayo mushandisi interface dhizaini uye tech kushambadzira. Asi zvakatangawo kupedza nyika inooneka, kutsoropodza zvakanyanya kubva munharaunda yekugadzira. Maitiro akaburitsa akawanda emifananidzo uye madiki-genres.

Mhando dzinoshandisa hunyanzvi hwekuona dzinowanzoda dynamism uye hunyanzvi. Mamaneja eBrand anogona kushandisa nzira dzehunyanzvi hwekuona kugadzira mazano emhando huru. Muzera ranhasi rezvinyorwa zvinogadzirwa nemushandisi uye zvemagariro, maitiro ekuona ekuona ari kuwedzera kukosha kune mamaneja emhando. Uye vanogona kushanda zvakanyanya. Mumakore mashoma anotevera, ramangwana reunyanzvi hwekugadzira makambani rakajeka. Nekukura kwehuwandu hwemagariro evanhu uye zvinyorwa zvinogadzirwa nemushandisi, mhando dzinofanirwa kuve dzakanyanya kukosha uye dzinonakidza kupfuura nakare kose.

Strategic thinking

The penultimate step in strategic design involves establishing common ground and gaining the buy-in of stakeholders. Kubudirira dhizaini dhizaini inoda kugara uchibatikana uye kutaurirana kunoshanda. Vanoronga nzvimbo dzevadavi uye vanoona chero zvisizvo zvinofarirwa. Strategic vagadziri vanofanirwawo kumbundirana nekuenderera mberi kudzidza. Vanofanira kukurudzira tsika yekubvunza uye kudzidza kutadza kwakapfuura kuvandudza maitiro avo ekugadzira. Pazasi pane matanho anoita kuti kufunga kwehunyanzvi mukugadzira kwemakambani kubudirire.

Chekutanga, tsanangura kukosha kweboka renyeredzi uye tanga nekutaura kwavari. Iyi kukosha kwenyeredzi inopa ruzivo rwakakosha mumaindasitiri maitiro uye zvinodiwa nevatengi. Zvadaro, nzira nzira inogona kutanga. Kamwe kukosha kwenyeredzi kwave kuzivikanwa, inguva yekutaura nevakuru vepamusoro-soro. Chinangwa ndechekumisa hurongwa uye kugadzira hurongwa hunoenderana nezvinodiwa izvi. Maitiro ehurongwa anogona kutanga neave value proposition, sevhisi kana chigadzirwa.

Nhanho inotevera ndeyekugadzira izwi rinobatsira vagadziri kunzwisisa kukosha kwekufunga kwehunyanzvi mukugadzira maitiro.. A dhizaini zano mazwi haasi a “mbichana mbichana” guide. Iyo inzira inokwidziridza basa rekugadzira nekutarisa pakutsanangura dambudziko, kujekesa nyaya, uye kujekesa zvinogoneka mhinduro. Zvakakosha kuyeuka kuti kufunga kwehungwaru mukugadzira kwemakambani inzira inosanganisira zvese dhizaini uye zvikwata zvebhizinesi..