9 Izinto Ezibalulekile Zomklamo Webhizinisi

Idizayini yebhizinisi ibandakanya ukudala isithombe somkhiqizo sisonke senkampani. Lesi sithombe esibonakalayo sivezwa ngokufaka uphawu, izimpawu zokuhweba, nezinye izakhi ezibonakalayo. Nokho, kungase kuhlanganise nomklamo womkhiqizo, ukukhangisa, kanye nobudlelwano bomphakathi. Ubunikazi benkampani obuklanywe kahle buzokwenza inkampani ibukeke ichwepheshile futhi ithembekile. Nokho, ukwakha idizayini yebhizinisi kungaba nzima kakhulu. Ngenhlanhla, kuneziqondiso ezimbalwa eziwusizo okufanele uzilandele.

Ukuthayipha

I-typography iyingxenye ebalulekile yedizayini yebhizinisi. Kuwumbono wokuqala ikhasimende elinawo ngenkampani, ngakho kumele ikhethwe ngokucophelela. Amafonti adlulisa imizwa eyahlukene futhi angenza noma aphule umbono ikhasimende eliwuthola ebhizinisini.. Ngokwalesi sizathu, kubalulekile ukukhetha isitayela sefonti esifanele sophawu lomkhiqizo.

Ngenkathi abantu abaningi bewazi ama-typefaces, akuwona wonke ama-typefaces asebenza kahle kuwo wonke umongo. Ezinye zifaneleka kakhulu ezinhlotsheni ezithile zemiklamo yezinkampani kunezinye. Ngokwesibonelo, inkampani yobuchwepheshe bekhompiyutha ingase ifune ukudlulisa isithombe esimnandi nesizolile kubalaleli bayo. Ngakho-ke, bangase bafune ukukhetha uhlobo lokubhala olunokubukeka kowesifazane nenhle.

Eminyakeni yokuqala, umkhuba wokubhala ngomshini wawulinganiselwe enanini elincane lezingcweti ezinekhono. Nokho, ngokukhula kwezimboni kanye nokwethulwa kobuchwepheshe obusha, indima yabanyathelisi ngokubhala yanda. Namuhla, ababhali abaningi bokubhala basebenza emkhakheni we-graphic design, lapho basebenzisa isofthiwe ukuze bakhe futhi bahlele uhlobo esikrinini. Nokho, izimiso eziyisisekelo zokufunda nesigqi zihlala zifana. Naphezu kokukhula kokushicilela, abaningi ababhala ngomshini abasasebenzi enkampanini yokuhlela amagama noma enkampanini yokunyathelisa. Kunalokho, ngokuvamile bayingxenye yeqembu le-graphic design.

I-typography iyisici esibalulekile ekwakhiweni kwebhizinisi. Lapho isetshenziswe kahle, ingakhuluma ngqo nekhasimende. Uma ungaqondi ukuthi i-typography isebenza kanjani, ungagcina usebenzisa ifonti engalungile kokuqukethwe kwakho.

Isikimu sombala

Uma kukhulunywa ngokufaka uphawu lwenkampani yakho, uhlelo oluhle lombala luyisidingo. Ingenza noma iphule ibhizinisi, yingakho kufanele kubhekwe kuzo zonke izindawo zokumaketha. Kulinganiselwa ukuthi 85% yesinqumo somthengi sokuthenga umkhiqizo noma isevisi kuthonywa uhlelo lombala lwenkampani. Isondo lombala liyisisetshenziswa esihle sokuhlonza uhlelo lombala lomkhiqizo wakho. Ingasuselwa kumamodeli wombala we-RGB noma we-RYB.

Okuluhlaza okwesibhakabhaka kuyisinqumo esidumile sohlelo lombala wenkampani. Lolu hlelo lombala luhlotshaniswa nokuthula nokwethembana. Empeleni, 33% yemikhiqizo emikhulu emhlabeni isebenzisa okuluhlaza okwesibhakabhaka njengohlelo lwazo lombala. Okunsomi, okwamanje, unesibindi futhi umele ukunethezeka nokuhlakanipha. Iphinde isetshenziswe ekwakhiweni kwewebhu njengenkinobho yokubizela esenzweni.

Ngenkathi ukhetha isikimu sombala sedizayini yakho yebhizinisi kungaba nzima kakhulu, kubalulekile ukukhumbula ukuthi kufanele kube ukubonakaliswa kwezinhloso zebhizinisi lakho. Ngokwesibonelo, uma ibhizinisi lakho ngokuyinhloko liyinkampani ye-B2B, uhlelo lombala oluhambisanayo lungase lufaneleke kakhulu. Nokho, uma uyinkampani edayisa imikhiqizo noma amasevisi emphakathini, Izikimu zombala we-monochrome ziyisinqumo esifanele kakhulu. Imibala ye-Monochrome nayo iyisinqumo esihle uma ibhizinisi lakho lisembonini enephalethi yombala engaguquki.

Ngaphandle kokusebenzisa isondo lombala, ukukhetha uhlelo lombala nakho kubalulekile ekudaleni ubuwena bomkhiqizo. Isikimu sombala kufanele sihambisane kulo lonke uhlobo lwenkampani yakho futhi kufanele luhambisane nelogo yakho. Kubalulekile ukukhumbula ukuthi uhlelo lombala lungathinta izici eziningi zebhizinisi lakho, kusuka ku-logo newebhusayithi kuya kuma-akhawunti wakho wezokuxhumana.

Ilogo

Idizayini yelogo yedizayini yebhizinisi kufanele ibonise ubunikazi benkampani, isithombe somkhiqizo, kanye nezinjongo zebhizinisi. Ilogo enhle iwuphawu olubonakalayo lwenkampani, ngakho-ke kubalulekile ukuyilungisa. Kunezimiso eziningi ezibalulekile zokuklama okufanele zicatshangelwe, kuhlanganise nokusetshenziswa kombala. Imibala eyahlukene ivusa imizwa nokuziphatha okuhlukene, nokwazi ukuthi yimiphi imibala ongayisebenzisa kungakusiza ukhiqize umphumela oyifunayo.

Ukuma kwelogo nakho kubalulekile, njengoba kunomthelela encazelweni nasekubukekeni jikelele komkhiqizo. Ngokwesibonelo, umklamo oyindilinga ungadlulisela umuzwa wamandla amahle nokukhuthazela. Idizayini yesikwele, Ngokwesinye isandla, ixhumana ngokulinganayo, amandla, kanye nokusebenza kahle. Ngaphezu kwalokho, onxantathu bangadlulisa imiyalezo yobudoda noma enamandla. Imigqa eqondile, okwamanje, ingadlulisa umuzwa wolaka.

Idizayini yelogo yomkhiqizo ihluke kakhulu kulogo yomklamo webhizinisi. Ilogo yomkhiqizo izogxila ekugqamiseni izici zomkhiqizo nokusebenziseka kwayo. Kufanele futhi ihambisane nesithombe somkhiqizo wenkampani. Ngokwesibonelo, inkampani yesiphuzo esithambile njenge-Coca-Cola ivamise ukwethula imikhiqizo eminingi emakethe.

Ilogo yedizayini yebhizinisi eklanywe kahle kufanele isekele isu lenhlangano lokufaka uphawu. Umgomo uwukuheha izethameli eziqondiwe futhi wakhe uhlobo oluqinile noluqinile. Ilogo kufanele ihambisane nesu lomkhiqizo jikelele, futhi kufanele futhi ibonakale kalula.

Isitayela sesithombe

Imihlahlandlela yesitayela sesithombe ingasiza abaklami bakhe ubuwena bebhrendi obuvumelanayo. Bangakwazi futhi ukunikeza imihlahlandlela yethoni, ubuntu, kanye nekhwalithi. Umgomo uwukusiza ekulolongeni umbono wekhasimende ngomkhiqizo. Ithoni yomhlahlandlela wesitayela sesithombe ibalulekile ngoba isho ukuthi isithombe siphuma kanjani. Ukusebenzisa ithoni engalungile kungenza kube nzima ukuthwebula isimo osifunayo.

Ngokwesibonelo, inkampani kufanele isebenzise isitayela esifanayo sezithombe ukuze iphrinte, iwebhu, kanye nokuqukethwe kwenkundla yezokuxhumana. Kufanele futhi balandele amaphalethi ombala afanayo, ifonti/i-typography, kanye nezwi. Imihlahlandlela yokukhetha imibala, amajamo, namasayizi alezi zithombe kufanele abonise izethameli eziqondiwe. Imihlahlandlela kufanele ihambisane nezinye izici zobunikazi bomkhiqizo. Ngaphezu kwalokho, isithombe senkampani kufanele sihambisane nendawo nezintandokazi zezithameli eziqondiwe.

Isiko lenkampani

Isiko eliqinile lebhizinisi liyingxenye ebalulekile yebhizinisi. Kuholela ekwanelisekeni okuphezulu kwabasebenzi kanye nokukhiqiza, futhi ithuthukisa amamethrikhi ebhizinisi. Kodwa iyiphi indima edlalwa ukuklama ekuqiniseni nasekukhuthazeni isiko lenkampani? Amasiko angcono kakhulu asendaweni yokusebenza akhombisa inhloso eyabiwe ecacile kanye nekhwalithi ebonakalayo. Nazi izici eziyisishiyagalolunye ezibalulekile okufanele uzicabangele lapho uklama isiko lebhizinisi.

Isiko elinempilo lendawo yokusebenza ligxile kubantu nasebudlelwaneni babo. Ikhuthaza ukwethenjwa nenhlonipho. Iphinde ikhuthaze ukubambisana. Isiko elibi lenza kube nzima ukuqasha nokugcina ithalente eliphezulu. Ucwaningo lwase-Columbia University lwathola ukuthi abasebenzi babenjalo 13.9% maningi amathuba okuthi uhlale enkampanini enesiko eliphezulu kunento ephansi.

Isinyathelo sokuqala sokuklama isiko lenkampani ukuqonda izidingo zabasebenzi bakho. Lokhu kungenziwa ngokusebenzisa izinhlolovo, amaqembu okugxila, noma izingxoxo. Ukuba nomshado, abasebenzi abajabule kusho ibhizinisi elikhiqiza kakhulu kanye neqembu eliphumelelayo. Isiko lasemsebenzini kufanele lifake nendawo ekahle yokusebenza, umsebenzi onzima, kanye namathuba okukhula komuntu siqu kanye nomsebenzi.

Isiko lebhizinisi lingabuye lichaze ubunikazi benkampani. Indaba yemvelaphi enamandla ibalulekile ekukhuleni kwenkampani nasesithombeni somphakathi. Ihhovisi lenkampani kanye nezakhiwo kungabonisa amanani enkampani.

Izinjongo zomkhiqizo

Inqubo yokuklama yebhizinisi igxile ezinhlosweni zomkhiqizo kanye nezidingo zababukeli balo. Kuhlanganisa ukusungula ubuwena obubonakalayo, iphimbo nezwi, insizakalo yekhasimende, kanye nedumela. Amabhrendi kufanele futhi ahlanganise ukuxoxwa kwezindaba ukuze enze izinhloso zawo zicace. Ekugcineni, kufanele basebenzele ukwakha ubudlelwano bamakhasimende besikhathi eside futhi bakhulise ukuqwashisa ngomkhiqizo. Ukufeza lokhu, izinkampani zingasebenzisa izinkundla zokuxhumana, izikhangiso ezikhokhelwayo, ukumaketha nge-imeyili, futhi nokuningi.