Izinzuzo Zokutshala Kusevisi Yokuklama Iwebhu Ephrofeshinali

Uma ufuna isevisi ye-web design professional, ufikile endaweni efanele. Abaklami bewebhu abangochwepheshe banikela ngezinsizakalo eziphelele ezihlanganisa ukuklama, umbhalo, ubuchwepheshe, imfundo, kanye nohlelo lwesimanje lokulungisa kabusha. Ukwengeza, izindleko zinqunywa kusengaphambili futhi zihlanganisa izibuyekezo ezikusayithi. Ohambeni olude, uzojabulela izinzuzo zezinsizakalo zokuklama iwebhusayithi. Nazi ezinye zazo:

Isivinini sekhasi sithinta izinga le-Google

Kungenzeka ukuthi uzwile ukuthi isivinini sekhasi sinomthelela oqondile ezingeni le-Google. I-algorithm ye-Google manje ibheka isivinini sekhasi njengenye yezinto ezinkulu ezinquma izinga lewebhusayithi. I-Google yenze lolu lwazi lube sesidlangalaleni 2010 futhi yasho ukuthi isivinini samakhasi ewebhusayithi sithinta izinga lenjini yokusesha. Iwebhusayithi ethatha isikhathi esingaphezu kwemizuzwana emine ukulayisha kungenzeka ibe nezinga eliphansi lenjini yokusesha.

Isivinini sekhasi sithinta i-SEO, kodwa akufanele uzibe ngaphandle kokuthi wenzela iwebhusayithi yakho. I-Google izama ukubeka phambili amawebhusayithi alayisha ngokushesha kubavakashi. Iwebhusayithi enejubane eliphezulu lokulayisha cishe izobonwa yi-bot ye-Google. Ngaphezu kwalokhu, isayithi lakho lizobonwa amakhasimende angaba khona futhi kuncishiswe amazinga okugxuma. Ekugcineni, isivinini sekhasi esisheshayo sisho ukuthengisa okwengeziwe, ukuguqulwa okwengeziwe, kanye nolwazi olungcono lomsebenzisi. Ngenkathi ukwenziwa kwesivinini sekhasi kuwumdlalo omude, kukhona amathuluzi amaningana atholakalayo ukukusiza. Enye yazo i-Scaleflex.

Yize iningi labanikazi bamawebhusayithi bechitha amahora beklama amasayithi abo ukuze abukeke kahle futhi asebenze kahle, bavame ukukhohlwa ngokubaluleka kwejubane lekhasi. Ukulayisha amawebhusayithi okuhamba kancane kungabangela izivakashi ukuthi zishiye isayithi lakho ngokunengekile. Uma isayithi lakho lihamba kancane, I-Google izokujezisa ngakho. Ngenhlanhla, i “Ukuvuselelwa Kwesivinini” ithinta kuphela amasayithi ahamba kancane kanye nephesenti elincane kuphela lokusesha. Inhloso yombuzo wosesho lomsebenzisi izoqhubeka nokuba isignali eyinhloko.

Ukwenyusa isivinini sekhasi lakho kubalulekile ku-SEO, njengoba kuthuthukisa ulwazi lomsebenzisi kanye nezinga le-Google. Ngeke nje kuthinte amazinga enjini yokusesha ye-Google, kodwa kuzothinta izinga lakho lokugxuma kanye nesikhathi seseshini. Ngenhlanhla, kunezindlela ezilula zokukala isivinini sekhasi, ukuze ukwazi ukuyithuthukisa ukuze uzuze. Uma ungaqiniseki ukuthi ungalithuthukisa kanjani ijubane lekhasi lakho, hlola amathiphu angezansi.

Ukutshala imali kumklami wewebhu

Iwebhusayithi eklanywe kahle ingakunikeza amandla asheshayo ebhizinisini lakho, njengoba izivakashi ezintsha zisebenzisa imizuzu embalwa nje kusayithi lakho. Isithunzi sebhizinisi lakho kanye negama lebhrendi kuzosabalala phakathi kwamakhasimende akho oqondisiwe futhi kukusize wenze isikhundla esiphezulu emiphumeleni yosesho lwe-Google. Okokuqala 10 imizuzwana ibalulekile kumakhasimende angaba khona ukuthi ahlulele ibhizinisi lakho. Ukutshala imali kumklami wewebhu ukuze wakhe iwebhusayithi entsha kuwukutshala okufanele kwenziwe.

Umklami wewebhu ochwepheshe uzoletha ukwethembeka kwebhizinisi lakho kumakhasimende akho futhi athuthukise isithombe sakho sebhizinisi sisonke. Iwebhusayithi yobungcweti izonikeza amakhasimende akho ukuzethemba kumkhiqizo noma insizakalo yakho futhi iphakamise ukuthi utshale isikhathi esiningi nemali ekudalweni kwayo.. Umklami wewebhu uzoqinisekisa ukuthi iwebhusayithi yebhizinisi lakho ihlelwe kahle futhi kulula ukuyizulazula, kanye nokuhlangabezana nezidingo zakho ezihlukile. Umklami wewebhu ochwepheshe uzoqinisekisa izinga eliphezulu lokuphepha lesayithi lakho, ukunciphisa ubungozi bakho kokubili wena namakhasimende akho.

Iwebhusayithi ekhangayo nenolwazi izokhulisa amakhasimende akho’ thembela kumkhiqizo wakho. Abantu bazovakashela isayithi lakho uma befuna ukufunda okwengeziwe ngemikhiqizo noma amasevisi akho. Njengoba ibhizinisi lakho likhula, idizayini yewebhu yobungcweti ingakuhlukanisa nezimbangi zakho. Ngamabhizinisi amaningi aqhudelanayo, kubalulekile ukuqinisekisa ukuthi ubukhona bakho be-inthanethi busebenza ngempumelelo ngangokunokwenzeka. Ngokutshala imali kumklami wewebhu oqeqeshiwe ukuze aklame iwebhusayithi yakho, ungenza ngokugcwele ibhajethi yakho yokumaketha yedijithali.

Uma unesabelomali esikhulu, ukutshala imali kumklami wewebhu oqeqeshiwe kuzonciphisa ubungozi bakho. Ithimba elizinikele lizokunikeza izixazululo ezingcono kakhulu zebhizinisi lakho, futhi bazophinde baziphendulele kunomuntu oyedwa. Amabhizinisi amancane kuya kwaphakathi nendawo kufanele futhi acabangele ukuqasha abaxhumanisi abakhethekile ukuze babasize bagweme ubungozi. Nokho, kubalulekile ukuqaphela ukuthi abahlinzeki besevisi abasezingeni eliphansi bangase babize ngaphansi kochwepheshe abanolwazi. Ngaphandle kwalokho, bagxila kakhulu enanini nasekukwazini ukuthengeka kunasemiphumeleni nasekuthembekeni.

Ukudala iwebhusayithi ngefomethi evumelana nesiphequluli

Uma udala iwebhusayithi, kufanele uqinisekise ukuthi i-HTML esetshenziselwa isayithi lakho ikufomethi evumelana nesiphequluli. Iziphequluli zizoziphatha ngendlela ehlukile kuye ngesilungiselelo somsebenzisi. Okubhalwe ngezansi ezinye izinqubo ezihamba phambili zokudala iwebhusayithi elungele isiphequluli. Isinyathelo sokuqala sokwakha iwebhusayithi elungele isiphequluli ukukhetha indawo efanele yamafayela ewebhusayithi. Kufanele futhi udale ifolda entsha enegama elifanayo naleli elikhona kakade.

Ama-PDF awahambisani nesiphequluli sewebhu ngoba awanazo izici ze-HTML ne-CSS. Ngaphezu kwalokho, Izibukeli ze-PDF azisekeli i-JavaScript, yiziphi iziphequluli zewebhu ezidinga ukubonisa okuqukethwe. Ngaphezu kwalokho, izindawo zezinkampani zivame ukuvala izinsiza ze-JavaScript kuzibukeli ze-PDF. Uma kunjalo, isayithi lakho lingagcina libonakala liphukile. Ngakho-ke, uma udala iwebhusayithi ngefomethi evumelana nesiphequluli, uzobe uqinisekisa ukuthi isayithi lakho lifinyeleleka kubantu abaningi ngangokunokwenzeka.

Ukudala iwebhusayithi enohlelo lokuphatha okuqukethwe

Izinhlelo zokuphatha okuqukethwe yizinhlelo ezivumela umuntu oyedwa noma abantu abaningi ukuthi bahlele, dala, futhi ushicilele okuqukethwe kwewebhu. Lezi zinhlelo zivame ukufaka amathuluzi e-SEO, ukumaketha kwezokuxhumana, ukumaketha nge-imeyili, kanye nokubhaliswa komcimbi. Bavumela ukulawula okuphelele kuwebhusayithi, ukuvumela umsebenzisi ongeyena owochwepheshe ukuthi afake umbhalo nezithombe, futhi ugade abanye abasebenzisi. Baphinde banikeze ukusebenza kwe-ecommerce kanye nokusabela kweselula.

Ukudala iwebhusayithi ngohlelo lokuphatha okuqukethwe yinqubo elula ekuvumela ukuthi ugxile kokuqukethwe. Ngale ndlela, ungagxila kwezinye izici zewebhusayithi yakho. Awudingi ukukhathazeka ngokuthi ungasebenzisa kanjani i-CSS ne-HTML, futhi uhlelo lokuphatha okuqukethwe luzokwenza ukuphatha iwebhusayithi kube lula. Ngokungafani nomklamo wendabuko nezindlela zokuthuthukiswa, amasistimu okuphatha okuqukethwe nawo anika amandla abahlanganyeli abaningi ukuhlela iwebhusayithi.

I-CMS igcina okuqukethwe kwakho endaweni eyodwa emaphakathi futhi ikuvumela ukuthi udale futhi uhlele okuqukethwe njengoba kudingeka. Kuye ngohlobo lwe-CMS oyikhethayo, iwebhusayithi yakho ingase isekele okuqukethwe okubhaliwe, yehlisa izingcaphuno, noma kokubili. Ingakwazi ukusekela izinhlobo ezahlukene zokubamba futhi ivumele abasebenzisi abaningi. Uhlelo luzoshicilela okuqukethwe engxenyeni engaphambili yewebhusayithi ebukhoma. Amanye ama-CMS avumela ukushicilelwa kokuqukethwe ungaxhunyiwe ku-inthanethi. Ukuze uthuthukise ukubonakala kwakho ku-inthanethi, ungase futhi usebenzise izici ezithuthukisiwe ze-SEO zezinhlelo zokuphatha okuqukethwe.

Uma uhlela ukwethula isiza se-eCommerce, uhlelo lokuphatha okuqukethwe luzoba nenzuzo. I-CMS ikuvumela ukuthi wenze ngendlela oyifisayo ama-permalinks futhi wenze okuqukethwe kufinyeleleke kuzinhlobo ezahlukene zabasebenzisi. Kufanele futhi ivumele ukuphathwa kalula kwezithombe, yenze iphendule ngeselula, futhi ifake izici ze-UX. Ukuthuthukisa injini yokusesha (I-SEO) iyisici esibalulekile kunoma iyiphi iwebhusayithi, kodwa futhi kubalulekile ukukhetha umphathi wewebhu onemikhuba emihle ye-SEO.

Ukudala iwebhusayithi enomakhi wekhasi

Lapho umakhi wekhasi esetshenziswa ukwakha iwebhusayithi, umhleli angase anganikezi ukufinyelela kukhodi yomthombo. Ungase ukwazi ukuzilungisela le nkinga, uma ujwayele i-HTML, kodwa uma kungenjalo, umhleli angase angakuvumeli ukuthi uguqule izinto ezithile. Kufanele ukugweme lokhu, njengoba kuzoba nomthelela omubi ekusebenzeni kahle kwenjini yokusesha. Izinjini zokusesha zisebenzisa ikhodi yekhasi ukuqonda ukuthi okuqukethwe kumayelana nani. Ikhodi engavumelekile izodala isayithi ukuthi ivele emiphumeleni yosesho izikhathi ezimbalwa futhi ibangele abantu abambalwa ukuthi bayithole.

Ngosizo lomakhi wekhasi, ungakha iwebhusayithi enetimu ozikhethele yona. Ungaphinda ukhethe isifanekiso esisetshenziswa kanye noma esisebenziseka kabusha. Uma ufuna ukudala amakhasi kokufika noma elula, iwebhusayithi enekhasi elilodwa, ungakopisha umklamo wetimu ye-premium. Abakhi bamakhasi kulula ukuwasebenzisa futhi bayindlela enhle yokonga imali nesikhathi.

Enye yezinzuzo eziyinhloko zomakhi wekhasi ukuthi awudingi ukubhala noma iyiphi ikhodi. Kunalokho, ungahudula bese uphonsa izinto ekhasini olakhayo. Ungakwazi ngisho nokwenza ngokwezifiso ama-elementi ekhasini. Lawa mathuluzi awusizo ngendlela emangalisayo kubakhi bewebhusayithi abangochwepheshe. Bangakusiza ukuthi udale iwebhusayithi yobungcweti ngokushesha futhi kalula, ngakho zithandwa kakhulu. Ungakhetha eyodwa ngokuya ngezidingo zakho nezinjongo zakho.