Idizayini Yebhizinisi 101

Idizayini yebhizinisi iyindlela yokwethula inkampani emphakathini. While it typically includes trademarks and branding, kungase kuhlanganise nomklamo womkhiqizo, ukukhangisa, kanye nobudlelwano bomphakathi. Ukuze uthole ulwazi olwengeziwe mayelana nokuklama kwebhizinisi, funda uqhubeke! Lesi sihloko sizokusiza ukuthi udale umfushane wokuklama kanye namasu. Kuzokusiza ukuthi unqume ukuthi yiziphi izakhi ezizokwenza umbono oqinile kumakhasimende.

Creating a corporate identity

Creating a corporate identity can be a lengthy and complex process. Inqubo ihlanganisa ukudalwa kobunikazi benkampani yakho, kuhlanganise nelogo yayo, uhlelo lombala, kanye nefonti. Kubandakanya nokuchaza izinhloso zenkampani yakho. Ngokuchaza lezi zinhloso, ungachaza ngokunembe kakhudlwana ukuthi yiziphi izakhi ezizokwenza ubuwena benkampani.

Ukwakha ubuwena bebhizinisi kukwenza ukwazi ukuthuthukisa ukuqashelwa komkhiqizo wakho futhi kwenza imizamo yokumaketha ibe lula. Isithombe sebhrendi esingaguquki sikhulisa ukwethenjwa kwabathengi nokwethembeka komkhiqizo. Inqubo eyenziwe lula yokumaketha nayo izosebenza ngempumelelo, futhi abathengi bazobona ukuvumelana ekubukekeni komkhiqizo wakho nesitayela. Ngesithombe esiqinile somkhiqizo, ungaqalisa imikhiqizo emisha noma amasevisi kalula futhi ngokushesha. Ukudala ubuwena kuzophinde kunike amathimba okuklama kanye nabasebenzi bangaphakathi imihlahlandlela ecacile yokuthi ungaklama kanjani futhi ukhiqize izinto ezintsha..

Esinye sezici ezibaluleke kakhulu zobunikazi benkampani ukukhombisa isiko namagugu enkampani.. Isiko lenkampani lizoba nomthelela ekutheni abasebenzi, abaphathi, namanye amalungu omkhiqizo axhumana namakhasimende. Kuzophinde kube nomthelela endleleni abaxhumana ngayo nabezindaba kanye nomphakathi. Ngokwakha ubuwena bebhizinisi obuhlukile, uzokwazi ukuzihlukanisa nezimbangi.

Ukudala ubuwena bebhizinisi kudinga isikhathi esizinikele, umzamo, kanye nethimba eliqonda ukubaluleka kwephrojekthi. Ubunikazi bakho bomkhiqizo kufanele buhlobane futhi bukhange izethameli zakho ozihlosile. Kufanele futhi ukhumbule ukuthi ubunikazi bomkhiqizo wakho budinga ukuhlala bufana iminyaka ezayo. Ubunikazi bebhrendi obuqinile buzoba nomthelela omuhle esithunzini sebhizinisi lakho futhi buzokusiza ukuthi uthole ukwethembeka kwamakhasimende.

Njengoba kushiwo ngaphambili, ubunikazi benkampani kungaba umsebenzi oyinkimbinkimbi futhi umazisi oklanywe kabi ungalimaza isithunzi senkampani kanye nezezimali.. Amalogo nemibala yizingxenye ezibalulekile zobunikazi benkampani, futhi kufanele kukhethwe ngokucophelela. Ilogo yakho kufanele ibonise amanani akho futhi yenze umkhiqizo wakho uhlukaniseke kalula emqhudelwaneni.

Creating a corporate design brief

Creating a design brief is an important part of a design project. Ivumela abaklami ukuthi baqonde ubuntu bomkhiqizo, izethameli, kanye nemigomo. Ingase futhi iqondise isabelomali sephrojekthi, uhlelo, kanye nezinto ezilethwayo. Ngokulandela imihlahlandlela echazwe emfushane wokuklama, ungaqinisekisa ukuthi iphrojekthi izoqedwa phakathi nesikhathi esilindelwe kanye nesabelomali. Ukwakha umfushane wokuklama kufanele kuqale ngolwazi mayelana neklayenti.

Umklamo omfushane kufanele ucace ngangokunokwenzeka. Ngokwesibonelo, kufanele icacise uma ngabe iphrojekthi ibandakanya ukuthwebula izithombe, imifanekiso, noma okuqukethwe kwewebhu kuphela. Ngaphezu kwalokho, kufanele icacise izethameli eziqondiwe. Lokhu kusiza abaklami bagxile ezinhlosweni zephrojekthi. Futhi, kufanele bafake idatha eyisisekelo yezibalo mayelana nezethameli eziqondiwe.

Umbhalo omfishane wephrojekthi kufanele futhi uhlanganise zonke izinsiza ezikhona zokuqedela iphrojekthi. Lezi zinsiza zingabandakanya amathuluzi, imitapo yolwazi, namalungu eqembu. Futhi, kafushane kufanele ufake imibandela yokukhetha njengokusimama kwezezimali, izinga lesipiliyoni, kanye nezinkomba. Ukungafihli kuzokhulisa ukwethenjwa nokuzethemba kumklami omqashayo.

Umklamo omfushane kufanele uqukathe izinto zokubhekisela, ukubhuqa, kanye nemibono yabancintisana nabo. Ngokunikeza lonke ulwazi olufanele, kafushane kuzosiza ukunciphisa amathuba ezivimbamgwaqo phakathi nenqubo yokudala. Kungumqondo omuhle futhi ukufaka izinto zokukhangisa zamanje. Lokhu kuzosiza abaklami baqonde indlela engcono kakhulu yokuhlanganisa lokhu kumklamo omusha.

Lapho ulungiselela ukuklama okufushane kwebhizinisi, kubalulekile ukufaka ulwazi olubalulekile mayelana nebhizinisi. Lokhu kuzosiza umklami aqonde izinhloso zenkampani kanye nezilaleli eziqondiwe. Umfushane ophelele ungasiza ukuvala igebe phakathi kweklayenti nefemu yokuklama futhi usize inkampani isebenze ifinyelele umgomo.

Creating a corporate design strategy

Creating a corporate design strategy is an important part of the branding process. Iqinisekisa ukuthi zonke izici zihambisana nobunikazi benkampani. Lapho kwenziwa ngendlela efanele, ingaba nomthelela omkhulu ezilalelini futhi idale umbono ongapheli. Nokho, kubalulekile ukuqaphela ukuthi ukwakheka kwenkampani kungaphezu nje kwelogo. Kuhlanganisa nemikhiqizo nemikhankaso yezikhangiso.

Ukwakha isu lokuklama ibhizinisi kuqala ngokuqonda injongo nezinhloso zenkampani. Kusukela lapho, isu lingasiza ekudaleni ulimi olubumbene olubonakalayo oludlulisa umgomo webhizinisi, umbono, kanye namagugu. Isu liphinde livumele abaklami abahlakaniphile ukuthi bagcine imigomo yenkampani engqondweni ngenkathi bedala izimpahla zokuklama. Kuphinde kusize abaklami ukuthi balandele izimiso zokuklama ezihlanganisa ukugqama, ibhalansi, ukugcizelela, indawo emhlophe, isilinganiso, ukubusa, isigqi, nokuphindaphinda.

Isu lokuklama lingasiza futhi amabhizinisi enze izinqumo ezisebenza ngempumelelo. Ukudala isu lokuklama kungasiza ibhizinisi lakho ukuhlonza izici ezizosebenzela inkampani yakho kangcono. Kungasiza futhi inkampani yakho ukuthi ikhethe amafonti, imibala, kanye nezimo ezizodala isithombe somkhiqizo jikelele. Leli su lingaba usizo ekuhleleni nasekusetshenzisweni kwemikhiqizo namasevisi amasha.

Creating a corporate design

Creating a corporate design involves a variety of steps and different aspects. Kubalulekile ukucabangela amanani enkampani, isikhundla emakethe, kanye nesiphakamiso sokuthengisa esiyingqayizivele ngaphambi kokuqala inqubo. Isinyathelo esilandelayo ukukhetha isitayela sokuklama. Kunezitayela eziningana zokuklama ongakhetha kuzo.

Idizayini kufanele ihambisane kuzo zonke iziteshi. Izinto eziku-inthanethi, njengamabhulogi, kufanele ihambisane nomklamo webhizinisi, nezinto ezingaxhunyiwe ku-inthanethi kufanele zixoxe indaba ehambisanayo. Ngokwesibonelo, cabanga ngedizayini yebhizinisi yamakhadi akho ebhizinisi, incwadi yezinhlamvu, izimvilophu, kanye ‘nokuncoma’ ukushelela. Ukudala idizayini yebhizinisi yalezi zinto zokwenziwa kuyisici esibalulekile sophawu lwebhizinisi.

Idizayini yebhizinisi ingakusiza ukuthi uvale amadili. Izindawo zokudlela eziningi nezitolo ezidayisayo zibeka imikhiqizo ukuze iqhube ukuthengisa. Ngokufanayo, umklamo webhizinisi ungathuthukisa ukwethembana namakhasimende. Nokho, kuyilapho izici zokuklama zingasiza ukuvala amadili, azanele ngokwazo. Kunalokho, kubalulekile ukukhetha izakhi zokuklama zenkampani ezihambisana namagugu nefilosofi yenkampani.

Enye yezinto ezibaluleke kakhulu zedizayini yebhizinisi i-typography. Ukuthayipha kungadlulisela igunya, ubuhle, kanye nobuntu. Khetha ifonti elungile yebhizinisi lakho. Kufanele ifundeke futhi ingaguquguquki kuwo wonke amapulatifomu edijithali ahlukahlukene. Khetha ifonti ebonisa isithombe senkampani yakho namanani. Uma uhlela ukusebenzisa ifonti efanayo kuwebhusayithi yakho nezincwajana, kubalulekile ukwenza isiqiniseko sokuthi ifonti esetshenzisiwe ihlukile ebhizinisini lakho.

Idizayini yebhizinisi isiza ukwakha isithombe esihlangene senkampani, futhi iqinisekisa ukuthi inkampani iyabonakala futhi iyabonakala. Ngokuqinisekisa lokhu kuvumelana, uzoba nempumelelo eyengeziwe ngezixhumanisi zokumaketha nokuqashelwa kwehhovisi. Kufanele ucabange ukuqasha i-ejensi yokuklama engakusiza ukuthi uthuthukise ubuwena bebhizinisi obuphumelelayo.