Ungayikhetha Kanjani Imibala Yedizayini Yebhizinisi

Ungayikhetha Kanjani Imibala Yedizayini Yebhizinisi

Ungayikhetha kanjani imibala yokuklama kwezinkampani? Isikimu sombala esifanele kufanele sisekelwe kumzwelo oyinhloko womkhiqizo kanye nefomu. Nansi eminye imihlahlandlela yokwenza isinqumo. Umbala ngamunye unomphumela wawo kumkhiqizo, ngakho-ke kubalulekile ukusebenzisa imibala ehambisana nefomu kanye nemizwelo yomkhiqizo. Kulesi sihloko, sizobheka imibala okufanele uyisebenzise nokuthi kungani isebenzela izinkampani ezahlukene. Uzofunda futhi ngezinye izici zedizayini yebhizinisi, njenge-logo kanye ne-typeface.

I-Acso-Spirit

I-Accso-Spirit ingelinye labakhiqizi abakhulu kakhulu emhlabeni bezakhiwo zezindiza zamapulatifomu ezentengiselwano nezokuvikela kanye namajethi ebhizinisi/esifunda.. Le nkampani inokuhlangenwe nakho kokukhiqiza okuhlanganisiwe okuthuthukisiwe kanye nokukhiqizwa kwe-aluminium. Imikhiqizo yayo ihlanganisa ama-fuselages, amaphiko, ama-nacelles, kanye nezingxenye ze-aerostructure. Ngaphezu kwemikhiqizo yayo eyinhloko, I-Spirit iphinde ibhekelele i-marketmark jet aftermarket. Inezindawo zokukhiqiza nokuklama e-U.K., I-france, I-Malaysia, kanye neMorocco.

I-NEUDENKER-Brand Workshop yenzelwa ukucacisa izinhloso zomkhiqizo futhi inqume ukuthi izohlangabezana kanjani nale migomo.. Ibe seyenza ukuhlaziya izimbangi futhi ihlaziye amathuba emakethe. Umphumela uba isipiliyoni somkhiqizo esihle nesikhumbulekayo. Kulula ukukuqonda futhi kukhumbuleke kubo bobabili abasebenzi bakho kanye namakhasimende akho. Futhi ngezinketho eziningi zokuklama ezitholakalayo, uzoba nokukhetha kwama-logo, izincwajana, nezinye izinto zokwakha.

Ilogo

Idizayini yebhizinisi inezinzuzo ezimbalwa. Imelela amanani omkhiqizo wenkampani, futhi ubunikazi benkampani obuklanywe kahle buyindlela enhle yokusungula ubuwena. Ukubuyekeza ilogo yakho noma ukwakheka kwebhizinisi kungabiza, kodwa ngokuyigcina ingaguquki, ungathola inzuzo yokuncintisana emakethe yakho. Isisekelo esiyisisekelo sanoma yimuphi umklamo omuhle webhizinisi ukwenza amakhasimende angahle azizwe ejabule ngokwenza ibhizinisi nenkampani yakho. Idizayini enhle ebonakalayo ingakhuthaza lokhu kuthenjwa okunganakile.

Isu lokuklama ibhizinisi libandakanya ukubona ngeso lengqondo isithombe senkampani nokusebenzisa izakhi kuzo zonke izinkundla zenkampani nabezindaba.. Ilogo yenkampani, Ngokwesibonelo, idlala indima enkulu ekuklanyweni. Kufanele ibonakale kalula, futhi ube nokubukeka okuyingqayizivele. Ngokufanayo, imibala yenkampani iyingxenye ebalulekile yokwakheka kwayo. Kufanele ibe nemibala emibili kuya kwemihlanu ehlukene. Ukusebenzisa izikimu zemibala ehlukene kusiza ukwenza ilogo yakho ihluke kwabancintisana nabo.

Idizayini yebhizinisi ingaba yintsha, noma inkampani ekhona ingabuyekeza umklamo wayo okhona. Idizayini yebhizinisi isiza inkampani ukuthi ikhombise amandla ayo. Iphinde isize inkampani ukuthi ibophe amakhasimende ayo kanye nabasebenzi, ngenkathi udala isithombe sobuchwepheshe. Ifakwe kubunikazi obubonakalayo benkampani, idizayini yebhizinisi iyingxenye ebalulekile yobunikazi benkampani. Uma ufuna idizayini entsha, kufanele ubheke imiklamo yebhizinisi eyi-modular. Le miklamo ivumela ukuhlanganisa kalula nokwenza ngokwezifiso.

Ukuthayipha

Abaklami abaningi abangochwepheshe baqala nge-typography njengesinyathelo sokuqala ekudaleni umklamo omusha webhizinisi. Kodwa bazi kanjani ukuthi iyiphi ifonti okufanele bayisebenzise? Bazi kanjani ukuthi imaphi amafonti afanele umkhiqizo noma isevisi abayiklamayo? Banquma kanjani ukuthi basebenzise i-grotesk noma i-serifenschrift? Ngenhlanhla, kukhona indlela yokunquma ifonti elungile yanoma yimuphi umkhiqizo – ngisho eyakho! Kulesi sihloko, sizoxoxa ngezisekelo ze-typography futhi sichaze ukuthi yini okufanele uyibheke lapho ukhetha ifonti.

Njengobunikazi bomkhiqizo, i-typography ingenza noma iphule uphawu. Lapho isetshenziswa ngokuhambisana nemibala namafonti alungile, uphawu kungaba pragmatistic ngaphezulu, othembekile, futhi kuyajabulisa – futhi ngokuphambene. Ama-logo we-typographic kulula ukuwenza kunezimpawu, kodwa umthelela mkhulu kakhulu kunawo wonke. Ngaphandle kohlelo lombala olusetshenziswe kulogo, ifonti oyikhethayo kufanele ihambisane nobunikazi bomkhiqizo kanye nobuhle buphelele bemikhiqizo namasevisi enkampani.

Enye yezinto zokuqala umklami okufanele ayenze lapho enza i-CD ukuqonda uhlobo. Kuyinqubo eyinkimbinkimbi ebandakanya ukusetshenziswa kwamasu namakhono ahlukahlukene. Kubalulekile ukuthi umklami aqonde incazelo yomkhiqizo, isiko lenkampani, kanye nobunikazi bayo ngaphambi kokuba aqale ukuklama iCD. Uma lokhu kuqonda sekuphelele, umklami angakha umklamo ozogqama kubancintisana nabo.

Imibala

Kukhona imibala eminingi engasetshenziswa ekwakhiweni kwenkampani, kodwa kukhona futhi ezinye ezingcono kwezinye izinhlelo zokusebenza kunezinye. Imibala ku-spectrum ebomvu neluhlaza okwesibhakabhaka ingadlulisa imizwa efudumele, kuyilapho imibala enamazinga amnyama aphezulu ingaba yi-classy. Into ebaluleke kakhulu okufanele icatshangelwe yinhloso yomklamo wenkampani ngaphambi kokukhetha imibala. Ngezansi kukhona amathiphu angakusiza ukuthi unqume ukuthi yimiphi imibala ongayisebenzisa ekwakhiweni kwakho kwebhizinisi. Imibala efanele ingenza noma iphule umklamo wakho, ngakho sebenzisa ingqondo yakho futhi ucabangele lezi zici lapho ukhetha imibala.

Izazi zokusebenza kwengqondo ziye zafunda ukuthi imibala ehlukene ithinta kanjani ukuziphatha kwethu nemizwelo yethu. Ngokwesibonelo, igazi elibomvu lisikhumbuza ingozi. Abantu bakuhlobanisa nokudla okubolayo noma okungamnandi. Kodwa ososayensi bakholelwa ukuthi abantu baye bachayeka kuphela eBlau kule nkulungwane yeminyaka edlule. I-Colour psychology isiza ukuchaza ukuthi kungani abantu besabela ngendlela abenza ngayo lapho bebona imibala ethile. Kodwa uma kukhulunywa ngemiklamo yezinkampani, kubalulekile ukukhumbula imiphumela yale mibala kithi.

Imibala efanele idala ubunikazi bomkhiqizo. Kubalulekile ukukhumbula ukuthi imibala inomphumela onamandla ongokomzwelo, futhi lokhu kusho ukuthi zingasetshenziswa ukuphawula inhlangano. Imibala efanele izokwenza ababukeli babone inkampani futhi bathuthukise ukwethenjwa. Lapho ukhetha imibala yomklamo wenkampani, qiniseka ukuthi ukhetha lezo ezihambisana nezinjongo zenkampani. Faka le mibono ekwakhiweni kwenkampani yakho futhi uzobe usendleleni eya ekudaleni idizayini yebhizinisi evelele..

Ukubukeka kwenkampani

Kunezizathu ezahlukahlukene zokuthola idizayini Yebhizinisi. Akugcini nje ngokudala isithombe esingaguquki kulo lonke ibhizinisi, kodwa futhi kuyasiza ukukhuthaza amaphrofayili enkampani yakho yezokuxhumana. Amaphrofayili enkundla yezokuxhumana angaklanywa ukuthi abonise isithombe senkampani, njengabasebenzi’ izingubo zokugqoka nezimoto nemishini. Uzophinde ufune ukwenza isiqiniseko sokuthi ilogo yenkampani yakho igqama kungemuva elimnyama. Kodwa ukwenza kanjani lokhu? Landela lawa macebiso ukuze wenze umklamo wakho webhizinisi uphumelele ngangokunokwenzeka.

Okokuqala, cabangela izethameli ozihlosile. Iyini i-demographic yabo? Bazosabela kanjani kumklamo? Balindeleni kuwo? Kufanele ngabe bafunani? Idizayini yebhizinisi ingabasiza ukuthi bafinyelele lowo mgomo. Idizayini kufanele ihambisane kuzo zonke izinkundla ezahlukene, njengewebhu kanye nezinkundla zokuxhumana. Ngaphezu kwalokho, kufanele kube lula ukukuhlanganisa kumadokhumenti ahlukene. Ungaphinda ufake i-styleguide ekwakhiweni kwakho, okuwusizo uma ufuna ukudala ukungaguquguquki kuyo yonke inkampani yakho.

Uma kuziwa ekuklanyeni okubonakalayo, kufanele ucabangele imibala namafonti asetshenziswa inkampani yakho. Imibala eyahlukene ivusa imizwa ehlukene futhi ingadlulisela imiyalezo ehlukene. Okubomvu, Ngokwesibonelo, imele intsha nothando. Okuluhlaza okwesibhakabhaka, Ngokwesinye isandla, ihambisana nokungathí sina kanye nokwethembana. Okuluhlaza okwesibhakabhaka nakho kuyisinqumo esivamile, ikakhulukazi emkhakheni wezezimali. Amafonti esitayela se-Serifen, nge-anker ekugcineni kwawo wonke uhlamvu, nazo zendabuko kanye klassic.

Ukusebenza kahle

I-Effizienz bei corporate design erstellen ihlanganisa ukwenza isiqiniseko sokuthi imiklamo idlulisa umlayezo olungile. Imiklamo yezinkampani zanamuhla kufanele idlulisele amanani enkampani kanye nomlayezo kumakhasimende angaba khona. Kufanele futhi baxhumane nezinzuzo zomkhiqizo noma isevisi ngenkathi behlangabezana nezidingo zobuchwepheshe. Nokho, izinkampani eziningi azinaki ukubaluleka kokuklama uma kuziwa ebunikazini benkampani. Kulesi sihloko, sizoxoxa ngokuthi kungani ukuklama kubalulekile nokuthi kungathinta kanjani impumelelo yebhizinisi lakho.

Izindleko

Lapho ufuna inkampani ezokhiqiza umklamo webhizinisi, kubalulekile ukucabangela izici eziningana. Izindleko zomklamo zizoxhomeka ezingeni lomsebenzi odingekayo kanye nesikhathi esihilelekile. Enye izindleko ezinkulu yizindleko zokuqeqesha abasebenzi kanye nokucekela phansi imidiya ye-veraltete, okuyizindleko ezengeziwe okufanele zicatshangelwe. Idizayini yebhizinisi kufanele icatshangelwe kahle futhi icatshangelwe ngokucophelela, kungenjalo, izindleko zizonke zingadlula isabelomali.

Into yokuqala okufanele uyicabangele lapho ukhetha inkampani yokwakha umklamo webhizinisi yisabelomali. Ungase uthande ukucabangela ukusebenzisa isabelomali esincane sephrojekthi yalolu hlobo, noma uma ufuna ukwakha ilogo ekhangayo yenkampani yakho enkulu. Ungase futhi ucabange ukuqasha uchwepheshe ukuze akudalele idizayini yebhizinisi, kuye ngobukhulu benkampani yakho kanye nemvelo yomklamo. Umklami ochwepheshile angakusiza ukuthi udale idizayini evumelana nesabelomali.

Enye inketho ongayicabangela i-freelancers. Ama-freelancers ngokuvamile asebenza e-Asia futhi angaqeda ukwakheka kwelogo ezinsukwini ezimbalwa. Laba baklami bazosebenzisa izifanekiso noma basebenze kusukela ekuqaleni. Khumbula ukuthi nakuba lokhu kungakongela imali eningi, awunawo amalungelo okusebenzisa asemthethweni. Izinkundla zokuklama izixuku zingenye inketho engakusiza ukuthi udale idizayini yebhizinisi, njengoba benikeza ukufinyelela kubaklami abahlukahlukene abazimele. Amasayithi afaka i-99Designs, Designcrowd, kanye ne-Designhill, phakathi kwabanye.