Ungayakha Kanjani Idizayini Yebhizinisi

Imiklamo Yebhizinisi ivamise ukudalwa umklami oqeqeshiwe onolwazi. This is so that the end result is accurate and reflects the company’s identity and culture. Ngaphambi kokunquma ngomklamo wokugcina, nokho, kufanele ucabangele incazelo yomkhiqizo wakho, ubunikazi benkampani yakho, kanye nenjongo yeCD. Ungabe usukhetha imibala ehambisana nohlobo lwenkampani yakho. Ungase futhi ukhethe ukudala ubunikazi benkampani entsha noma iwebhusayithi.

Creating a new corporate design

One of the best ways to establish brand identity is by creating a new corporate design for your company. Idizayini efanele yebhizinisi izokusiza ukuthi wakhe uphawu lomkhiqizo olungaguquki futhi ushiye umbono ohlala njalo kubabukeli bakho. Kunezici ezimbalwa ezakha umklamo omusha webhizinisi, kodwa zihlobene.

Isiko lebhizinisi liyisici esibalulekile ekwakhiweni kwebhizinisi. Kungathinta yonke into kusukela ekuziphatheni kwabasebenzi kuya kwikhwalithi yomkhiqizo. Kufanele ithuthukiswe kucatshangelwe isu nenjongo. Amabhizinisi amaningi ayazi ukuthi yini afuna ukuyifinyelela kodwa ambalwa anomqondo ocacile wokuthi angafika kanjani lapho. Kubalulekile ukuxhumana ngezimiso nemigomo yakho ngendlela ephusile.

Choosing colors for a new corporate design

Color psychology plays a major role in the decision-making process of your customers. Ucwaningo lubonisa ukuthi umbala uthinta izinqumo zabathengi mayelana nemikhiqizo nemikhiqizo ngendlela elingana ngayo 93 iphesenti. I-psychology yombala ichaza ukuthi umehluko ocashile kuma-hues ungathonya kanjani abathengi. Ukuze ukhethe imibala efanele yomkhiqizo wakho, thatha le mibuzo yombala.

Khetha imibala ezoxhumana nobuntu bomkhiqizo wakho. Ukukhetha umbala ofanele umkhiqizo wakho kungaba inselele. Kudinga ukuqonda okucacile kwethiyori yombala kanye nomxholo lapho umkhiqizo wakho usebenza khona. Ukukhethwa kwemibala yomklamo wakho wenkampani akufanele kwenziwe ngokuzenzakalelayo; kufanele kwenziwe ngokucophelela nangokubonisana nomklami oqeqeshiwe.

Uma usuchaze ubuntu bomkhiqizo wakho, ungabheka ama-shades ahambisana nawo. Ngokwesibonelo, inkampani efuna ukudlulisa isibindi, uhlobo olusha ngeke lukhethe imibala ethambile, futhi ngokuphambene. Imibala ingabuye ihlotshaniswe nemizwa ethile, njengenjabulo, injabulo, noma ubungane.

Lapho ukhetha imibala yomkhiqizo wakho omusha, kubalulekile ukulandela imihlahlandlela yethiyori yemibala. Kufanele unamathele emibalabala embalwa eyinhloko kanye nemibala embalwa yesibili. Le mibala izosetshenziswa kuwebhusayithi yakho yonkana, amabhanela esitolo sangaphambili, izincwajana, ngisho nezingubo zabasebenzi bakho. Uma ufuna ukugwema amaphutha ekukhetheni imibala, ungakwazi futhi ukulandela amafomula ombala. Lawa mafomula ahlinzeka ngomhlahlandlela ongenangqondo okuvumela ukuthi ukhethe imibala efanele yobunikazi bomkhiqizo wakho.

Owolintshi umbala ovusa ithemba nothando. Kwakha ukuxhumana okuhle ngokomzwelo namakhasimende. Ivame ukusetshenziswa emaqenjini ezemidlalo. Kubuye kube umbala omele ubusha nokudala. Ngaphezu kwalokho, ingumbala onamandla wokuthola ukunakwa.

Creating a new corporate website

The first step in creating a new corporate website is to determine the target audience. Ngokwenza lokhu, uzosusa okuningi kokuqagela. Ngokufanelekile, iwebhusayithi yakho yebhizinisi kufanele ibe yimpahla ehlukile yomkhiqizo wakho. Ngaphezu kwalokho, kufanele kube lula ukuzulazula nokunikeza ulwazi oluwusizo.

Creating a new corporate identity

Creating a new corporate identity helps a business communicate its values and image to its customers. Ngenjwayelo, lolu hlobo lokuthengisa lusebenzisa izithombe ezinezimpawu zokuhweba neziqubulo ezigxile emfanekisweni nasezinjongweni zenkampani. Ingase futhi ifake ingxenye yemakethe eqondiwe ukuze ikhombe uhlobo lwabathengi ibhizinisi elihlose ukubaheha.

Isinyathelo sokuqala ekudaleni ubunikazi obusha bebhizinisi ukunquma izethameli eziqondiwe. Nakuba kungenakwenzeka ukukhanga zonke izethameli, amabhizinisi adinga ukuhlonza abathengi abafanelekile ukuze badlulise umlayezo wabo ngempumelelo. Kufanele futhi bahlole umbono wabo wamanje futhi banqume ukuthi bangafinyelela kanjani kule makethe eqondiwe. Ngokwesibonelo, inkampani yamapeni kanokusho ingase ingafuni ukukhanga izingane zesikole, kodwa kunalokho kosomabhizinisi abanamandla aphezulu.

Lapho udala ubunikazi obusha bebhizinisi, amabhizinisi kufanele acabangele ngokucophelela izici zangaphakathi nezangaphandle. Imikhiqizo yenkampani kufanele ihambisane futhi ifane nengqikithi yomkhiqizo wenkampani. Lo mgogodla womkhiqizo uzobumba ezinye izici eziyisishiyagalombili zobunikazi. Kubalulekile ukwenza lo msebenzi ngokubambisana nethimba eliphezulu ukuqinisekisa ukuthi ubunikazi buhlanganiswe kahle kuyo yonke inhlangano.. Lo msebenzi uphinde uvumele amabhizinisi ukuthi athole noma yiziphi izinkinga ezidinga ukubhekwana nazo, kanye namathuba okwenza ngcono.

Ukudala ubunikazi obusha bebhizinisi kuyindlela enhle kakhulu yokuthuthukisa ukuqashelwa kwegama lenkampani kanye nesithombe esisesidlangalaleni. Inkampani enesithombe esiqinile sebhrendi ivamise ukuba namakhasimende athembekile kanye nempumelelo eyengeziwe ngemikhankaso yokumaketha. Ngakho-ke, ukudalwa kobunikazi obusha bebhizinisi kungasiza inkampani ithole ubukhona bemakethe obuqinile futhi ithuthukise inzuzo yayo.

Lapho udala ubunikazi obusha bebhizinisi, izinkampani zingathola ugqozi kwezinye izinkampani eziphumelelayo embonini efanayo. Ezinye izibonelo zihlanganisa i-Coca Cola, enomuzwa onamandla wokujwayela kanye nenjabulo, kanye ne-apula, enokuhlanzekile, ubuhle be-minimalist. Lezi zinkampani zivame ukusebenzisa imibala kanye nemiklamo edlulisa amanani omkhiqizo wabo.