Indlela Yokudala Ilogo Yebhizinisi

Lapho udala ilogo yakho, uzodinga ukucabangela imibala namafonti amelela kangcono ibhizinisi lakho. Imibala oyikhethayo izosiza ilogo yakho igqame kulabo oqhudelana nabo. Amafonti angasiza inkampani yakho ukuthi igqame. Isiqubulo esihle naso sibalulekile, ngakho qiniseka ukuthi ucabanga ukuthi inkampani yakho imele ini. Nazi izibonelo ezimbalwa zeziqubulo ezinhle. Imibala oyikhethayo kufanele ibonise amanani ayinhloko enkampani yakho. Ungasebenzisa futhi lezi njengesisekelo sokuklama kwenkampani yenkampani yakho.

Ilogo

Idizayini yelogo yedizayini yebhizinisi kufanele ibe ngaphezu kophawu olunamathiselwe noma amagama. Ukubukeka okubonakalayo kwelogo kumele kukwazi ukufinyelela emaqenjini okuqondiwe kuwo kanye namakhasimende angaba khona ezingeni lezengqondo. Lokhu kungenxa yokuthi ilogo ingenziwa ngaphakathi futhi ingathinta indlela iqembu eliqondiwe elibuka ngayo umkhiqizo. Nokho, lokhu kufakwa ngaphakathi kwelogo akufiseleki ngempela. Nazi ezinye iziqondiso zokudala ilogo yedizayini yebhizinisi ephumelelayo.

Ukwakhiwa kwelogo kufanele kuhambisane kulo lonke ibhizinisi’ izinto zokumaketha. Ibhrendi kufanele ihambisane futhi ilogo engafani nomkhiqizo ingaba yisisulu samathrendi emakethe. Idizayini yelogo kufanele futhi ihambisane nezinye izici zesu lokumaketha ukuze ihlale ibonakala kuzo zonke izindlela zokumaketha.. Izincwajana ziyisibonelo esihle salapho kusetshenziswa khona ilogo yenkampani: ukwazisa abangaba amakhasimende mayelana nemikhiqizo namasevisi enkampani.

Inqubo yokuklama ilogo kufanele ihlanganise umsebenzi wokuhlola umuzwa. Ezinye izitudiyo zokuklama zinephinikhodi yazo eqhubekayo yokusebenza ezindongeni zazo. Nokho, kuhle kakhulu ukuthola ontanga abathembekile ukuze babone ilogo yakho kuwo wonke ama-engeli angenzeka kanye nezisekelo ezihlukene. Ngokulandela lezi ziqondiso, uzoqinisekisa ukuthi ilogo yomklamo wakho wenkampani izogqama esixukwini. Khona-ke, uzoqiniseka ngelogo yakho kanye nobunikazi bomkhiqizo.

Faka i-wit kulogo yedizayini yakho yebhizinisi. Nakuba lena kuyindlela ejabulisayo nehlakaniphile yokubandakanya amakhasimende nokwandisa umthelela womkhiqizo wakho, ilogo ehlakaniphile ayifanele lonke uhlobo lwemboni noma umkhiqizo. Ngokwesibonelo, ilogo yendawo yokudlela eyinkimbinkimbi enombhalo omuhle ngeke ilingane nenkampani kagwayi noma inkampani yezikhali. Umklamo welogo osuselwe kuzinganekwane zamaHindu, Ngokwesibonelo, ngeke kube lula ukubandakanya abantu besilisa abahola impesheni. Ngokufanayo, ilogo ye-swastika ephefumulelwe ngeke ifanele noma iyiphi imboni.

Isikimu sombala

Kunezindlela eziningi ezahlukene zokusebenzisa imibala ekwakhiweni kwakho kwebhizinisi. Enye yezindlela ezingcono kakhulu ukusebenzisa izikimu zombala ezihambisanayo. Lokhu kusekelwe emibalabala ephikisanayo komunye nomunye esondweni lombala futhi inezincazelo ezifanayo zemizwa. Izikimu ezihambisanayo ziphephile, kodwa akuzona njalo inketho engcono kakhulu yokuheha ukunakwa. Uma ufuna ukuphumula, ukubukeka okuvumelanayo, zama ukusebenzisa imibala ehambisanayo. Futhi zilungele amagrafu namashadi, njengoba zinikeza ukugqama okuphezulu futhi zigqamisa imininingwane ebalulekile.

Indlela engcono kakhulu yokusebenzisa imibala ehambisanayo ekwakhiweni kwakho kwebhizinisi ukusebenzisa izithunzi ezimbili zombala ofanayo. Ngokwesibonelo, okubomvu ne-beige kuhambisana kahle. Le nhlanganisela izodlulisela uchwepheshe, kodwa enobungane, umuzwa. Iwolintshi nokuluhlaza kungabuye kuhlanganiswe ukuze kube ne-hipster vibe. Okuluhlaza okotshani nokuphuzi kusebenzisana kahle ukuze kwakheke okuthambile, ukubukeka okunamandla. Le mibala ihambisana kahle futhi izobukeka kahle kulogo yakho. Ungasebenzisa futhi i-lavender purple ukwengeza ubukhazikhazi.

Ukusebenzisa imibala ehambisanayo ekwakhiweni kwakho futhi kuyindlela enhle yokugcina ilogo yakho noma isitolo sangaphambili singashintshi. Uma ilogo yakho ibomvu, Ngokwesibonelo, abantu bazoyibona futhi bayihlanganise nomuzwa wenkululeko. Okufanayo kuya kulogo ewolintshi nephuzi. Le mibala iyancomeka ngoba ayilweli ukunakwa. Ungasebenzisa futhi imibala ehambisanayo enama-gradients noma ibanga lezintaba. Le nhlanganisela izodala idizayini ehlangene ezodonsa ukunaka futhi ikhiqize ukusabela okufunayo.

Enye indlela enhle yokwenza isikimu sombala ukusebenzisa ithuluzi eliku-inthanethi. Ithuluzi eliku-inthanethi le-Adobe lihlanganisa izikimu zombala ezisethiwe ngaphambili ezingakopishwa futhi zinamathiselwe. Uma usebenzisa uhlelo olusekela isofthiwe ye-Adobe, ungakwazi ngisho nokulondoloza uhlelo lombala njengolusethiwe ngaphambili kusofthiwe ye-Adobe. Futhi uma usebenzisa uhlelo lokusebenza lwedeskithophu njenge-PowerPoint, uzokwazi ukuphinda uyisebenzise futhi.

Amafonti

Amafonti ahlukahlukene ayatholakala ekwakhiweni kwebhizinisi. I-FontShop, inkampani eyasungulwa ngu-Joan no-Erik Spiekermann e 1989, kuthuthukiswe amafonti ngokwezifiso emikhiqizo kanye nomklamo webhizinisi. Umndeni wayo wokuqala wefonti yezentengiso, “I-Axel,” yadalelwa ukubalwa kwetafula. Ku 2014, I-FontShop yatholwa yi-Monotype. Ifonti iyinketho eguquguqukayo yanoma yiliphi ibhizinisi elidinga ifonti yekhwalithi ephezulu. Idizayini yayo ehlukile nezinhlamvu ezifundekayo ziyenza ibe yinhle kakhulu ukukhetha imiklamo emincane.

Enye yezinhlobo ezidume kakhulu zezinkampani yiGill Sans. Kunzima ukuthola, kodwa ihlonishwa kakhulu ngemiklamo yayo ethambile nejiyomethri. Ithuthukiswe ngumklami waseBrithani u-Eric Gill ku 1926, I-Gill Sans iyi-geometric sans-serif typeface enombono wokuklama komuntu. Isetshenziswa kakhulu ekukhangiseni nasekuklanyweni kwezinkampani, nakomagazini nasezincwadini. Idizayini yayo yejiyomethri ikwenza kube ukukhetha okuhle kakhulu kokufakwa uphawu kwebhizinisi.

I-FF DIN ingenye inketho enhle yokuklama kwebhizinisi. I-geometric sans-serif letterforms yayo ibonakala ngamatheminali ayindilinga. Igama layo lagqugquzelwa ubuso be-geometric sans-serif kusukela kuma-1920s kanye nama-1930s.. Lolu hlobo lokubhala luphinde lulungiswe ngokubona, enikeza ukubukeka okufudumele. Cindezela, enye inketho ethandwayo, ibuye ifane kahle. Inhlanganisela yezinhlamvu eziyindilinga kanye nezimo zejometri kudala uchwepheshe, ubunikazi bomkhiqizo obamukelekayo nesimanje.

I-Futura iwuhlobo oluhle kakhulu lwe-sans-serif. Ukubukeka kwayo kwejometri iphrojekthi yesimanjemanje. Kungumkhiqizo wokuhlola okukhulu eJalimane ngeminyaka yawo-1920. Isikole sobuciko sase-Bauhaus sathonywa izindinganiso zesimanje zokuhleleka nokusebenza, futhi waphikisa ngokuthi umoya wobuciko ngamunye ungahlangana nokukhiqizwa kwabantu abaningi. I-Futura iyi-sans-serif yakudala futhi isetshenziswa amabhrendi amaningi, kuhlanganise FedEx kanye Swissair.

Isiqubulo senkampani

Isiqubulo senkampani yakho siyingxenye enamandla yobunikazi bayo. Ingasetshenziselwa ukudweba amakhasimende futhi uwakhumbuze ngalokho okwenza ibhizinisi lakho lihluke. Isiqubulo esihle kufanele sihambisane nesithombe osidalele umkhiqizo wakho, futhi sikuhlukanise emncintiswaneni. Kufanele futhi igxile kumaphuzu okuthengisa ayingqayizivele enkampani yakho, okuyingxenye esemqoka yomkhiqizo wakho. Okubhalwe ngezansi eminye yemibono yeziqubulo zenkampani:

Isiqubulo esihle kufanele sibe esihehayo futhi esifushane. Kufanele ifinyeze ingqikithi yebhizinisi lakho ngomshwana okulula ukuwukhumbula. Nokho, uma uzama ukudala umlayezo womkhiqizo onamandla, ungaya futhi ukuze uthole isiqubulo semizwa. Isiqubulo esihehayo sizokwenza amakhasimende azizwe enethemba ngomkhiqizo wakho. Isiqubulo kufanele futhi sisebenze kuzo zonke izinto zakho zokumaketha. Uma kwenziwa kahle, isiqubulo singaqondisa izinqumo zakho zokumaketha.

Isiqubulo esihle sizosiza ukwandisa isidingo somkhiqizo noma isevisi yakho. Izotshela abantu ukuthi umkhiqizo noma isevisi yakho yenzani nokuthi izobazuzisa kanjani. Abathengi bazoba maningi amathuba okuba bakhumbule umkhiqizo wakho lapho bewubona ebhodini noma uphrintiwe. Kuzokwenza futhi umkhiqizo noma isevisi yakho ifuneke kakhulu emakethe. Ungakwazi futhi ukufaka isiqubulo senkampani kulogo yakho. Ifake kulogo yakho ukuze uyenze ikhumbuleke kakhudlwana.

Isiqubulo siyingxenye enamandla yobunikazi bomkhiqizo wakho futhi singenza noma siphule ibhizinisi lakho. Ngokwesibonelo, U-Apple wethule isiqubulo esisha ku 2007 ebizwa “Cabanga ngokuhlukile,” okwakuwumdlalo kuma-IBM “Cabanga.” Umqondo wesiqubulo ukwenza inkampani ikhumbuleke futhi uthole impendulo kumakhasimende. I-Think Different ingesinye seziqubulo esikhumbuleka kakhulu, ngakho-ke kubalulekile ukwenza isiqubulo sakho sikhumbuleke futhi sihehe.

Uhlobo lohlobo olufanayo

Ukusebenzisa i-typeface yama-caps edizayini yakho yebhizinisi kuyindlela enhle yokwakha isithombe sochwepheshe. Le fonti iza nezinhlobonhlobo zezisindo kanye ne-choppiness, eyinika isikhulu, iphimbo eliluhlaza. UFernando uchaza indlela ifonti eklanywe ngayo kulesi sihloko. I-typeface ingashintshwa uma udinga ukushintsha ukubukeka kwayo. Nazi ezinye izibonelo zamafonti ongase ufune ukuzama.

I-multi-wid geometric typeface, Umfaniswano usekelwe embuthanweni. I-O yobubanzi obujwayelekile yakhiwe ngokuthi 1.5 imibuthano enqwabelene phezulu kwenye, futhi i-O yobubanzi obufingqiwe Okwengeziwe iyinqwaba yemibuthano emibili. Bonke abanye abalingiswa emndenini basuselwa kulo mqondo wokuqala. Ngaphezu kokusebenzisa le fonti ekwakhiweni kwebhizinisi, lolu hlobo lokubhala lulungele ukwakhiwa kwewebhu, ukufaka uphawu, namakhava ezincwadi. Ukuhlukahluka kwalolu hlobo lohlobo kuvumela abaklami ukuthi bayisebenzisele izinjongo ezihlukahlukene ngaphandle kokukhathazeka ngokuthi uhlobo lokubhala luzovela kanjani emkhiqizweni wokugcina..

I-typography iyingxenye ebalulekile yanoma yimuphi umklamo webhizinisi. Ixhumana nobukhona bomkhiqizo kanye nezikhundla. Ifakwe kubunikazi bomkhiqizo jikelele, i-typeface ibonisa ubunikazi benkampani. Uhlobo lohlobo lwakhiwe ngochungechunge lwezitayela zezinhlamvu ezabelana ngamaphethini avamile. Ifonti ikhethwa ngokusekelwe kwisitayela sayo, ukufundeka, kanye nokufaneleka. Okunye ukucaciswa okubalulekile okuyisisekelo, okuyibanga eliqondile phakathi kombhalo nezinye izakhi. Igridi ye-4dp isetshenziselwa ukuqondanisa umbhalo nezinto.

Enye inketho uhlobo lwe-serif typeface. Ibukeka njenge-FF Meta kodwa isebenza njengomndeni wombhalo we-seriff wendabuko. Ukufudumala kwayo kanye nokwehliswa kwayo okubanzi kuhle kakhulu kumaphrojekthi we-brand kanye nemiklamo yezinkampani. Iza nama-ithalikhi amaningana namanye ama-glyphs, okwenza ifaneleke kokubili imikhiqizo yabesifazane nabesilisa. Uma ufuna ukuzama uhlobo olude lwefonti, zama Mirador. Kuyinto yesimanje ukuthatha i-serif yakudala, kodwa isasebenza kahle kumasayizi amancane.